Research Report On Entry Into China's Fruit Market

Research Report On Entry Into China's Fruit Market

Since 1993, China has become the biggest producer of fruits in the world. According to the statistical data of National Bureau of Statistics, it shows that the area of China’s orchards was 10,471 thousand hectares in 2007 and the total output of fruits (including fruit melons) was 181,363 thousand tons. Among that, the output of apples, oranges, pears and bananas accounted respectively for 15.25%, 11.35%, 7.11% and 4.30% of the total output of the fruits.
After China’s fruit market is open, the planting area of fruits is increasingly enlarged and the output is increased year by year. For a part of products, the supply is in excess of the demand. Besides, under the condition that the technology of processing, warehouse, logistics is increasingly improved, people's consumer demands are also constantly changing. The frequency for purchasing fruits is converted into scattered buying from centralized buying at one time. The purchase and sale time is gradually changed into the four seasons from the harvest season of the fruits. The purchase variety is also gradually enlarged from local fruits to the fruits throughout the country. Moreover, the consumption ration of fruit products is also gradually increased.
The import and export trade of fruit goods continues to grow and the amount of trade surplus is also enlarging year by year. January-September of 2008, the import and export amounts of China’s fruit goods were respectively 3.964 billion USD and 0.178 billion USD, the trade surplus amounts reached 3.786 billion USD, increasing by 27.56% over the same period of previous year. In 2007, the amounts of China’s import and export of fruit goods were respectively 1,123 million dollars and 4,717 million dollars, increasing by 26.82% and 43.41% over the same period of previous year. The amount of the trade surplus of fruit products was 3.594 billion dollars, increasing by 49.52% over the same period of previous year, which is 2.8 times more than that of 2003 (1,285 million dollars).
The yearly increase of the total output of the fruits and constant change of consumer demands stimulate the further development of China's fruit processing industry. According to the date of National Bureau of Statistics, it shows that all of China’s enterprises above designated size of fruit-processing industry have realized respectively RMB 182.657 billion Yuan, 173.247 billion Yuan and 10.101 billion Yuan of total industrial output value, sales income and contribution margin, increasing by 33.10%, 33.57% and 42.56% over the same period of previous year.
In respect of the source of import, China's imported fruit goods in 2007 were mainly from countries such as Thailand, America, Vietnam and Philippines. Among that, the imports from Thailand were 254 million dollars, accounting for 22.66% of the total amount of China’s imports; the imports from America were 152 million dollars, accounting for 13.54% of the total amount of China’s imports; and the imports from Vietnam and Philippines were respectively 113 million and 113 million dollars, accounting for 10.03% and 10.02% of the total amount of China’s imports. The total amount of the fruit goods imported from above four countries was about 632 million dollars, accounting for 56.25% of the total amount of China's imports of fruit products...

