TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 28
Value Analysis, 2002-2007 28
Value Analysis, 2007-2012 29
Value Analysis, US$ 2002-2007 32
Value Analysis, US$ 2007-2012 33
Volume Analysis, 2002-2007 35
Volume Analysis, 2007-2012 37
Company and Brand Share Analysis 40
Distribution Analysis 45
Expenditure & consumption per capita 47
Chapter 4 LEADING COMPANY PROFILES 53
Coca-Cola Company, The 53
PepsiCo, Inc. 55
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 58
Value Analysis, 2002-2007 58
Value Analysis, 2007-2012 59
Value Analysis, US$ 2002-2007 61
Value Analysis, US$ 2007-2012 61
Volume Analysis, 2002-2007 63
Volume Analysis, 2007-2012 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 75
Value Analysis, 2002-2007 75
Value Analysis, 2007-2012 76
Value Analysis, US$ 2002-2007 78
Value Analysis, US$ 2007-2012 78
Volume Analysis, 2002-2007 80
Volume Analysis, 2007-2012 81
Company and Brand Share Analysis 84
Distribution Analysis 87
Expenditure & consumption per capita 89
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 92
Value Analysis, 2002-2007 92
Value Analysis, 2007-2012 93
Value Analysis, US$ 2002-2007 95
Value Analysis, US$ 2007-2012 95
Volume Analysis, 2002-2007 97
Volume Analysis, 2007-2012 98
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 8 CATEGORY ANALYSIS - CARBONATES 109
Value Analysis, 2002-2007 109
Value Analysis, 2007-2012 110
Value Analysis, US$ 2002-2007 112
Value Analysis, US$ 2007-2012 113
Volume Analysis, 2002-2007 115
Volume Analysis, 2007-2012 116
Company and Brand Share Analysis 119
Distribution Analysis 122
Expenditure & consumption per capita 124
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 127
Value Analysis, 2002-2007 127
Value Analysis, 2007-2012 128
Value Analysis, US$ 2002-2007 130
Value Analysis, US$ 2007-2012 130
Volume Analysis, 2002-2007 132
Volume Analysis, 2007-2012 133
Company and Brand Share Analysis 136
Distribution Analysis 139
Expenditure & consumption per capita 141
Chapter 10 CATEGORY ANALYSIS - JUICES 144
Value Analysis, 2002-2007 144
Value Analysis, 2007-2012 145
Value Analysis, US$ 2002-2007 147
Value Analysis, US$ 2007-2012 148
Volume Analysis, 2002-2007 150
Volume Analysis, 2007-2012 151
Company and Brand Share Analysis 154
Distribution Analysis 157
Expenditure & consumption per capita 159
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 165
Value Analysis, 2002-2007 165
Value Analysis, 2007-2012 166
Value Analysis, US$ 2002-2007 168
Value Analysis, US$ 2007-2012 168
Volume Analysis, 2002-2007 170
Volume Analysis, 2007-2012 171
Company and Brand Share Analysis 174
Distribution Analysis 176
Expenditure & consumption per capita 178
Chapter 12 COUNTRY COMPARISON 181
Value 181
Volume 186
Market Share 191
Chapter 13 NEW PRODUCT DEVELOPMENT 192
Product launches over time 192
Recent product launches 194
Chapter 14 INDIA SOCIOECONOMIC PROFILE 195
Country Overview 195
Key Facts 196
Political Overview 197
India Economic Overview 198
Chapter 15 INDIA MACROECONOMIC PROFILE 199
Macroeconomic Indicators 199
Chapter 16 RESEARCH METHODOLOGY 204
Methodology overview 204
Secondary research 205
Market modeling 206
Primary research 207
Data finalization 208
Ongoing research 208
Chapter 17 APPENDIX 209
Future readings 209
How to contact experts in your industry 209
Disclaimer 209
LIST OF FIGURES
Figure 1: India soft drinks value and value forecast, 2002-2012 (INR m, nominal prices) 31
Figure 2: India soft drinks category growth comparison, by value, 2002-2012 34
Figure 3: India soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 39
Figure 4: India soft drinks company share, by volume, 2006-2007 (%) 42
Figure 5: India soft drinks distribution channels, by volume, 2006-2007(%) 46
Figure 6: India functional drinks value and value forecast, 2002-2012 (INR m, nominal prices) 60
Figure 7: India functional drinks category growth comparison, by value, 2002-2012 62
Figure 8: India functional drinks volume and volume forecast, 2002-2012 (Liters m) 65
Figure 9: India functional drinks category growth comparison, by volume, 2002-2012 66
