TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 28
Value Analysis, 2002-2007 28
Value Analysis, 2007-2012 29
Value Analysis, US$ 2002-2007 32
Value Analysis, US$ 2007-2012 33
Volume Analysis, 2002-2007 35
Volume Analysis, 2007-2012 36
Company and Brand Share Analysis 39
Distribution Analysis 46
Expenditure & consumption per capita 48
Chapter 4 LEADING COMPANY PROFILES 54
Coca-Cola Company, The 54
PepsiCo, Inc. 57
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 60
Value Analysis, 2002-2007 60
Value Analysis, 2007-2012 61
Value Analysis, US$ 2002-2007 63
Value Analysis, US$ 2007-2012 63
Volume Analysis, 2002-2007 65
Volume Analysis, 2007-2012 66
Company and Brand Share Analysis 69
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 79
Value Analysis, 2002-2007 79
Value Analysis, 2007-2012 80
Value Analysis, US$ 2002-2007 82
Value Analysis, US$ 2007-2012 82
Volume Analysis, 2002-2007 84
Volume Analysis, 2007-2012 85
Company and Brand Share Analysis 88
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 95
Value Analysis, 2002-2007 95
Value Analysis, 2007-2012 96
Value Analysis, US$ 2002-2007 98
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 104
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 8 CATEGORY ANALYSIS - CARBONATES 112
Value Analysis, 2002-2007 112
Value Analysis, 2007-2012 113
Value Analysis, US$ 2002-2007 115
Value Analysis, US$ 2007-2012 116
Volume Analysis, 2002-2007 118
Volume Analysis, 2007-2012 119
Company and Brand Share Analysis 122
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 131
Value Analysis, 2002-2007 131
Value Analysis, 2007-2012 132
Value Analysis, US$ 2002-2007 134
Value Analysis, US$ 2007-2012 134
Volume Analysis, 2002-2007 135
Volume Analysis, 2007-2012 136
Company and Brand Share Analysis 138
Distribution Analysis 140
Expenditure & consumption per capita 142
Chapter 10 CATEGORY ANALYSIS - JUICES 145
Value Analysis, 2002-2007 145
Value Analysis, 2007-2012 146
Value Analysis, US$ 2002-2007 148
Value Analysis, US$ 2007-2012 149
Volume Analysis, 2002-2007 151
Volume Analysis, 2007-2012 152
Company and Brand Share Analysis 155
Distribution Analysis 158
Expenditure & consumption per capita 160
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 166
Value Analysis, 2002-2007 166
Value Analysis, 2007-2012 167
Value Analysis, US$ 2002-2007 169
Value Analysis, US$ 2007-2012 169
Volume Analysis, 2002-2007 171
Volume Analysis, 2007-2012 172
Company and Brand Share Analysis 175
Distribution Analysis 177
Expenditure & consumption per capita 179
Chapter 12 COUNTRY COMPARISON 182
Value 182
Volume 187
Market Share 192
Chapter 13 NEW PRODUCT DEVELOPMENT 193
Product launches over time 193
Recent product launches 195
Chapter 14 IRELAND SOCIOECONOMIC PROFILE 196
Country Overview 196
Key Facts 197
Political Overview 198
Ireland Economic Overview 199
Chapter 15 IRELAND MACROECONOMIC PROFILE 200
Macroeconomic Indicators 200
Chapter 16 RESEARCH METHODOLOGY 205
Methodology overview 205
Secondary research 206
Market modeling 207
Primary research 208
Data finalization 209
Ongoing research 209
Chapter 17 APPENDIX 210
Future readings 210
How to contact experts in your industry 210
Disclaimer 210
LIST OF FIGURES
Figure 1: Ireland soft drinks value and value forecast, 2002-2012 (€ m, nominal prices) 31
Figure 2: Ireland soft drinks category growth comparison, by value, 2002-2012 34
Figure 3: Ireland soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 37
Figure 4: Ireland soft drinks category growth comparison, by volume, 2002-2012 38
Figure 5: Ireland soft drinks company share, by volume, 2006-2007 (%) 43
Figure 6: Ireland soft drinks distribution channels, by volume, 2006-2007(%) 47
Figure 7: Ireland functional drinks value and value forecast, 2002-2012 (€ m, nominal prices) 62
Figure 8: Ireland functional drinks category growth comparison, by value, 2002-2012 64
Figure 9: Ireland functional drinks volume and volume forecast, 2002-2012 (Liters m) 67
Figure 10: Ireland functional drinks category growth comparison, by volume, 2002-2012 68
