TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002-2007 29
Value Analysis, 2007-2012 31
Value Analysis, US$ 2002-2007 34
Value Analysis, US$ 2007-2012 35
Volume Analysis, 2002-2007 37
Volume Analysis, 2007-2012 39
Company and Brand Share Analysis 43
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 4 LEADING COMPANY PROFILES 58
Coca-Cola Company, The 58
Nestlé SA 61
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 64
Value Analysis, 2002-2007 64
Value Analysis, 2007-2012 65
Value Analysis, US$ 2002-2007 67
Value Analysis, US$ 2007-2012 67
Volume Analysis, 2002-2007 69
Volume Analysis, 2007-2012 70
Company and Brand Share Analysis 73
Distribution Analysis 78
Expenditure & consumption per capita 80
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 83
Value Analysis, 2002-2007 83
Value Analysis, 2007-2012 84
Value Analysis, US$ 2002-2007 86
Value Analysis, US$ 2007-2012 87
Volume Analysis, 2002-2007 89
Volume Analysis, 2007-2012 90
Company and Brand Share Analysis 93
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 103
Value Analysis, 2002-2007 103
Value Analysis, 2007-2012 104
Value Analysis, US$ 2002-2007 106
Value Analysis, US$ 2007-2012 106
Volume Analysis, 2002-2007 108
Volume Analysis, 2007-2012 109
Company and Brand Share Analysis 112
Distribution Analysis 114
Expenditure & consumption per capita 116
Chapter 8 CATEGORY ANALYSIS - CARBONATES 119
Value Analysis, 2002-2007 119
Value Analysis, 2007-2012 120
Value Analysis, US$ 2002-2007 122
Value Analysis, US$ 2007-2012 123
Volume Analysis, 2002-2007 125
Volume Analysis, 2007-2012 126
Company and Brand Share Analysis 129
Distribution Analysis 132
Expenditure & consumption per capita 134
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 138
Value Analysis, 2002-2007 138
Value Analysis, 2007-2012 139
Value Analysis, US$ 2002-2007 141
Value Analysis, US$ 2007-2012 141
Volume Analysis, 2002-2007 143
Volume Analysis, 2007-2012 144
Company and Brand Share Analysis 147
Distribution Analysis 150
Expenditure & consumption per capita 152
Chapter 10 CATEGORY ANALYSIS - JUICES 155
Value Analysis, 2002-2007 155
Value Analysis, 2007-2012 156
Value Analysis, US$ 2002-2007 158
Value Analysis, US$ 2007-2012 159
Volume Analysis, 2002-2007 161
Volume Analysis, 2007-2012 162
Company and Brand Share Analysis 165
Distribution Analysis 170
Expenditure & consumption per capita 172
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 178
Value Analysis, 2002-2007 178
Value Analysis, 2007-2012 179
Value Analysis, US$ 2002-2007 181
Value Analysis, US$ 2007-2012 181
Volume Analysis, 2002-2007 183
Volume Analysis, 2007-2012 184
Company and Brand Share Analysis 187
Distribution Analysis 190
Expenditure & consumption per capita 192
Chapter 12 COUNTRY COMPARISON 195
Value 195
Volume 200
Market Share 205
Chapter 13 NEW PRODUCT DEVELOPMENT 206
Product launches over time 206
Recent product launches 208
Chapter 14 GERMANY SOCIOECONOMIC PROFILE 209
Country Overview 209
Key Facts 210
Political Overview 211
Germany Economic Overview 212
Chapter 15 GERMANY MACROECONOMIC PROFILE 213
Macroeconomic Indicators 213
Chapter 16 RESEARCH METHODOLOGY 218
Methodology overview 218
Secondary research 219
Market modeling 220
Primary research 221
Data finalization 222
Ongoing research 222
Chapter 17 APPENDIX 223
Future readings 223
How to contact experts in your industry 223
Disclaimer 223
LIST OF FIGURES
Figure 1: Germany soft drinks value and value forecast, 2002-2012 (€ m, nominal prices) 33
Figure 2: Germany soft drinks category growth comparison, by value, 2002-2012 36
Figure 3: Germany soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 41
Figure 4: Germany soft drinks category growth comparison, by volume, 2002-2012 42
Figure 5: Germany soft drinks company share, by volume, 2006-2007 (%) 47
Figure 6: Germany soft drinks distribution channels, by volume, 2006-2007(%) 51
Figure 7: Germany functional drinks value and value forecast, 2002-2012 (€ m, nominal prices) 66
Figure 8: Germany functional drinks category growth comparison, by value, 2002-2012 68
Figure 9: Germany functional drinks volume and volume forecast, 2002-2012 (Liters m) 71
