Wine in New Zealand to 2012

Wine in New Zealand to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Wine in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Wine in New Zealand increased between 2002-2007,growing at an average annual rate of 5.2%.

The leading company in the market in 2007 was LVMH Moet Hennessy Louis Vuitton SA. The second-largest player was Bacardi Limited with Taylor's in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
LVMH Moet Hennessy Louis Vuitton SA. 39
Bacardi Limited 41
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 43
Value Analysis, 2002-2007 43
Value Analysis, 2007-2012 44
Value Analysis, US$ 2002-2007 46
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 62
Value Analysis, 2002-2007 62
Value Analysis, 2007-2012 63
Value Analysis, US$ 2002-2007 65
Value Analysis, US$ 2007-2012 65
Volume Analysis, 2002-2007 67
Volume Analysis, 2007-2012 68
Company and Brand Share Analysis 71
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - STILL WINE 78
Value Analysis, 2002-2007 78
Value Analysis, 2007-2012 79
Value Analysis, US$ 2002-2007 81
Value Analysis, US$ 2007-2012 81
Volume Analysis, 2002-2007 83
Volume Analysis, 2007-2012 84
Company and Brand Share Analysis 87
Distribution Analysis 89
Expenditure & consumption per capita 91
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 94
Value Analysis, 2002-2007 94
Value Analysis, 2007-2012 95
Value Analysis, US$ 2002-2007 97
Value Analysis, US$ 2007-2012 97
Volume Analysis, 2002-2007 98
Volume Analysis, 2007-2012 99
Company and Brand Share Analysis 101
Distribution Analysis 104
Expenditure & consumption per capita 106
Chapter 9 COUNTRY COMPARISON 109
Value 109
Volume 114
Market Share 119
Chapter 10 NEW PRODUCT DEVELOPMENT 120
Product launches over time 120
Recent product launches 122
Chapter 11 NEW ZEALAND SOCIOECONOMIC PROFILE 123
Country Overview 123
Key Facts 124
Political Overview 126
New Zealand Economic Overview 127
Chapter 12 NEW ZEALAND MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 13 RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary research 134
Market modeling 135
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 14 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: New Zealand wine value and value forecast, 2002-2012 (NZD m, nominal prices) 23
Figure 2: New Zealand wine category growth comparison, by value, 2002-2012 25
Figure 3: New Zealand wine volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: New Zealand wine category growth comparison, by volume, 2002-2012 29
Figure 5: New Zealand wine company share, by volume, 2006-2007 (%) 32
Figure 6: New Zealand wine distribution channels, by volume, 2006-2007(%) 35
Figure 7: New Zealand fortified wine value and value forecast, 2002-2012 (NZD m, nominal prices) 45
Figure 8: New Zealand fortified wine category growth comparison, by value, 2002-2012 48
Figure 9: New Zealand fortified wine volume and volume forecast, 2002-2012 (Liters m) 51
Figure 10: New Zealand fortified wine category growth comparison, by volume, 2002-2012 52
Figure 11: New Zealand fortified wine company share, by volume, 2006-2007 (%) 54
Figure 12: New Zealand fortified wine distribution channels, by volume, 2006-2007(%) 57
Figure 13: New Zealand sparkling wine value and value forecast, 2002-2012 (NZD m, nominal prices) 64
Figure 14: New Zealand sparkling wine category growth comparison, by value, 2002-2012 66
Figure 15: New Zealand sparkling wine volume and volume forecast, 2002-2012 (Liters m) 69
Figure 16: New Zealand sparkling wine category growth comparison, by volume, 2002-2012 70
Figure 17: New Zealand sparkling wine distribution channels, by volume, 2006-2007(%) 74
Figure 18: New Zealand still wine value and value forecast, 2002-2012 (NZD m, nominal prices) 80
Figure 19: New Zealand still wine category growth comparison, by value, 2002-2012 82
Figure 20: New Zealand still wine volume and volume forecast, 2002-2012 (Liters m) 85
Figure 21: New Zealand still wine category growth comparison, by volume, 2002-2012 86
Figure 22: New Zealand still wine distribution channels, by volume, 2006-2007(%) 90
Figure 23: New Zealand champagne value and value forecast, 2002-2012 (NZD m, nominal prices) 96
Figure 24: New Zealand champagne volume and volume forecast, 2002-2012 (Liters m) 100
Figure 25: New Zealand champagne company share, by volume, 2006-2007 (%) 102
Figure 26: New Zealand champagne distribution channels, by volume, 2006-2007(%) 105
Figure 27: Global wine market split (value terms, 2007) – Top 5 countries 110
Figure 28: Global wine market value, 2002–2007 (Top 5 countries) 113
Figure 29: Global wine market split (volume terms, 2007) – Top 5 countries 115
