TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 28
Value Analysis, 2002-2007 28
Value Analysis, 2007-2012 29
Value Analysis, US$ 2002-2007 32
Value Analysis, US$ 2007-2012 33
Volume Analysis, 2002-2007 35
Volume Analysis, 2007-2012 37
Company and Brand Share Analysis 40
Distribution Analysis 47
Expenditure & consumption per capita 49
Chapter 4 LEADING COMPANY PROFILES 55
Nestlé SA 55
Acqua Minerale San Benedetto SpA 58
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 60
Value Analysis, 2002-2007 60
Value Analysis, 2007-2012 61
Value Analysis, US$ 2002-2007 63
Value Analysis, US$ 2007-2012 63
Volume Analysis, 2002-2007 65
Volume Analysis, 2007-2012 66
Company and Brand Share Analysis 69
Distribution Analysis 72
Expenditure & consumption per capita 74
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 77
Value Analysis, 2002-2007 77
Value Analysis, 2007-2012 78
Value Analysis, US$ 2002-2007 80
Value Analysis, US$ 2007-2012 80
Volume Analysis, 2002-2007 82
Volume Analysis, 2007-2012 83
Company and Brand Share Analysis 86
Distribution Analysis 90
Expenditure & consumption per capita 92
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 95
Value Analysis, 2002-2007 95
Value Analysis, 2007-2012 96
Value Analysis, US$ 2002-2007 98
Value Analysis, US$ 2007-2012 98
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 104
Distribution Analysis 107
Expenditure & consumption per capita 109
Chapter 8 CATEGORY ANALYSIS - CARBONATES 112
Value Analysis, 2002-2007 112
Value Analysis, 2007-2012 113
Value Analysis, US$ 2002-2007 115
Value Analysis, US$ 2007-2012 116
Volume Analysis, 2002-2007 118
Volume Analysis, 2007-2012 119
Company and Brand Share Analysis 122
Distribution Analysis 125
Expenditure & consumption per capita 127
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 130
Value Analysis, 2002-2007 130
Value Analysis, 2007-2012 131
Value Analysis, US$ 2002-2007 133
Value Analysis, US$ 2007-2012 133
Volume Analysis, 2002-2007 135
Volume Analysis, 2007-2012 136
Company and Brand Share Analysis 139
Distribution Analysis 142
Expenditure & consumption per capita 144
Chapter 10 CATEGORY ANALYSIS - JUICES 147
Value Analysis, 2002-2007 147
Value Analysis, 2007-2012 148
Value Analysis, US$ 2002-2007 150
Value Analysis, US$ 2007-2012 151
Volume Analysis, 2002-2007 153
Volume Analysis, 2007-2012 154
Company and Brand Share Analysis 157
Distribution Analysis 160
Expenditure & consumption per capita 162
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 168
Value Analysis, 2002-2007 168
Value Analysis, 2007-2012 169
Value Analysis, US$ 2002-2007 171
Value Analysis, US$ 2007-2012 171
Volume Analysis, 2002-2007 173
Volume Analysis, 2007-2012 174
Company and Brand Share Analysis 177
Distribution Analysis 179
Expenditure & consumption per capita 181
Chapter 12 COUNTRY COMPARISON 184
Value 184
Volume 189
Market Share 194
Chapter 13 NEW PRODUCT DEVELOPMENT 195
Product launches over time 195
Recent product launches 197
Chapter 14 ITALY SOCIOECONOMIC PROFILE 198
Country Overview 198
Key Facts 199
Political Overview 200
Italy Economic Overview 201
Chapter 15 ITALY MACROECONOMIC PROFILE 202
Macroeconomic Indicators 202
Chapter 16 RESEARCH METHODOLOGY 207
Methodology overview 207
Secondary research 208
Market modeling 209
Primary research 210
Data finalization 211
Ongoing research 211
Chapter 17 APPENDIX 212
Future readings 212
How to contact experts in your industry 212
Disclaimer 212
LIST OF FIGURES
Figure 1: Italy soft drinks value and value forecast, 2002-2012 (€ m, nominal prices) 31
Figure 2: Italy soft drinks category growth comparison, by value, 2002-2012 34
Figure 3: Italy soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 39
Figure 4: Italy soft drinks company share, by volume, 2006-2007 (%) 44
Figure 5: Italy soft drinks distribution channels, by volume, 2006-2007(%) 48
Figure 6: Italy functional drinks value and value forecast, 2002-2012 (€ m, nominal prices) 62
Figure 7: Italy functional drinks category growth comparison, by value, 2002-2012 64
Figure 8: Italy functional drinks volume and volume forecast, 2002-2012 (Liters m) 67
