TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Still wine 4
Summary category level - Champagne 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2002-2007 19
Value Analysis, 2007-2012 20
Value Analysis, US$ 2002-2007 22
Value Analysis, US$ 2007-2012 22
Volume Analysis, 2002-2007 24
Volume Analysis, 2007-2012 25
Company and Brand Share Analysis 28
Distribution Analysis 31
Expenditure & consumption per capita 33
Chapter 4 LEADING COMPANY PROFILES 36
Constellation Brands, Inc. 36
E. & J. Gallo Winery 38
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 40
Value Analysis, 2002-2007 40
Value Analysis, 2007-2012 41
Value Analysis, US$ 2002-2007 43
Value Analysis, US$ 2007-2012 44
Volume Analysis, 2002-2007 46
Volume Analysis, 2007-2012 47
Company and Brand Share Analysis 49
Distribution Analysis 51
Expenditure & consumption per capita 53
Chapter 6 CATEGORY ANALYSIS - STILL WINE 56
Value Analysis, 2002-2007 56
Value Analysis, 2007-2012 57
Value Analysis, US$ 2002-2007 59
Value Analysis, US$ 2007-2012 59
Volume Analysis, 2002-2007 61
Volume Analysis, 2007-2012 62
Company and Brand Share Analysis 64
Distribution Analysis 67
Expenditure & consumption per capita 69
Chapter 7 CATEGORY ANALYSIS - CHAMPAGNE 72
Value Analysis, 2002-2007 72
Value Analysis, 2007-2012 73
Value Analysis, US$ 2002-2007 75
Value Analysis, US$ 2007-2012 75
Volume Analysis, 2002-2007 76
Volume Analysis, 2007-2012 77
Company and Brand Share Analysis 79
Distribution Analysis 82
Expenditure & consumption per capita 84
Chapter 8 COUNTRY COMPARISON 87
Value 87
Volume 92
Market Share 97
Chapter 9 PHILIPPINES SOCIOECONOMIC PROFILE 98
Country Overview 98
Key Facts 99
Political Overview 100
Philippines Economic Overview 101
Chapter 10 PHILIPPINES MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 11 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modeling 109
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 APPENDIX 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: Philippines wine value and value forecast, 2002-2012 (PHP m, nominal prices) 21
Figure 2: Philippines wine category growth comparison, by value, 2002-2012 23
Figure 3: Philippines wine volume and volume forecast, 2002-2012 (Liters m) 26
Figure 4: Philippines wine category growth comparison, by volume, 2002-2012 27
Figure 5: Philippines wine company share, by volume, 2006-2007 (%) 29
Figure 6: Philippines wine distribution channels, by volume, 2006-2007(%) 32
Figure 7: Philippines fortified wine value and value forecast, 2002-2012 (PHP m, nominal prices) 42
Figure 8: Philippines fortified wine category growth comparison, by value, 2002-2012 45
Figure 9: Philippines fortified wine volume and volume forecast, 2002-2012 (Liters m) 48
Figure 10: Philippines fortified wine category growth comparison, by volume, 2002-2012 48
Figure 11: Philippines fortified wine distribution channels, by volume, 2006-2007(%) 52
Figure 12: Philippines still wine value and value forecast, 2002-2012 (PHP m, nominal prices) 58
Figure 13: Philippines still wine category growth comparison, by value, 2002-2012 60
Figure 14: Philippines still wine volume and volume forecast, 2002-2012 (Liters m) 63
Figure 15: Philippines still wine category growth comparison, by volume, 2002-2012 63
Figure 16: Philippines still wine company share, by volume, 2006-2007 (%) 65
Figure 17: Philippines still wine distribution channels, by volume, 2006-2007(%) 68
Figure 18: Philippines champagne value and value forecast, 2002-2012 (PHP m, nominal prices) 74
Figure 19: Philippines champagne volume and volume forecast, 2002-2012 (Liters m) 78
Figure 20: Philippines champagne company share, by volume, 2006-2007 (%) 80
Figure 21: Philippines champagne distribution channels, by volume, 2006-2007(%) 83
Figure 22: Global wine market split (value terms, 2007) – Top 5 countries 88
Figure 23: Global wine market value, 2002–2007 (Top 5 countries) 91
Figure 24: Global wine market split (volume terms, 2007) – Top 5 countries 93
Figure 25: Global wine market volume, 2002–2007 (Top 5 countries) 96
Figure 26: Map of Philippines 99
Figure 27: Annual data review process 108
LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Philippines wine value, 2002-2007 (PHP m, nominal prices) 19
Table 4: Philippines wine value forecast, 2007-2012 (PHP m, nominal prices) 20
Table 5: Philippines wine value, 2002-2007 (US$ m nominal prices) 22
Table 6: Philippines wine value forecast, 2007-2012 (US$ m nominal prices) 22
Table 7: Philippines wine volume, 2002-2007 (Liters m) 24
Table 8: Philippines wine volume forecast, 2007-2012 (Liters m) 25
Table 9: Philippines wine brand share, by volume, 2006-2007 (%) 28
Table 10: Philippines wine volume, by brand 2006-2007 (Liters m) 28
Table 11: Philippines wine company share by volume, 2006-2007 (%) 30
