Tomorrow’s Big Spenders: The Global Student Market

TOMORROW'S BIG SPENDERS: THE GLOBAL STUDENT MARKET
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Student Demographics
Chart 1 Leading Global Higher Education Markets 2012
Costs and Spending Power
Characteristics of Generation Y
Eating Habits
Social Life
Attitudes Towards Technology
Attitudes Towards Travel
Outlook
Introduction
First-time Consumers
Student Definition
Euromonitor International Surveys
Overview of Generation Y
Summary 1 Generational Cohorts
Summary 2 Gen Y Characteristics
Student Demographics
Number of Students
Table 1 Major Markets: Number of Higher Education Students 2007-2012
Chart 2 Major Markets: Higher Education Students as % Total Population 2012
Reasons for Going Into Higher Education
Chart 3 Major Markets: Youth Unemployment Rate by Country 2006-2011
International Students
Chart 4 Major Markets: Number of Foreign Students in Leading Host Countries 2007/2012
Summary 3 The Most Overseas-friendly Countries for Universities, 2011
Adult Learning
Finance and Spending Power
Public and Private Spending on Higher Education
Table 2 Major Markets: Spending on Education Per Student in Higher Education 2007/2012
the Costs To Students
Chart 5 Major Markets: Education Costs as % Monthly Budget Among College Students, by Country
Financing Education
Chart 6 Methods Used by College Students to Finance Education, by Region
Government Aid
Table 3 Major Markets: Distribution of Financial Aid to Students in Selected Countries
Education Loans
Table 4 Major Markets: Education Lending - Outstanding Balance by Country 2007/2012
Student Behaviour
Eating Habits
Chart 7 When Students Eat - Global
Chart 8 Home Eating Habits - Global
Chart 9 Reasons for Buying Ready Meals - Global
Chart 10 Dietary Restrictions - Global
Table 5 Global Sales of Weight Management Products 2007/2012
Chart 11 Willingness to Pay More for Specific Attributes - Global
Table 6 Fairtrade Sales in Leading Countries 2010/2011
Social Life
Chart 12 Factors Important for Happiness and Fulfilment - Global
Chart 13 Major Markets: Frequency of Alcohol Consumption
Chart 14 Alcohol Consumption - Global
Technology
Chart 15 Time Spent Researching On-line for Educational Purposes by Gender
Chart 16 On-line Activities - Global
Chart 17 Mobile Phone Activities - Global
Chart 18 Global Sales of Smart Devices 2006/2011/2016
Summary 4 Useful Student Apps 2012
Student Travel
Students' Attitudes and Aspirations
Chart 19 Student Attitudes to Life - Global
Table 7 Factors That Make For a Happy Life, by Country
Country Snapshots
Brazil
Chart 20 Brazil: Number of Higher Education Students 2007-2012
Chart 21 Eating Habits - Students vs Other Respondents in Brazil
Chart 22 On-line Activities - Students vs Other Respondents in Brazil
China
Chart 23 China: Number of Higher Education Students 2007-2012
Chart 24 Eating Habits - Students vs Other Respondents in China
Chart 25 On-line Activities - Students vs Other Respondents in China
France
Chart 26 France: Number of Higher Education Students 2007-2012
Chart 27 Eating Habits - Students vs Other Respondents in France
Chart 28 On-line Activities - Students vs Other Respondents in France
Germany
Chart 29 Germany: Number of Higher Education Students 2007-2012
Chart 30 Eating Habits - Students vs Other Respondents in Germany
Chart 31 On-line Activities - Students vs Other Respondents in Germany
India
Chart 32 India: Number of Higher Education Students 2007-2012
Chart 33 Eating Habits - Students vs Other Respondents in India
Chart 34 On-line Activities - Students vs Other Respondents in India
Japan
Chart 35 Japan: Number of Higher Education Students 2007-2012
Chart 36 Eating Habits - Students vs Other Respondents in Japan
Chart 37 On-line Activities - Students vs Other Respondents in Japan
UK
Chart 38 UK: Number of Higher Education Students 2007-2012
Chart 39 Eating Habits - Students vs Other Respondents in the UK
Chart 40 On-line Activities - Students vs Other Respondents in the UK
US
Chart 41 US: Number of Higher Education Students 2007-2012
Chart 42 Eating Habits - Students vs Other Respondents in US
Chart 43 On-line Activities - Students vs Other Respondents in US
Outlook and Implications
Student Market Will Continue To Grow
Table 8 Major Markets: Forecast Number of Higher Education Students 2012-2017
A Tough Future Ahead
Chart 44 Important Job Qualities to College Students - Global
Chart 45 Future Threats to Happiness Among College Students - Global
Commercial Opportunities
Chart 46 Forecast Global Sales of Portable Devices 2011/2016
Summary 5 Opportunities For Marketers
How To Reach Students
Chart 47 Influential Marketing Sources - Global