TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Soft drinks 2
Summary category level - Functional drinks 3
Summary category level - Bottled water 4
Summary category level - Concentrates 5
Summary category level - Carbonates 6
Summary category level - RTD tea & coffee 7
Summary category level - Juices 8
Summary category level - Smoothies 9
Chapter 2 INTRODUCTION 10
What is this report about? 10
How to use this report 10
Market Definition 11
Chapter 3 MARKET OVERVIEW 29
Value Analysis, 2002-2007 29
Value Analysis, 2007-2012 31
Value Analysis, US$ 2002-2007 34
Value Analysis, US$ 2007-2012 35
Volume Analysis, 2002-2007 37
Volume Analysis, 2007-2012 39
Company and Brand Share Analysis 43
Distribution Analysis 50
Expenditure & consumption per capita 52
Chapter 4 LEADING COMPANY PROFILES 58
Coca-Cola Company, The 58
Spadel SA 61
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 63
Value Analysis, 2002-2007 63
Value Analysis, 2007-2012 64
Value Analysis, US$ 2002-2007 66
Value Analysis, US$ 2007-2012 66
Volume Analysis, 2002-2007 68
Volume Analysis, 2007-2012 69
Company and Brand Share Analysis 72
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 82
Value Analysis, 2002-2007 82
Value Analysis, 2007-2012 83
Value Analysis, US$ 2002-2007 85
Value Analysis, US$ 2007-2012 86
Volume Analysis, 2002-2007 88
Volume Analysis, 2007-2012 89
Company and Brand Share Analysis 92
Distribution Analysis 96
Expenditure & consumption per capita 98
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 101
Value Analysis, 2002-2007 101
Value Analysis, 2007-2012 102
Value Analysis, US$ 2002-2007 104
Value Analysis, US$ 2007-2012 104
Volume Analysis, 2002-2007 106
Volume Analysis, 2007-2012 107
Company and Brand Share Analysis 110
Distribution Analysis 113
Expenditure & consumption per capita 115
Chapter 8 CATEGORY ANALYSIS - CARBONATES 118
Value Analysis, 2002-2007 118
Value Analysis, 2007-2012 119
Value Analysis, US$ 2002-2007 121
Value Analysis, US$ 2007-2012 122
Volume Analysis, 2002-2007 124
Volume Analysis, 2007-2012 125
Company and Brand Share Analysis 128
Distribution Analysis 132
Expenditure & consumption per capita 134
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 138
Value Analysis, 2002-2007 138
Value Analysis, 2007-2012 139
Value Analysis, US$ 2002-2007 141
Value Analysis, US$ 2007-2012 141
Volume Analysis, 2002-2007 142
Volume Analysis, 2007-2012 143
Company and Brand Share Analysis 145
Distribution Analysis 148
Expenditure & consumption per capita 150
Chapter 10 CATEGORY ANALYSIS - JUICES 153
Value Analysis, 2002-2007 153
Value Analysis, 2007-2012 154
Value Analysis, US$ 2002-2007 156
Value Analysis, US$ 2007-2012 157
Volume Analysis, 2002-2007 159
Volume Analysis, 2007-2012 160
Company and Brand Share Analysis 163
Distribution Analysis 168
Expenditure & consumption per capita 170
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 176
Value Analysis, 2002-2007 176
Value Analysis, 2007-2012 177
Value Analysis, US$ 2002-2007 179
Value Analysis, US$ 2007-2012 179
Volume Analysis, 2002-2007 181
Volume Analysis, 2007-2012 182
Company and Brand Share Analysis 185
Distribution Analysis 187
Expenditure & consumption per capita 189
Chapter 12 COUNTRY COMPARISON 192
Value 192
Volume 197
Market Share 202
Chapter 13 NEW PRODUCT DEVELOPMENT 203
Product launches over time 203
Recent product launches 205
Chapter 14 BELGIUM SOCIOECONOMIC PROFILE 206
Country Overview 206
Key Facts 207
Political Overview 208
Belgium Economic Overview 209
Chapter 15 BELGIUM MACROECONOMIC PROFILE 210
Macroeconomic Indicators 210
