Based on a survey of over 6,000 consumers in France, Germany, Italy, Poland, Spain and the UK, Life Protection Metrics: Consumer Approaches to Protection-Related Life Insurance in Europe offers detailed and unique insights into the behaviour of consumers in the context of risk life, critical illness, long-term income protection, short-term income protection and funeral expenses insurance.

Comprising both an analytical report and a convenient data annexe in Excel format, the research covers the five aforementioned types of protection-related life insurance policy. In each country, it measures take-up rates for these types of insurance (differentiating between policies bought separately and cover acquired as a fixed component of employee benefits packages) and analyses the effect of gender, age, annual household income, employment status and existence of dependents on propensity to acquire cover. It also shows the distribution channels and interfaces used by respondents to take out these products, highlighting the behaviour of consumers in the key 18-34 age group which is most indicative of recent sales patterns. Distribution channels vary by type of protection-related life insurance but can include direct sales by insurance companies or their agents plus a variety of other options including sales via banks, financial advisers, insurance aggregators and retailers; distribution interfaces include face-to-face, online, inbound telephone, outbound telephone and postal sales.

This study can be used in one or more of the following ways:

- to understand the types of protection-related life insurance that are most popular in each country and the characteristics of consumers that buy them;

- to appreciate whether insured respondents bought their cover as a result of an active decision to do so or whether they acquired it passively through a group scheme;

- to evaluate the opportunities for distributing protection-related life insurance through alternative channels such as insurance aggregators or comparison sites: to what extent will consumers buy through these means?

- to assess the apparent willingness of consumers to purchase these forms of cover online; given the types of device that online buyers report using, what is the scope for marketing more effectively to this audience?

- to avoid the need to re-enter information yourself by making use of the Excel-based consumer data files that accompanies the PDF studies.

Table Of Contents

0.0 EXECUTIVE SUMMARY

Across all six countries, 25.3% of respondents hold two or more of the policy types researched...

... although 50.4% state that they do not hold any type of protection-related life insurance

Annual income and the existence of dependents are key drivers of this market in all countries

Consumers aged between 18 and 34 are more likely to use emerging distribution systems...

... including online acquisition via tablets or mobile phones (as opposed to regular computers)



1.0 INTRODUCTION

What is this report about?

Rationale

Definitions

European consumer research

Other international research reports



2.0 EUROPEAN OVERVIEW

Introduction

Survey and sample structure

Overview for five different types of protection-related life insurance

On average, take-up rates are highest for risk life cover and lowest for short-term income protection

Respondents in Poland are the most likely to report having acquired risk life insurance...

... while penetration of long-term income protection insurance peaks in France...

... and for funeral expenses insurance, acquisition rates are at their highest in Spain

Across all six countries combined, just over 50% of respondents do not hold any kind of life protection cover

The average number of policies held per respondent is lowest in Italy and the UK

Across all age groups, annual household income is a key factor that drives propensity to acquire cover

Those with dependent children or other relatives are also more likely to acquire these types of insurance

Distribution channels for buying protection-related life insurance are least polarised in the UK

Younger consumers are more likely to use alternative distribution channels than their older counterparts

Across all six countries combined, over two thirds of policy sales were realised in a face-to-face setting

Online sales are most likely to occur in the UK and least frequently reported in France

Younger respondents in Germany are most likely to continue buying in a face-to-face setting

An apparent migration in online sales to tablets and mobile phones has important marketing implications

Overview for each type of protection-related life insurance

Risk life insurance: across all six countries, over 10% of respondents are covered via their employer

Critical illness insurance: insured respondents often acquire this type of cover as a feature of another policy

Long-term income protection insurance: German consumers are most likely to buy this as a separate policy

Short-term income protection insurance: penetration rates are especially weak in three countries

Funeral expenses insurance: penetration rates exceed 10% in all countries other than one



3.0 FRANCE

Overview for five different types of protection-related life insurance

Uptake of five different types of protection-related life insurance

Number of protection-related life insurance policies held per respondent

Influence of annual household income segmented by age group

Influence of dependents segmented by age group

Distribution channels used across all five types of protection-related life insurance segmented by age group

Distribution interfaces used across all five types of protection-related life insurance segmented by age group

Risk life insurance

Uptake of risk life insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of risk life insurance

