World Motorcycles Market

  • December 2014
  • -
  • Freedonia
  • -
  • 502 pages

World demand to grow 6% annually through 2018

Worldwide demand for motorcycles is forecast to expand six percent per annum to over 132 million units in 2018, valued at $120 billion. Four major trends will drive growth through 2018:
• An increasing number of households in industrializing countries will be able to afford motorcycles as personal incomes rise.
• Sales of electric bicycles (e-bikes) and other electric models are projected to rise sharply outside of China from what are currently very modest levels of demand.
• Motorcycle sales in a number of countries will be spurred by government programs aimed at reducing environmental pollution caused by automobiles.
• Market advances will accelerate in a number of important markets such as Brazil, Indonesia, Thailand, the US, and Vietnam.
However, further gains will be restrained by slowing growth in China, the world’s leading market for motorcycles, because of the large number of motorcycles already in use there. Market gains will also be dampened due to substitution by consumers of light vehicles for motorcycles in China and other industrializing countries.

Asia/Pacific region to remain largest market

The Asia/Pacific region is by far the largest regional market. Motorcycles are viewed as a convenient alternative to public transportation, which is often unreliable and has issues with overcrowding. In addition, motorcycles are widely used for business activities in the region, which adds to their appeal. As living standards in the area continue to improve, an increasing number of households will be able to afford motorcycles. Among the nations recording the fastest growth will be Pakistan, the Philippines, Indonesia, India, Burma, Malaysia, and Thailand.

Electric models to boost sales in developed areas

While North America and Western Europe represented only three percent of the worldwide motorcycle market in unit terms in 2013, these regions accounted for 16 percent of all product demand in value terms because of the popularity of medium and heavy motorcycles and other higher priced models. Both Western Europe and North America are projected to register rapid growth through 2018, as sales of electric models increase sharply and demand for internal combustion engine (ICE) motorcycles rebounds from the large declines posted in recent years. Since 2008, demand for e-bikes has climbed at double-digit annual rates in many industrialized countries (particularly Germany and the Netherlands), and this trend is expected to continue. E-bikes are becoming more popular because they are a convenient alternative to bicycles, especially among older riders, and are more environmentally-friendly than ICE motorcycles. In addition, e-bikes generally do not require a license, cost considerably less than conventional motorcycles, and have lower operating costs.

Study coverage

Details on these and other findings are containied in World Motorcycles. It presents historical demand data (2003, 2008, 2013) plus forecasts for 2018 and 2023 by type, world region, and for 23 major countries. This study also assesses key market environment factors, analyzes the industry structure, evaluates company market share and profiles global players such as Bajaj Auto, BMW, Hero Motocorp, Honda, Yamaha and Zongshen Industrial.

