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Re-examining Toilet Paper : Global Strategies for Growth

  • January 2013
  • -
  • Euromonitor International
  • -
  • 51 pages

Toilet paper remains the key tissue category, driving the tissue market forward through a combination of necessity and the general westernisation of toilet culture. As the developing world continues to take the lion’s share of sales (both value and volume) multinational manufacturers are increasingly facing regional players as their new key competitors. Toilet paper then represents a new breed of category where new dynamics apply and new strategies are needed to maintain commercial success.

Euromonitor International's Re-examining Toilet Paper : Global Strategies for Growth global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Re-examining Toilet Paper : Global Strategies for Growth
Re-examining Toilet Paper : Global Strategies for Growth
Euromonitor International
January 2013
Introduction
Global Overview
Competitive Environment
Opportunities in Emerging Markets
Category Analysis
Summary
Definitions of Report

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