CONTENT
CHAPTER 1 PRODUCT DEFINITION 1
1.1 PRODUCT DEFINITION 1
1.2 PRODUCT CLASSIFICATION 1
CHAPTER 2 INTRODUCTION OF CHINA’S MARKET OF FRUIT PRODUCTS 3
2.1 CHINA’S ECONOMY: BASIC FACTS 3
2.2 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT 4
2.3 DEVELOPMENT STATUS OF DOMESTIC FRUIT INDUSTRY 6
2.4 FORECASTING OF FUTURE MARKET POTENTIAL OF DOMESTIC FRUIT PRODUCTS 10
CHAPTER 3 INTRODUCTION OF DOMESTIC INDUSTRY ENVIRONMENT 13
3.1 RELEVENT INDUSTRIAL POLICIES 13
3.2 RELAVANT LAWS AND REGULATIONS 16
3.3 EXTERNAL COOPERATION PROTOCOL 17
3.4 FORECASTING OF POLICY TREND 18
CHAPTER 4 THE GENERATION FOR IMPORT SITUATION OF FRUIT GOODS 21
CHAPTER 5 THE ANALYSIS ON IMPORT CHANGE OF FRUIT PRODUCTS SEGMENTATION 24
5.1 FRUITS (HS-CODE: 0801-0814) 24
5.1.1 the analysis for import change of fruits in recent years 24
5.1.2 the main origin places of China improted fruit goods 26
5.1.3 main domestic flow direction of china import fruits 29
5.2 FRUIT PRODUCTS(HS-CODE: 2006-2009) 31
5.2.1 analysis on the improted change of fruit products in recent year 31
5.2.2 the main origin palces of imported fruit products in china 34
5.2.3 main domestic flow direction of china import fruit products 36
CHAPTER 6 ANAYLSIS OF EXPORT SITUATION OF FRUIT GOODS IN CHINA OVER THE YEARS 39
6.1 THE EXPORT CHANGE AND THE REASONS OF FRUIT GOODS IN CHINA IN RECENT YEARS 39
6.2 MIAN DESTINATION OF THE EXPORT FUIRT GOODS IN CHINA 42
6.3 MAIN ORIGINS OF CHINA EXPORT FRUIT GOODS 44
CHAPTER 7 SITUATION OF TAX BURDEN OF IMPORT PRODUCTS 46
7.1 IMPORT TARIFF 46
7.2 VALUE ADDED TAX 46
7.3 CONSUMPTION TAX 47
CHAPTER 8 INSPECTION AND QUARANTINE AND STANDARD SYSTEM 48
8.1 THE PROCEDURES OF INSPECTION AND QUARANTINE OF IMPORT FRUIT GOODS 48
8.2 MAIN INSPECTION BASIS AND INDICATOR 49
8.3 RELEVANT STANDARDS OF FRUIT GOODS 60
8.4 MAIN SUPERVISION ADMINISTRATION 61
CHAPTER 9 IMPORT FLOW OF FRUIT GOODS 62
9.1 CHINESE IMPORT FLOW CHART OF FRUIT GOODS 62
9.2 DESCRIPTION OF FLOW CHART OF CHINA IMPORT FRUIT GOODS 64
CHAPTER 10 COMPETITIVE SITUATION OF DOMESTIC FRUIT GOODS MARKET 66
10.1 ANALYSIS OF CONCENTRATION OF SALES REVENUE OF SUB-ENTERPRISES 66
10.2 COMPARISON OF CONCENTRATION OF SALES REVENUE OF THE SUB-REGIONS 68
10.3 THE STATUS OF THE IMPORT FRUIT GOODS IN DOMESTIC MARKET 70
10.4 INTRODUCTION TO ENTERPRISES OF WHICH SALES REVENUE RANKING THE TOP TEN IN CHINESE FRUIT PROCESS INDUSTRY 71
10.4.1 Qingdao Wanfu Group Co., Ltd. 71
10.4.2 Beijing Huiyuan Beverage and Food Group Co., Ltd. 72
10.4.3 Xinjiang Chalkis Co., Ltd. 72
10.4.4 Nongfu Spring Co., Ltd. 73
10.4.5 China Haisheng Juice Holdings Co., Ltd. 74
10.4.6 Coco Group Co., Ltd. 74
10.4.7 Yantai North Andre Juice Co., Ltd. 75
10.4.8 Shandong Tianfu Group Corporation 75
