Wine in Mexico to 2012

Wine in Mexico to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Wine in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Wine in Mexico increased between 2002-2007, growing at an average annual rate of 5.7%.

The leading company in the market in 2007 was La Madrileña SA de CV. The second-largest player was L.A.Cetto with Bodegas de Santo Tomás in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 37
Expenditure & consumption per capita 39
Chapter 4 LEADING COMPANY PROFILES 42
Constellation Brands, Inc. 42
E. & J. Gallo Winery 44
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 46
Value Analysis, 2002-2007 46
Value Analysis, 2007-2012 47
Value Analysis, US$ 2002-2007 49
Value Analysis, US$ 2007-2012 50
Volume Analysis, 2002-2007 52
Volume Analysis, 2007-2012 53
Company and Brand Share Analysis 56
Distribution Analysis 59
Expenditure & consumption per capita 61
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 64
Value Analysis, 2002-2007 64
Value Analysis, 2007-2012 65
Value Analysis, US$ 2002-2007 67
Value Analysis, US$ 2007-2012 67
Volume Analysis, 2002-2007 69
Volume Analysis, 2007-2012 70
Company and Brand Share Analysis 73
Distribution Analysis 76
Expenditure & consumption per capita 78
Chapter 7 CATEGORY ANALYSIS - STILL WINE 81
Value Analysis, 2002-2007 81
Value Analysis, 2007-2012 82
Value Analysis, US$ 2002-2007 84
Value Analysis, US$ 2007-2012 84
Volume Analysis, 2002-2007 86
Volume Analysis, 2007-2012 87
Company and Brand Share Analysis 90
Distribution Analysis 94
Expenditure & consumption per capita 96
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 99
Value Analysis, 2002-2007 99
Value Analysis, 2007-2012 100
Value Analysis, US$ 2002-2007 102
Value Analysis, US$ 2007-2012 102
Volume Analysis, 2002-2007 103
Volume Analysis, 2007-2012 104
Company and Brand Share Analysis 106
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 9 COUNTRY COMPARISON 114
Value 114
Volume 119
Market Share 124
Chapter 10 NEW PRODUCT DEVELOPMENT 125
Product launches over time 125
Recent product launches 127
Chapter 11 MEXICO SOCIOECONOMIC PROFILE 128
Country Overview 128
Key Facts 129
Political Overview 130
Mexico Economic Overview 131
Chapter 12 MEXICO MACROECONOMIC PROFILE 132
Macroeconomic Indicators 132
Chapter 13 RESEARCH METHODOLOGY 137
Methodology overview 137
Secondary research 138
Market modeling 139
Primary research 140
Data finalization 141
Ongoing research 141
Chapter 14 APPENDIX 142
Future readings 142
How to contact experts in your industry 142
Disclaimer 142

LIST OF FIGURES
Figure 1: Mexico wine value and value forecast, 2002-2012 (MXN m, nominal prices) 23
Figure 2: Mexico wine category growth comparison, by value, 2002-2012 25
Figure 3: Mexico wine volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: Mexico wine category growth comparison, by volume, 2002-2012 29
Figure 5: Mexico wine company share, by volume, 2006-2007 (%) 34
Figure 6: Mexico wine distribution channels, by volume, 2006-2007(%) 38
Figure 7: Mexico fortified wine value and value forecast, 2002-2012 (MXN m, nominal prices) 48
Figure 8: Mexico fortified wine category growth comparison, by value, 2002-2012 51
Figure 9: Mexico fortified wine volume and volume forecast, 2002-2012 (Liters m) 54
Figure 10: Mexico fortified wine category growth comparison, by volume, 2002-2012 55
Figure 11: Mexico fortified wine company share, by volume, 2006-2007 (%) 57
Figure 12: Mexico fortified wine distribution channels, by volume, 2006-2007(%) 60
Figure 13: Mexico sparkling wine value and value forecast, 2002-2012 (MXN m, nominal prices) 66
Figure 14: Mexico sparkling wine category growth comparison, by value, 2002-2012 68
Figure 15: Mexico sparkling wine volume and volume forecast, 2002-2012 (Liters m) 71
Figure 16: Mexico sparkling wine category growth comparison, by volume, 2002-2012 72
Figure 17: Mexico sparkling wine company share, by volume, 2006-2007 (%) 74
Figure 18: Mexico sparkling wine distribution channels, by volume, 2006-2007(%) 77
Figure 19: Mexico still wine value and value forecast, 2002-2012 (MXN m, nominal prices) 83
Figure 20: Mexico still wine category growth comparison, by value, 2002-2012 85
Figure 21: Mexico still wine volume and volume forecast, 2002-2012 (Liters m) 88
Figure 22: Mexico still wine category growth comparison, by volume, 2002-2012 89
Figure 23: Mexico still wine company share, by volume, 2006-2007 (%) 92
Figure 24: Mexico still wine distribution channels, by volume, 2006-2007(%) 95
Figure 25: Mexico champagne value and value forecast, 2002-2012 (MXN m, nominal prices) 101