Figure 10: India functional drinks company share, by volume, 2006-2007 (%) 68
Figure 11: India functional drinks distribution channels, by volume, 2006-2007(%) 71
Figure 12: India bottled water value and value forecast, 2002-2012 (INR m, nominal prices) 77
Figure 13: India bottled water category growth comparison, by value, 2002-2012 79
Figure 14: India bottled water volume and volume forecast, 2002-2012 (Liters m) 82
Figure 15: India bottled water category growth comparison, by volume, 2002-2012 83
Figure 16: India bottled water company share, by volume, 2006-2007 (%) 85
Figure 17: India bottled water distribution channels, by volume, 2006-2007(%) 88
Figure 18: India concentrates value and value forecast, 2002-2012 (INR m, nominal prices) 94
Figure 19: India concentrates category growth comparison, by value, 2002-2012 96
Figure 20: India concentrates volume and volume forecast, 2002-2012 (Kg/Liters m) 99
Figure 21: India concentrates category growth comparison, by volume, 2002-2012 100
Figure 22: India concentrates company share, by volume, 2006-2007 (%) 102
Figure 23: India concentrates distribution channels, by volume, 2006-2007(%) 105
Figure 24: India carbonates value and value forecast, 2002-2012 (INR m, nominal prices) 111
Figure 25: India carbonates category growth comparison, by value, 2002-2012 114
Figure 26: India carbonates volume and volume forecast, 2002-2012 (Liters m) 117
Figure 27: India carbonates category growth comparison, by volume, 2002-2012 118
Figure 28: India carbonates company share, by volume, 2006-2007 (%) 120
Figure 29: India carbonates distribution channels, by volume, 2006-2007(%) 123
Figure 30: India RTD tea & coffee value and value forecast, 2002-2012 (INR m, nominal prices) 129
Figure 31: India RTD tea & coffee category growth comparison, by value, 2002-2012 131
Figure 32: India RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 134
Figure 33: India RTD tea & coffee category growth comparison, by volume, 2002-2012 135
Figure 34: India RTD tea & coffee company share, by volume, 2006-2007 (%) 137
Figure 35: India RTD tea & coffee distribution channels, by volume, 2006-2007(%) 140
Figure 36: India juices value and value forecast, 2002-2012 (INR m, nominal prices) 146
Figure 37: India juices category growth comparison, by value, 2002-2012 149
Figure 38: India juices volume and volume forecast, 2002-2012 (Liters m) 152
Figure 39: India juices category growth comparison, by volume, 2002-2012 153
Figure 40: India juices company share, by volume, 2006-2007 (%) 155
Figure 41: India juices distribution channels, by volume, 2006-2007(%) 158
Figure 42: India smoothies value and value forecast, 2002-2012 (INR m, nominal prices) 167
Figure 43: India smoothies category growth comparison, by value, 2002-2012 169
Figure 44: India smoothies volume and volume forecast, 2002-2012 (Liters m) 172
Figure 45: India smoothies category growth comparison, by volume, 2002-2012 173
Figure 46: India smoothies distribution channels, by volume, 2006-2007(%) 177
Figure 47: Global soft drinks market split (value terms, 2007) – Top 5 countries 182
Figure 48: Global soft drinks market value, 2002–2007 (Top 5 countries) 185
Figure 49: Global soft drinks market split (volume terms, 2007) – Top 5 countries 187
Figure 50: Global soft drinks market volume, 2002–2007 (Top 5 countries) 190
Figure 51: Map of India 196
Figure 52: Annual data review process 205
LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: India soft drinks value, 2002-2007 (INR m, nominal prices) 28
Table 4: India soft drinks value forecast, 2007-2012 (INR m, nominal prices)\ 30
Table 5: India soft drinks value, 2002-2007 (US$ m nominal prices) 32
Table 6: India soft drinks value forecast, 2007-2012 (US$ m nominal prices) 33
Table 7: India soft drinks volume, 2002-2007 (Kg/Liters m) 36
Table 8: India soft drinks volume forecast, 2007-2012 (Kg/Liters m) 38
Table 9: India soft drinks brand share, by volume, 2006-2007 (%) 40
Table 10: India soft drinks volume, by brand 2006-2007 (Kg/Liters m) 41
Table 11: India soft drinks company share by volume, 2006-2007 (%) 43
