Research Report On Entry Into China's Processed Grain Market

Research Report On Entry Into China's Processed Grain Market

Through many yeas of development, in each domestic subdivision field of deep processed grain products, leading enterprises of the industry have been formed gradually, and market shares are centralized by excellent enterprises. The centralizations of sales income and regional sales of enterprises above the designed size reach 36.54% and 77.89% respectively.
In recent years, rapid development of national economy, improvement of people’s living standard and expanding of demand of consumption market improve the further development of China’s grain deep processing industry. According to data of the National Bureau of Statistics, from January to June in 2008, the total consumption price level of Chinese residents was up by 7.9%, and the food price was up by 20.4%, thus leading to an increase in total price level of 6.64%. It can be seen that food commodity is the main factor for rise in consumption price. From January to November in 2007, China’s grain deep processing industry realized total industrial output value, sales income and total profit of 140.170 billion Yuan, 134.239 billion Yuan and 8.238 billion Yuan, up by 31.31%, 27.81% and 50.92% over the same period of previous year respectively.
Deep processed grain products imported into China are mainly from Singapore, New Zealand, Denmark, Ireland, and Holland. Among them, the import value of deep processed grain products from Singapore, New Zealand and Denmark in 2007 was 260 million USD, accounting for 58.63% of total import value. From 2003 to 2007, the proportion of import value of deep processed grain products from Singapore, New Zealand and Denmark in total import value was about 45%-60%. It can be seen that the centralization rate of producing places of imported deep processed grain products of China has reached a high level.
Rapid development of national economy and constant rise in consumers’ income provide good economic base for the consumption of deep processed grain products. Improvement of people’s living standard, popularization of household electric equipments such as refrigerators and microwave oven, and rapid development of catering chain industry provide a substance base for the development of deep processed grain products. Great support from the state for the development of rural consumption market and constant expanding of end market provide wider consumption space for the development of deep processed grain products...

CONTENT
CHAPTER 1 PRODUCT DEFINITION 1
1.1 PRODUCT DEFINITION 1
1.2 PRODUCT CLASSIFICATION 1
CHAPTER 2 SUMMARIZATION OF CHINA’S MARKET OF DEEP PROCESSED GRAIN PRODUCTS 3
2.1 CHINA’S ECONOMY: BASIC FACTS 3
2.2 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT 4