Figure 26: Mexico champagne volume and volume forecast, 2002-2012 (Liters m) 105
Figure 27: Mexico champagne company share, by volume, 2006-2007 (%) 107
Figure 28: Mexico champagne distribution channels, by volume, 2006-2007(%) 110
Figure 29: Global wine market split (value terms, 2007) – Top 5 countries 115
Figure 30: Global wine market value, 2002–2007 (Top 5 countries) 118
Figure 31: Global wine market split (volume terms, 2007) – Top 5 countries 120
Figure 32: Global wine market volume, 2002–2007 (Top 5 countries) 123
Figure 33: Map of Mexico 129
Figure 34: Annual data review process 138

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Mexico wine value, 2002-2007 (MXN m, nominal prices) 21
Table 4: Mexico wine value forecast, 2007-2012 (MXN m, nominal prices) 22
Table 5: Mexico wine value, 2002-2007 (US$ m nominal prices) 24
Table 6: Mexico wine value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Mexico wine volume, 2002-2007 (Liters m) 26
Table 8: Mexico wine volume forecast, 2007-2012 (Liters m) 27
Table 9: Mexico wine brand share, by volume, 2006-2007 (%) 30
Table 10: Mexico wine volume, by brand 2006-2007 (Liters m) 32
Table 11: Mexico wine company share by volume, 2006-2007 (%) 35
Table 12: Mexico wine volume, by company, 2006-2007 (Liters m) 36
Table 13: Mexico wine distribution channels, by volume, 2006-2007 (%) 37
Table 14: Mexico wine volume, by distribution channel, 2006-2007 (Liters m) 37
Table 15: Mexico wine expenditure per capita, 2002-2007 (MXN, nominal prices) 39
Table 16: Mexico wine forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 39
Table 17: Mexico wine expenditure per capita, 2002-2007 (US$ nominal prices) 40
Table 18: Mexico wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 40
Table 19: Mexico wine consumption per capita, 2002-2007 (Liters) 41
Table 20: Mexico wine forecast consumption per capita, 2007-2012 (Liters) 41
Table 21: Constellation Brands, Inc. Key Facts 42
Table 22: E. & J. Gallo Winery Key Facts 44
Table 23: Mexico fortified wine value, 2002-2007 (MXN m, nominal prices) 46
Table 24: Mexico fortified wine value forecast, 2007-2012 (MXN m, nominal prices) 47
Table 25: Mexico fortified wine value, 2002-2007 (US$ m nominal prices) 49
Table 26: Mexico fortified wine value forecast, 2007-2012 (US$ m nominal prices) 50
Table 27: Mexico fortified wine volume, 2002-2007 (Liters m) 52
Table 28: Mexico fortified wine volume forecast, 2007-2012 (Liters m) 53
Table 29: Mexico fortified wine brand share, by volume, 2006-2007 (%) 56
Table 30: Mexico fortified wine volume, by brand 2006-2007 (Liters m) 56
Table 31: Mexico fortified wine company share by volume, 2006-2007 (%) 58
Table 32: Mexico fortified wine volume, by company, 2006-2007 (Liters m) 58
Table 33: Mexico fortified wine distribution channels, by volume, 2006-2007 (%) 59
Table 34: Mexico fortified wine volume, by distribution channel, 2006-2007 (Liters m) 59
Table 35: Mexico fortified wine expenditure per capita, 2002-2007 (MXN, nominal prices) 61
Table 36: Mexico fortified wine forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 61
Table 37: Mexico fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 62
Table 38: Mexico fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 62
Table 39: Mexico fortified wine consumption per capita, 2002-2007 (Liters) 63
Table 40: Mexico fortified wine forecast consumption per capita, 2007-2012 (Liters) 63
Table 41: Mexico sparkling wine value, 2002-2007 (MXN m, nominal prices) 64
Table 42: Mexico sparkling wine value forecast, 2007-2012 (MXN m, nominal prices) 65
Table 43: Mexico sparkling wine value, 2002-2007 (US$ m nominal prices) 67
Table 44: Mexico sparkling wine value forecast, 2007-2012 (US$ m nominal prices) 67
Table 45: Mexico sparkling wine volume, 2002-2007 (Liters m) 69
Table 46: Mexico sparkling wine volume forecast, 2007-2012 (Liters m) 70
Table 47: Mexico sparkling wine brand share, by volume, 2006-2007 (%) 73
Table 48: Mexico sparkling wine volume, by brand 2006-2007 (Liters m) 73
Table 49: Mexico sparkling wine company share by volume, 2006-2007 (%) 75
Table 50: Mexico sparkling wine volume, by company, 2006-2007 (Liters m) 75
Table 51: Mexico sparkling wine distribution channels, by volume, 2006-2007 (%) 76
Table 52: Mexico sparkling wine volume, by distribution channel, 2006-2007 (Liters m) 76
Table 53: Mexico sparkling wine expenditure per capita, 2002-2007 (MXN, nominal prices) 78
Table 54: Mexico sparkling wine forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 78
Table 55: Mexico sparkling wine expenditure per capita, 2002-2007 (US$ nominal prices) 79
