TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002-2007 29
Value Analysis, 2007-2012 31
Value Analysis, US$ 2002-2007 34
Value Analysis, US$ 2007-2012 35
Volume Analysis, 2002-2007 36
Volume Analysis, 2007-2012 38
Company and Brand Share Analysis 41
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 4 LEADING COMPANY PROFILES 56
Coca-Cola Company, The 56
PepsiCo, Inc. 59
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 71
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 79
Value Analysis, 2002-2007 79
Value Analysis, 2007-2012 80
Value Analysis, US$ 2002-2007 82
Value Analysis, US$ 2007-2012 83
Volume Analysis, 2002-2007 85
Volume Analysis, 2007-2012 86
Company and Brand Share Analysis 89
Distribution Analysis 93
Expenditure & consumption per capita 95
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 98
Value Analysis, 2002-2007 98
Value Analysis, 2007-2012 99
Value Analysis, US$ 2002-2007 101
Value Analysis, US$ 2007-2012 101
Volume Analysis, 2002-2007 103
Volume Analysis, 2007-2012 104
Company and Brand Share Analysis 107
Distribution Analysis 110
Expenditure & consumption per capita 112
Chapter 8 CATEGORY ANALYSIS - CARBONATES 115
Value Analysis, 2002-2007 115
Value Analysis, 2007-2012 116
Value Analysis, US$ 2002-2007 118
Value Analysis, US$ 2007-2012 119
Volume Analysis, 2002-2007 121
Volume Analysis, 2007-2012 122
Company and Brand Share Analysis 125
Distribution Analysis 129
Expenditure & consumption per capita 131
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 135
Value Analysis, 2002-2007 135
Value Analysis, 2007-2012 136
Value Analysis, US$ 2002-2007 138
Value Analysis, US$ 2007-2012 138
Volume Analysis, 2002-2007 139
Volume Analysis, 2007-2012 140
Company and Brand Share Analysis 142
Distribution Analysis 145
Expenditure & consumption per capita 147
Chapter 10 CATEGORY ANALYSIS - JUICES 150
Value Analysis, 2002-2007 150
Value Analysis, 2007-2012 151
Value Analysis, US$ 2002-2007 153
Value Analysis, US$ 2007-2012 154
Volume Analysis, 2002-2007 156
Volume Analysis, 2007-2012 157
Company and Brand Share Analysis 160
Distribution Analysis 165
Expenditure & consumption per capita 167
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 173
Value Analysis, 2002-2007 173
Value Analysis, 2007-2012 174
Value Analysis, US$ 2002-2007 176
Value Analysis, US$ 2007-2012 176
Volume Analysis, 2002-2007 178
Volume Analysis, 2007-2012 179
Company and Brand Share Analysis 182
Distribution Analysis 184
Expenditure & consumption per capita 186
Chapter 12 COUNTRY COMPARISON 189
Value 189
Volume 194
Market Share 199
Chapter 13 NEW PRODUCT DEVELOPMENT 200
Product launches over time 200
Recent product launches 202
Chapter 14 ARGENTINA SOCIOECONOMIC PROFILE 203
Country Overview 203
Key Facts 204
Political Overview 205
Argentina Economic Overview 206
Chapter 15 ARGENTINA MACROECONOMIC PROFILE 208
Macroeconomic Indicators 208
Chapter 16 RESEARCH METHODOLOGY 213
Methodology overview 213
Secondary research 214
Market modeling 215
Primary research 216
Data finalization 217
Ongoing research 217
Chapter 17 APPENDIX 218
Future readings 218
How to contact experts in your industry 218
Disclaimer 218
LIST OF FIGURES
Figure 1: Argentina soft drinks value and value forecast, 2002-2012 (ARP m, nominal prices) 33
Figure 2: Argentina soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 40
Figure 3: Argentina soft drinks company share, by volume, 2006-2007 (%) 45
Figure 4: Argentina soft drinks distribution channels, by volume, 2006-2007(%) 49
Figure 5: Argentina functional drinks value and value forecast, 2002-2012 (ARP m, nominal prices) 64
Figure 6: Argentina functional drinks category growth comparison, by value, 2002-2012 66
Figure 7: Argentina functional drinks volume and volume forecast, 2002-2012 (Liters m) 69
Figure 8: Argentina functional drinks category growth comparison, by volume, 2002-2012 70
Figure 9: Argentina functional drinks company share, by volume, 2006-2007 (%) 72
Figure 10: Argentina functional drinks distribution channels, by volume, 2006-2007(%) 75
Figure 11: Argentina bottled water value and value forecast, 2002-2012 (ARP m, nominal prices) 81
