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  5. > Strategic Analysis of the Brazilian Municipal Water and Wastewater Treatment Chemicals Market

The Brazilian municipal water and wastewater treatment chemicals market is expected to grow, boosted by public and private investments as well as the necessity to improve the infrastructure to host the World Cup. In a very competitive and price sensitive market, a huge number of competitors are discouraged in innovating. However, environmental issues demand more sustainable products. This research service identifies the size of the market in 2012 and provides a forecast until 2018 for each segment: coagulants and flocculants, disinfectants and biocides, and scaling and corrosion control chemicals. It also presents an in-depth analysis about the major factors that drive and restrain the market.
Executive Summary
•The water and wastewater treatment chemicals market will keep growing with a CAGR of xx percent from 2012 to 2018. The size of the market, $xx million in the base year, is expected to reach $xx million in the forecast period.
•Even though the market is at a mature stage, there are still opportunities of innovation in the long term. This is especially true in the coagulants and flocculants segment as well as in the disinfectants and biocides segment.
•The coagulants and flocculants segment represents xx percent of the total market revenue. The disinfectants and biocides segment represents xx percent and the scaling and corrosion control chemicals segment represents xx percent.
•There are more than xx competitors in the water and wastewater treatment chemicals market due to the low entry barriers. In a public bidding, there are not many requirements for a company to supply chemicals to a government-owned treatment station.
•The public auctions restrain chemical manufacturer margins. Low margins also slow the distribution, as there is no margin to pay an intermediary distributor.
•Customers are divided into three categories. Government-owned sanitation companies supply xx percent of Brazilian municipalities, municipal sanitation companies supply xxpercent of municipalities, and private sanitation companies supply only xx percent of municipalities.
•Until 2015, xx percent of the municipalities will receive public investments, benefiting xxpercent of the urban population in Brazil. The investments will be applied on water and wastewater capturing, treatment and distribution of treated water, and might drive the consumption of chemicals.
•After 2015, the projects from the Program for Growth Acceleration (PAC) should be concluded and the growth rate will start to decrease from a maximum of xx percent to xx percent at the end of the forecast period.

Table Of Contents

Strategic Analysis of the Brazilian Municipal Water and Wastewater Treatment Chemicals Market
TABLE OF CONTENTS

Executive Summary 4
Market Overview 10
Total Municipal Water and Wastewater Treatment Chemicals Market ---
•External Challenges: Drivers and Restraints 24
•Forecast Assumptions 43
•Market Share and Competitive Analysis 49
•Mega Trends and Industry Convergence Implications 57
Scaling and Corrosion Control Chemicals Segment Breakdown 63
Coagulants and Flocculants Segment Breakdown 71
Disinfectants and Biocides Segment Breakdown 79
The Last Word (Conclusions and Implications) 87
Appendix 90

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