About augmented reality Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world.
Technavio's analysts forecast the global augmented reality market to grow at a CAGR of 88.5% over the period 2014-2019.
Covered in this report This report covers the present scenario and the growth prospects of the global augmented reality market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware such as smart glasses and HMDs.
Technavio's report, Global Augmented Reality Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers Americas, APAC, and EMEA; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key market driver - Adoption of mobile augmented reality in advertising sector - For a full, detailed list, view our report
Key market challenger - Poor design of augmented reality hardware - For a full, detailed list, view our report
Key market trend - Availability of SLAM technology - For a full, detailed list, view our report
Key questions answered in this report - What will the market size be in 2019 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
Table Of Contents
Global Augmented Reality Market 2015-2019 PART 01: Executive summary Highlights PART 02: Scope of the report Definitions End-user segments Base year Market size calculation and segmentation Common currency conversion rates PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market overview History Present scenario Future perspective PART 06: Technology life cycle PART 07: Market landscape Market size and forecast Five forces analysis PART 08: Market segmentation by product Mobile devices Smart glasses HMDs PART 09: Market segmentation by end-user Mobile devices Smart glasses HMDs PART 10: Geographical segmentation Mobile devices HMDs Smart glasses PART 11: Market drivers PART 12: Impact of drivers PART 13: Market challenges PART 14: Impact of drivers and challenges PART 15: Market trends PART 16: Vendor landscape Competitive scenario PART 17: Key vendor analysis Atheer Labs Aurasma Blippar Catchoom Cinoptics DAQRI Meta Metaio NGRAIN Laster Technologies Lumus ODG Optinvent Qualcomm Rockwell Collins Sensics Sieko Epson Technical Illusions Thales Total Immersion Vuzix Wikitude Zappar PART 18: Appendix List of abbreviation
List of Exhibits Exhibit 01: Global AR market size and forecast 2014-2019 ($ millions) Exhibit 02: Market segmentation by product 2014 Exhibit 03: Market size and forecast for AR in mobile devices ($ millions) Exhibit 04: Global AR Market for smart glasses 2014-2019 Exhibit 05: Global AR market for HMDs 2014-2019 Exhibit 06: Global AR market by mobile devices with AR users 2014-2019 Exhibit 07: Global AR in mobile devices market by enterprise 2014 Exhibit 08: Global AR market by HMD users 2014-2019 Exhibit 09: Global AR market by geography 2014-2019 ($ millions) Exhibit 10: Global AR market by geography 2014-2019 Exhibit 11: Mobile devices with AR market by geography 2014-2019 ($ millions) Exhibit 12: HMD market by geography 2014-2019 ($ millions) Exhibit 13: Smart glasses market by geography 2014-2019 ($ millions) Exhibit 14: Impact of drivers Exhibit 15: Impact of drivers and challenges