Figure 12: Argentina bottled water category growth comparison, by value, 2002-2012 84
Figure 13: Argentina bottled water volume and volume forecast, 2002-2012 (Liters m) 87
Figure 14: Argentina bottled water category growth comparison, by volume, 2002-2012 88
Figure 15: Argentina bottled water company share, by volume, 2006-2007 (%) 91
Figure 16: Argentina bottled water distribution channels, by volume, 2006-2007(%) 94
Figure 17: Argentina concentrates value and value forecast, 2002-2012 (ARP m, nominal prices) 100
Figure 18: Argentina concentrates category growth comparison, by value, 2002-2012 102
Figure 19: Argentina concentrates volume and volume forecast, 2002-2012 (Kg/Liters m) 105
Figure 20: Argentina concentrates category growth comparison, by volume, 2002-2012 106
Figure 21: Argentina concentrates company share, by volume, 2006-2007 (%) 108
Figure 22: Argentina concentrates distribution channels, by volume, 2006-2007(%) 111
Figure 23: Argentina carbonates value and value forecast, 2002-2012 (ARP m, nominal prices) 117
Figure 24: Argentina carbonates category growth comparison, by value, 2002-2012 120
Figure 25: Argentina carbonates volume and volume forecast, 2002-2012 (Liters m) 123
Figure 26: Argentina carbonates category growth comparison, by volume, 2002-2012 124
Figure 27: Argentina carbonates company share, by volume, 2006-2007 (%) 127
Figure 28: Argentina carbonates distribution channels, by volume, 2006-2007(%) 130
Figure 29: Argentina RTD tea & coffee value and value forecast, 2002-2012 (ARP m, nominal prices) 137
Figure 30: Argentina RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 141
Figure 31: Argentina RTD tea & coffee company share, by volume, 2006-2007 (%) 143
Figure 32: Argentina RTD tea & coffee distribution channels, by volume, 2006-2007(%) 146
Figure 33: Argentina juices value and value forecast, 2002-2012 (ARP m, nominal prices) 152
Figure 34: Argentina juices category growth comparison, by value, 2002-2012 155
Figure 35: Argentina juices volume and volume forecast, 2002-2012 (Liters m) 158
Figure 36: Argentina juices category growth comparison, by volume, 2002-2012 159
Figure 37: Argentina juices company share, by volume, 2006-2007 (%) 162
Figure 38: Argentina juices distribution channels, by volume, 2006-2007(%) 166
Figure 39: Argentina smoothies value and value forecast, 2002-2012 (ARP m, nominal prices) 175
Figure 40: Argentina smoothies category growth comparison, by value, 2002-2012 177
Figure 41: Argentina smoothies volume and volume forecast, 2002-2012 (Liters m) 180
Figure 42: Argentina smoothies category growth comparison, by volume, 2002-2012 181
Figure 43: Argentina smoothies distribution channels, by volume, 2006-2007(%) 185
Figure 44: Global soft drinks market split (value terms, 2007) – Top 5 countries 190
Figure 45: Global soft drinks market value, 2002–2007 (Top 5 countries) 193
Figure 46: Global soft drinks market split (volume terms, 2007) – Top 5 countries 195
Figure 47: Global soft drinks market volume, 2002–2007 (Top 5 countries) 198
Figure 48: Map of Argentina 204
Figure 49: Annual data review process 214
LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Argentina soft drinks value, 2002-2007 (ARP m, nominal prices) 30
Table 4: Argentina soft drinks value forecast, 2007-2012 (ARP m, nominal prices) 32
Table 5: Argentina soft drinks value, 2002-2007 (US$ m nominal prices) 34
Table 6: Argentina soft drinks value forecast, 2007-2012 (US$ m nominal prices) 35
Table 7: Argentina soft drinks volume, 2002-2007 (Kg/Liters m) 37
Table 8: Argentina soft drinks volume forecast, 2007-2012 (Kg/Liters m) 39
Table 9: Argentina soft drinks brand share, by volume, 2006-2007 (%) 41
Table 10: Argentina soft drinks volume, by brand 2006-2007 (Kg/Liters m) 43
Table 11: Argentina soft drinks company share by volume, 2006-2007 (%) 46
Table 12: Argentina soft drinks volume, by company, 2006-2007 (Kg/Liters m) 47
Table 13: Argentina soft drinks distribution channels, by volume, 2006-2007 (%) 48
Table 14: Argentina soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 48
Table 15: Argentina soft drinks expenditure per capita, 2002-2007 (ARP, nominal prices) 50