Table Of Contents

INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 6
World Demographic Overview 10
Population 10
Urban Population 13
Households 14
World Personal Income Trends 16
World Light Vehicle Overview 18
Production 19
Demand 21
Legal and Regulatory Environment 24
Restrictions on Motorcycle Use 26
Rider Safety 28
Exhaust Emissions 30
Pricing Patterns 33
By Region 33
By Product 36
Technology Trends 39
Internal Combustion Engine Motorcycles 40
Electric Motorcycles 41
III. OVERVIEW 43
General 43
Two Market Models: Developed Versus Emerging 44
Historical Context: Japan in the 1950s 45
Forecast Model Inputs 49
Income Distribution 49
Age and Demographics 50
Climate 52
Safety Concerns 52
Other Factors 53
Model Fit and Implementation 54
Regional Overview 57
Demand by Unit 59
Demand by Value 62
Motorcycles in Use 64
Production 68
International Trade 72
Demand by Type 75
Internal Combustion Engine 79
Scooters, Mopeds, and Motorbikes 83
Light Motorcycles 86
Medium and Heavy Motorcycles 87
Electric Motorcycles 89
Bicycles and Mopeds 92
Scooters and Other 95
IV. NORTH AMERICA 97
General 97
Motorcycle Supply and Demand 98
Motorcycle Market Outlook 102
United States 105
Canada 114
Mexico 119
V. WESTERN EUROPE 128
General 128
Motorcycle Supply and Demand 130
Motorcycle Market Outlook 134
Germany 137
France 144
Italy 150
Spain 157
United Kingdom 164
Other Western Europe 171
VI. ASIA/PACIFIC 179
General 179
Motorcycle Supply and Demand 181
Motorcycle Market Outlook 184
China 187
India 197
Indonesia 206
Vietnam 214
Thailand 221
Burma 230
Pakistan 237
Philippines 244
Japan 250
Taiwan 258
Malaysia 265
South Korea 272
Other Asia/Pacific 279
VII. OTHER REGIONS 287
Central and South America 287
General 287
Motorcycle Supply and Demand 288
Motorcycle Market Outlook 293
Brazil 295
Argentina 303
Other Central and South America 309
Eastern Europe 316
General 316
Motorcycle Supply and Demand 318
Motorcycle Market Outlook 322
Africa/Mideast 325
General 325
Motorcycle Supply and Demand 326
Motorcycle Market Outlook 330
Nigeria 332
Other Africa/Mideast 340
VIII. INDUSTRY STRUCTURE 349
General 349
Industry Composition 350
Market Share 353
ICE Motorcycle Market Share 360
Electric Motorcycle Market Share 362
Competitive Strategies 364
Product Development and Manufacturing 366
Marketing and Distribution 368
Financial Requirements 370
Cooperative Agreements 371
Mergers and Acquisitions 378
Company Profiles 380
Bajaj Auto Limited 381
Bayerische Motoren Werke AG 384
Benelli QJ, see Zhejiang Qianjiang Motorcycle
China Jialing Industrial Company Limited 388
Chongqing Jianshe Motorcycle Company Limited 390
Chongqing Lifan Industry Group Company Limited 392
Daelim Industrial Company Limited 393
Dafra da Amazonia Industria e Comercio de Motocicletas
Limitada 395
Dayun Group Company Limited 396
Ducati Motor Holding, see Volkswagen
Eicher Motors Limited 397
Erik Buell Racing , see Hero MotoCorp
Giant Manufacturing Company Limited 399
Haojue Holdings Company Limited 401
Haojue Suzuki Motorcycle Changzhou, see Haojue
Holdings and Suzuki Motor
Harley-Davidson Incorporated 402
Hero MotoCorp Limited 406
HICOM-Yamaha Manufacturing Malaysia, see Hong
Leong Industries Berhad and Yamaha Motor
Honda Motor Company Limited 409
Hong Leong Industries Berhad 416
Hong Leong Yamaha Motor, see Hong Leong Industries
Berhad and Yamaha Motor
Husqvarna Motorcycles, see KTM
Jiangmen Dachangjiang Group, see Haojue Holdings
Jiangsu Xinri E-Vehicle Company Limited 418
Jiangsu Yadea Technical Development Company Limited 419
Kawai Motor Industry Guangzhou, see Luoyang Northern
Enterprises Group
Kawasaki Heavy Industries Limited 420
KR Motors Company Limited 424
KTM AG 426
Kwang Yang Motor Company Limited 429
Loncin Motor Company Limited 431
Luoyang Northern Enterprises Group Company Limited 433
MV Agusta Motor SpA 435
Peugeot SA 437
Piaggio and C. SpA 439
Polaris Industries Incorporated 443
Royal Enfield, see Eicher Motors
SandT Motors, see KR Motors
Sanyang Industry Company Limited 445
Shandong Bidewen Power Technology Company Limited 447
Shandong Wuzheng Group Company Limited 448
SMILE FC System, see Suzuki Motor
Suzuki Motor Corporation 449
Triumph Motorcycles Limited 453
TVS Motor Company Limited 455
Uralmoto JSC 457
Volkswagen AG 458
Yamaha Motor Company Limited 460
Yamaha Motor Vietnam, see Hong Leong Industries
Berhad and Yamaha Motor
Zhejiang Qianjiang Motorcycle Company Limited 470
Zongshen Industrial Group Company Limited 472
Zongshen Piaggio Foshan Motorcycle, see Piaggio and
Zongshen Industrial Group
Other Companies Mentioned in Study 475