Figure 11: Ireland functional drinks company share, by volume, 2006-2007 (%) 71
Figure 12: Ireland functional drinks distribution channels, by volume, 2006-2007(%) 75
Figure 13: Ireland bottled water value and value forecast, 2002-2012 (€ m, nominal prices) 81
Figure 14: Ireland bottled water category growth comparison, by value, 2002-2012 83
Figure 15: Ireland bottled water volume and volume forecast, 2002-2012 (Liters m) 86
Figure 16: Ireland bottled water category growth comparison, by volume, 2002-2012 87
Figure 17: Ireland bottled water distribution channels, by volume, 2006-2007(%) 91
Figure 18: Ireland concentrates value and value forecast, 2002-2012 (€ m, nominal prices) 97
Figure 19: Ireland concentrates category growth comparison, by value, 2002-2012 99
Figure 20: Ireland concentrates volume and volume forecast, 2002-2012 (Kg/Liters m) 102
Figure 21: Ireland concentrates category growth comparison, by volume, 2002-2012 103
Figure 22: Ireland concentrates company share, by volume, 2006-2007 (%) 105
Figure 23: Ireland concentrates distribution channels, by volume, 2006-2007(%) 108
Figure 24: Ireland carbonates value and value forecast, 2002-2012 (€ m, nominal prices) 114
Figure 25: Ireland carbonates category growth comparison, by value, 2002-2012 117
Figure 26: Ireland carbonates volume and volume forecast, 2002-2012 (Liters m) 120
Figure 27: Ireland carbonates category growth comparison, by volume, 2002-2012 121
Figure 28: Ireland carbonates company share, by volume, 2006-2007 (%) 124
Figure 29: Ireland carbonates distribution channels, by volume, 2006-2007(%) 127
Figure 30: Ireland RTD tea & coffee value and value forecast, 2002-2012 (€ m, nominal prices) 133
Figure 31: Ireland RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 137
Figure 32: Ireland RTD tea & coffee distribution channels, by volume, 2006-2007(%) 141
Figure 33: Ireland juices value and value forecast, 2002-2012 (€ m, nominal prices) 147
Figure 34: Ireland juices category growth comparison, by value, 2002-2012 150
Figure 35: Ireland juices volume and volume forecast, 2002-2012 (Liters m) 153
Figure 36: Ireland juices category growth comparison, by volume, 2002-2012 154
Figure 37: Ireland juices company share, by volume, 2006-2007 (%) 156
Figure 38: Ireland juices distribution channels, by volume, 2006-2007(%) 159
Figure 39: Ireland smoothies value and value forecast, 2002-2012 (€ m, nominal prices) 168
Figure 40: Ireland smoothies category growth comparison, by value, 2002-2012 170
Figure 41: Ireland smoothies volume and volume forecast, 2002-2012 (Liters m) 173
Figure 42: Ireland smoothies category growth comparison, by volume, 2002-2012 174
Figure 43: Ireland smoothies distribution channels, by volume, 2006-2007(%) 178
Figure 44: Global soft drinks market split (value terms, 2007) – Top 5 countries 183
Figure 45: Global soft drinks market value, 2002–2007 (Top 5 countries) 186
Figure 46: Global soft drinks market split (volume terms, 2007) – Top 5 countries 188
Figure 47: Global soft drinks market volume, 2002–2007 (Top 5 countries) 191
Figure 48: Map of Ireland 197
Figure 49: Annual data review process 206
LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Ireland soft drinks value, 2002-2007 (€ m, nominal prices) 28
Table 4: Ireland soft drinks value forecast, 2007-2012 (€ m, nominal prices) 30
Table 5: Ireland soft drinks value, 2002-2007 (US$ m nominal prices) 32
Table 6: Ireland soft drinks value forecast, 2007-2012 (US$ m nominal prices) 33
Table 7: Ireland soft drinks volume, 2002-2007 (Kg/Liters m) 35
Table 8: Ireland soft drinks volume forecast, 2007-2012 (Kg/Liters m) 36
Table 9: Ireland soft drinks brand share, by volume, 2006-2007 (%) 39
Table 10: Ireland soft drinks volume, by brand 2006-2007 (Kg/Liters m) 41
Table 11: Ireland soft drinks company share by volume, 2006-2007 (%) 44
Table 12: Ireland soft drinks volume, by company, 2006-2007 (Kg/Liters m) 45
Table 13: Ireland soft drinks distribution channels, by volume, 2006-2007 (%) 46
Table 14: Ireland soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 46