Table 16: Argentina soft drinks forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 51
Table 17: Argentina soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 52
Table 18: Argentina soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 53
Table 19: Argentina soft drinks consumption per capita, 2002-2007 (Kg/Liters) 54
Table 20: Argentina soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 55
Table 21: Coca-Cola Company, The Key Facts 56
Table 22: PepsiCo, Inc. Key Facts 59
Table 23: Argentina functional drinks value, 2002-2007 (ARP m, nominal prices) 62
Table 24: Argentina functional drinks value forecast, 2007-2012 (ARP m, nominal prices) 63
Table 25: Argentina functional drinks value, 2002-2007 (US$ m nominal prices) 65
Table 26: Argentina functional drinks value forecast, 2007-2012 (US$ m nominal prices) 65
Table 27: Argentina functional drinks volume, 2002-2007 (Liters m) 67
Table 28: Argentina functional drinks volume forecast, 2007-2012 (Liters m) 68
Table 29: Argentina functional drinks brand share, by volume, 2006-2007 (%) 71
Table 30: Argentina functional drinks volume, by brand 2006-2007 (Liters m) 71
Table 31: Argentina functional drinks company share by volume, 2006-2007 (%) 73
Table 32: Argentina functional drinks volume, by company, 2006-2007 (Liters m) 73
Table 33: Argentina functional drinks distribution channels, by volume, 2006-2007 (%) 74
Table 34: Argentina functional drinks volume, by distribution channel, 2006-2007 (Liters m) 74
Table 35: Argentina functional drinks expenditure per capita, 2002-2007 (ARP, nominal prices) 76
Table 36: Argentina functional drinks forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 76
Table 37: Argentina functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 77
Table 38: Argentina functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 77
Table 39: Argentina functional drinks consumption per capita, 2002-2007 (Liters) 78
Table 40: Argentina functional drinks forecast consumption per capita, 2007-2012 (Liters) 78
Table 41: Argentina bottled water value, 2002-2007 (ARP m, nominal prices) 79
Table 42: Argentina bottled water value forecast, 2007-2012 (ARP m, nominal prices) 80
Table 43: Argentina bottled water value, 2002-2007 (US$ m nominal prices) 82
Table 44: Argentina bottled water value forecast, 2007-2012 (US$ m nominal prices) 83
Table 45: Argentina bottled water volume, 2002-2007 (Liters m) 85
Table 46: Argentina bottled water volume forecast, 2007-2012 (Liters m) 86
Table 47: Argentina bottled water brand share, by volume, 2006-2007 (%) 89
Table 48: Argentina bottled water volume, by brand 2006-2007 (Liters m) 90
Table 49: Argentina bottled water company share by volume, 2006-2007 (%) 92
Table 50: Argentina bottled water volume, by company, 2006-2007 (Liters m) 92
Table 51: Argentina bottled water distribution channels, by volume, 2006-2007 (%) 93
Table 52: Argentina bottled water volume, by distribution channel, 2006-2007 (Liters m) 93
Table 53: Argentina bottled water expenditure per capita, 2002-2007 (ARP, nominal prices) 95
Table 54: Argentina bottled water forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 95
Table 55: Argentina bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 96
Table 56: Argentina bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 96
Table 57: Argentina bottled water consumption per capita, 2002-2007 (Liters) 97
Table 58: Argentina bottled water forecast consumption per capita, 2007-2012 (Liters) 97
Table 59: Argentina concentrates value, 2002-2007 (ARP m, nominal prices) 98
Table 60: Argentina concentrates value forecast, 2007-2012 (ARP m, nominal prices) 99
Table 61: Argentina concentrates value, 2002-2007 (US$ m nominal prices) 101
Table 62: Argentina concentrates value forecast, 2007-2012 (US$ m nominal prices) 101
Table 63: Argentina concentrates volume, 2002-2007 (Kg/Liters m) 103
Table 64: Argentina concentrates volume forecast, 2007-2012 (Kg/Liters m) 104
Table 65: Argentina concentrates brand share, by volume, 2006-2007 (%) 107
Table 66: Argentina concentrates volume, by brand 2006-2007 (Kg/Liters m) 107