10.4.9 Hefei Huatai Group Co., Ltd. 76
10.4.10 Shaanxi Hengxing Fruitjuice Co., Ltd. 76
10.5 NATIONAL DISTRIBUTION OF ENTERPRISES ABOVE THE DESIGNATED SIZE 78
CHAPTER 11 ANAYLSIS OF MARKETING CHANNEL 80
11.1 MAIN MARKETING CHANNEL OF DOMESTIC FRUIT GOODS 80
11.2 DIAGRAM OF MARKETING CHANNEL OF DOMESTIC FRUIT GOODS 81
11.3 ANALYSIS ON THE MAIN SALES CHANNELS OF DOMESTIC FRUIT PRODUCTS 82
CHAPTER 12 ANALYSIS ON THE CHINA MARKET ENTERING 85
12.1 THE ANALYSIS ON THE CONSUMPTION CHARACTERISTIC OF DOMESTIC FRUIT PRODUCTS 85
12.2 ANNALYSIS ON MARKET ENTERING CHANCE 87
12.3 ANALYSIS ON NON-TARIFF BARRIER FOR MARKET ACCESS 90
12.4 MAJOR CONCLUSIONS AND SUGGESTIONS 92
CHAPTER 13 A LIST OF MAJOR FRUIT PRODUCTS IMPORTERS IN CHINA 95
CHAPTER 14 RELATED ASSOCIATIONS 97
14.1 CHINA FRUIT CIRCULATION ASSOCIATION 97
14.2 CHINA CANNING INDUSTRY ASSOCIATION 98
14.3 CHINA BEVERAGE INDUSTRY ASSOCIATION 98
14.4 CHINA CHAMBER OF COMMERCE FOR IMPORT AND EXPORT OF FOODSTUFFS, NATIVE PRODUCE AND ANIMAL BY-PRODUCTS 99
CHAPTER 15 RELATED ASSOCIATIONS 100
15.1 CHINA INTERNATIONAL FRUIT, VEGETABLE & TECHNOLOGY TRADE SHOW 100
15.2 CHINA INTERNATIONAL FOOD EXPO 101
15.3 SHANGHAI NATIONAL FARM PRPDUCTS TRADE FAIR 102


TABLE CONTENT
TABLE 1 CLASSIFICATION OF FRUIT PRODUCTS 1
TABLE 2 CHINA'S MACROECONOMIC INDEX IN 2007 3
TABLE 3 MAIN ECONOMIC INDEX OF CHINA'S FRUIT PROCESSING INDUSTRY 10
TABLE 4 THE IMPORT AMOUNT AND INCREASING RATE OF FRUIT GOODS FROM 2003 TO 2007(UNIT: USD) 23
TABLE 5 THE IMPORT AMOUNT AND INCREASING RATE OF FRUIT FROM 2003 TO 2007 (UNIT: USD) 26
TABLE 6 ALL AMOUNT ORIGIN PLACES OF CHINA IMPORTED FRUIT IN 2007 AND INCREASING RATE OVER THE PAST YEARS (UNIT: USD) 28
TABLE 7 THE IMPORTED AMOUNT AND INCREASING RATE OF THE TOP TEN REGIONS IN DOMESTIC IMPORTED FRUIT AMOUNT IN 2007 OVER THE PAST YEARS (UNIT: USD) 30
TABLE 8 THE IMPORT AMOUNT AND INCREASING RATE OF FRUIT PRODUCTS FROM 2003 TO 2007(UNIT: USD) 34
TABLE 9 ALL AMOUNT ORIGIN PLACES OF CHINA IMPORTED FRUIT PRODUCTS IN 2007 AND THE INCREASING RATE OVER THE PAST YEARS (UNIT: USD) 36
TABLE 10 THE IMPORT VALUE AND GROWTH RATE OF THE TOP TEN DOMESTIC REGIONS WHICH IMPORT THE FRUIT PRODUCTS OVER THE YEARS IN 2007 (UNIT: US DOLLARS) 38
TABLE 11 THE EXPORT VALUE AND GROWTH RATE OF THE FRUIT GOODS FROM 2003 TO 2007 (UNIT: US DOLLARS) 41
TABLE 12 THE RANK OF THE TOP TEN DESTINATIONS OF THE CHINESE EXPORT FRUIT GOODS 43
TABLE 13 THE TOP TEN DESTINATIONS OF THE CHINESE EXPORT FRUIT GOODS AND THEIR GROWTH OVER THE YEARS IN 2007 (UNIT: US DOLLARS) 43
TABLE 14 RANK OF THE MAIN ORIGINS OF EXPORT FRUIT GOODS IN CHINA IN 2007 45
TABLE 15 TOP TEN ORIGINS OF THE EXPORT FRUIT PRODUCTS IN CHINA AND THEIR GROWTH OVER THE YEARS IN 2007 IN CHINA (UNIT: US DOLLARS) 45
TABLE 16 MAXIMUM LEVELS OF HEAVY METAL AND OTHER CONTAMINANTS 50
TABLE 17 MAXIMUM RESIDUE LIMITS OF PESTICIDE 50
TABLE 18 INDICATORS OF MAXIMUM LEVELS OF CONTAMINANTS IN THE FOOD 52
TABLE 19 MAXIMUM RESIDUE LIMITS FOR PESTICIDES IN FRUIT GOODS 53
TABLE 20 MEASUREMENT UNIT OF NET CONTENT 59
TABLE 21 MINIMUM HEIGHT OF NET CONTENT CHARACTER 59