Figure 9: Italy functional drinks category growth comparison, by volume, 2002-2012 68
Figure 10: Italy functional drinks company share, by volume, 2006-2007 (%) 70
Figure 11: Italy functional drinks distribution channels, by volume, 2006-2007(%) 73
Figure 12: Italy bottled water value and value forecast, 2002-2012 (€ m, nominal prices) 79
Figure 13: Italy bottled water category growth comparison, by value, 2002-2012 81
Figure 14: Italy bottled water volume and volume forecast, 2002-2012 (Liters m) 84
Figure 15: Italy bottled water category growth comparison, by volume, 2002-2012 85
Figure 16: Italy bottled water company share, by volume, 2006-2007 (%) 88
Figure 17: Italy bottled water distribution channels, by volume, 2006-2007(%) 91
Figure 18: Italy concentrates value and value forecast, 2002-2012 (€ m, nominal prices) 97
Figure 19: Italy concentrates category growth comparison, by value, 2002-2012 99
Figure 20: Italy concentrates volume and volume forecast, 2002-2012 (Kg/Liters m) 102
Figure 21: Italy concentrates category growth comparison, by volume, 2002-2012 103
Figure 22: Italy concentrates company share, by volume, 2006-2007 (%) 105
Figure 23: Italy concentrates distribution channels, by volume, 2006-2007(%) 108
Figure 24: Italy carbonates value and value forecast, 2002-2012 (€ m, nominal prices) 114
Figure 25: Italy carbonates category growth comparison, by value, 2002-2012 117
Figure 26: Italy carbonates volume and volume forecast, 2002-2012 (Liters m) 120
Figure 27: Italy carbonates category growth comparison, by volume, 2002-2012 121
Figure 28: Italy carbonates company share, by volume, 2006-2007 (%) 123
Figure 29: Italy carbonates distribution channels, by volume, 2006-2007(%) 126
Figure 30: Italy RTD tea & coffee value and value forecast, 2002-2012 (€ m, nominal prices) 132
Figure 31: Italy RTD tea & coffee category growth comparison, by value, 2002-2012 134
Figure 32: Italy RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 137
Figure 33: Italy RTD tea & coffee category growth comparison, by volume, 2002-2012 138
Figure 34: Italy RTD tea & coffee company share, by volume, 2006-2007 (%) 140
Figure 35: Italy RTD tea & coffee distribution channels, by volume, 2006-2007(%) 143
Figure 36: Italy juices value and value forecast, 2002-2012 (€ m, nominal prices) 149
Figure 37: Italy juices category growth comparison, by value, 2002-2012 152
Figure 38: Italy juices volume and volume forecast, 2002-2012 (Liters m) 155
Figure 39: Italy juices category growth comparison, by volume, 2002-2012 156
Figure 40: Italy juices company share, by volume, 2006-2007 (%) 158
Figure 41: Italy juices distribution channels, by volume, 2006-2007(%) 161
Figure 42: Italy smoothies value and value forecast, 2002-2012 (€ m, nominal prices) 170
Figure 43: Italy smoothies category growth comparison, by value, 2002-2012 172
Figure 44: Italy smoothies volume and volume forecast, 2002-2012 (Liters m) 175
Figure 45: Italy smoothies category growth comparison, by volume, 2002-2012 176
Figure 46: Italy smoothies distribution channels, by volume, 2006-2007(%) 180
Figure 47: Global soft drinks market split (value terms, 2007) – Top 5 countries 185
Figure 48: Global soft drinks market value, 2002–2007 (Top 5 countries) 188
Figure 49: Global soft drinks market split (volume terms, 2007) – Top 5 countries 190
Figure 50: Global soft drinks market volume, 2002–2007 (Top 5 countries) 193
Figure 51: Map of Italy 199
Figure 52: Annual data review process 208
LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Italy soft drinks value, 2002-2007 (€ m, nominal prices) 28
Table 4: Italy soft drinks value forecast, 2007-2012 (€ m, nominal prices) 30
Table 5: Italy soft drinks value, 2002-2007 (US$ m nominal prices) 32
Table 6: Italy soft drinks value forecast, 2007-2012 (US$ m nominal prices) 33
Table 7: Italy soft drinks volume, 2002-2007 (Kg/Liters m) 36
Table 8: Italy soft drinks volume forecast, 2007-2012 (Kg/Liters m) 38
Table 9: Italy soft drinks brand share, by volume, 2006-2007 (%) 40