Distribution channels used for risk life insurance

Distribution interfaces used for risk life insurance

Critical illness insurance

Uptake of critical illness insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of critical illness insurance

Distribution channels used for critical illness insurance

Distribution interfaces used for critical illness insurance

Long-term income protection insurance

Uptake of long-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of long-term income protection insurance

Distribution channels used for long-term income protection insurance

Distribution interfaces used for long-term income protection insurance

Short-term income protection insurance

Uptake of short-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of short-term income protection insurance

Distribution channels used for short-term income protection insurance

Distribution interfaces used for short-term income protection insurance

Claims for short-term income protection insurance

Frequency of and reasons for claims for short-term income protection

Claims acceptance rates segmented by reason for claim

Funeral expenses insurance

Uptake of funeral expenses insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of funeral expenses insurance

Distribution channels used for funeral expenses insurance

Distribution interfaces used for funeral expenses insurance



4.0 GERMANY

Overview for five different types of protection-related life insurance

Uptake of five different types of protection-related life insurance

Number of protection-related life insurance policies held per respondent

Influence of annual household income segmented by age group

Influence of dependents segmented by age group

Distribution channels used across all five types of protection-related life insurance segmented by age group

Distribution interfaces used across all five types of protection-related life insurance segmented by age group

Risk life insurance

Uptake of risk life insurance

Overview

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of risk life insurance

Distribution channels used for risk life insurance

Distribution interfaces used for risk life insurance

Critical illness insurance

Uptake of critical illness insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of critical illness insurance

Distribution channels used for critical illness insurance

Distribution interfaces used for critical illness insurance

Long-term income protection insurance

Uptake of long-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of long-term income protection insurance

Distribution channels used for long-term income protection insurance

Distribution interfaces used for long-term income protection insurance

Short-term income protection insurance

Uptake of short-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of short-term income protection insurance

Distribution channels used for short-term income protection insurance

Distribution interfaces used for short-term income protection insurance

Claims for short-term income protection insurance

Frequency of and reasons for claims for short-term income protection

Claims acceptance rates segmented by reason for claim

Funeral expenses insurance

Uptake of funeral expenses insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of funeral expenses insurance

Distribution channels used for funeral expenses insurance

Distribution interfaces used for funeral expenses insurance



5.0 ITALY

Overview for five different types of protection-related life insurance

Uptake of five different types of protection-related life insurance

Number of protection-related life insurance policies held per respondent

Influence of annual household income segmented by age group

Influence of dependents segmented by age group

Distribution channels used across all five types of protection-related life insurance segmented by age group

Distribution interfaces used across all five types of protection-related life insurance segmented by age group

Risk life insurance

Uptake of risk life insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of risk life insurance

Distribution channels used for risk life insurance 1

Distribution interfaces used for risk life insurance

Critical illness insurance

Uptake of critical illness insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of critical illness insurance

Distribution channels used for critical illness insurance

Distribution interfaces used for critical illness insurance

Long-term income protection insurance

Uptake of long-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of long-term income protection insurance

Distribution channels used for long-term income protection insurance

Distribution interfaces used for long-term income protection insurance

Short-term income protection insurance

Uptake of short-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of short-term income protection insurance

Distribution channels used for short-term income protection insurance

Distribution interfaces used for short-term income protection insurance

Claims for short-term income protection insurance

Frequency of and reasons for claims for short-term income protection

Claims acceptance rates segmented by reason for claim

Funeral expenses insurance

Uptake of funeral expenses insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of funeral expenses insurance

Distribution channels used for funeral expenses insurance

Distribution interfaces used for funeral expenses insurance



6.0 POLAND

Overview for five different types of protection-related life insurance

Uptake of five different types of protection-related life insurance

Number of protection-related life insurance policies held per respondent

Influence of annual household income segmented by age group

Influence of dependents segmented by age group

Distribution channels used across all five types of protection-related life insurance segmented by age group

Distribution interfaces used across all five types of protection-related life insurance segmented by age group

Risk life insurance

Uptake of risk life insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of risk life insurance

Distribution channels used for risk life insurance

Distribution interfaces used for risk life insurance

Critical illness insurance

Uptake of critical illness insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of critical illness insurance

Distribution channels used for critical illness insurance

Distribution interfaces used for critical illness insurance

Long-term income protection insurance

Uptake of long-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of long-term income protection insurance