TABLE 22 RELEVANT NATIONAL COMPULSORY STANDARDS OF FRUIT GOODS 60
TABLE 23 RELEVANT VOLUNTARY STANDARDS OF FRUIT GOODS 60
TABLE 24 THE ECONOMIC OPERATION OF THE ENTERPRISES ABOVE THE DESIGNATED SIZE IN THE MAIN PRODUCTIVE REGIONS IN CHINESE FRUIT PROCESS INDUSTRY FROM JANUARY TO NOVEMBER (UNIT: RMB ONE THOUSAND YUAN) 69
TABLE 25 THE NUMBER OF THE ENTERPRISES ABOVE THE DESIGNATED SIZE IN THE FRUIT PROCESS INDUSTRY IN DIFFERENT REGIONS FROM JANUARY TO NOVEMBER IN 2007 78

FIGURE CONTENT
FIGURE 1 VARIATION TREND CHART OF THE GROWTH RATE OF MAIN MACROECONOMIC INDEX DURING 2003-2007 (UNIT: %) 4
FIGURE 2 CURRENT SITUATION OF INDUSTRIAL ECONOMY OF FRUIT PROCESSING INDUSTRY DURING JANUARY TO NOVEMBER IN 2007 (UNIT: THOUSAND YUAN) 7
FIGURE 3 DISTRIBUTION STATUES OF THE NUMBER OF FRUIT PROCESSING INDUSTRY BY ENTERPRISE TYPE DURING JANUARY TO NOVEMBER IN 2007 8
FIGURE 4 THE AMOUNT AND INCREASING RATE CHANGE OF CHINA IMPORTED FRUIT GOODS FROM 2003 TO 2007(UNIT: USD) 21
FIGURE 5 THE IMPORT PROPORTION OCCUPIED BY ALL FRUIT PRODUCT SEGMENTATION IN 2007(UNIT: USD) 22
FIGURE 6 THE IMPORT AMOUNT AND INCREASING RATE CHANGE OF FRUIT FROM 2003 TO 2007(UNIT: USD) 24
FIGURE 7 THE IMPORT PROPORTION OCCUPIED BY ALL FRUIT PRODUCT SEGMENTATION IN 2007(UNIT: USD) 25
FIGURE 8 THE ORIGIN PLACE OF CHINA IMPORTED FRUITS AMOUNT IN 2007 26
FIGURE 9 THE CHANGE TREND OF ALL AMOUNT ORIGIN PLACES FOR CHINA IMPORTED FRUIT OVER THE YEARS (UNIT: %) 27
FIGURE 10 THE TOP TEN REGIONS OF DOMESTIC IMPORTED FRUIT AMOUNT IN 2007 29
FIGURE 11 THE CHANGE TREND OF DOMESTIC IMPORTED FRUIT IN MAIN REGIONS (UNIT: %) 29
FIGURE 12 THE IMPORT AMOUNT AND INCREASING RATE OF FRUIT PRODUCTS FROM 2003 TO 2007(UNIT: USD) 31
FIGURE 13 THE PROPORTION OCCUPIED BY ALL SEGMENTATION TYPE OF FRUIT PRODUCTS 33
FIGURE 14 THE AMOUNT ORIGIN PLACES OF CHINA IMPORTED FRUIT PRODUCTS IN 2007 34
FIGURE 15 THE CHANGE TREND OF ALL AMOUNT ORIGIN PLACES OF CHINA IMPORTED FRUIT PRODUCTS (UNIT: %) 34
FIGURE 16 THE RANK OF THE MONETARY VALUE IN DOMESTIC AREAS IMPORTING FRUIT PRODUCTS IN 2007. 36
FIGURE 17 CHANGE TREND OF IMPORT MONETARY VALUE IN THE DOMESTIC MAIN AREAS IMPORTING THE FRUIT PRODUCTS OVER THE YEARS (UNIT: %) 37
FIGURE 18 THE CHANGE OF MONETARY VALUE AND GROWTH RATE OF THE EXPORT FRUIT PRODUCTS IN CHINA FROM 2003 TO 2007 (UNIT: US DOLLARS) 39
FIGURE 19 THE PROPORTIONS TAKEN BY THE FRUIT SUB-DIVIDING PRODUCTS (UNIT: US DOLLARS) 40
FIGURE 20 THE TOP TEN DESTINATIONS OF THE EXPORT FRUIT PRODUCTS IN CHINA IN 2007 42
FIGURE 21 MAIN ORIGINS OF THE CHINESE EXPORT FRUIT GOODS IN 2007 (UNIT: US DOLLARS) 44
FIGURE 22 IMPORT FLOW CHART OF FRUIT GOODS 62
FIGURE 23 THE PROPORTION OF THE SALES REVENUES THE TEN MAIN ENTERPRISES TAKE IN THE GROSS SALES OF THE ENTERPRISES ABOVE THE DESIGNATED SIZE. 66
FIGURE 24 THE PROPORTIONS OF THE SALES REVENUES THE TOP TEN REGIONS TAKE IN THE GROSS SALES OF THE ENTERPRISES ABOVE THE DESIGNATED SIZE. 68
FIGURE 25 NATIONAL DISTRIBUTIONS OF ENTERPRISES ABOVE THE DESIGNATED SIZE 78
FIGURE 26 DIAGRAM OF MARKETING CHANNEL OF DOMESTIC FRUIT GOODS 81