Figure 10: Germany functional drinks category growth comparison, by volume, 2002-2012 72
Figure 11: Germany functional drinks company share, by volume, 2006-2007 (%) 75
Figure 12: Germany functional drinks distribution channels, by volume, 2006-2007(%) 79
Figure 13: Germany bottled water value and value forecast, 2002-2012 (€ m, nominal prices) 85
Figure 14: Germany bottled water category growth comparison, by value, 2002-2012 88
Figure 15: Germany bottled water volume and volume forecast, 2002-2012 (Liters m) 91
Figure 16: Germany bottled water category growth comparison, by volume, 2002-2012 92
Figure 17: Germany bottled water company share, by volume, 2006-2007 (%) 95
Figure 18: Germany bottled water distribution channels, by volume, 2006-2007(%) 99
Figure 19: Germany concentrates value and value forecast, 2002-2012 (€ m, nominal prices) 105
Figure 20: Germany concentrates category growth comparison, by value, 2002-2012 107
Figure 21: Germany concentrates volume and volume forecast, 2002-2012 (Kg/Liters m) 110
Figure 22: Germany concentrates category growth comparison, by volume, 2002-2012 111
Figure 23: Germany concentrates distribution channels, by volume, 2006-2007(%) 115
Figure 24: Germany carbonates value and value forecast, 2002-2012 (€ m, nominal prices) 121
Figure 25: Germany carbonates category growth comparison, by value, 2002-2012 124
Figure 26: Germany carbonates volume and volume forecast, 2002-2012 (Liters m) 127
Figure 27: Germany carbonates category growth comparison, by volume, 2002-2012 128
Figure 28: Germany carbonates company share, by volume, 2006-2007 (%) 130
Figure 29: Germany carbonates distribution channels, by volume, 2006-2007(%) 133
Figure 30: Germany RTD tea & coffee value and value forecast, 2002-2012 (€ m, nominal prices) 140
Figure 31: Germany RTD tea & coffee category growth comparison, by value, 2002-2012 142
Figure 32: Germany RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 145
Figure 33: Germany RTD tea & coffee category growth comparison, by volume, 2002-2012 146
Figure 34: Germany RTD tea & coffee company share, by volume, 2006-2007 (%) 148
Figure 35: Germany RTD tea & coffee distribution channels, by volume, 2006-2007(%) 151
Figure 36: Germany juices value and value forecast, 2002-2012 (€ m, nominal prices) 157
Figure 37: Germany juices category growth comparison, by value, 2002-2012 160
Figure 38: Germany juices volume and volume forecast, 2002-2012 (Liters m) 163
Figure 39: Germany juices category growth comparison, by volume, 2002-2012 164
Figure 40: Germany juices company share, by volume, 2006-2007 (%) 167
Figure 41: Germany juices distribution channels, by volume, 2006-2007(%) 171
Figure 42: Germany smoothies value and value forecast, 2002-2012 (€ m, nominal prices) 180
Figure 43: Germany smoothies category growth comparison, by value, 2002-2012 182
Figure 44: Germany smoothies volume and volume forecast, 2002-2012 (Liters m) 185
Figure 45: Germany smoothies category growth comparison, by volume, 2002-2012 186
Figure 46: Germany smoothies company share, by volume, 2006-2007 (%) 188
Figure 47: Germany smoothies distribution channels, by volume, 2006-2007(%) 191
Figure 48: Global soft drinks market split (value terms, 2007) – Top 5 countries 196
Figure 49: Global soft drinks market value, 2002–2007 (Top 5 countries) 199
Figure 50: Global soft drinks market split (volume terms, 2007) – Top 5 countries 201
Figure 51: Global soft drinks market volume, 2002–2007 (Top 5 countries) 204
Figure 52: Map of Germany 210
Figure 53: Annual data review process 219
LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Germany soft drinks value, 2002-2007 (€ m, nominal prices) 30
Table 4: Germany soft drinks value forecast, 2007-2012 (€ m, nominal prices) 32
Table 5: Germany soft drinks value, 2002-2007 (US$ m nominal prices) 34
Table 6: Germany soft drinks value forecast, 2007-2012 (US$ m nominal prices) 35
Table 7: Germany soft drinks volume, 2002-2007 (Kg/Liters m) 38
Table 8: Germany soft drinks volume forecast, 2007-2012 (Kg/Liters m) 40
Table 9: Germany soft drinks brand share, by volume, 2006-2007 (%) 43
Table 10: Germany soft drinks volume, by brand 2006-2007 (Kg/Liters m) 45
