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Packaged Food in Italy

  • November 2016
  • -
  • Euromonitor International
  • -
  • 246 pages

Summary

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During 2016 the Italian economy was supposed to turn, and start recovering from the previous years of recession. Thanks to government stimuli, as well as an improvement in consumer trust, towards the end of 2015 there was a general although moderate increase in value sales in many markets, including packaged food. In 2016, however, a general sense of uncertainty was prevalent amongst Italians, driven by the fear of terrorist attacks, as well as political instability in light of the referendum...

Euromonitor International’s Packaged Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage:
Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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