Table 10: Italy soft drinks volume, by brand 2006-2007 (Kg/Liters m) 42
Table 11: Italy soft drinks company share by volume, 2006-2007 (%) 45
Table 12: Italy soft drinks volume, by company, 2006-2007 (Kg/Liters m) 46
Table 13: Italy soft drinks distribution channels, by volume, 2006-2007 (%) 47
Table 14: Italy soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 47
Table 15: Italy soft drinks expenditure per capita, 2002-2007 (€, nominal prices) 49
Table 16: Italy soft drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 50
Table 17: Italy soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 51
Table 18: Italy soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 52
Table 19: Italy soft drinks consumption per capita, 2002-2007 (Kg/Liters) 53
Table 20: Italy soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 54
Table 21: Nestle S.A Key Facts 55
Table 22: Acqua Minerale San Benedetto SpA Key Facts 58
Table 23: Italy functional drinks value, 2002-2007 (€ m, nominal prices) 60
Table 24: Italy functional drinks value forecast, 2007-2012 (€ m, nominal prices) 61
Table 25: Italy functional drinks value, 2002-2007 (US$ m nominal prices) 63
Table 26: Italy functional drinks value forecast, 2007-2012 (US$ m nominal prices) 63
Table 27: Italy functional drinks volume, 2002-2007 (Liters m) 65
Table 28: Italy functional drinks volume forecast, 2007-2012 (Liters m) 66
Table 29: Italy functional drinks brand share, by volume, 2006-2007 (%) 69
Table 30: Italy functional drinks volume, by brand 2006-2007 (Liters m) 69
Table 31: Italy functional drinks company share by volume, 2006-2007 (%) 71
Table 32: Italy functional drinks volume, by company, 2006-2007 (Liters m) 71
Table 33: Italy functional drinks distribution channels, by volume, 2006-2007 (%) 72
Table 34: Italy functional drinks volume, by distribution channel, 2006-2007 (Liters m) 72
Table 35: Italy functional drinks expenditure per capita, 2002-2007 (€, nominal prices) 74
Table 36: Italy functional drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 74
Table 37: Italy functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 75
Table 38: Italy functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 75
Table 39: Italy functional drinks consumption per capita, 2002-2007 (Liters) 76
Table 40: Italy functional drinks forecast consumption per capita, 2007-2012 (Liters) 76
Table 41: Italy bottled water value, 2002-2007 (€ m, nominal prices) 77
Table 42: Italy bottled water value forecast, 2007-2012 (€ m, nominal prices) 78
Table 43: Italy bottled water value, 2002-2007 (US$ m nominal prices) 80
Table 44: Italy bottled water value forecast, 2007-2012 (US$ m nominal prices) 80
Table 45: Italy bottled water volume, 2002-2007 (Liters m) 82
Table 46: Italy bottled water volume forecast, 2007-2012 (Liters m) 83
Table 47: Italy bottled water brand share, by volume, 2006-2007 (%) 86
Table 48: Italy bottled water volume, by brand 2006-2007 (Liters m) 87
Table 49: Italy bottled water company share by volume, 2006-2007 (%) 89
Table 50: Italy bottled water volume, by company, 2006-2007 (Liters m) 89
Table 51: Italy bottled water distribution channels, by volume, 2006-2007 (%) 90
Table 52: Italy bottled water volume, by distribution channel, 2006-2007 (Liters m) 90
Table 53: Italy bottled water expenditure per capita, 2002-2007 (€, nominal prices) 92
Table 54: Italy bottled water forecast expenditure per capita, 2007-2012 (€, nominal prices) 92
Table 55: Italy bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 93
Table 56: Italy bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 93
Table 57: Italy bottled water consumption per capita, 2002-2007 (Liters) 94
Table 58: Italy bottled water forecast consumption per capita, 2007-2012 (Liters) 94
Table 59: Italy concentrates value, 2002-2007 (€ m, nominal prices) 95
Table 60: Italy concentrates value forecast, 2007-2012 (€ m, nominal prices) 96
Table 61: Italy concentrates value, 2002-2007 (US$ m nominal prices) 98
Table 62: Italy concentrates value forecast, 2007-2012 (US$ m nominal prices) 98
Table 63: Italy concentrates volume, 2002-2007 (Kg/Liters m) 100