Table 15: Ireland soft drinks expenditure per capita, 2002-2007 (€, nominal prices) 48
Table 16: Ireland soft drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 49
Table 17: Ireland soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 50
Table 18: Ireland soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 51
Table 19: Ireland soft drinks consumption per capita, 2002-2007 (Kg/Liters) 52
Table 20: Ireland soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 53
Table 21: Coca-Cola Company, The Key Facts 54
Table 22: PepsiCo, Inc. Key Facts 57
Table 23: Ireland functional drinks value, 2002-2007 (€ m, nominal prices) 60
Table 24: Ireland functional drinks value forecast, 2007-2012 (€ m, nominal prices) 61
Table 25: Ireland functional drinks value, 2002-2007 (US$ m nominal prices) 63
Table 26: Ireland functional drinks value forecast, 2007-2012 (US$ m nominal prices) 63
Table 27: Ireland functional drinks volume, 2002-2007 (Liters m) 65
Table 28: Ireland functional drinks volume forecast, 2007-2012 (Liters m) 66
Table 29: Ireland functional drinks brand share, by volume, 2006-2007 (%) 69
Table 30: Ireland functional drinks volume, by brand 2006-2007 (Liters m) 70
Table 31: Ireland functional drinks company share by volume, 2006-2007 (%) 72
Table 32: Ireland functional drinks volume, by company, 2006-2007 (Liters m) 73
Table 33: Ireland functional drinks distribution channels, by volume, 2006-2007 (%) 74
Table 34: Ireland functional drinks volume, by distribution channel, 2006-2007 (Liters m) 74
Table 35: Ireland functional drinks expenditure per capita, 2002-2007 (€, nominal prices) 76
Table 36: Ireland functional drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 76
Table 37: Ireland functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 77
Table 38: Ireland functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 77
Table 39: Ireland functional drinks consumption per capita, 2002-2007 (Liters) 78
Table 40: Ireland functional drinks forecast consumption per capita, 2007-2012 (Liters) 78
Table 41: Ireland bottled water value, 2002-2007 (€ m, nominal prices) 79
Table 42: Ireland bottled water value forecast, 2007-2012 (€ m, nominal prices) 80
Table 43: Ireland bottled water value, 2002-2007 (US$ m nominal prices) 82
Table 44: Ireland bottled water value forecast, 2007-2012 (US$ m nominal prices) 82
Table 45: Ireland bottled water volume, 2002-2007 (Liters m) 84
Table 46: Ireland bottled water volume forecast, 2007-2012 (Liters m) 85
Table 47: Ireland bottled water brand share, by volume, 2006-2007 (%) 88
Table 48: Ireland bottled water volume, by brand 2006-2007 (Liters m) 88
Table 49: Ireland bottled water company share by volume, 2006-2007 (%) 89
Table 50: Ireland bottled water volume, by company, 2006-2007 (Liters m) 89
Table 51: Ireland bottled water distribution channels, by volume, 2006-2007 (%) 90
Table 52: Ireland bottled water volume, by distribution channel, 2006-2007 (Liters m) 90
Table 53: Ireland bottled water expenditure per capita, 2002-2007 (€, nominal prices) 92
Table 54: Ireland bottled water forecast expenditure per capita, 2007-2012 (€, nominal prices) 92
Table 55: Ireland bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 93
Table 56: Ireland bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 93
Table 57: Ireland bottled water consumption per capita, 2002-2007 (Liters) 94
Table 58: Ireland bottled water forecast consumption per capita, 2007-2012 (Liters) 94
Table 59: Ireland concentrates value, 2002-2007 (€ m, nominal prices) 95
Table 60: Ireland concentrates value forecast, 2007-2012 (€ m, nominal prices) 96
Table 61: Ireland concentrates value, 2002-2007 (US$ m nominal prices) 98
Table 62: Ireland concentrates value forecast, 2007-2012 (US$ m nominal prices) 98
Table 63: Ireland concentrates volume, 2002-2007 (Kg/Liters m) 100
Table 64: Ireland concentrates volume forecast, 2007-2012 (Kg/Liters m) 101
Table 65: Ireland concentrates brand share, by volume, 2006-2007 (%) 104
Table 66: Ireland concentrates volume, by brand 2006-2007 (Kg/Liters m) 104