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
1 Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product 9
2 World Population by Region 12
3 World Urban Population by Region 14
4 World Households by Region 16
5 World Per Capita GDP by Region 18
6 World Light Vehicle Production by Region 21
7 World Light Vehicle Demand by Region 24
8 Sales-Weighted Motorcycle Manufacturing Pricing by Region 36
9 World Motorcycle Pricing Trends by Product 39
SECTION III -- OVERVIEW
1 World Motorcycle Unit Demand by Region 61
2 World Motorcycle Value Demand by Region 63
3 World Motorcycles in Use by Engine Type and Region 67
4 World Motorcycle Production by Region 71
5 World Motorcycle Net Exports by Region 75
6 World Motorcycle Demand by Engine Type 78
7 World Internal Combustion Engine Motorcycle Demand
by Type and Region 82
8 World Electric Motorcycle Demand by Type and Region 91
SECTION IV -- NORTH AMERICA
1 North America: Motorcycle Supply and Demand 101
2 North America: Motorcycle Demand by Type 105
3 United States: Motorcycle Supply and Demand 110
4 United States: Motorcycle Demand by Type 113
5 Canada: Motorcycle Supply and Demand 117
6 Canada: Motorcycle Demand by Type 119
7 Mexico: Motorcycle Supply and Demand 124
8 Mexico: Motorcycle Demand by Type 127
SECTION V -- WESTERN EUROPE
1 Western Europe: Motorcycle Supply and Demand 133
2 Western Europe: Motorcycle Demand by Type 136
3 Germany: Motorcycle Supply and Demand 141
4 Germany: Motorcycle Demand by Type 143
5 France: Motorcycle Supply and Demand 147
6 France: Motorcycle Demand by Type 149
7 Italy: Motorcycle Supply and Demand 154
8 Italy: Motorcycle Demand by Type 157
9 Spain: Motorcycle Supply and Demand 161
10 Spain: Motorcycle Demand by Type 164
11 United Kingdom: Motorcycle Supply and Demand 168
12 United Kingdom: Motorcycle Demand by Type 170
13 Other Western Europe: Motorcycle Supply and Demand 175
14 Other Western Europe: Motorcycle Demand by Type 178
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Motorcycle Supply and Demand 183
2 Asia/Pacific: Motorcycle Demand by Type 187
3 China: Motorcycle Supply and Demand 193
4 China: Motorcycle Demand by Type 197
5 India: Motorcycle Supply and Demand 202
6 India: Motorcycle Demand by Type 205
7 Indonesia: Motorcycle Supply and Demand 210
8 Indonesia: Motorcycle Demand by Type 213
9 Vietnam: Motorcycle Supply and Demand 218
10 Vietnam: Motorcycle Demand by Type 221
11 Thailand: Motorcycle Supply and Demand 226
12 Thailand: Motorcycle Demand by Type 229
13 Burma: Motorcycle Supply and Demand 234
14 Burma: Motorcycle Demand by Type 236
15 Pakistan: Motorcycle Supply and Demand 241
16 Pakistan: Motorcycle Demand by Type 244
17 Philippines: Motorcycle Supply and Demand 248
18 Philippines: Motorcycle Demand by Type 250
19 Japan: Motorcycle Supply and Demand 255
20 Japan: Motorcycle Demand by Type 258
21 Taiwan: Motorcycle Supply and Demand 263
22 Taiwan: Motorcycle Demand by Type 265
23 Malaysia: Motorcycle Supply and Demand 269
24 Malaysia: Motorcycle Demand by Type 272
25 South Korea: Motorcycle Supply and Demand 276
26 South Korea: Motorcycle Demand by Type 278
27 Other Asia/Pacific: Motorcycle Supply and Demand 283
28 Other Asia/Pacific: Motorcycle Demand by Type 286
SECTION VII -- OTHER REGIONS
1 Central and South America: Motorcycle Supply and Demand 292
2 Central and South America: Motorcycle Demand by Type 295
3 Brazil: Motorcycle Supply and Demand 300
4 Brazil: Motorcycle Demand by Type 303
5 Argentina: Motorcycle Supply and Demand 307
6 Argentina: Motorcycle Demand by Type 309
7 Other Central and South America: Motorcycle Supply
and Demand 313
8 Other Central and South America: Motorcycle Demand
by Type 316
9 Eastern Europe: Motorcycle Supply and Demand 321
10 Eastern Europe: Motorcycle Demand by Type 324
11 Africa/Mideast: Motorcycle Supply and Demand 329
12 Africa/Mideast: Motorcycle Demand by Type 332
13 Nigeria: Motorcycle Supply and Demand 337
14 Nigeria: Motorcycle Demand by Type 340
15 Other Africa/Mideast: Motorcycle Supply and Demand 345
16 Other Africa/Mideast: Motorcycle Demand by Type 348
SECTION VIII -- INDUSTRY STRUCTURE
1 World Motorcycle Sales by Company, 2013 352
2 Selected Cooperative Agreements 373
3 Selected Acquisitions and Divestitures 380

LIST OF CHARTS

SECTION III -- OVERVIEW
1 Motorcycle Versus Passenger Car Sales Trends in Japan,
1950-2013 46
2 Ratio of Motorcycle to Passenger Car Sales in Japan,
1950-2013 47
3 Relationship of Per Capita GDP to Relative Motorcycle Sales
Dominance in Japan, 1950-1970 48
4 Relationship of Income Distribution to Per Capita GDP, 2013 50
5 Median Age of Population in Selected Countries, 2013 51
6 US Motorcycle Traffic Fatalities by Age Group, 2001 and 2010 53
7 Comparison of Per Capita GDP and Motorcycle
Sales Dominance 55
8 Typical Motorcycle Market Transition Points for Selected
Countries, 2013 56
9 World Motorcycle Demand by Region, 2013 58
10 World Motorcycle Production by Region, 2013 72
11 World Motorcycle Demand by Engine Type, 2003-2023 79
12 World Combustion Motorcycle Demand by Type, 2003-2023 83
13 World Electric Motorcycle Demand by Type, 2003-2023 92
SECTION IV -- NORTH AMERICA
1 North America: Motorcycle Demand by Country, 2013 102
SECTION V -- WESTERN EUROPE
1 Western Europe: Motorcycle Demand by Country, 2013 134
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Motorcycle Demand by Country, 2013 184
SECTION VIII -- INDUSTRY STRUCTURE
1 World Motorcycle Market Share in Units, 2013 354
2 World Motorcycle Market Share in Dollars, 2013 355
3 World ICE Motorcycle Market Share, 2013 362
4 Electric Motorcycle Market Share, 2013 364

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