Distribution channels used for long-term income protection insurance

Distribution interfaces used for long-term income protection insurance

Short-term income protection insurance

Uptake of short-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of short-term income protection insurance

Distribution channels used for short-term income protection insurance

Distribution interfaces used for short-term income protection insurance

Claims for short-term income protection insurance

Frequency of and reasons for claims for short-term income protection

Claims acceptance rates segmented by reason for claim

Funeral expenses insurance

Uptake of funeral expenses insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of funeral expenses insurance

Distribution channels used for funeral expenses insurance

Distribution interfaces used for funeral expenses insurance



7.0 SPAIN

Overview for five different types of protection-related life insurance

Uptake of five different types of protection-related life insurance

Number of protection-related life insurance policies held per respondent

Influence of annual household income segmented by age group

Influence of dependents segmented by age group

Distribution channels used across all five types of protection-related life insurance segmented by age group

Distribution interfaces used across all five types of protection-related life insurance segmented by age group

Risk life insurance

Uptake of risk life insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of risk life insurance

Distribution channels used for risk life insurance 2

Distribution interfaces used for risk life insurance

Critical illness insurance

Uptake of critical illness insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of critical illness insurance

Distribution channels used for critical illness insurance

Distribution interfaces used for critical illness insurance

Long-term income protection insurance

Uptake of long-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of long-term income protection insurance

Distribution channels used for long-term income protection insurance

Distribution interfaces used for long-term income protection insurance

Short-term income protection insurance

Uptake of short-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of short-term income protection insurance

Distribution channels used for short-term income protection insurance

Distribution interfaces used for short-term income protection insurance

Claims for short-term income protection insurance

Frequency of and reasons for claims for short-term income protection

Claims acceptance rates segmented by reason for claim

Funeral expenses insurance

Uptake of funeral expenses insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of funeral expenses insurance

Distribution channels used for funeral expenses insurance

Distribution interfaces used for funeral expenses insurance



8.0 UK

Overview for five different types of protection-related life insurance

Uptake of five different types of protection-related life insurance

Number of protection-related life insurance policies held per respondent

Influence of annual household income segmented by age group

Influence of dependents segmented by age group

Distribution channels used across all five types of protection-related life insurance segmented by age group

Distribution interfaces used across all five types of protection-related life insurance segmented by age group

Risk life insurance

Uptake of risk life insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of risk life insurance

Distribution channels used for risk life insurance

Distribution interfaces used for risk life insurance

Critical illness insurance

Uptake of critical illness insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of critical illness insurance

Distribution channels used for critical illness insurance

Distribution interfaces used for critical illness insurance

Long-term income protection insurance

Uptake of long-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of long-term income protection insurance

Distribution channels used for long-term income protection insurance

Distribution interfaces used for long-term income protection insurance

Short-term income protection insurance

Uptake of short-term income protection insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of short-term income protection insurance

Distribution channels used for short-term income protection insurance

Distribution interfaces used for short-term income protection insurance

Claims for short-term income protection insurance

Frequency of and reasons for claims for short-term income protection

Claims acceptance rates segmented by reason for claim

Funeral expenses insurance

Uptake of funeral expenses insurance

Uptake of cover

Segmentation by age group and household income

Segmentation by employment status and gender

Distribution of funeral expenses insurance

Distribution channels used for funeral expenses insurance

Distribution interfaces used for funeral expenses insurance



9.0 APPENDIX

Research sample statistics

Research structure



LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

2.0 EUROPEAN OVERVIEW

Overall proportion of respondents covered by five different types of protection-related life insurance: six European countries, 2012

Proportion of respondents covered by five different types of protection-related life insurance bought separately: six European countries, 2012

Overall proportion of respondents covered by five different types of protection-related life insurance and proportion of respondents with cover bought separately: six European countries, 2012 (table)

Number of protection-related life insurance policies held per respondent: six European countries, 2012

Number of protection-related life insurance policies held per respondent: six European countries, 2012 (table)

Average number of protection-related life insurance policies held per respondent: six European countries, 2012

Influence of household income on the uptake of protection-related life insurance segmented by age group across six European countries, 2012

Influence of household income on the uptake of protection-related life insurance segmented by age group across six European countries, 2012 (table)

Influence of dependents on the uptake of protection-related life insurance segmented by age group across six European countries, 2012