Table 67: Ireland concentrates company share by volume, 2006-2007 (%) 106
Table 68: Ireland concentrates volume, by company, 2006-2007 (Kg/Liters m) 106
Table 69: Ireland concentrates distribution channels, by volume, 2006-2007 (%) 107
Table 70: Ireland concentrates volume, by distribution channel, 2006-2007 (Kg/Liters m) 107
Table 71: Ireland concentrates expenditure per capita, 2002-2007 (€, nominal prices) 109
Table 72: Ireland concentrates forecast expenditure per capita, 2007-2012 (€, nominal prices) 109
Table 73: Ireland concentrates expenditure per capita, 2002-2007 (US$ nominal prices) 110
Table 74: Ireland concentrates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 110
Table 75: Ireland concentrates consumption per capita, 2002-2007 (Kg/Liters) 111
Table 76: Ireland concentrates forecast consumption per capita, 2007-2012 (Kg/Liters) 111
Table 77: Ireland carbonates value, 2002-2007 (€ m, nominal prices) 112
Table 78: Ireland carbonates value forecast, 2007-2012 (€ m, nominal prices) 113
Table 79: Ireland carbonates value, 2002-2007 (US$ m nominal prices) 115
Table 80: Ireland carbonates value forecast, 2007-2012 (US$ m nominal prices) 116
Table 81: Ireland carbonates volume, 2002-2007 (Liters m) 118
Table 82: Ireland carbonates volume forecast, 2007-2012 (Liters m) 119
Table 83: Ireland carbonates brand share, by volume, 2006-2007 (%) 122
Table 84: Ireland carbonates volume, by brand 2006-2007 (Liters m) 123
Table 85: Ireland carbonates company share by volume, 2006-2007 (%) 125
Table 86: Ireland carbonates volume, by company, 2006-2007 (Liters m) 125
Table 87: Ireland carbonates distribution channels, by volume, 2006-2007 (%) 126
Table 88: Ireland carbonates volume, by distribution channel, 2006-2007 (Liters m) 126
Table 89: Ireland carbonates expenditure per capita, 2002-2007 (€, nominal prices) 128
Table 90: Ireland carbonates forecast expenditure per capita, 2007-2012 (€, nominal prices) 128
Table 91: Ireland carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 129
Table 92: Ireland carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 129
Table 93: Ireland carbonates consumption per capita, 2002-2007 (Liters) 130
Table 94: Ireland carbonates forecast consumption per capita, 2007-2012 (Liters) 130
Table 95: Ireland RTD tea & coffee value, 2002-2007 (€ m, nominal prices) 131
Table 96: Ireland RTD tea & coffee value forecast, 2007-2012 (€ m, nominal prices) 132
Table 97: Ireland RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 134
Table 98: Ireland RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 134
Table 99: Ireland RTD tea & coffee volume, 2002-2007 (Liters m) 135
Table 100: Ireland RTD tea & coffee volume forecast, 2007-2012 (Liters m) 136
Table 101: Ireland RTD tea & coffee brand share, by volume, 2006-2007 (%) 138
Table 102: Ireland RTD tea & coffee volume, by brand 2006-2007 (Liters m) 138
Table 103: Ireland RTD tea & coffee company share by volume, 2006-2007 (%) 139
Table 104: Ireland RTD tea & coffee volume, by company, 2006-2007 (Liters m) 139
Table 105: Ireland RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 140
Table 106: Ireland RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 140
Table 107: Ireland RTD tea & coffee expenditure per capita, 2002-2007 (€, nominal prices) 142
Table 108: Ireland RTD tea & coffee forecast expenditure per capita, 2007-2012 (€, nominal prices) 142
Table 109: Ireland RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 143
Table 110: Ireland RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 143
Table 111: Ireland RTD tea & coffee consumption per capita, 2002-2007 (Liters) 144
Table 112: Ireland RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 144
Table 113: Ireland juices value, 2002-2007 (€ m, nominal prices) 145
Table 114: Ireland juices value forecast, 2007-2012 (€ m, nominal prices) 146
Table 115: Ireland juices value, 2002-2007 (US$ m nominal prices) 148
Table 116: Ireland juices value forecast, 2007-2012 (US$ m nominal prices) 149
Table 117: Ireland juices volume, 2002-2007 (Liters m) 151