Table 67: Argentina concentrates company share by volume, 2006-2007 (%) 109
Table 68: Argentina concentrates volume, by company, 2006-2007 (Kg/Liters m) 109
Table 69: Argentina concentrates distribution channels, by volume, 2006-2007 (%) 110
Table 70: Argentina concentrates volume, by distribution channel, 2006-2007 (Kg/Liters m) 110
Table 71: Argentina concentrates expenditure per capita, 2002-2007 (ARP, nominal prices) 112
Table 72: Argentina concentrates forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 112
Table 73: Argentina concentrates expenditure per capita, 2002-2007 (US$ nominal prices) 113
Table 74: Argentina concentrates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 113
Table 75: Argentina concentrates consumption per capita, 2002-2007 (Kg/Liters) 114
Table 76: Argentina concentrates forecast consumption per capita, 2007-2012 (Kg/Liters) 114
Table 77: Argentina carbonates value, 2002-2007 (ARP m, nominal prices) 115
Table 78: Argentina carbonates value forecast, 2007-2012 (ARP m, nominal prices) 116
Table 79: Argentina carbonates value, 2002-2007 (US$ m nominal prices) 118
Table 80: Argentina carbonates value forecast, 2007-2012 (US$ m nominal prices) 119
Table 81: Argentina carbonates volume, 2002-2007 (Liters m) 121
Table 82: Argentina carbonates volume forecast, 2007-2012 (Liters m) 122
Table 83: Argentina carbonates brand share, by volume, 2006-2007 (%) 125
Table 84: Argentina carbonates volume, by brand 2006-2007 (Liters m) 126
Table 85: Argentina carbonates company share by volume, 2006-2007 (%) 128
Table 86: Argentina carbonates volume, by company, 2006-2007 (Liters m) 128
Table 87: Argentina carbonates distribution channels, by volume, 2006-2007 (%) 129
Table 88: Argentina carbonates volume, by distribution channel, 2006-2007 (Liters m) 129
Table 89: Argentina carbonates expenditure per capita, 2002-2007 (ARP, nominal prices) 131
Table 90: Argentina carbonates forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 132
Table 91: Argentina carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 132
Table 92: Argentina carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 133
Table 93: Argentina carbonates consumption per capita, 2002-2007 (Liters) 133
Table 94: Argentina carbonates forecast consumption per capita, 2007-2012 (Liters) 134
Table 95: Argentina RTD tea & coffee value, 2002-2007 (ARP m, nominal prices) 135
Table 96: Argentina RTD tea & coffee value forecast, 2007-2012 (ARP m, nominal prices) 136
Table 97: Argentina RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 138
Table 98: Argentina RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 138
Table 99: Argentina RTD tea & coffee volume, 2002-2007 (Liters m) 139
Table 100: Argentina RTD tea & coffee volume forecast, 2007-2012 (Liters m) 140
Table 101: Argentina RTD tea & coffee brand share, by volume, 2006-2007 (%) 142
Table 102: Argentina RTD tea & coffee volume, by brand 2006-2007 (Liters m) 142
Table 103: Argentina RTD tea & coffee company share by volume, 2006-2007 (%) 144
Table 104: Argentina RTD tea & coffee volume, by company, 2006-2007 (Liters m) 144
Table 105: Argentina RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 145
Table 106: Argentina RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 145
Table 107: Argentina RTD tea & coffee expenditure per capita, 2002-2007 (ARP, nominal prices) 147
Table 108: Argentina RTD tea & coffee forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 147
Table 109: Argentina RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 148
Table 110: Argentina RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 148
Table 111: Argentina RTD tea & coffee consumption per capita, 2002-2007 (Liters) 149
Table 112: Argentina RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 149
Table 113: Argentina juices value, 2002-2007 (ARP m, nominal prices) 150
Table 114: Argentina juices value forecast, 2007-2012 (ARP m, nominal prices) 151
Table 115: Argentina juices value, 2002-2007 (US$ m nominal prices) 153
Table 116: Argentina juices value forecast, 2007-2012 (US$ m nominal prices) 154
Table 117: Argentina juices volume, 2002-2007 (Liters m) 156