Chapter 16 RESEARCH METHODOLOGY 215
Methodology overview 215
Secondary research 216
Market modeling 217
Primary research 218
Data finalization 219
Ongoing research 219
Chapter 17 APPENDIX 220
Future readings 220
How to contact experts in your industry 220
Disclaimer 220
LIST OF FIGURES
Figure 1: Belgium soft drinks value and value forecast, 2002-2012 (€ m, nominal prices) 33
Figure 2: Belgium soft drinks category growth comparison, by value, 2002-2012 36
Figure 3: Belgium soft drinks volume and volume forecast, 2002-2012 (Kg/Liters m) 41
Figure 4: Belgium soft drinks category growth comparison, by volume, 2002-2012 42
Figure 5: Belgium soft drinks company share, by volume, 2006-2007 (%) 47
Figure 6: Belgium soft drinks distribution channels, by volume, 2006-2007(%) 51
Figure 7: Belgium functional drinks value and value forecast, 2002-2012 (€ m, nominal prices) 65
Figure 8: Belgium functional drinks category growth comparison, by value, 2002-2012 67
Figure 9: Belgium functional drinks volume and volume forecast, 2002-2012 (Liters m) 70
Figure 10: Belgium functional drinks category growth comparison, by volume, 2002-2012 71
Figure 11: Belgium functional drinks company share, by volume, 2006-2007 (%) 74
Figure 12: Belgium functional drinks distribution channels, by volume, 2006-2007(%) 78
Figure 13: Belgium bottled water value and value forecast, 2002-2012 (€ m, nominal prices) 84
Figure 14: Belgium bottled water category growth comparison, by value, 2002-2012 87
Figure 15: Belgium bottled water volume and volume forecast, 2002-2012 (Liters m) 90
Figure 16: Belgium bottled water category growth comparison, by volume, 2002-2012 91
Figure 17: Belgium bottled water company share, by volume, 2006-2007 (%) 94
Figure 18: Belgium bottled water distribution channels, by volume, 2006-2007(%) 97
Figure 19: Belgium concentrates value and value forecast, 2002-2012 (€ m, nominal prices) 103
Figure 20: Belgium concentrates category growth comparison, by value, 2002-2012 105
Figure 21: Belgium concentrates volume and volume forecast, 2002-2012 (Kg/Liters m) 108
Figure 22: Belgium concentrates category growth comparison, by volume, 2002-2012 109
Figure 23: Belgium concentrates company share, by volume, 2006-2007 (%) 111
Figure 24: Belgium concentrates distribution channels, by volume, 2006-2007(%) 114
Figure 25: Belgium carbonates value and value forecast, 2002-2012 (€ m, nominal prices) 120
Figure 26: Belgium carbonates category growth comparison, by value, 2002-2012 123
Figure 27: Belgium carbonates volume and volume forecast, 2002-2012 (Liters m) 126
Figure 28: Belgium carbonates category growth comparison, by volume, 2002-2012 127
Figure 29: Belgium carbonates company share, by volume, 2006-2007 (%) 130
Figure 30: Belgium carbonates distribution channels, by volume, 2006-2007(%) 133
Figure 31: Belgium RTD tea & coffee value and value forecast, 2002-2012 (€ m, nominal prices) 140
Figure 32: Belgium RTD tea & coffee volume and volume forecast, 2002-2012 (Liters m) 144
Figure 33: Belgium RTD tea & coffee company share, by volume, 2006-2007 (%) 146
Figure 34: Belgium RTD tea & coffee distribution channels, by volume, 2006-2007(%) 149
Figure 35: Belgium juices value and value forecast, 2002-2012 (€ m, nominal prices) 155
Figure 36: Belgium juices category growth comparison, by value, 2002-2012 158
Figure 37: Belgium juices volume and volume forecast, 2002-2012 (Liters m) 161
Figure 38: Belgium juices category growth comparison, by volume, 2002-2012 162
Figure 39: Belgium juices company share, by volume, 2006-2007 (%) 165
