This service analyzes starters and alternators in the U.S. and Canadian automotive aftermarket. It includes unit shipment and revenue forecasts, pricing analyses, distribution channel analyses, market share analyses, market drivers and restraints, and key conclusions and findings. The product scope includes new and remanufactured starters and alternators for light-duty automobiles and heavy-duty trucks. All units, prices, and revenue are presented at the manufacturer level and expressed in U.S. dollars. The base year is 2010. Forecasts are provided from 2011 to 2017, and historical data is provided for 2007 to 2009.
Key Research Findings
•The improved quality of original parts and a reduced number of miles driven—caused by high fuel prices and a weakened economy—are making it increasingly difficult for competitors to sustain growth.
•The average service life of starters and alternators in Class 1 to 3 is 5 to 7 years and in Class 4 to 8 is 4 to xx years.
•Replacement rates for Class 1 to 3 vehicles are expected to decrease from xxpercent in 2010 to xx percent during the forecast period. For Class 4 to 8 vehicles, replacement rates will increase slightly, from xx percent to xx percent during the forecast period.
•Demand for new starters and alternators is growing, while demand for remanufactured parts is in decline.
•This is because the price premium for a new replacement part is shrinking, because technological advances by the OEMs make remanufacturing more difficult, and because an influx of replacement parts sourced from India and China makes new components more competitive.
•Sales in the Class 1 to 3 DIFM segment will continue to grow at the expense of the DIY customer base because higher part complexity makes it more challenging and costly to repair the components than to replace them. DIY customers are virtually non-existent in the Class 4 to 8 segment because most trucks are professionally maintained.
•Product availability and price are the key factors that influence consumers’ purchase decisions for Class 1 to 8 starters and alternators.

Table Of Contents

TABLE OF CONTENTS

Executive Summary 3
Total Class 1 to 8 Starters and Alternators Aftermarket 8
Class 1 to 3 Starters and Alternators Aftermarket 31
New Class 1 to 3 Starters and Alternators Aftermarket 51
Remanufactured Class 1 to 3 Starters and Alternators Aftermarket 60
Class 1 to 3 Starters and Alternators Aftermarket Competitive Analysis 70
Class 1 to 3 Starters and Alternators, Aftermarket Participant Profiles 75
Class 4 to 8 Starters and Alternators Aftermarket 85
New Class 4 to 8 Starters and Alternators Aftermarket 110
Remanufactured Class 4 to 8 Starters and Alternators Aftermarket 120
Appendix 132

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