Retail market of home appliances, electronics and digital media in Central Europe 2013

• Publication date: January 2013
• Report size: 180 pages

Review retail sales in Central Europe’s home appliances market Report analyses electronics, digital media markets and offers growth projections to 2014 Financial and technological factors, along with shifting priorities, have recently affected consumer activity in the home appliance, digital media and consumer electronics sectors in Central Europe. Many consumers are less willing (or able) to borrow, and the non-essential nature of many ...

Review retail sales in Central Europe’s home appliances market
Report analyses electronics, digital media markets and offers growth projections to 2014
Financial and technological factors, along with shifting priorities, have recently affected consumer activity in the home appliance, digital media and consumer electronics sectors in Central Europe. Many consumers are less willing (or able) to borrow, and the non-essential nature of many of the products that comprise this market makes postponement of purchase more likely under pressing circumstances. Distribution channels in this market continue to shift with the growing popularity of online outlets, but popular chain sellers continue to thrive.
Retail market of home appliances, electronics and digital media in Central Europe 2013, market analysis and development forecasts for 2013-2014 uses a comprehensive approach to convey data, analysis and precise forecasts for this market in six CE countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.

This innovative publication offers coverage of market values, blueprints of market structure and studies of the major segments and product categories of each of the six listed Central European countries. It delves deeply into the demographic and macroeconomic conditions that currently prevail across the region, and provides a window on the changing economic landscape for the coming years. Comparative analysis of markets in each country examining the sales dynamic, and projections for growth and expansion are also included.

The report examines both the corporate and consumer roles using detailed profiles of the major retailers at work in this sector in each of the countries, and offers consumer information with regard to purchasing habits, popular products and the trends in economic conditions and the retail market that most influence the manner and timing of purchase. An analysis of the Central European distribution network for this market reveals main channels and describes their market shares, and analyses the chief drivers and obstacles affecting current and forecasted expansion.

The report sheds light on the prospects for expansion in the covered countries, and names and describes the operations of the largest local, regional and global retailers of appliances, electronics and digital media for consumer use across the region. It details their responses to significant market trends and names the most vital distribution channels in terms of sales.

Retail market of home appliances, electronics and digital media in Central Europe 2013, market analysis and development forecasts for 2013-2014 is a vital tool for retailers considering beginning or expanding operations in this market as well as those who provide essential support to retail enterprises. Essential to the estimation of demand and corporate market share as well as competition research and strategic growth planning, it offers manufacturers, financial professionals and consulting and research services providers the most accurate data and forecasts and penetrating and insightful analysis available for the home appliance and consumer electronics markets in Bulgaria, the Czech Republic, Hungary, Poland, Romania and Slovakia.

Small Appliance Industry in Europe

I. Methodology p. 11
II. Executive Summary p. 17
III. Key macroeconomic and demographic indicators p. 29
IV. Retail market of home appliances, consumer electronics and digital media in Central Europe p. 47
V. Retail market of home appliances, consumer electronics and digital media in Bulgaria p. 65
VI. Retail market of home appliances, consumer electronics and digital media in the Czech Republic p. 85
VII. Retail market of home appliances, consumer electronics and digital media in Hungary p. 101
VIII. Retail market of home appliances, consumer electronics and digital media in Poland p. 113
IX. Retail market of home appliances, consumer electronics and digital media in Romania p. 135
X. Retail market of home appliances, consumer electronics and digital media in Slovakia p. 153
XI. List of graphs p. 171
XII. List of tables p. 175
XIII. About PMR p. 179