Figure 40: Belgium juices distribution channels, by volume, 2006-2007(%) 169
Figure 41: Belgium smoothies value and value forecast, 2002-2012 (€ m, nominal prices) 178
Figure 42: Belgium smoothies category growth comparison, by value, 2002-2012 180
Figure 43: Belgium smoothies volume and volume forecast, 2002-2012 (Liters m) 183
Figure 44: Belgium smoothies category growth comparison, by volume, 2002-2012 184
Figure 45: Belgium smoothies distribution channels, by volume, 2006-2007(%) 188
Figure 46: Global soft drinks market split (value terms, 2007) – Top 5 countries 193
Figure 47: Global soft drinks market value, 2002–2007 (Top 5 countries) 196
Figure 48: Global soft drinks market split (volume terms, 2007) – Top 5 countries 198
Figure 49: Global soft drinks market volume, 2002–2007 (Top 5 countries) 201
Figure 50: Map of Belgium 207
Figure 51: Annual data review process 216
LIST OF TABLES
Table 1: Soft drinks category definitions 12
Table 2: Soft drinks distribution channels 13
Table 3: Belgium soft drinks value, 2002-2007 (€ m, nominal prices) 30
Table 4: Belgium soft drinks value forecast, 2007-2012 (€ m, nominal prices) 32
Table 5: Belgium soft drinks value, 2002-2007 (US$ m nominal prices) 34
Table 6: Belgium soft drinks value forecast, 2007-2012 (US$ m nominal prices) 35
Table 7: Belgium soft drinks volume, 2002-2007 (Kg/Liters m) 38
Table 8: Belgium soft drinks volume forecast, 2007-2012 (Kg/Liters m) 40
Table 9: Belgium soft drinks brand share, by volume, 2006-2007 (%) 43
Table 10: Belgium soft drinks volume, by brand 2006-2007 (Kg/Liters m) 45
Table 11: Belgium soft drinks distribution channels, by volume, 2006-2007 (%) 48
Table 12: Belgium soft drinks volume, by company, 2006-2007 (Kg/Liters m) 49
Table 13: Belgium soft drinks distribution channels, by volume, 2006-2007 (%) 50
Table 14: Belgium soft drinks volume, by distribution channel, 2006-2007 (Kg/Liters m) 50
Table 15: Belgium soft drinks expenditure per capita, 2002-2007 (€, nominal prices) 52
Table 16: Belgium soft drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 53
Table 17: Belgium soft drinks expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 18: Belgium soft drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 55
Table 19: Belgium soft drinks consumption per capita, 2002-2007 (Kg/Liters) 56
Table 20: Belgium soft drinks forecast consumption per capita, 2007-2012 (Kg/Liters) 57
Table 21: Coca-Cola Company, The Key Facts 58
Table 22: Spadel SA Facts 61
Table 23: Belgium functional drinks value, 2002-2007 (€ m, nominal prices) 63
Table 24: Belgium functional drinks value forecast, 2007-2012 (€ m, nominal prices) 64
Table 25: Belgium functional drinks value, 2002-2007 (US$ m nominal prices) 66
Table 26: Belgium functional drinks value forecast, 2007-2012 (US$ m nominal prices) 66
Table 27: Belgium functional drinks volume, 2002-2007 (Liters m) 68
Table 28: Belgium functional drinks volume forecast, 2007-2012 (Liters m) 69
Table 29: Belgium functional drinks brand share, by volume, 2006-2007 (%) 72
Table 30: Belgium functional drinks volume, by brand 2006-2007 (Liters m) 73
Table 31: Belgium functional drinks company share by volume, 2006-2007 (%) 75
Table 32: Belgium functional drinks volume, by company, 2006-2007 (Liters m) 76
Table 33: Belgium functional drinks distribution channels, by volume, 2006-2007 (%) 77
Table 34: Belgium functional drinks volume, by distribution channel, 2006-2007 (Liters m) 77
Table 35: Belgium functional drinks expenditure per capita, 2002-2007 (€, nominal prices) 79
Table 36: Belgium functional drinks forecast expenditure per capita, 2007-2012 (€, nominal prices) 79
