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  3. > Analysis of the Global Enterprise Voice and Unified Messaging Market

The enterprise voice and unified messaging market is growing in terms of the number of user licenses shipped, but competition and vendor license bundles are impacting revenue growth. Voicemail usage is declining as users increasingly use instant messaging, e-mail, social media, and other tools to communicate. However, unified messaging is becoming a key element of broader UC deployments. Vendors and channel partners can use this analysis to identify growth opportunities and develop sustainable business strategies. The study discusses market drivers, restraints, and trends. It also provides market share analysis and competitor assessment. Finally, the study provides a market forecast in terms of users and revenue.
Executive Summary
•Voice messaging (VM) remains a must-have application within a unified communications (UC) application stack. While the luster has faded compared to other communications methods, very few business are willing to abandon it.
•The total enterprise voice and unified messaging (UM) market saw some gains in the number of seat licenses shipped in 2011. Market revenues declined, due largely to some license bundling and softness in the average selling price among vendors.
•Vendors maintain particular focus on the interoperability and integration capabilities of their unified messaging solutions. By integrating and centralizing voice messaging for disparate telephony systems, vendors can offer the advanced functionality to businesses looking to maintain their investment in legacy communications platforms.
•Server virtualization is extending the functionality and deployment opportunities for unified messaging, enabling cost-effective, geo-redundant, and hosted or cloud-based UM solutions.
•Unified messaging continues to overtake traditional voicemail, with many vendors simply offering UM-enabled licenses within the majority of their platforms.

Table Of Contents

Analysis of the Global Enterprise Voice and Unified Messaging Market
TABLE OF CONTENTS

Executive Summary 4
Market Overview 9
Total Market -
•External Challenges: Drivers and Restraints 17
•Forecasts and Trends 23
•Market Share and Competitive Analysis 36
The Last Word (Conclusions and Implications) 42
Appendix 45

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