1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > Global Online Video Advertising Platforms Market

Global Online Video Advertising Platforms Market

  • January 2013
  • -
  • Frost & Sullivan
  • -
  • 150 pages

This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by region—North America, Latin America, EMEA, and Asia Pacific—is forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.
Executive Summary
•Online video advertising spending continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising.
•Shifting audience media consumption habits and the higher cost-per-thousand-impressions (CPM) currently commanded by online video ads have prompted media and content owners to distribute increasing amounts of programming online in partnership with ad platform vendors.
•The online video advertising ecosystem is quite complex - including Web sites and portals, ad agencies, networks, measurement, auditing, research firms, ad serving technology vendors – all playing a vital role in the development, production, and distribution of the medium.
•Coupled with advanced web analytics solutions, online advertising enables companies to track user behavior across any Web site, content, or platform, including rich media—images, sound, and video files—imbedded on the site. Online video analytics allows companies to report precise individual user data and aggregate audience data, which is extremely valuable to advertisers.
•The emergence of big advertisement (ad) networks (like Brightroll and Tremor Media) with scale and reach make it easier for ad agencies to make media purchases by standardizing and integrating ad space from different small, medium-sized and large publishers. The universal adoption of the Interactive Advertising Bureau (IAB)’s video ad delivery standards has made it even more efficient and effective for publishers to monetize their online assets.
•The industry is experimenting with newer pricing models (non-CPM), different ad formats (in addition to pre-roll), RTB for video ads and integrating social media into campaign strategies.
•Challenges include lack of standards and best practices in terms of metrics, business models for online video, ad formats and third-party ad serving.
•Overall, the market for online video advertising is estimated at over $xx billion in 2012, growing to over $xx billion over the forecast period. The market for online video ad platforms is a much more modest $xx million in 2012 and is expected to grow at a CAGR of over xx percent by 2018 to nearly $xx million.

Table Of Contents

Global Online Video Advertising Platforms Market
TABLE OF CONTENTS

Executive Summary 4
Market Overview 10
Total Online Video Advertising Platforms Market -
•External Challenges: Drivers and Restraints 18
•Technology and Market Trends 33
•Forecasts and Trends 43
•Market Share and Competitive Analysis 68
NALA Breakdown 78
EMEA Breakdown 99
Asia-Pacific Breakdown 120
Hot Company Watchlist 141
The Last Word 145
Appendix 148

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Australia - Digital Media - Apps and Services

Australia - Digital Media - Apps and Services

  • $ 1 100
  • Industry report
  • June 2016
  • by Paul Budde Communication Pty Ltd

The Apps and Entertainment market continues to evolve With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, ...

Australia Digital Advertising Spend in Retail Industry

Australia Digital Advertising Spend in Retail Industry

  • $ 225
  • Industry report
  • April 2016
  • by Socintel360

Online advertising spend by retail brands in Australia stood at US$585 million by end of 2015, accounting for 11.1% of total online advertising. During 2011-2015, online advertising in this industry has ...

Video Digital Advertising Spend in China

Video Digital Advertising Spend in China

  • $ 225
  • Industry report
  • April 2016
  • by Socintel360

Online video advertising spend is expected to reach US$4,515 million by end of 2016, accounting for 11.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ...


ref:plp2013

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.