Table 37: Belgium functional drinks expenditure per capita, 2002-2007 (US$ nominal prices) 80
Table 38: Belgium functional drinks forecast expenditure per capita, 2007-2012 (US$ nominal prices) 80
Table 39: Belgium functional drinks consumption per capita, 2002-2007 (Liters) 81
Table 40: Belgium functional drinks forecast consumption per capita, 2007-2012 (Liters) 81
Table 41: Belgium bottled water value, 2002-2007 (€ m, nominal prices) 82
Table 42: Belgium bottled water value forecast, 2007-2012 (€ m, nominal prices) 83
Table 43: Belgium bottled water value, 2002-2007 (US$ m nominal prices) 85
Table 44: Belgium bottled water value forecast, 2007-2012 (US$ m nominal prices) 86
Table 45: Belgium bottled water volume, 2002-2007 (Liters m) 88
Table 46: Belgium bottled water volume forecast, 2007-2012 (Liters m) 89
Table 47: Belgium bottled water brand share, by volume, 2006-2007 (%) 92
Table 48: Belgium bottled water volume, by brand 2006-2007 (Liters m) 93
Table 49: Belgium bottled water company share by volume, 2006-2007 (%) 95
Table 50: Belgium bottled water volume, by company, 2006-2007 (Liters m) 95
Table 51: Belgium bottled water distribution channels, by volume, 2006-2007 (%) 96
Table 52: Belgium bottled water volume, by distribution channel, 2006-2007 (Liters m) 96
Table 53: Belgium bottled water expenditure per capita, 2002-2007 (€, nominal prices) 98
Table 54: Belgium bottled water forecast expenditure per capita, 2007-2012 (€, nominal prices) 98
Table 55: Belgium bottled water expenditure per capita, 2002-2007 (US$ nominal prices) 99
Table 56: Belgium bottled water forecast expenditure per capita, 2007-2012 (US$ nominal prices) 99
Table 57: Belgium bottled water consumption per capita, 2002-2007 (Liters) 100
Table 58: Belgium bottled water forecast consumption per capita, 2007-2012 (Liters) 100
Table 59: Belgium concentrates value, 2002-2007 (€ m, nominal prices) 101
Table 60: Belgium concentrates value forecast, 2007-2012 (€ m, nominal prices) 102
Table 61: Belgium concentrates value, 2002-2007 (US$ m nominal prices) 104
Table 62: Belgium concentrates value forecast, 2007-2012 (US$ m nominal prices) 104
Table 63: Belgium concentrates volume, 2002-2007 (Kg/Liters m) 106
Table 64: Belgium concentrates volume forecast, 2007-2012 (Kg/Liters m) 107
Table 65: Belgium concentrates brand share, by volume, 2006-2007 (%) 110
Table 66: Belgium concentrates volume, by brand 2006-2007 (Kg/Liters m) 110
Table 67: Belgium concentrates company share by volume, 2006-2007 (%) 112
Table 68: Belgium concentrates volume, by company, 2006-2007 (Kg/Liters m) 112
Table 69: Belgium concentrates distribution channels, by volume, 2006-2007 (%) 113
Table 70: Belgium concentrates volume, by distribution channel, 2006-2007 (Kg/Liters m) 113
Table 71: Belgium concentrates expenditure per capita, 2002-2007 (€, nominal prices) 115
Table 72: Belgium concentrates forecast expenditure per capita, 2007-2012 (€, nominal prices) 115
Table 73: Belgium concentrates expenditure per capita, 2002-2007 (US$ nominal prices) 116
Table 74: Belgium concentrates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 116
Table 75: Belgium concentrates consumption per capita, 2002-2007 (Kg/Liters) 117
Table 76: Belgium concentrates forecast consumption per capita, 2007-2012 (Kg/Liters) 117
Table 77: Belgium carbonates value, 2002-2007 (€ m, nominal prices) 118
Table 78: Belgium carbonates value forecast, 2007-2012 (€ m, nominal prices) 119
Table 79: Belgium carbonates value, 2002-2007 (US$ m nominal prices) 121