Table 12: India soft drinks volume, by company, 2006-2007 (Kg/Liters m) 44
Table 13: India soft drinks distribution channels, by volume, 2006-2007 (%) 45
Table 14: India soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 45
Table 15: India soft drinks expenditure per capita, 2002-2007 (INR, nominal prices) 47
Table 16: India soft drinks forecast expenditure per capita, 2007-2012 (INR, nominal prices) 48
Table 17: India soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 49
Table 18: India soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 50
Table 19: India soft drinks consumption per capita, 2002-2007 (Kg/Liters) 51
Table 20: India soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 52
Table 21: Coca-Cola Company, The Key Facts 53
Table 22: PepsiCo, Inc. Key Facts 55
Table 23: India functional drinks value, 2002-2007 (INR m, nominal prices) 58
Table 24: India functional drinks value forecast, 2007-2012 (INR m, nominal prices) 59
Table 25: India functional drinks value, 2002-2007 (US$ m nominal prices) 61
Table 26: India functional drinks value forecast, 2007-2012 (US$ m nominal prices) 61
Table 27: India functional drinks volume, 2002-2007 (Liters m) 63
Table 28: India functional drinks volume forecast, 2007-2012 (Liters m) 64
Table 29: India functional drinks brand share, by volume, 2006-2007 (%) 67
Table 30: India functional drinks volume, by brand 2006-2007 (Liters m) 67
Table 31: India functional drinks company share by volume, 2006-2007 (%) 69
Table 32: India functional drinks volume, by company, 2006-2007 (Liters m) 69
Table 33: India functional drinks distribution channels, by volume, 2006-2007 (%) 70
Table 34: India functional drinks volume, by distribution channel, 2006-2007 (Liters m) 70
Table 35: India functional drinks expenditure per capita, 2002-2007 (INR, nominal prices) 72
Table 36: India functional drinks forecast expenditure per capita, 2007-2012 (INR, nominal prices) 72
Table 37: India functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 73
Table 38: India functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 73
Table 39: India functional drinks consumption per capita, 2002-2007 (Liters) 74
Table 40: India functional drinks forecast consumption per capita, 2007-2012 (Liters) 74
Table 41: India bottled water value, 2002-2007 (INR m, nominal prices) 75
Table 42: India bottled water value forecast, 2007-2012 (INR m, nominal prices) 76
Table 43: India bottled water value, 2002-2007 (US$ m nominal prices) 78
Table 44: India bottled water value forecast, 2007-2012 (US$ m nominal prices) 78
Table 45: India bottled water volume, 2002-2007 (Liters m) 80
Table 46: India bottled water volume forecast, 2007-2012 (Liters m) 81
Table 47: India bottled water brand share, by volume, 2006-2007 (%) 84
Table 48: India bottled water volume, by brand 2006-2007 (Liters m) 84
Table 49: India bottled water company share by volume, 2006-2007 (%) 86
Table 50: India bottled water volume, by company, 2006-2007 (Liters m) 86
Table 51: India bottled water distribution channels, by volume, 2006-2007 (%) 87
Table 52: India bottled water volume, by distribution channel, 2006-2007 (Liters m) 87
Table 53: India bottled water expenditure per capita, 2002-2007 (INR, nominal prices) 89
Table 54: India bottled water forecast expenditure per capita, 2007-2012 (INR, nominal prices) 89
Table 55: India bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 90
Table 56: India bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 90
Table 57: India bottled water consumption per capita, 2002-2007 (Liters) 91
Table 58: India bottled water forecast consumption per capita, 2007-2012 (Liters) 91
Table 59: India concentrates value, 2002-2007 (INR m, nominal prices) 92
Table 60: India concentrates value forecast, 2007-2012 (INR m, nominal prices) 93
Table 61: India concentrates value, 2002-2007 (US$ m nominal prices) 95
Table 62: India concentrates value forecast, 2007-2012 (US$ m nominal prices) 95
Table 63: India concentrates volume, 2002-2007 (Kg/Liters m) 97