2.3 DEVELOPMENT SITUATION OF DOMESTIC GRAIN DEEP PROCESSING INDUSTRY 6
2.4 FORECAST ON THE POTENTIAL OF DOMESTIC MARKET OF DEEP PROCESSSED GRAIN PRODUCTS IN THE FUTURE 9
CHAPTER 3 INTRODUCTION TO THE DOMESTIC INDUSTRIAL ENVIRONMENT 13
3.1 RELATED INDUSTRIAL POLICIES 13
3.2 RELATED LAWS AND RULES 15
3.3 INTERNATIONAL COOPERATION AGREEMENT 15
3.3.1 Free trade agreement signed between China and New Zealand 15
3.3.2 Cooperation between China and korea 16
3.3.3 Agreement on Comprehensive Economic Cooperation between China and ASEAN 16
3.3.4 Mainland and Hong Kong Closer Economic Partnership Arrangement 17
3.4 FORECAST OF POLICY TREND 17
CHAPTER 4 SITUATION OF IMPORT OF DEEP PROCESSED GRAIN PRODUCTS 20
4.1 ANALYSIS ON IMPORT OF DEEP PROCESSED GRAIN PRODUCTS OF CHINA IN RECENT YEARS 20
4.2 MAIN PRODUCING PLACES OF DEEP PROCESSED GRAIN PRODUCTS IMPORED INTO CHINA 23
4.3 MAIN AREAS IN CHINA IMPORTING DEEP PROCESSED GRAIN PRODUCTS 25
CHAPTER 5 ANALYSIS ON EXPORT SITUATION OF DEEP PROCESSED GRAIN PRODUCTS 28
5.1 CHANGE IN EXPORT OF DEEP PROCESSED GRAIN PRODUCTS OF CHINA IN RECENT YEARS 28
5.2 MAIN TARGET PLACES OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA 31
5.3 MAIN ORIGINAL PRODUCTION PLACES OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA 33
CHAPTER 6 SITUATION OF TAX BURDEN OF IMPORTED PRODUCTS 35
6.1 IMPORT TARRIF 35
6.2 VALUE-ADDED TAX 36
6.3 EXCISE 37
CHAPTER 7 INSPECTION AND QUARANTINE AND STANDARD SYSTEM 38
7.1 THE PROCEDURES OF INSPECTION AND QUARANTINE OF IMPORT 38
7.2 MAIN INSPECTION BASIS AND INDICATOR 39
7.2.1 Standard for main subdivision products 39
7.2.2 General standards for some deep processed grain products 46
7.3 RELEVANT STANDARDS 56
7.4 MAIN SUPERVISION INSTITUTIONS 56
CHAPTER 8 IMPORT FLOW OF DEEP PROCESSED GRAIN PRODUCTS 58
8.1 FLOW CHART OF IMPORT OF DEEP PROCESSED GRAIN PRODUCTS 58
8.2 EXPLANATION OF IMPORT FLOW OF DEEP PROCESSED GRAIN PRODUCTS 59
CHAPTER 9 COMPETITION SITUATION OF DOMESTIC MARKET OF DEEP PROCESSED GRAIN PRODUCTS 61
9.1 ANALYSIS ON THE CONCENTRATION RATE OF MARKET SHARE OF EACH ENTERPRISE 61
9.2 ANALYSIS ON CENTRALIZATION RATE OF SALES INCOME OF EACH AREA 63
9.3 STATUS OF IMPORTED DEEP PROCESSED GRAIN PRODUCTS IN DOMESTIC MARKET 65
9.4 INTRODUCTION TO TOP TEN ENTERPRISES IN THE SALES INCOME RANK OF CHINA’S GRAIN DEEP PROCESSING INDUSTRY 67
9.4.1 Tingyi (cayman islands) holding corp. 67
9.4.2 Uni-President China Holdings Ltd. 67
9.4.3 Henan Nanjiecun (Group) Co., Ltd. 68
9.4.4 Longda food group co., ltd. 68
9.4.5 Baixiang Food Group 69
9.4.6 Synear Food Holdings Limited 70
9.4.7 Henan Simeite Food Co., Ltd. 70
9.4.8 Hualong Riqing Foods Co., Ltd. 71
9.4.9 Hebei Santaizi Group Co., Ltd. 72
9.4.10 Henan Longyun Group Co., Ltd. 72
9.5 NATIONAL DISTRIBUTION MAP OF ENTERPRISES ABOVE THE DESIGNATED SIZE 74
CHAPTER 10 ANALYSIS ON MARKETING CHANNEL 76