Table 11: Germany soft drinks company share by volume, 2006-2007 (%) 48
Table 12: Germany soft drinks volume, by company, 2006-2007 (Kg/Liters m) 49
Table 13: Germany soft drinks distribution channels, by volume, 2006-2007 (%) 50
Table 14: Germany soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 50
Table 15: Germany soft drinks expenditure per capita, 2002-2007 (€, nominal prices) 52
Table 16: Germany soft drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 53
Table 17: Germany soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 18: Germany soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 55
Table 19: Germany soft drinks consumption per capita, 2002-2007 (Kg/Liters) 56
Table 20: Germany soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 57
Table 21: Coca-Cola Company, The Key Facts 58
Table 22: Nestlé SA Key Facts 61
Table 23: Germany functional drinks value, 2002-2007 (€ m, nominal prices) 64
Table 24: Germany functional drinks value forecast, 2007-2012 (€ m, nominal prices) 65
Table 25: Germany functional drinks value, 2002-2007 (US$ m nominal prices) 67
Table 26: Germany functional drinks value forecast, 2007-2012 (US$ m nominal prices) 67
Table 27: Germany functional drinks volume, 2002-2007 (Liters m) 69
Table 28: Germany functional drinks volume forecast, 2007-2012 (Liters m) 70
Table 29: Germany functional drinks brand share, by volume, 2006-2007 (%) 73
Table 30: Germany functional drinks volume, by brand 2006-2007 (Liters m) 74
Table 31: Germany functional drinks company share by volume, 2006-2007 (%) 76
Table 32: Germany functional drinks volume, by company, 2006-2007 (Liters m) 77
Table 33: Germany functional drinks distribution channels, by volume, 2006-2007 (%) 78
Table 34: Germany functional drinks volume, by distribution channel, 2006-2007 (Liters m) 78
Table 35: Germany functional drinks expenditure per capita, 2002-2007 (€, nominal prices) 80
Table 36: Germany functional drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 80
Table 37: Germany functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 81
Table 38: Germany functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 81
Table 39: Germany functional drinks consumption per capita, 2002-2007 (Liters) 82
Table 40: Germany functional drinks forecast consumption per capita, 2007-2012 (Liters) 82
Table 41: Germany bottled water value, 2002-2007 (€ m, nominal prices) 83
Table 42: Germany bottled water value forecast, 2007-2012 (€ m, nominal prices) 84
Table 43: Germany bottled water value, 2002-2007 (US$ m nominal prices) 86
Table 44: Germany bottled water value forecast, 2007-2012 (US$ m nominal prices) 87
Table 45: Germany bottled water volume, 2002-2007 (Liters m) 89
Table 46: Germany bottled water volume forecast, 2007-2012 (Liters m) 90
Table 47: Germany bottled water brand share, by volume, 2006-2007 (%) 93
Table 48: Germany bottled water volume, by brand 2006-2007 (Liters m) 94
Table 49: Germany bottled water company share by volume, 2006-2007 (%) 96
Table 50: Germany bottled water volume, by company, 2006-2007 (Liters m) 97
Table 51: Germany bottled water distribution channels, by volume, 2006-2007 (%) 98
Table 52: Germany bottled water volume, by distribution channel, 2006-2007 (Liters m) 98
Table 53: Germany bottled water expenditure per capita, 2002-2007 (€, nominal prices) 100
Table 54: Germany bottled water forecast expenditure per capita, 2007-2012 (€, nominal prices) 100
Table 55: Germany bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 101
Table 56: Germany bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 101
Table 57: Germany bottled water consumption per capita, 2002-2007 (Liters) 102
Table 58: Germany bottled water forecast consumption per capita, 2007-2012 (Liters) 102
Table 59: Germany concentrates value, 2002-2007 (€ m, nominal prices) 103
Table 60: Germany concentrates value forecast, 2007-2012 (€ m, nominal prices) 104
Table 61: Germany concentrates value, 2002-2007 (US$ m nominal prices) 106
Table 62: Germany concentrates value forecast, 2007-2012 (US$ m nominal prices) 106
Table 63: Germany concentrates volume, 2002-2007 (Kg/Liters m) 108