Table 64: Italy concentrates volume forecast, 2007-2012 (Kg/Liters m) 101
Table 65: Italy concentrates brand share, by volume, 2006-2007 (%) 104
Table 66: Italy concentrates volume, by brand 2006-2007 (Kg/Liters m) 104
Table 67: Italy concentrates company share by volume, 2006-2007 (%) 106
Table 68: Italy concentrates volume, by company, 2006-2007 (Kg/Liters m) 106
Table 69: Italy concentrates distribution channels, by volume, 2006-2007 (%) 107
Table 70: Italy concentrates volume, by distribution channel, 2006-2007 (Kg/Liters m) 107
Table 71: Italy concentrates expenditure per capita, 2002-2007 (€, nominal prices) 109
Table 72: Italy concentrates forecast expenditure per capita, 2007-2012 (€, nominal prices) 109
Table 73: Italy concentrates expenditure per capita, 2002-2007 (US$ nominal prices) 110
Table 74: Italy concentrates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 110
Table 75: Italy concentrates consumption per capita, 2002-2007 (Kg/Liters) 111
Table 76: Italy concentrates forecast consumption per capita, 2007-2012 (Kg/Liters) 111
Table 77: Italy carbonates value, 2002-2007 (€ m, nominal prices) 112
Table 78: Italy carbonates value forecast, 2007-2012 (€ m, nominal prices) 113
Table 79: Italy carbonates value, 2002-2007 (US$ m nominal prices) 115
Table 80: Italy carbonates value forecast, 2007-2012 (US$ m nominal prices) 116
Table 81: Italy carbonates volume, 2002-2007 (Liters m) 118
Table 82: Italy carbonates volume forecast, 2007-2012 (Liters m) 119
Table 83: Italy carbonates brand share, by volume, 2006-2007 (%) 122
Table 84: Italy carbonates volume, by brand 2006-2007 (Liters m) 122
Table 85: Italy carbonates company share by volume, 2006-2007 (%) 124
Table 86: Italy carbonates volume, by company, 2006-2007 (Liters m) 124
Table 87: Italy carbonates distribution channels, by volume, 2006-2007 (%) 125
Table 88: Italy carbonates volume, by distribution channel, 2006-2007 (Liters m) 125
Table 89: Italy carbonates expenditure per capita, 2002-2007 (€, nominal prices) 127
Table 90: Italy carbonates forecast expenditure per capita, 2007-2012 (€, nominal prices) 127
Table 91: Italy carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 128
Table 92: Italy carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 128
Table 93: Italy carbonates consumption per capita, 2002-2007 (Liters) 129
Table 94: Italy carbonates forecast consumption per capita, 2007-2012 (Liters) 129
Table 95: Italy RTD tea & coffee value, 2002-2007 (€ m, nominal prices) 130
Table 96: Italy RTD tea & coffee value forecast, 2007-2012 (€ m, nominal prices) 131
Table 97: Italy RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 133
Table 98: Italy RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 133
Table 99: Italy RTD tea & coffee volume, 2002-2007 (Liters m) 135
Table 100: Italy RTD tea & coffee volume forecast, 2007-2012 (Liters m) 136
Table 101: Italy RTD tea & coffee brand share, by volume, 2006-2007 (%) 139
Table 102: Italy RTD tea & coffee volume, by brand 2006-2007 (Liters m) 139
Table 103: Italy RTD tea & coffee company share by volume, 2006-2007 (%) 141
Table 104: Italy RTD tea & coffee volume, by company, 2006-2007 (Liters m) 141
Table 105: Italy RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 142
Table 106: Italy RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 142
Table 107: Italy RTD tea & coffee expenditure per capita, 2002-2007 (€, nominal prices) 144
Table 108: Italy RTD tea & coffee forecast expenditure per capita, 2007-2012 (€, nominal prices) 144
Table 109: Italy RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 145
Table 110: Italy RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 145
Table 111: Italy RTD tea & coffee consumption per capita, 2002-2007 (Liters) 146
Table 112: Italy RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 146
Table 113: Italy juices value, 2002-2007 (€ m, nominal prices) 147
Table 114: Italy juices value forecast, 2007-2012 (€ m, nominal prices) 148
Table 115: Italy juices value, 2002-2007 (US$ m nominal prices) 150