Table 64: India concentrates volume forecast, 2007-2012 (Kg/Liters m) 98
Table 65: India concentrates brand share, by volume, 2006-2007 (%) 101
Table 66: India concentrates volume, by brand 2006-2007 (Kg/Liters m) 101
Table 67: India concentrates company share by volume, 2006-2007 (%) 103
Table 68: India concentrates volume, by company, 2006-2007 (Kg/Liters m) 103
Table 69: India concentrates distribution channels, by volume, 2006-2007 (%) 104
Table 70: India concentrates volume, by distribution channel, 2006-2007 (Kg/Liters m) 104
Table 71: India concentrates expenditure per capita, 2002-2007 (INR, nominal prices) 106
Table 72: India concentrates forecast expenditure per capita, 2007-2012 (INR, nominal prices) 106
Table 73: India concentrates expenditure per capita, 2002-2007 (US$ nominal prices) 107
Table 74: India concentrates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 107
Table 75: India concentrates consumption per capita, 2002-2007 (Kg/Liters) 108
Table 76: India concentrates forecast consumption per capita, 2007-2012 (Kg/Liters) 108
Table 77: India carbonates value, 2002-2007 (INR m, nominal prices) 109
Table 78: India carbonates value forecast, 2007-2012 (INR m, nominal prices) 110
Table 79: India carbonates value, 2002-2007 (US$ m nominal prices) 112
Table 80: India carbonates value forecast, 2007-2012 (US$ m nominal prices) 113
Table 81: India carbonates volume, 2002-2007 (Liters m) 115
Table 82: India carbonates volume forecast, 2007-2012 (Liters m) 116
Table 83: India carbonates brand share, by volume, 2006-2007 (%) 119
Table 84: India carbonates volume, by brand 2006-2007 (Liters m) 119
Table 85: India carbonates company share by volume, 2006-2007 (%) 121
Table 86: India carbonates volume, by company, 2006-2007 (Liters m) 121
Table 87: India carbonates distribution channels, by volume, 2006-2007 (%) 122
Table 88: India carbonates volume, by distribution channel, 2006-2007 (Liters m) 122
Table 89: India carbonates expenditure per capita, 2002-2007 (INR, nominal prices) 124
Table 90: India carbonates forecast expenditure per capita, 2007-2012 (INR, nominal prices) 124
Table 91: India carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 125
Table 92: India carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 125
Table 93: India carbonates consumption per capita, 2002-2007 (Liters) 126
Table 94: India carbonates forecast consumption per capita, 2007-2012 (Liters) 126
Table 95: India RTD tea & coffee value, 2002-2007 (INR m, nominal prices) 127
Table 96: India RTD tea & coffee value forecast, 2007-2012 (INR m, nominal prices) 128
Table 97: India RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 130
Table 98: India RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 130
Table 99: India RTD tea & coffee volume, 2002-2007 (Liters m) 132
Table 100: India RTD tea & coffee volume forecast, 2007-2012 (Liters m) 133
Table 101: India RTD tea & coffee brand share, by volume, 2006-2007 (%) 136
Table 102: India RTD tea & coffee volume, by brand 2006-2007 (Liters m) 136
Table 103: India RTD tea & coffee company share by volume, 2006-2007 (%) 138
Table 104: India RTD tea & coffee volume, by company, 2006-2007 (Liters m) 138
Table 105: India RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 139
Table 106: India RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 139
Table 107: India RTD tea & coffee expenditure per capita, 2002-2007 (INR, nominal prices) 141
Table 108: India RTD tea & coffee forecast expenditure per capita, 2007-2012 (INR, nominal prices) 141
Table 109: India RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 142
Table 110: India RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 142
Table 111: India RTD tea & coffee consumption per capita, 2002-2007 (Liters) 143
Table 112: India RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 143
Table 113: India juices value, 2002-2007 (INR m, nominal prices) 144
Table 114: India juices value forecast, 2007-2012 (INR m, nominal prices) 145
Table 115: India juices value, 2002-2007 (US$ m nominal prices) 147