10.1 MAJOR MARKETING CHANNEL OF DOMESTIC DEEP PROCESSED GRAIN PRODUCTS 76
10.2 GRAPHICAL REPRESENTATION OF THE MARKETING CHANNEL OF DOMESTIC DEEP PROCESSED GRAIN PRODUCTS 76
10.3 ANALYSIS ON MAJOT MARKETING CHANNELS OF DOMESTIC DEEP PROCESSED GRAIN PRODUCTS 77
CHAPTER 11 ANALYSIS ON ENTERING CHINA MARKET 80
11.1 ANALYSIS ON CONSUMPTION CHARACTERISTIC IN DOMESTIC MARKET OF DEEP PROCESSED GRAIN PRODUCTS 80
11.2 ANALYSIS ON MARKET ENTER OPPORTUNITY 82
11.3 ANALYSIS ON MARKET ENTERING NON-TARIFF BARRIERS 84
11.4 MAIN CONCLUSION AND SUGGESTION 86
CHAPTER 12 A LIST OF MAJOR DEEP PROCESSED GRAIN PRODUCTS IMPORTERS IN CHINA 88
CHAPTER 13 RELATED ASSOCIATIONS 90
13.1 CHINA NATIONAL FOOD INDUSTRY ASSOCIATION(CNFIA) 90
13.2 CHINA ASSOCIATION OF BAKERY & CONFECTIONERY INDUSTRY 90
13.3 CHINA FOOD ADDITIVES & INGREDIENTS ASSOCIATION 91
13.4 CHINESE INSTITUTE OF FOOD SCIENCE AND TECHNOLOGY 92
CHAPTER 14 RELATED EXHIBITIONS 93
14.1 6TH CHINA BEIJING BAKERY EXHIBITION 93
14.2 2009 2ND CHINA INTERNATIONAL CONFECTIONERY AND BAKING INDUSTRY EXHIBITION (CBI CHINA) 94
14.3 SIAL CHINA 2009 SHANGHAI INTERNATIONAL FOOD EXHIBITION 95
14.4 5TH CHINA INTERNATIONAL GRAIN OIL CONDIMENT (ZHENGZHOU) FAIR 95


TABLE CONTENT
TABLE 1 SORTS OF DEEP PROCESSED GRAIN PRODUCTS 1
TABLE 2 CHINA’S MACRO-ECONOMIC INDEX FROM JANUARY TO JUNE OF 2008 3
TABLE 3 ECONOMIC OPERATION SITUATION OF CHINA’S GRAIN DEEP PROCESSING INDUSTRY FROM JANUARY TO NOVEMBER IN 2007 8
TABLE 4 IMPORT VALUE AND GROWTH RATE OF DEEP PROCESSED GRAIN PRODUCTS OF 2003-2007 (UNIT: USD) 22
TABLE 5 PROPORTION OF IMPORT VALUE OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS 22
TABLE 6 TOP TEN PRODUCING AREAS OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS IMPORTED INTO CHINA IN 2007 AND THE INCREASE RATE THEREOF IN PAST YEARS (UNIT: USD) 24
TABLE 7 IMPORT VALUE AND GROWTH RATE OF TOP TEN AREAS WITH THE LARGEST IMPORT VALUE OF DEEP PROCESSED GRAIN PRODUCTS OF CHINA IN 2007 (UNIT: USD) 26
TABLE 8 EXPORT VALUE AND GROWTH RATE OF DEEP PROCESSED GRAIN PRODUCTS OF 2003-2007 (UNIT: USD) 30
TABLE 9 PROPORTION OF EXPORT VALUE OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS 30
TABLE 10 LIST OF MAIN TARGET PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 32
TABLE 11 TOP TEN TARGET PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 AND THE GROWTH RATE IN PAST YEARS (UNIT: USD) 32
TABLE 12 LIST OF MAIN PRODUCTION PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 34
TABLE 13 TOP TEN PRODUCTION PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 AND THE GROWTH RATE IN PAST YEARS (UNIT: USD) 34
TABLE 14 TARIFF OF IMPORTED SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS 35
TABLE 15 PHYSICAL AND CHEMICAL INDEX OF BISCUITS 40
TABLE 16 MICROORGANISM INDEX OF BISCUITS 40
TABLE 17 PHYSICAL AND CHEMICAL INDEX OF PASTRY AND BREAD 41