Table 80: Belgium carbonates value forecast, 2007-2012 (US$ m nominal prices) 122
Table 81: Belgium carbonates volume, 2002-2007 (Liters m) 124
Table 82: Belgium carbonates volume forecast, 2007-2012 (Liters m) 125
Table 83: Belgium carbonates brand share, by volume, 2006-2007 (%) 128
Table 84: Belgium carbonates volume, by brand 2006-2007 (Liters m) 129
Table 85: Belgium carbonates company share by volume, 2006-2007 (%) 131
Table 86: Belgium carbonates volume, by company, 2006-2007 (Liters m) 131
Table 87: Belgium carbonates distribution channels, by volume, 2006-2007 (%) 132
Table 88: Belgium carbonates volume, by distribution channel, 2006-2007 (Liters m) 132
Table 89: Belgium carbonates expenditure per capita, 2002-2007 (€, nominal prices) 134
Table 90: Belgium carbonates forecast expenditure per capita, 2007-2012 (€, nominal prices) 135
Table 91: Belgium carbonates expenditure per capita, 2002-2007 (US$ nominal prices) 135
Table 92: Belgium carbonates forecast expenditure per capita, 2007-2012 (US$ nominal prices) 136
Table 93: Belgium carbonates consumption per capita, 2002-2007 (Liters) 136
Table 94: Belgium carbonates forecast consumption per capita, 2007-2012 (Liters) 137
Table 95: Belgium RTD tea & coffee value, 2002-2007 (€ m, nominal prices) 138
Table 96: Belgium RTD tea & coffee value forecast, 2007-2012 (€ m, nominal prices) 139
Table 97: Belgium RTD tea & coffee value, 2002-2007 (US$ m nominal prices) 141
Table 98: Belgium RTD tea & coffee value forecast, 2007-2012 (US$ m nominal prices) 141
Table 99: Belgium RTD tea & coffee volume, 2002-2007 (Liters m) 142
Table 100: Belgium RTD tea & coffee volume forecast, 2007-2012 (Liters m) 143
Table 101: Belgium RTD tea & coffee brand share, by volume, 2006-2007 (%) 145
Table 102: Belgium RTD tea & coffee volume, by brand 2006-2007 (Liters m) 145
Table 103: Belgium RTD tea & coffee company share by volume, 2006-2007 (%) 147
Table 104: Belgium RTD tea & coffee volume, by company, 2006-2007 (Liters m) 147
Table 105: Belgium RTD tea & coffee distribution channels, by volume, 2006-2007 (%) 148
Table 106: Belgium RTD tea & coffee volume, by distribution channel, 2006-2007 (Liters m) 148
Table 107: Belgium RTD tea & coffee expenditure per capita, 2002-2007 (€, nominal prices) 150
Table 108: Belgium RTD tea & coffee forecast expenditure per capita, 2007-2012 (€, nominal prices) 150
Table 109: Belgium RTD tea & coffee expenditure per capita, 2002-2007 (US$ nominal prices) 151
Table 110: Belgium RTD tea & coffee forecast expenditure per capita, 2007-2012 (US$ nominal prices) 151
Table 111: Belgium RTD tea & coffee consumption per capita, 2002-2007 (Liters) 152
Table 112: Belgium RTD tea & coffee forecast consumption per capita, 2007-2012 (Liters) 152
Table 113: Belgium juices value, 2002-2007 (€ m, nominal prices) 153
Table 114: Belgium juices value forecast, 2007-2012 (€ m, nominal prices) 154
Table 115: Belgium juices value, 2002-2007 (US$ m nominal prices) 156
Table 116: Belgium juices value forecast, 2007-2012 (US$ m nominal prices) 157
Table 117: Belgium juices volume, 2002-2007 (Liters m) 159
Table 118: Belgium juices volume forecast, 2007-2012 (Liters m) 160
Table 119: Belgium juices brand share, by volume, 2006-2007 (%) 163
Table 120: Belgium juices volume, by brand 2006-2007 (Liters m) 164
Table 121: Belgium juices company share by volume, 2006-2007 (%) 166
Table 122: Belgium juices volume, by company, 2006-2007 (Liters m) 167
Table 123: Belgium juices distribution channels, by volume, 2006-2007 (%) 168
Table 124: Belgium juices volume, by distribution channel, 2006-2007 (Liters m) 168