Table 116: India juices value forecast, 2007-2012 (US$ m nominal prices) 148
Table 117: India juices volume, 2002-2007 (Liters m) 150
Table 118: India juices volume forecast, 2007-2012 (Liters m) 151
Table 119: India juices brand share, by volume, 2006-2007 (%) 154
Table 120: India juices volume, by brand 2006-2007 (Liters m) 154
Table 121: India juices company share by volume, 2006-2007 (%) 156
Table 122: India juices volume, by company, 2006-2007 (Liters m) 156
Table 123: India juices distribution channels, by volume, 2006-2007 (%) 157
Table 124: India juices volume, by distribution channel, 2006-2007 (Liters m) 157
Table 125: India juices expenditure per capita, 2002-2007 (INR, nominal prices) 159
Table 126: India juices forecast expenditure per capita, 2007-2012 (INR, nominal prices) 160
Table 127: India juices expenditure per capita, 2002-2007 (US$ nominal prices) 161
Table 128: India juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 162
Table 129: India juices consumption per capita, 2002-2007 (Liters) 163
Table 130: India juices forecast consumption per capita, 2007-2012 (Liters) 164
Table 131: India smoothies value, 2002-2007 (INR m, nominal prices) 165
Table 132: India smoothies value forecast, 2007-2012 (INR m, nominal prices) 166
Table 133: India smoothies value, 2002-2007 (US$ m nominal prices) 168
Table 134: India smoothies value forecast, 2007-2012 (US$ m nominal prices) 168
Table 135: India smoothies volume, 2002-2007 (Liters m) 170
Table 136: India smoothies volume forecast, 2007-2012 (Liters m) 171
Table 137: India smoothies brand share, by volume, 2006-2007 (%) 174
Table 138: India smoothies volume, by brand 2006-2007 (Liters m) 174
Table 139: India smoothies company share by volume, 2006-2007 (%) 175
Table 140: India smoothies volume, by company, 2006-2007 (Liters m) 175
Table 141: India smoothies distribution channels, by volume, 2006-2007 (%) 176
Table 142: India smoothies volume, by distribution channel, 2006-2007 (Liters m) 176
Table 143: India smoothies expenditure per capita, 2002-2007 (INR, nominal prices) 178
Table 144: India smoothies forecast expenditure per capita, 2007-2012 (INR, nominal prices) 178
Table 145: India smoothies expenditure per capita, 2002-2007 (US$ nominal prices) 179
Table 146: India smoothies forecast expenditure per capita, 2007-2012 (US$ nominal prices) 179
Table 147: India smoothies consumption per capita, 2002-2007 (Liters) 180
Table 148: India smoothies forecast consumption per capita, 2007-2012 (Liters) 180
Table 149: Global soft drinks market value, 2007 181
Table 150: Global soft drinks market split (value terms (US$ m), 2007) – Top 5 countries 184
Table 151: Global soft drinks market volume, 2007 186
Table 152: Global soft drinks market split (volume terms, 2007) – Top 5 countries 189
Table 153: Leading players - Top 5 countries 191
Table 154: India soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 192
Table 155: India soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 193
Table 156: India soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 193
Table 157: India soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 194
Table 158: India soft drinks new product launches (reports) - Recent 5 launches 194
Table 159: India Key Facts 196
Table 160: India population, by age group, 2002-2007 (millions) 199
Table 161: India population forecast, by age group, 2007-2012 (millions) 200
Table 162: India population, by gender, 2002-2007 (millions) 200
Table 163: India population forecast, by gender, 2007-2012 (millions) 201
Table 164: India nominal GDP, 2002-2007 (INR bn, 2000 prices) 201
Table 165: India nominal GDP forecast, 2007-2012 (INR bn, 2000 prices) 201
Table 166: India real GDP, 2002-2007 (INR bn, nominal prices) 202
Table 167: India real GDP forecast, 2007-2012 (INR bn, nominal prices) 202
Table 168: India real GDP, 2002-2007 (US$ bn, 2000 prices) 202
Table 169: India real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 203
Table 170: India consumer price index, 2002-2007 (2003=100) 203
Table 171: India consumer price index, 2007-2012 (2003=100) 203