Table 56: Mexico sparkling wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 79
Table 57: Mexico sparkling wine consumption per capita, 2002-2007 (Liters) 80
Table 58: Mexico sparkling wine forecast consumption per capita, 2007-2012 (Liters) 80
Table 59: Mexico still wine value, 2002-2007 (MXN m, nominal prices) 81
Table 60: Mexico still wine value forecast, 2007-2012 (MXN m, nominal prices) 82
Table 61: Mexico still wine value, 2002-2007 (US$ m nominal prices) 84
Table 62: Mexico still wine value forecast, 2007-2012 (US$ m nominal prices) 84
Table 63: Mexico still wine volume, 2002-2007 (Liters m) 86
Table 64: Mexico still wine volume forecast, 2007-2012 (Liters m) 87
Table 65: Mexico still wine brand share, by volume, 2006-2007 (%) 90
Table 66: Mexico still wine volume, by brand 2006-2007 (Liters m) 91
Table 67: Mexico still wine company share by volume, 2006-2007 (%) 93
Table 68: Mexico still wine volume, by company, 2006-2007 (Liters m) 93
Table 69: Mexico still wine distribution channels, by volume, 2006-2007 (%) 94
Table 70: Mexico still wine volume, by distribution channel, 2006-2007 (Liters m) 94
Table 71: Mexico still wine expenditure per capita, 2002-2007 (MXN, nominal prices) 96
Table 72: Mexico still wine forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 96
Table 73: Mexico still wine expenditure per capita, 2002-2007 (US$ nominal prices) 97
Table 74: Mexico still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 97
Table 75: Mexico still wine consumption per capita, 2002-2007 (Liters) 98
Table 76: Mexico still wine forecast consumption per capita, 2007-2012 (Liters) 98
Table 77: Mexico champagne value, 2002-2007 (MXN m, nominal prices) 99
Table 78: Mexico champagne value forecast, 2007-2012 (MXN m, nominal prices) 100
Table 79: Mexico champagne value, 2002-2007 (US$ m nominal prices) 102
Table 80: Mexico champagne value forecast, 2007-2012 (US$ m nominal prices) 102
Table 81: Mexico champagne volume, 2002-2007 (Liters m) 103
Table 82: Mexico champagne volume forecast, 2007-2012 (Liters m) 104
Table 83: Mexico champagne brand share, by volume, 2006-2007 (%) 106
Table 84: Mexico champagne volume, by brand 2006-2007 (Liters m) 106
Table 85: Mexico champagne company share by volume, 2006-2007 (%) 108
Table 86: Mexico champagne volume, by company, 2006-2007 (Liters m) 108
Table 87: Mexico champagne distribution channels, by volume, 2006-2007 (%) 109
Table 88: Mexico champagne volume, by distribution channel, 2006-2007 (Liters m) 109
Table 89: Mexico champagne expenditure per capita, 2002-2007 (MXN, nominal prices) 111
Table 90: Mexico champagne forecast expenditure per capita, 2007-2012 (MXN, nominal prices) 111
Table 91: Mexico champagne expenditure per capita, 2002-2007 (US$ nominal prices) 112
Table 92: Mexico champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 112
Table 93: Mexico champagne consumption per capita, 2002-2007 (Liters) 113
Table 94: Mexico champagne forecast consumption per capita, 2007-2012 (Liters) 113
Table 95: Global wine market value, 2007 114
Table 96: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 117
Table 97: Global wine market volume, 2007 119
Table 98: Global wine market split (volume terms, 2007) – Top 5 countries 122
Table 99: Leading players - Top 5 countries 124
Table 100: Mexico wine new product launches (reports) and SKUs, by company (Top 5 companies), 2007 125
Table 101: Mexico wine new product launches (reports), by flavor and fragrances 2007 126
Table 102: Mexico wine new product launches (reports), by Ingredients 2007 126
Table 103: Mexico wine new product launches (reports), by Package tags or Claims 2007 127
Table 104: Mexico wine new product launches (reports) - Recent 5 launches 127
Table 105: Mexico Key Facts 129
Table 106: Mexico population, by age group, 2002-2007 (millions) 132
Table 107: Mexico population forecast, by age group, 2007-2012 (millions) 133
Table 108: Mexico population, by gender, 2002-2007 (millions) 133
Table 109: Mexico population forecast, by gender, 2007-2012 (millions) 134
Table 110: Mexico nominal GDP, 2002-2007 (MeP bn, 2000 prices) 134
Table 111: Mexico nominal GDP forecast, 2007-2012 (MeP bn, 2000 prices) 134
Table 112: Mexico real GDP, 2002-2007 (MeP bn, nominal prices) 135
Table 113: Mexico real GDP forecast, 2007-2012 (MeP bn, nominal prices) 135
Table 114: Mexico real GDP, 2002-2007 (US$ bn, 2000 prices) 135
Table 115: Mexico real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 136
Table 116: Mexico consumer price index, 2002-2007 (2003=100) 136
Table 117: Mexico consumer price index, 2007-2012 (2003=100) 136