Table 125: Belgium juices expenditure per capita, 2002-2007 (€, nominal prices) 170
Table 126: Belgium juices forecast expenditure per capita, 2007-2012 (€, nominal prices) 171
Table 127: Belgium juices expenditure per capita, 2002-2007 (US$ nominal prices) 172
Table 128: Belgium juices forecast expenditure per capita, 2007-2012 (US$ nominal prices) 173
Table 129: Belgium juices consumption per capita, 2002-2007 (Liters) 174
Table 130: Belgium juices forecast consumption per capita, 2007-2012 (Liters) 175
Table 131: Belgium smoothies value, 2002-2007 (€ m, nominal prices) 176
Table 132: Belgium smoothies value forecast, 2007-2012 (€ m, nominal prices) 177
Table 133: Belgium smoothies value, 2002-2007 (US$ m nominal prices) 179
Table 134: Belgium smoothies value forecast, 2007-2012 (US$ m nominal prices) 179
Table 135: Belgium smoothies volume, 2002-2007 (Liters m) 181
Table 136: Belgium smoothies volume forecast, 2007-2012 (Liters m) 182
Table 137: Belgium smoothies brand share, by volume, 2006-2007 (%) 185
Table 138: Belgium smoothies volume, by brand 2006-2007 (Liters m) 185
Table 139: Belgium smoothies company share by volume, 2006-2007 (%) 186
Table 140: Belgium smoothies volume, by company, 2006-2007 (Liters m) 186
Table 141: Belgium smoothies distribution channels, by volume, 2006-2007 (%) 187
Table 142: Belgium smoothies volume, by distribution channel, 2006-2007 (Liters m) 187
Table 143: Belgium smoothies expenditure per capita, 2002-2007 (€, nominal prices) 189
Table 144: Belgium smoothies forecast expenditure per capita, 2007-2012 (€, nominal prices) 189
Table 145: Belgium smoothies expenditure per capita, 2002-2007 (US$ nominal prices) 190
Table 146: Belgium smoothies forecast expenditure per capita, 2007-2012 (US$ nominal prices) 190
Table 147: Belgium smoothies consumption per capita, 2002-2007 (Liters) 191
Table 148: Belgium smoothies forecast consumption per capita, 2007-2012 (Liters) 191
Table 149: Global soft drinks market value, 2007 192
Table 150: Global soft drinks market split (value terms (US$ m), 2007) – Top 5 countries 195
Table 151: Global soft drinks market volume, 2007 197
Table 152: Global soft drinks market split (volume terms, 2007) – Top 5 countries 200
Table 153: Leading players - Top 5 countries 202
Table 154: Belgium soft drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2007 203
Table 155: Belgium soft drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 204
Table 156: Belgium soft drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 204
Table 157: Belgium soft drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 205
Table 158: Belgium soft drinks new product launches (reports) - Recent 5 launches 205
Table 159: Belgium Key Facts 207
Table 160: Belgium population, by age group, 2002-2007 (millions) 210
Table 161: Belgium population forecast, by age group, 2007-2012 (millions) 211
Table 162: Belgium population, by gender, 2002-2007 (millions) 211
Table 163: Belgium population forecast, by gender, 2007-2012 (millions) 212
Table 164: Belgium nominal GDP, 2002-2007 (€ bn, 2000 prices) 212
Table 165: Belgium nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 212
Table 166: Belgium real GDP, 2002-2007 (€ bn, nominal prices) 213
Table 167: Belgium real GDP forecast, 2007-2012 (€ bn, nominal prices) 213
Table 168: Belgium real GDP, 2002-2007 (US$ bn, 2000 prices) 213
Table 169: Belgium real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 214
Table 170: Belgium consumer price index, 2002-2007 (2003=100) 214
Table 171: Belgium consumer price index, 2007-2012 (2003=100) 214