Table 116: Italy juices value forecast, 2007-2012 (US$ m nominal prices) 151
Table 117: Italy juices volume, 2002-2007 (Liters m) 153
Table 118: Italy juices volume forecast, 2007-2012 (Liters m) 154
Table 119: Italy juices brand share, by volume, 2006-2007 (%) 157
Table 120: Italy juices volume, by brand 2006-2007 (Liters m) 157
Table 121: Italy juices company share by volume, 2006-2007 (%) 159
Table 122: Italy juices volume, by company, 2006-2007 (Liters m) 159
Table 123: Italy juices distribution channels, by volume, 2006-2007 (%) 160
Table 124: Italy juices volume, by distribution channel, 2006-2007 (Liters m) 160
Table 125: Italy juices expenditure per capita, 2002-2007 (€, nominal prices) 162
Table 126: Italy juices forecast expenditure per capita, 2007-2012 (€, nominal prices) 163
Table 127: Italy juices expenditure per capita, 2002-2007 (US$ nominal prices) 164
Table 128: Italy juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 165
Table 129: Italy juices consumption per capita, 2002-2007 (Liters) 166
Table 130: Italy juices forecast consumption per capita, 2007-2012 (Liters) 167
Table 131: Italy smoothies value, 2002-2007 (€ m, nominal prices) 168
Table 132: Italy smoothies value forecast, 2007-2012 (€ m, nominal prices) 169
Table 133: Italy smoothies value, 2002-2007 (US$ m nominal prices) 171
Table 134: Italy smoothies value forecast, 2007-2012 (US$ m nominal prices) 171
Table 135: Italy smoothies volume, 2002-2007 (Liters m) 173
Table 136: Italy smoothies volume forecast, 2007-2012 (Liters m) 174
Table 137: Italy smoothies brand share, by volume, 2006-2007 (%) 177
Table 138: Italy smoothies volume, by brand 2006-2007 (Liters m) 177
Table 139: Italy smoothies company share by volume, 2006-2007 (%) 178
Table 140: Italy smoothies volume, by company, 2006-2007 (Liters m) 178
Table 141: Italy smoothies distribution channels, by volume, 2006-2007 (%) 179
Table 142: Italy smoothies volume, by distribution channel, 2006-2007 (Liters m) 179
Table 143: Italy smoothies expenditure per capita, 2002-2007 (€, nominal prices) 181
Table 144: Italy smoothies forecast expenditure per capita, 2007-2012 (€, nominal prices) 181
Table 145: Italy smoothies expenditure per capita, 2002-2007 (US$ nominal prices) 182
Table 146: Italy smoothies forecast expenditure per capita, 2007-2012 (US$ nominal prices) 182
Table 147: Italy smoothies consumption per capita, 2002-2007 (Liters) 183
Table 148: Italy smoothies forecast consumption per capita, 2007-2012 (Liters) 183
Table 149: Global soft drinks market value, 2007 184
Table 150: Global soft drinks market split (value terms (US$ m), 2007) – Top 5 countries 187
Table 151: Global soft drinks market volume, 2007 189
Table 152: Global soft drinks market split (volume terms, 2007) – Top 5 countries 192
Table 153: Leading players - Top 5 countries 194
Table 154: Italy soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 195
Table 155: Italy soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 196
Table 156: Italy soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 196
Table 157: Italy soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 197
Table 158: Italy soft drinks new product launches (reports) - Recent 5 launches 197
Table 159: Italy Key Facts 199
Table 160: Italy population, by age group, 2002-2007 (millions) 202
Table 161: Italy population forecast, by age group, 2007-2012 (millions) 203
Table 162: Italy population, by gender, 2002-2007 (millions) 203
Table 163: Italy population forecast, by gender, 2007-2012 (millions) 204
Table 164: Italy nominal GDP, 2002-2007 (€ bn, 2000 prices) 204
Table 165: Italy nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 204
Table 166: Italy real GDP, 2002-2007 (€ bn, nominal prices) 205
Table 167: Italy real GDP forecast, 2007-2012 (€ bn, nominal prices) 205
Table 168: Italy real GDP, 2002-2007 (US$ bn, 2000 prices) 205
Table 169: Italy real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 206
Table 170: Italy consumer price index, 2002-2007 (2003=100) 206
Table 171: Italy consumer price index, 2007-2012 (2003=100) 206