The Top 10 Beer Manufacturers

• Publication date: January 2013
• Report size: 144 pages

A restricted economic environment has led the major four players – AB InBev, SABMiller, Heineken, and Carlsberg – to look towards emerging markets and other product opportunites beyond beer. Economic powerhouses like China and Brazil have naturally proven the most dynamic and appealing of these, thanks largely to their significant populations, appetite for beer, and growing middle classes....

A restricted economic environment has led the major four players – AB InBev, SABMiller, Heineken, and Carlsberg – to look towards emerging markets and other product opportunites beyond beer. Economic powerhouses like China and Brazil have naturally proven the most dynamic and appealing of these, thanks largely to their significant populations, appetite for beer, and growing middle classes.Learn from the strategies of leading players, and how to effectively target future growth markets, avoid their mistakes and minimize threats.Benchmark the performance of the leading beer companies.Understand the major issues affecting the global beer market.Predict the key growth areas in the global beer market arising from the change in consumers’ preferences and global recession.Learn beer market dynamics and major growth drivers and resistors.Global beer sales were worth $494.5bn in 2011. The market will grow at a compound annual growth rate of 3.37% to reach a value of $583.5bn in 2016. AB InBev, the product of several mergers between US, Belgian, and Brazilian breweries, is now the world’s biggest beer company by revenue, claiming almost 25% of the global market.Although Europe is clearly the most valuable region in terms of beers sales, Asia Pacific will close the gap over the next few years. Asia Pacific already leads the market in terms of market volume and its comparison with Europe reflects the trend of stagnating Western markets where value growth is being driven by premiumization.Capitalizing on the demand for low calorie alternatives like Bud Light, AB InBev introduced a new Labatt 52 six-pack to the US in October 2012. This beer contains just 52 calories per bottle and has a 2.2% ABV and is therefore intended to appeal to both weight-conscious drinkers and light beer enthusiasts.What are the innovation strategies of the leading beer manufacturers?What are the key areas of focus for beer companies?Which companies are winning the innovation battle?What are the problems faced by the global beer companies in the industry?Which geographies are expected to be the frontrunners in beer consumption by value through 2012?

Beer Industry

Table of Contents

About the author
•Disclaimer
EXECUTIVE SUMMARY
•Industry overview
•Anheuser-Busch InBev
•SABMiller
•Heineken
•Asahi Breweries
•Carlsberg
•Kirin
•Tsingtao
•Molson Coors
•CR Snow
•Diageo
Introduction
•About this report
•Methodology
Industry overview
•Summary
•Market dynamics
- Value by region
- Volume by region
•Global beer market trends
- Emerging markets and new horizons
- Premiumization and the rise of craft brewing
•Leading players
- Global market analysis
Anheuser-Busch InBev
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Low cal leads the way in North America
- Focus on fruit
- Moving up the value chain in Asia
•Acquisition and divestment
•SWOT analysis
SABMiller
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Premiumization is a major driver
- Different flavors are an avenue of expansion
- Non-alcoholic drinks remain limited
- Acquisition and divestment
•SWOT analysis
Heineken International
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Bringing pale beers to the US
- Focus on Brazil
- Non-alcoholic brands gaining traction
•Acquisition and divestment
•SWOT analysis
Asahi Group
•Summary
•Company overview
•Recent performance
- Regional operations
- Asahi Soft Drinks
•Innovation and NPD strategy
- Asahi Super Dry Extra Cold
- Asahi Ginger Draft
•Acquisition and divestment
•SWOT analysis
Carlsberg
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Fruit flavors dominate in Europe
- Non-alcoholic also an avenue of growth
•Acquisition and divestment
•SWOT analysis
Kirin Holdings
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Innovation mainly focused on Japan
- Rest of Asia also being targeted
•Acquisition and divestment
•SWOT analysis
Tsingtao
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Increasing awareness among young Chinese consumers through sports marketing
- Targeting foreign imports with own premium beer range
•Acquisition and divestment
•SWOT analysis
Molson Coors
•Summary
•Company overview
•Recent performance
- MillerCoors
- Regional operations
•Innovation and NPD strategy
- Craft beers
- Flavored beers
- The female customer
•Acquisition and divestment
•SWOT analysis
CR Snow
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Low innovation as focus remains on core brands
•Acquisition and divestment
•SWOT analysis
Diageo
•Summary
•Company overview
•Recent performance
- Regional operations
•Innovation and NPD strategy
- Spirit brands dominate innovation
- Non-alcoholic drinks also being explored
•Acquisition and divestment
•SWOT analysis
Appendix
•Bibliography/references