Table 118: Ireland juices volume forecast, 2007-2012 (Liters m) 152
Table 119: Ireland juices brand share, by volume, 2006-2007 (%) 155
Table 120: Ireland juices volume, by brand 2006-2007 (Liters m) 155
Table 121: Ireland juices company share by volume, 2006-2007 (%) 157
Table 122: Ireland juices volume, by company, 2006-2007 (Liters m) 157
Table 123: Ireland juices distribution channels, by volume, 2006-2007 (%) 158
Table 124: Ireland juices volume, by distribution channel, 2006-2007 (Liters m) 158
Table 125: Ireland juices expenditure per capita, 2002-2007 (€, nominal prices) 160
Table 126: Ireland juices forecast expenditure per capita, 2007-2012 (€, nominal prices) 161
Table 127: Ireland juices expenditure per capita, 2002-2007 (US$ nominal prices) 162
Table 128: Ireland juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 163
Table 129: Ireland juices consumption per capita, 2002-2007 (Liters) 164
Table 130: Ireland juices forecast consumption per capita, 2007-2012 (Liters) 165
Table 131: Ireland smoothies value, 2002-2007 (€ m, nominal prices) 166
Table 132: Ireland smoothies value forecast, 2007-2012 (€ m, nominal prices) 167
Table 133: Ireland smoothies value, 2002-2007 (US$ m nominal prices) 169
Table 134: Ireland smoothies value forecast, 2007-2012 (US$ m nominal prices) 169
Table 135: Ireland smoothies volume, 2002-2007 (Liters m) 171
Table 136: Ireland smoothies volume forecast, 2007-2012 (Liters m) 172
Table 137: Ireland smoothies brand share, by volume, 2006-2007 (%) 175
Table 138: Ireland smoothies volume, by brand 2006-2007 (Liters m) 175
Table 139: Ireland smoothies company share by volume, 2006-2007 (%) 176
Table 140: Ireland smoothies volume, by company, 2006-2007 (Liters m) 176
Table 141: Ireland smoothies distribution channels, by volume, 2006-2007 (%) 177
Table 142: Ireland smoothies volume, by distribution channel, 2006-2007 (Liters m) 177
Table 143: Ireland smoothies expenditure per capita, 2002-2007 (€, nominal prices) 179
Table 144: Ireland smoothies forecast expenditure per capita, 2007-2012 (€, nominal prices) 179
Table 145: Ireland smoothies expenditure per capita, 2002-2007 (US$ nominal prices) 180
Table 146: Ireland smoothies forecast expenditure per capita, 2007-2012 (US$ nominal prices) 180
Table 147: Ireland smoothies consumption per capita, 2002-2007 (Liters) 181
Table 148: Ireland smoothies forecast consumption per capita, 2007-2012 (Liters) 181
Table 149: Global soft drinks market value, 2007 182
Table 150: Global soft drinks market split (value terms (US$ m), 2007) – Top 5 countries 185
Table 151: Global soft drinks market volume, 2007 187
Table 152: Global soft drinks market split (volume terms, 2007) – Top 5 countries 190
Table 153: Leading players - Top 5 countries 192
Table 154: Ireland soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 193
Table 155: Ireland soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 194
Table 156: Ireland soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 194
Table 157: Ireland soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 195
Table 158: Ireland soft drinks new product launches (reports) - Recent 5 launches 195
Table 159: Ireland Key Facts 197
Table 160: Ireland population, by age group, 2002-2007 (millions) 200
Table 161: Ireland population forecast, by age group, 2007-2012 (millions) 201
Table 162: Ireland population, by gender, 2002-2007 (millions) 201
Table 163: Ireland population forecast, by gender, 2007-2012 (millions) 202
Table 164: Ireland nominal GDP, 2002-2007 (€ bn, 2000 prices) 202
Table 165: Ireland nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 202
Table 166: Ireland real GDP, 2002-2007 (€ bn, nominal prices) 203
Table 167: Ireland real GDP forecast, 2007-2012 (€ bn, nominal prices) 203
Table 168: Ireland real GDP, 2002-2007 (US$ bn, 2000 prices) 203
Table 169: Ireland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 204
Table 170: Ireland consumer price index, 2002-2007 (2003=100) 204
Table 171: Ireland consumer price index, 2007-2012 (2003=100) 204