1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Global Online Video Advertising Platforms Market

Global Online Video Advertising Platforms Market

  • January 2013
  • -
  • Frost & Sullivan
  • -
  • 150 pages

This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by region—North America, Latin America, EMEA, and Asia Pacific—is forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.
Executive Summary
•Online video advertising spending continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising.
•Shifting audience media consumption habits and the higher cost-per-thousand-impressions (CPM) currently commanded by online video ads have prompted media and content owners to distribute increasing amounts of programming online in partnership with ad platform vendors.
•The online video advertising ecosystem is quite complex - including Web sites and portals, ad agencies, networks, measurement, auditing, research firms, ad serving technology vendors – all playing a vital role in the development, production, and distribution of the medium.
•Coupled with advanced web analytics solutions, online advertising enables companies to track user behavior across any Web site, content, or platform, including rich media—images, sound, and video files—imbedded on the site. Online video analytics allows companies to report precise individual user data and aggregate audience data, which is extremely valuable to advertisers.
•The emergence of big advertisement (ad) networks (like Brightroll and Tremor Media) with scale and reach make it easier for ad agencies to make media purchases by standardizing and integrating ad space from different small, medium-sized and large publishers. The universal adoption of the Interactive Advertising Bureau (IAB)’s video ad delivery standards has made it even more efficient and effective for publishers to monetize their online assets.
•The industry is experimenting with newer pricing models (non-CPM), different ad formats (in addition to pre-roll), RTB for video ads and integrating social media into campaign strategies.
•Challenges include lack of standards and best practices in terms of metrics, business models for online video, ad formats and third-party ad serving.
•Overall, the market for online video advertising is estimated at over $xx billion in 2012, growing to over $xx billion over the forecast period. The market for online video ad platforms is a much more modest $xx million in 2012 and is expected to grow at a CAGR of over xx percent by 2018 to nearly $xx million.

Table Of Contents

Global Online Video Advertising Platforms Market
TABLE OF CONTENTS

Executive Summary 4
Market Overview 10
Total Online Video Advertising Platforms Market -
•External Challenges: Drivers and Restraints 18
•Technology and Market Trends 33
•Forecasts and Trends 43
•Market Share and Competitive Analysis 68
NALA Breakdown 78
EMEA Breakdown 99
Asia-Pacific Breakdown 120
Hot Company Watchlist 141
The Last Word 145
Appendix 148

View This Report »

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

24/7 Customer Support

Talk to Amrita

+1 718 303 2019

Purchase Reports From Reputable Market Research Publishers

Databook - Social Media Advertising Spend in Brazil, 2015

Databook - Social Media Advertising Spend in Brazil, 2015

  • $ 1 400
  • Industry report
  • April 2015
  • by Socintel360

Social media advertising spend in Brazil stood at US$0.5 billion by end of 2014, accounting for 12.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased ...

Databook - Social Media Advertising Spend in Spain, 2015

Databook - Social Media Advertising Spend in Spain, 2015

  • $ 1 400
  • Industry report
  • April 2015
  • by Socintel360

Social media advertising spend in Spain stood at US$0.2 billion by end of 2014, accounting for 13.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased ...

Databook - Social Media Advertising Spend in India, 2015

Databook - Social Media Advertising Spend in India, 2015

  • $ 1 400
  • Industry report
  • April 2015
  • by Socintel360

Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased ...


Download Unlimited Documents from Trusted Public Sources

Credit Industry in Europe

  • May 2015
    34 pages
  • Credit  

    Crowdfunding  

    Bank  

  • Europe  

    United Kingdom  

View report >

Online Advertising Industry in the US

  • March 2015
    20 pages
  • Online Advertis...  

  • United States  

View report >

Advertising Markets in China - Forecast

  • January 2015
  • Advertising  

    Public Relation...  

  • China  

View report >

Advertising Analysis

14 days ago

Related Market Segments :

Web 2.0
Media

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.