List of Tables

•Table: Leading beer companies by turnover ($m), 2011
•Table: AB InBev key stats, 2011
•Table: AB InBev financials ($m), 2007–11
•Table: AB InBev turnover by segment, 2011
•Table: SABMiller key stats, 2011
•Table: SABMiller financials ($m), 2007–12
•Table: SABMiller turnover by segment, 2011
•Table: Heineken key stats, 2011
•Table: Heineken financials ($m), 2007–11
•Table: Asahi key stats, 2011
•Table: Asahi Group turnover ($m), 2007–11
•Table: Carlsberg key stats, 2011
•Table: Carlsberg financials ($m), 2007–11
•Table: Carlsberg turnover by segment, 2011
•Table: Kirin Holdings key stats, 2011
•Table: Kirin financials ($m), 2007–11
•Table: Tsingtao key stats, 2011
•Table: Tsingtao financials ($m), 2007–11
•Table: Tsingtao turnover by segment, 2011
•Table: Molson Coors key stats, 2011
•Table: Molson Coors financials ($m), 2007–11
•Table: CR Snow key stats, 2011
•Table: CR Snow financials ($m), 2007–11
•Table: Diageo key stats, 2011
•Table: Diageo financials ($m), 2007–11



List of Figures

•Figure: Global beer market value by region ($bn), 2006–16
•Figure: Global beer market volume by region (liters bn), 2006–16
•Figure: AB InBev financials ($m), 2007–11
•Figure: AB InBev innovation: opportunities and challenges
•Figure: Labatt 52, new US six-pack
•Figure: Hoegaarden Rosée, an innovative crossover
•Figure: Harbin Beer, new packaging paperboard box
•Figure: AB InBev SWOT analysis
•Figure: SABMiller financials ($m), 2007–12
•Figure: SABMiller innovation: opportunities and challenges
•Figure: SABMiller looks to high value products: Peroni and Miller Cold-Filtered
•Figure: Cusquena "100% malt lager"
•Figure: SABMiller SWOT analysis
•Figure: Heineken financials ($m), 2007–11
•Figure: Heineken innovation: opportunities and challenges
•Figure: US pale ale launches from Heineken, including Mexican beer cocktail Tecate Michelada
•Figure: Brazil launches: Mexican-style tequila beer crossover Desperados and an innovative new Kaiser mini-keg
•Figure: Jillz cider, alcohol-free launch
•Figure: Heineken SWOT analysis
•Figure: Asahi Group turnover ($m), 2007–11
•Figure: Asahi innovation: opportunities and challenges
•Figure: Asahi SWOT analysis
•Figure: Carlsberg financials ($m), 2007–11
•Figure: Carlsberg innovation: opportunities and challenges
•Figure: Somersby ginger lemon cider, popularity growing in Denmark
•Figure: Shumensko Twist in Bulgaria
•Figure: Staropramen UK, 660ml pack sizes
•Figure: Schweppes Lemon Fusion Zero, new Danish soft drink release
•Figure: Carlsberg SWOT analysis
•Figure: Kirin financials ($m), 2007–11
•Figure: Kirin innovation: opportunities and challenges
•Figure: Grand Kirin, new premium line
•Figure: China Topvalu beer, a new Kirin launch in an increasingly important market
•Figure: Kirin SWOT analysis
•Figure: Tsingtao financials, 2007–11
•Figure: Tsingtao innovation: opportunities and challenges
•Figure: Tsingtao NBA beer, part of the brand's increasingly "Westernized" image
•Figure: Tsingtao Pure Draft beer
•Figure: Tsingtao's premium beers, heading for the international market
•Figure: Tsingtao SWOT analysis
•Figure: Molson Coors financials ($m), 2007–11
•Figure: Molson Coors innovation: opportunities and challenges
•Figure: Carling shrink-wrap
•Figure: Animée light beer, Molson Coors' ultimately unsuccessful female beer line
•Figure: Molson Coors SWOT analysis
•Figure: CR Snow turnover ($m), 2007–11
•Figure: CR Snow innovation: opportunities and challenges
•Figure: New Snow Piju, launched in June 2012
•Figure: Snow Pijiu, new lager in paperboard multipack case
•Figure: CR Snow SWOT analysis
•Figure: Diageo financials ($m), 2007–11
•Figure: Diageo innovation: opportunities and challenges
•Figure: Smirnoff Signature Screwdriver
•Figure: Foreign Extra Malt launched in UK
•Figure: Smirnoff Ice black, splitting the vote in the US?
•Figure: Diageo SWOT analysis





Companies Mentioned

Anheuser-Busch InBev SA/NV, China Resources Enterprise, Limited, CMS Energy Corporation, Diageo plc, ERGO Versicherungsgruppe AG, Fraser and Neave Ltd., Heineken N.V., Hutchison 3G UK Limited, IntercontinentalExchange, Inc, Metro AG, Molson Coors Brewing Company, Nestle S.A., Orkla, SABMiller, San Miguel Corporation, Schindler Holding Ltd., Shanghai Stock Exchange