Table 64: Germany concentrates volume forecast, 2007-2012 (Kg/Liters m) 109
Table 65: Germany concentrates brand share, by volume, 2006-2007 (%) 112
Table 66: Germany concentrates volume, by brand 2006-2007 (Kg/Liters m) 112
Table 67: Germany concentrates company share by volume, 2006-2007 (%) 113
Table 68: Germany concentrates volume, by company, 2006-2007 (Kg/Liters m) 113
Table 69: Germany concentrates distribution channels, by volume, 2006-2007 (%) 114
Table 70: Germany concentrates volume, by distribution channel, 2006-2007 (Kg/Liters m) 114
Table 71: Germany concentrates expenditure per capita, 2002-2007 (€, nominal prices) 116
Table 72: Germany concentrates forecast expenditure per capita, 2007-2012 (€, nominal prices) 116
Table 73: Germany concentrates expenditure per capita, 2002-2007 (US$ nominal prices) 117
Table 74: Germany concentrates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 117
Table 75: Germany concentrates consumption per capita, 2002-2007 (Kg/Liters) 118
Table 76: Germany concentrates forecast consumption per capita, 2007-2012 (Kg/Liters) 118
Table 77: Germany carbonates value, 2002-2007 (€ m, nominal prices) 119
Table 78: Germany carbonates value forecast, 2007-2012 (€ m, nominal prices) 120
Table 79: Germany carbonates value, 2002-2007 (US$ m nominal prices) 122
Table 80: Germany carbonates value forecast, 2007-2012 (US$ m nominal prices) 123
Table 81: Germany carbonates volume, 2002-2007 (Liters m) 125
Table 82: Germany carbonates volume forecast, 2007-2012 (Liters m) 126
Table 83: Germany carbonates brand share, by volume, 2006-2007 (%) 129
Table 84: Germany carbonates volume, by brand 2006-2007 (Liters m) 129
Table 85: Germany carbonates company share by volume, 2006-2007 (%) 131
Table 86: Germany carbonates volume, by company, 2006-2007 (Liters m) 131
Table 87: Germany carbonates distribution channels, by volume, 2006-2007 (%) 132
Table 88: Germany carbonates volume, by distribution channel, 2006-2007 (Liters m) 132
Table 89: Germany carbonates expenditure per capita, 2002-2007 (€, nominal prices) 134
Table 90: Germany carbonates forecast expenditure per capita, 2007-2012 (€, nominal prices) 135
Table 91: Germany carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 135
Table 92: Germany carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 136
Table 93: Germany carbonates consumption per capita, 2002-2007 (Liters) 136
Table 94: Germany carbonates forecast consumption per capita, 2007-2012 (Liters) 137
Table 95: Germany RTD tea & coffee value, 2002-2007 (€ m, nominal prices) 138
Table 96: Germany RTD tea & coffee value forecast, 2007-2012 (€ m, nominal prices) 139
Table 97: Germany RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 141
Table 98: Germany RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 141
Table 99: Germany RTD tea & coffee volume, 2002-2007 (Liters m) 143
Table 100: Germany RTD tea & coffee volume forecast, 2007-2012 (Liters m) 144
Table 101: Germany RTD tea & coffee brand share, by volume, 2006-2007 (%) 147
Table 102: Germany RTD tea & coffee volume, by brand 2006-2007 (Liters m) 147
Table 103: Germany RTD tea & coffee company share by volume, 2006-2007 (%) 149
Table 104: Germany RTD tea & coffee volume, by company, 2006-2007 (Liters m) 149
Table 105: Germany RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 150
Table 106: Germany RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 150
Table 107: Germany RTD tea & coffee expenditure per capita, 2002-2007 (€, nominal prices) 152
Table 108: Germany RTD tea & coffee forecast expenditure per capita, 2007-2012 (€, nominal prices) 152
Table 109: Germany RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 153
Table 110: Germany RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 153
Table 111: Germany RTD tea & coffee consumption per capita, 2002-2007 (Liters) 154
Table 112: Germany RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 154
Table 113: Germany juices value, 2002-2007 (€ m, nominal prices) 155
Table 114: Germany juices value forecast, 2007-2012 (€ m, nominal prices) 156
Table 115: Germany juices value, 2002-2007 (US$ m nominal prices) 158