Figure 30: Global wine market volume, 2002–2007 (Top 5 countries) 118
Figure 31: Map of New Zealand 125
Figure 32: Annual data review process 134

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: New Zealand wine value, 2002-2007 (NZD m, nominal prices) 21
Table 4: New Zealand wine value forecast, 2007-2012 (NZD m, nominal prices) 22
Table 5: New Zealand wine value, 2002-2007 (US$ m nominal prices) 24
Table 6: New Zealand wine value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: New Zealand wine volume, 2002-2007 (Liters m) 26
Table 8: New Zealand wine volume forecast, 2007-2012 (Liters m) 27
Table 9: New Zealand wine brand share, by volume, 2006-2007 (%) 30
Table 10: New Zealand wine volume, by brand 2006-2007 (Liters m) 31
Table 11: New Zealand wine company share by volume, 2006-2007 (%) 33
Table 12: New Zealand wine volume, by company, 2006-2007 (Liters m) 33
Table 13: New Zealand wine distribution channels, by volume, 2006-2007 (%) 34
Table 14: New Zealand wine volume, by distribution channel, 2006-2007 (Liters m) 34
Table 15: New Zealand wine expenditure per capita, 2002-2007 (NZD, nominal prices) 36
Table 16: New Zealand wine forecast expenditure per capita, 2007-2012 (NZD, nominal prices) 36
Table 17: New Zealand wine expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: New Zealand wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: New Zealand wine consumption per capita, 2002-2007 (Liters) 38
Table 20: New Zealand wine forecast consumption per capita, 2007-2012 (Liters) 38
Table 21: LVMH Moet Hennessy Louis Vuitton SA. Key Facts 39
Table 22: Bacardi Limited Key Facts 41
Table 23: New Zealand fortified wine value, 2002-2007 (NZD m, nominal prices) 43
Table 24: New Zealand fortified wine value forecast, 2007-2012 (NZD m, nominal prices) 44
Table 25: New Zealand fortified wine value, 2002-2007 (US$ m nominal prices) 46
Table 26: New Zealand fortified wine value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: New Zealand fortified wine volume, 2002-2007 (Liters m) 49
Table 28: New Zealand fortified wine volume forecast, 2007-2012 (Liters m) 50
Table 29: New Zealand fortified wine brand share, by volume, 2006-2007 (%) 53
Table 30: New Zealand fortified wine volume, by brand 2006-2007 (Liters m) 53
Table 31: New Zealand fortified wine company share by volume, 2006-2007 (%) 55
Table 32: New Zealand fortified wine volume, by company, 2006-2007 (Liters m) 55
Table 33: New Zealand fortified wine distribution channels, by volume, 2006-2007 (%) 56
Table 34: New Zealand fortified wine volume, by distribution channel, 2006-2007 (Liters m) 56
Table 35: New Zealand fortified wine expenditure per capita, 2002-2007 (NZD, nominal prices) 58
Table 36: New Zealand fortified wine forecast expenditure per capita, 2007-2012 (NZD, nominal prices) 59
Table 37: New Zealand fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 38: New Zealand fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 60
Table 39: New Zealand fortified wine consumption per capita, 2002-2007 (Liters) 60
Table 40: New Zealand fortified wine forecast consumption per capita, 2007-2012 (Liters) 61
Table 41: New Zealand sparkling wine value, 2002-2007 (NZD m, nominal prices) 62
Table 42: New Zealand sparkling wine value forecast, 2007-2012 (NZD m, nominal prices) 63
Table 43: New Zealand sparkling wine value, 2002-2007 (US$ m nominal prices) 65
Table 44: New Zealand sparkling wine value forecast, 2007-2012 (US$ m nominal prices) 65
Table 45: New Zealand sparkling wine volume, 2002-2007 (Liters m) 67
Table 46: New Zealand sparkling wine volume forecast, 2007-2012 (Liters m) 68
Table 47: New Zealand sparkling wine brand share, by volume, 2006-2007 (%) 71
Table 48: New Zealand sparkling wine volume, by brand 2006-2007 (Liters m) 71
Table 49: New Zealand sparkling wine company share by volume, 2006-2007 (%) 72
Table 50: New Zealand sparkling wine volume, by company, 2006-2007 (Liters m) 72
Table 51: New Zealand sparkling wine distribution channels, by volume, 2006-2007 (%) 73
Table 52: New Zealand sparkling wine volume, by distribution channel, 2006-2007 (Liters m) 73
Table 53: New Zealand sparkling wine expenditure per capita, 2002-2007 (NZD, nominal prices) 75
Table 54: New Zealand sparkling wine forecast expenditure per capita, 2007-2012 (NZD, nominal prices) 75
Table 55: New Zealand sparkling wine expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 56: New Zealand sparkling wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 57: New Zealand sparkling wine consumption per capita, 2002-2007 (Liters) 77
Table 58: New Zealand sparkling wine forecast consumption per capita, 2007-2012 (Liters) 77