TABLE 18 MICROORGANISM INDEX OF PASTRY AND BREAD 42
TABLE 19 SENSE REQUIREMENTS OF INSTANT NOODLE 42
TABLE 20 PHYSICAL AND CHEMICAL INDEX OF INSTANT NOODLE 43
TABLE 21 MICROORGANISM INDEX OF INSTANT NOODLE 43
TABLE 22 SENSE REQUIREMENTS OF QUICK-FROZEN AND PRE-PACKED FOOD MADE OF WHEAT FLOUR AND RICE 44
TABLE 23 PHYSICAL AND CHEMICAL INDEX OF QUICK-FROZEN AND PRE-PACKED FOOD MADE OF WHEAT FLOUR AND RICE 45
TABLE 24 MICROORGANISM INDEX OF QUICK-FROZEN AND PRE-PACKED FOOD MADE OF WHEAT FLOUR AND RICE 45
TABLE 25 MAXIMAL USE AMOUNT OF FOOD ADDITIVES IN DEFECTIVE PRODUCTS OF DEEP GRAIN PROCESSING 46
TABLE 26 MEASURING UNIT OF NET CONTENT 55
TABLE 27 MINIMAL HEIGHT OF NET CONTENT CHARACTER 55
TABLE 28 RELEVANT ENFORCEABLE STANDARDS OF DEEP PROCESSED GRAIN PRODUCTS 56
TABLE 29 RELEVANT RECOMMENDED STANDARDS OF DEEP PROCESSED GRAIN PRODUCTS 56
TABLE 30 MAIN SUPERVISION INSTITUTIONS OF IMPORT AND EXPORT PRODUCTS 56
TABLE 31 SITUATION OF ECONOMIC OPERATION OF ENTERPRISES ABOVE THE DESIGNATED SIZE IN MAIN PRODUCTION AREAS OF CHINA’S GRAIN DEEP PROCESSING INDUSTRY FROM JANUARY TO NOVEMBER IN 2007 (UNIT: THOUSAND YUAN) 64
TABLE 32 RANK OF ENTERPRISES ABOVE THE DESIGNATED SIZE IN GRAIN DEEP PROCESSING INDUSTRY OF EACH REGION IN CHINA FROM JANUARY TO NOVEMBER IN 2007 75


FIGURE CONTENT
FIGURE 1 CHANGE IN THE VALUE AND GROWTH RATE OF IMPORTED DEEP PROCESSED GRAIN PRODUCTS OF CHINA FROM 2003 TO 2007 (UNIT: USD) 20
FIGURE 2 IMPORT PROPORTIONS OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS IN 2007 (UNIT: USD) 21
FIGURE 3 TOP TEN PRODUCING AREAS OF DEEP PROCESSED GRAIN PRODUCTS IMPORTED INTO CHINA IN 2007 BY IMPORT VALUE 23
FIGURE 4 CHANGE TREND OF PAST YEARS OF MAIN PRODUCING AREAS OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS IMPORTED INTO CHINA (UNIT: %) 23
FIGURE 5 TOP TEN AREAS WITH THE LARGEST VALUE OF IMPORTED DEEP PROCESSED GRAIN PRODUCTS IN CHINA IN 2007 25
FIGURE 6 CHANGE TREND OF IMPORT VALUE OF MAIN AREAS OF CHINA IMPORTING DEEP PROCESSED GRAIN PRODUCTS (UNIT: %) 25
FIGURE 7 CHANGE IN VALUE AND GROWTH RATE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA OF 2003-2007 (UNIT: USD) 28
FIGURE 8 EXPORT PROPORTION OF SUBDIVISION DEEP PROCESSED GRAIN PRODUCTS OF 2007 (UNIT: USD) 29
FIGURE 9 TOP TEN TARGET PLACES BY EXPORT VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 31
FIGURE 10 TOP TEN ORIGINAL PRODUCTION PLACES OF VALUE OF DEEP PROCESSED GRAIN PRODUCTS EXPORTED FROM CHINA IN 2007 (UNIT: USD) 33
FIGURE 11 FLOW CHART OF IMPORT OF GRAIN PRODUCTS 58
FIGURE 12 PROPORTION OF SALES INCOME BY THE TOP 10 ENTERPRISES IN THAT OF ALL ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE INDUSTRY 61
FIGURE 13 PROPORTION OF SALES INCOME BY TOP TEN AREAS IN THAT OF ALL THE ENTERPRISES ABOVE THE DESIGNATED SIZE OF THE COUNTRY 63
FIGURE 14 NATIONAL DISTRIBUTION MAP OF ENTERPRISES ABOVE THE DESIGNATED SIZE 74