Influence of dependents on the uptake of protection-related life insurance segmented by age group across six European countries, 2012 (table)

Distribution channels used by all respondents across all five types of protection-related life insurance bought separately: six European countries, 2012

Distribution channels used by respondents aged 18 to 34 across all five types of protection-related life insurance bought separately: six European countries, 2012

Distribution channels used across all five types of protection-related life insurance bought separately, 2012 (table)

Distribution interfaces used by all respondents across five types of protection-related life insurance bought separately: six European countries, 2012

Distribution interfaces used by respondents aged 18 to 34 across five types of protection-related life insurance bought separately: six European countries, 2012

Distribution interfaces used across five types of protection-related life insurance bought separately: six European countries, 2012 (table)

Online distribution interfaces used across five types of protection-related life insurance bought separately, segmented by device used: six European countries, 2012

Online distribution interfaces used across five types of protection-related life insurance bought separately, segmented by device used: six European countries, 2012 (table)

Proportion of respondents covered by risk life insurance: six European countries, 2012

Proportion of respondents covered by risk life insurance: six European countries, 2012 (table)

Proportion of respondents covered by critical illness insurance: six European countries, 2012

Proportion of respondents covered by critical illness insurance: six European countries, 2012 (table)

Proportion of respondents covered by long-term income protection insurance: six European countries, 2012

Proportion of respondents covered by long-term income protection insurance: six European countries, 2012 (table)

Proportion of respondents covered by short-term income protection insurance: six European countries, 2012

Proportion of respondents covered by short-term income protection insurance: six European countries, 2012 (table)

Proportion of respondents covered by funeral expenses insurance: six European countries, 2012

Proportion of respondents covered by funeral expenses insurance: six European countries, 2012 (table)

3.0 FRANCE

Proportion of respondents covered by five different types of protection-related life insurance in France, 2012

Proportion of respondents covered by five different types of protection-related life insurance in France, 2012 (table)

Number of protection-related life insurance policies held per respondent in France, 2012

Influence of household income on the uptake of protection-related life insurance segmented by age group in France, 2012

Influence of household income on the uptake of protection-related life insurance segmented by age group in France, 2012 (table)

Influence of dependents on the uptake of protection-related life insurance segmented by age group in France, 2012

Influence of dependents on the uptake of protection-related life insurance segmented by age group in France, 2012 (table)

Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age in France, 2012

Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age in France, 2012 (table)

Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age in France, 2012

Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age in France, 2012 (table)

Proportion of respondents covered by risk life insurance in France, 2012

Proportion of respondents covered by risk life insurance in France, segmented by age and annual household income, 2012

Proportion of respondents covered by risk life insurance in France, segmented by age and annual household income, 2012 (table)

Proportion of respondents covered by risk life insurance in France, segmented by employment status and gender, 2012

Proportion of respondents covered by risk life insurance in France, segmented by employment status and gender, 2012 (table)

Distribution channels used for risk life insurance bought separately in France, 2012

Distribution interfaces used for risk life insurance bought separately in France, 2012

Proportion of respondents covered by critical illness insurance in France, 2012

Proportion of respondents covered by critical illness insurance in France, segmented by age and annual household income, 2012

Proportion of respondents covered by critical illness insurance in France, segmented by age and annual household income, 2012 (table)

Proportion of respondents covered by critical illness insurance in France, segmented by employment status and gender, 2012

Proportion of respondents covered by critical illness insurance in France, segmented by employment status and by gender, 2012 (table)

Distribution channels used for critical illness insurance bought separately or packaged with risk life insurance in France, 2012

Distribution interfaces used for critical illness insurance bought separately or packaged with risk life insurance in France, 2012

Proportion of respondents covered by long-term income protection insurance in France, 2012

Proportion of respondents covered by long-term income protection insurance in France, segmented by age and annual household income, 2012

Proportion of respondents covered by long-term income protection insurance in France, segmented by age and annual household income, 2012 (table)

Proportion of respondents covered by long-term income protection insurance in France, segmented by employment status and gender, 2012

Proportion of respondents covered by long-term income protection insurance in France, segmented by employment status and by gender, 2012 (table)

Distribution channels used for long-term income protection insurance bought separately in France, 2012

Distribution interfaces used for long-term income protection insurance bought separately in France, 2012