Table 59: New Zealand still wine value, 2002-2007 (NZD m, nominal prices) 78
Table 60: New Zealand still wine value forecast, 2007-2012 (NZD m, nominal prices) 79
Table 61: New Zealand still wine value, 2002-2007 (US$ m nominal prices) 81
Table 62: New Zealand still wine value forecast, 2007-2012 (US$ m nominal prices) 81
Table 63: New Zealand still wine volume, 2002-2007 (Liters m) 83
Table 64: New Zealand still wine volume forecast, 2007-2012 (Liters m) 84
Table 65: New Zealand still wine brand share, by volume, 2006-2007 (%) 87
Table 66: New Zealand still wine volume, by brand 2006-2007 (Liters m) 87
Table 67: New Zealand still wine company share by volume, 2006-2007 (%) 88
Table 68: New Zealand still wine volume, by company, 2006-2007 (Liters m) 88
Table 69: New Zealand still wine distribution channels, by volume, 2006-2007 (%) 89
Table 70: New Zealand still wine volume, by distribution channel, 2006-2007 (Liters m) 89
Table 71: New Zealand still wine expenditure per capita, 2002-2007 (NZD, nominal prices) 91
Table 72: New Zealand still wine forecast expenditure per capita, 2007-2012 (NZD, nominal prices) 91
Table 73: New Zealand still wine expenditure per capita, 2002-2007 (US$ nominal prices) 92
Table 74: New Zealand still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 92
Table 75: New Zealand still wine consumption per capita, 2002-2007 (Liters) 93
Table 76: New Zealand still wine forecast consumption per capita, 2007-2012 (Liters) 93
Table 77: New Zealand champagne value, 2002-2007 (NZD m, nominal prices) 94
Table 78: New Zealand champagne value forecast, 2007-2012 (NZD m, nominal prices) 95
Table 79: New Zealand champagne value, 2002-2007 (US$ m nominal prices) 97
Table 80: New Zealand champagne value forecast, 2007-2012 (US$ m nominal prices) 97
Table 81: New Zealand champagne volume, 2002-2007 (Liters m) 98
Table 82: New Zealand champagne volume forecast, 2007-2012 (Liters m) 99
Table 83: New Zealand champagne brand share, by volume, 2006-2007 (%) 101
Table 84: New Zealand champagne volume, by brand 2006-2007 (Liters m) 101
Table 85: New Zealand champagne company share by volume, 2006-2007 (%) 103
Table 86: New Zealand champagne volume, by company, 2006-2007 (Liters m) 103
Table 87: New Zealand champagne distribution channels, by volume, 2006-2007 (%) 104
Table 88: New Zealand champagne volume, by distribution channel, 2006-2007 (Liters m) 104
Table 89: New Zealand champagne expenditure per capita, 2002-2007 (NZD, nominal prices) 106
Table 90: New Zealand champagne forecast expenditure per capita, 2007-2012 (NZD, nominal prices) 106
Table 91: New Zealand champagne expenditure per capita, 2002-2007 (US$ nominal prices) 107
Table 92: New Zealand champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 107
Table 93: New Zealand champagne consumption per capita, 2002-2007 (Liters) 108
Table 94: New Zealand champagne forecast consumption per capita, 2007-2012 (Liters) 108
Table 95: Global wine market value, 2007 109
Table 96: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 112
Table 97: Global wine market volume, 2007 114
Table 98: Global wine market split (volume terms, 2007) – Top 5 countries 117
Table 99: Leading players - Top 5 countries 119
Table 100: New Zealand wine new product launches (reports) and SKUs, by company (Top 5 companies), 2007 120
Table 101: New Zealand wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 121
Table 102: New Zealand wine new product launches (reports), by Ingredients 2007 121
Table 103: New Zealand wine new product launches (reports), by Package tags or Claims 2007 122
Table 104: New Zealand wine new product launches (reports) - Recent 5 launches 122
Table 105: New Zealand Key Facts 124
Table 106: New Zealand population, by age group, 2002-2007 (millions) 128
Table 107: New Zealand population forecast, by age group, 2007-2012 (millions) 129
Table 108: New Zealand population, by gender, 2002-2007 (millions) 129
Table 109: New Zealand population forecast, by gender, 2007-2012 (millions) 130
Table 110: New Zealand nominal GDP, 2002-2007 (NZD bn, 2000 prices) 130
Table 111: New Zealand nominal GDP forecast, 2007-2012 (NZD bn, 2000 prices) 130
Table 112: New Zealand real GDP, 2002-2007 (NZD bn, nominal prices) 131
Table 113: New Zealand real GDP forecast, 2007-2012 (NZD bn, nominal prices) 131
Table 114: New Zealand real GDP, 2002-2007 (US$ bn, 2000 prices) 131
Table 115: New Zealand real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 132
Table 116: New Zealand consumer price index, 2002-2007 (2003=100) 132
Table 117: New Zealand consumer price index, 2007-2012 (2003=100) 132