Table 118: Argentina juices volume forecast, 2007-2012 (Liters m) 157
Table 119: Argentina juices brand share, by volume, 2006-2007 (%) 160
Table 120: Argentina juices volume, by brand 2006-2007 (Liters m) 161
Table 121: Argentina juices company share by volume, 2006-2007 (%) 163
Table 122: Argentina juices volume, by company, 2006-2007 (Liters m) 164
Table 123: Argentina juices distribution channels, by volume, 2006-2007 (%) 165
Table 124: Argentina juices volume, by distribution channel, 2006-2007 (Liters m) 165
Table 125: Argentina juices expenditure per capita, 2002-2007 (ARP, nominal prices) 167
Table 126: Argentina juices forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 168
Table 127: Argentina juices expenditure per capita, 2002-2007 (US$ nominal prices) 169
Table 128: Argentina juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 170
Table 129: Argentina juices consumption per capita, 2002-2007 (Liters) 171
Table 130: Argentina juices forecast consumption per capita, 2007-2012 (Liters) 172
Table 131: Argentina smoothies value, 2002-2007 (ARP m, nominal prices) 173
Table 132: Argentina smoothies value forecast, 2007-2012 (ARP m, nominal prices) 174
Table 133: Argentina smoothies value, 2002-2007 (US$ m nominal prices) 176
Table 134: Argentina smoothies value forecast, 2007-2012 (US$ m nominal prices) 176
Table 135: Argentina smoothies volume, 2002-2007 (Liters m) 178
Table 136: Argentina smoothies volume forecast, 2007-2012 (Liters m) 179
Table 137: Argentina smoothies brand share, by volume, 2006-2007 (%) 182
Table 138: Argentina smoothies volume, by brand 2006-2007 (Liters m) 182
Table 139: Argentina smoothies company share by volume, 2006-2007 (%) 183
Table 140: Argentina smoothies volume, by company, 2006-2007 (Liters m) 183
Table 141: Argentina smoothies distribution channels, by volume, 2006-2007 (%) 184
Table 142: Argentina smoothies volume, by distribution channel, 2006-2007 (Liters m) 184
Table 143: Argentina smoothies expenditure per capita, 2002-2007 (ARP, nominal prices) 186
Table 144: Argentina smoothies forecast expenditure per capita, 2007-2012 (ARP, nominal prices) 186
Table 145: Argentina smoothies expenditure per capita, 2002-2007 (US$ nominal prices) 187
Table 146: Argentina smoothies forecast expenditure per capita, 2007-2012 (US$ nominal prices) 187
Table 147: Argentina smoothies consumption per capita, 2002-2007 (Liters) 188
Table 148: Argentina smoothies forecast consumption per capita, 2007-2012 (Liters) 188
Table 149: Global soft drinks market value, 2007 189
Table 150: Global soft drinks market split (value terms (US$ m), 2007) – Top 5 countries 192
Table 151: Global soft drinks market volume, 2007 194
Table 152: Global soft drinks market split (volume terms, 2007) – Top 5 countries 197
Table 153: Leading players - Top 5 countries 199
Table 154: Argentina soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 200
Table 155: Argentina soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 201
Table 156: Argentina soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 201
Table 157: Argentina soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 202
Table 158: Argentina soft drinks new product launches (reports) - Recent 5 launches 202
Table 159: Argentina Key Facts 204
Table 160: Argentina population, by age group, 2002-2007 (millions) 208
Table 161: Argentina population forecast, by age group, 2007-2012 (millions) 209
Table 162: Argentina population, by gender, 2002-2007 (millions) 209
Table 163: Argentina population forecast, by gender, 2007-2012 (millions) 210
Table 164: Argentina nominal GDP, 2002-2007 (ARP bn, 2000 prices) 210
Table 165: Argentina nominal GDP forecast, 2007-2012 (ARP bn, 2000 prices) 210
Table 166: Argentina real GDP, 2002-2007 (ARP bn, nominal prices) 211
Table 167: Argentina real GDP forecast, 2007-2012 (ARP bn, nominal prices) 211
Table 168: Argentina real GDP, 2002-2007 (US$ bn, 2000 prices) 211
Table 169: Argentina real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 212
Table 170: Argentina consumer price index, 2002-2007 (2003=100) 212
Table 171: Argentina consumer price index, 2007-2012 (2003=100) 212