Proportion of respondents covered by short-term income protection insurance in France, 2012

Proportion of respondents covered by short-term income protection insurance in France, segmented by age and annual household income, 2012

Proportion of respondents covered by short-term income protection insurance in France, segmented by employment status and gender, 2012

Distribution channels used for short-term income protection insurance in France, 2012

Distribution interfaces used for short-term income protection insurance in France, 2012

Claims frequency by reason for claim for short-term income protection insurance in France, 2012

Claims acceptance by reason for claim for short-term income protection insurance in France, 2012

Proportion of respondents covered by funeral expenses insurance in France, 2012

Proportion of respondents covered by funeral expenses insurance in France, segmented by age and annual household income, 2012

Proportion of respondents covered by funeral expenses insurance in France, segmented by employment status and gender, 2012

Distribution channels used for funeral expenses insurance in France, 2012

Distribution interfaces used for funeral expenses insurance in France, 2012

4.0 GERMANY

Proportion of respondents covered by five different types of protection-related life insurance in Germany, 2012

Proportion of respondents covered by five different types of protection-related life insurance in Germany, 2012 (table)

Number of protection-related life insurance policies held per respondent in Germany, 2012

Influence of household income on the uptake of protection-related life insurance segmented by age group in Germany, 2012

Influence of household income on the uptake of protection-related life insurance segmented by age group in Germany, 2012 (table)

Influence of dependents on the uptake of protection-related life insurance segmented by age group in Germany, 2012

Influence of dependents on the uptake of protection-related life insurance segmented by age group Germany, 2012 (table)

Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age in Germany, 2012

Distribution channels used across all five types of protection-related life insurance bought separately, segmented by age Germany, 2012 (table)

Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age in Germany, 2012

Distribution interfaces used across five types of protection-related life insurance bought separately, segmented by age Germany, 2012 (table)

Proportion of respondents covered by risk life insurance in Germany, 2012

Proportion of respondents covered by risk life insurance in Germany, segmented by age and annual household income, 2012

Proportion of respondents covered by risk life insurance in Germany, segmented by age and annual household income, 2012 (table)

Proportion of respondents covered by risk life insurance in Germany, segmented by employment status and gender, 2012

Proportion of respondents covered by risk life insurance in Germany, segmented by employment status and gender, 2012 (table)

Distribution channels used for risk life insurance bought separately in Germany, 2012

Distribution interfaces used for risk life insurance bought separately in Germany, 2012

Proportion of respondents covered by critical illness insurance in Germany, 2012

Proportion of respondents covered by critical illness insurance in Germany, segmented by age and annual household income, 2012

Proportion of respondents covered by critical illness insurance in Germany, segmented by age and annual household income, 2012 (table)

Proportion of respondents covered by critical illness insurance in Germany, segmented by employment status and gender, 2012

Proportion of respondents covered by critical illness insurance in Germany, segmented by employment status and by gender, 2012 (table)

Distribution channels used for critical illness insurance bought separately or packaged with risk life insurance in Germany, 2012

Distribution interfaces use

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Louis

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers

Non-Life Insurance Policies and Premiums in Palestine to 2018: Market Databook

Non-Life Insurance Policies and Premiums in Palestine to 2018: Market Databook

  • $ 500
  • Industry report
  • September 2014
  • by Timetric

Synopsis Timetric's "Non-Life Insurance Policies and Premiums in Palestine to 2018: Market Databook" contains detailed historic and forecast data policies and premiums in the non life insurance industry ...

Life Insurance Policies and Premiums in Palestine to 2018: Market Databook

Life Insurance Policies and Premiums in Palestine to 2018: Market Databook

  • $ 500
  • Industry report
  • September 2014
  • by Timetric

Synopsis Timetric's "Life Insurance Policies and Premiums in Palestine to 2018: Market Databook" contains detailed historic and forecast data policies and premiums in the life insurance industry in Palestine ...

Life Insurance Claims and Expenses in Palestine to 2018: Market Databook

Life Insurance Claims and Expenses in Palestine to 2018: Market Databook

  • $ 500
  • Industry report
  • September 2014
  • by Timetric

Synopsis Timetric's "Life Insurance Claims and Expenses in Palestine to 2018: Market Databook" contains detailed historic and forecast data claims and expenses in the life insurance industry in Palestine ...


Company Reports

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.