Table 116: Germany juices value forecast, 2007-2012 (US$ m nominal prices) 159
Table 117: Germany juices volume, 2002-2007 (Liters m) 161
Table 118: Germany juices volume forecast, 2007-2012 (Liters m) 162
Table 119: Germany juices brand share, by volume, 2006-2007 (%) 165
Table 120: Germany juices volume, by brand 2006-2007 (Liters m) 166
Table 121: Germany juices company share by volume, 2006-2007 (%) 168
Table 122: Germany juices volume, by company, 2006-2007 (Liters m) 169
Table 123: Germany juices distribution channels, by volume, 2006-2007 (%) 170
Table 124: Germany juices volume, by distribution channel, 2006-2007 (Liters m) 170
Table 125: Germany juices expenditure per capita, 2002-2007 (€, nominal prices) 172
Table 126: Germany juices forecast expenditure per capita, 2007-2012 (€, nominal prices) 173
Table 127: Germany juices expenditure per capita, 2002-2007 (US$ nominal prices) 174
Table 128: Germany juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 175
Table 129: Germany juices consumption per capita, 2002-2007 (Liters) 176
Table 130: Germany juices forecast consumption per capita, 2007-2012 (Liters) 177
Table 131: Germany smoothies value, 2002-2007 (€ m, nominal prices) 178
Table 132: Germany smoothies value forecast, 2007-2012 (€ m, nominal prices) 179
Table 133: Germany smoothies value, 2002-2007 (US$ m nominal prices) 181
Table 134: Germany smoothies value forecast, 2007-2012 (US$ m nominal prices) 181
Table 135: Germany smoothies volume, 2002-2007 (Liters m) 183
Table 136: Germany smoothies volume forecast, 2007-2012 (Liters m) 184
Table 137: Germany smoothies brand share, by volume, 2006-2007 (%) 187
Table 138: Germany smoothies volume, by brand 2006-2007 (Liters m) 187
Table 139: Germany smoothies company share by volume, 2006-2007 (%) 189
Table 140: Germany smoothies volume, by company, 2006-2007 (Liters m) 189
Table 141: Germany smoothies distribution channels, by volume, 2006-2007 (%) 190
Table 142: Germany smoothies volume, by distribution channel, 2006-2007 (Liters m) 190
Table 143: Germany smoothies expenditure per capita, 2002-2007 (€, nominal prices) 192
Table 144: Germany smoothies forecast expenditure per capita, 2007-2012 (€, nominal prices) 192
Table 145: Germany smoothies expenditure per capita, 2002-2007 (US$ nominal prices) 193
Table 146: Germany smoothies forecast expenditure per capita, 2007-2012 (US$ nominal prices) 193
Table 147: Germany smoothies consumption per capita, 2002-2007 (Liters) 194
Table 148: Germany smoothies forecast consumption per capita, 2007-2012 (Liters) 194
Table 149: Global soft drinks market value, 2007 195
Table 150: Global soft drinks market split (value terms (US$ m), 2007) – Top 5 countries 198
Table 151: Global soft drinks market volume, 2007 200
Table 152: Global soft drinks market split (volume terms, 2007) – Top 5 countries 203
Table 153: Leading players - Top 5 countries 205
Table 154: Germany soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 206
Table 155: Germany soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 207
Table 156: Germany soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 207
Table 157: Germany soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 208
Table 158: Germany soft drinks new product launches (reports) - Recent 5 launches 208
Table 159: Germany Key Facts 210
Table 160: Germany population, by age group, 2002-2007 (millions) 213
Table 161: Germany population forecast, by age group, 2007-2012 (millions) 214
Table 162: Germany population, by gender, 2002-2007 (millions) 214
Table 163: Germany population forecast, by gender, 2007-2012 (millions) 215
Table 164: Germany nominal GDP, 2002-2007 (€ bn, 2000 prices) 215
Table 165: Germany nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 215
Table 166: Germany real GDP, 2002-2007 (€ bn, nominal prices) 216
Table 167: Germany real GDP forecast, 2007-2012 (€ bn, nominal prices) 216
Table 168: Germany real GDP, 2002-2007 (US$ bn, 2000 prices) 216
Table 169: Germany real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 217
Table 170: Germany consumer price index, 2002-2007 (2003=100) 217
Table 171: Germany consumer price index, 2007-2012 (2003=100) 217