Table of Contents
Proliferation of TVE and OTT Services Driving Need for Management and Monetization of Live and On-demand Video
The increasing penetration of broadband and explosion of connected devices combined with the increasing consumer appetite for content anytime, anywhere, and on any device, compounded by the rising numbers of cord cutters, cord shavers, and cord nevers is driving aggressive investment in over-the-top (OTT) and TV everywhere (TVE) strategies across the world. Online video platforms (OVPs) have been a huge beneficiary of this trend. This study provides an outlook of the global OVP market. It offers a detailed examination of market drivers and restraints, technology trends, competitive landscape, and regional nuances. The base year is 2015 and the forecast period is 2016 to 2021. The study concludes with market predictions and recommendations.
Market Overview—Key Questions This Study Will Answer
Is the market growing? How long will it continue to grow, and at what rate?
What factors will drive the growth of this market? What are the challenges that will hold the market back?
Are the existing competitors correctly structured to meet customer needs? How will this market evolve in the future?
What are the current pricing trends in the market, and how will it evolve in the future?
What technology trends are shaping the marketplace today?
What segments and regions are most rapidly adopting OVPs? How will this landscape evolve in the future?
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