Table 12: Philippines wine volume, by company, 2006-2007 (Liters m) 30
Table 13: Philippines wine distribution channels, by volume, 2006-2007 (%) 31
Table 14: Philippines wine volume, by distribution channel, 2006-2007 (Liters m) 31
Table 15: Philippines wine expenditure per capita, 2002-2007 (PHP, nominal prices) 33
Table 16: Philippines wine forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 33
Table 17: Philippines wine expenditure per capita, 2002-2007 (US$ nominal prices) 34
Table 18: Philippines wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 34
Table 19: Philippines wine consumption per capita, 2002-2007 (Liters) 35
Table 20: Philippines wine forecast consumption per capita, 2007-2012 (Liters) 35
Table 21: Constellation Brands, Inc. Key Facts 36
Table 22: E. & J. Gallo Winery Key Facts 38
Table 23: Philippines fortified wine value, 2002-2007 (PHP m, nominal prices) 40
Table 24: Philippines fortified wine value forecast, 2007-2012 (PHP m, nominal prices) 41
Table 25: Philippines fortified wine value, 2002-2007 (US$ m nominal prices) 43
Table 26: Philippines fortified wine value forecast, 2007-2012 (US$ m nominal prices) 44
Table 27: Philippines fortified wine volume, 2002-2007 (Liters m) 46
Table 28: Philippines fortified wine volume forecast, 2007-2012 (Liters m) 47
Table 29: Philippines fortified wine brand share, by volume, 2006-2007 (%) 49
Table 30: Philippines fortified wine volume, by brand 2006-2007 (Liters m) 49
Table 31: Philippines fortified wine company share by volume, 2006-2007 (%) 50
Table 32: Philippines fortified wine volume, by company, 2006-2007 (Liters m) 50
Table 33: Philippines fortified wine distribution channels, by volume, 2006-2007 (%) 51
Table 34: Philippines fortified wine volume, by distribution channel, 2006-2007 (Liters m) 51
Table 35: Philippines fortified wine expenditure per capita, 2002-2007 (PHP, nominal prices) 53
Table 36: Philippines fortified wine forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 53
Table 37: Philippines fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 38: Philippines fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 54
Table 39: Philippines fortified wine consumption per capita, 2002-2007 (Liters) 55
Table 40: Philippines fortified wine forecast consumption per capita, 2007-2012 (Liters) 55
Table 41: Philippines still wine value, 2002-2007 (PHP m, nominal prices) 56
Table 42: Philippines still wine value forecast, 2007-2012 (PHP m, nominal prices) 57
Table 43: Philippines still wine value, 2002-2007 (US$ m nominal prices) 59
Table 44: Philippines still wine value forecast, 2007-2012 (US$ m nominal prices) 59
Table 45: Philippines still wine volume, 2002-2007 (Liters m) 61
Table 46: Philippines still wine volume forecast, 2007-2012 (Liters m) 62
Table 47: Philippines still wine brand share, by volume, 2006-2007 (%) 64
Table 48: Philippines still wine volume, by brand 2006-2007 (Liters m) 64
Table 49: Philippines still wine company share by volume, 2006-2007 (%) 66
Table 50: Philippines still wine volume, by company, 2006-2007 (Liters m) 66
Table 51: Philippines still wine distribution channels, by volume, 2006-2007 (%) 67
Table 52: Philippines still wine volume, by distribution channel, 2006-2007 (Liters m) 67
Table 53: Philippines still wine expenditure per capita, 2002-2007 (PHP, nominal prices) 69
Table 54: Philippines still wine forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 69
Table 55: Philippines still wine expenditure per capita, 2002-2007 (US$ nominal prices) 70
Table 56: Philippines still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 70
Table 57: Philippines still wine consumption per capita, 2002-2007 (Liters) 71
Table 58: Philippines still wine forecast consumption per capita, 2007-2012 (Liters) 71
Table 59: Philippines champagne value, 2002-2007 (PHP m, nominal prices) 72
Table 60: Philippines champagne value forecast, 2007-2012 (PHP m, nominal prices) 73
Table 61: Philippines champagne value, 2002-2007 (US$ m nominal prices) 75
Table 62: Philippines champagne value forecast, 2007-2012 (US$ m nominal prices) 75
Table 63: Philippines champagne volume, 2002-2007 (Liters m) 76
Table 64: Philippines champagne volume forecast, 2007-2012 (Liters m) 77
Table 65: Philippines champagne brand share, by volume, 2006-2007 (%) 79
Table 66: Philippines champagne volume, by brand 2006-2007 (Liters m) 79
Table 67: Philippines champagne company share by volume, 2006-2007 (%) 81
Table 68: Philippines champagne volume, by company, 2006-2007 (Liters m) 81
Table 69: Philippines champagne distribution channels, by volume, 2006-2007 (%) 82
Table 70: Philippines champagne volume, by distribution channel, 2006-2007 (Liters m) 82
Table 71: Philippines champagne expenditure per capita, 2002-2007 (PHP, nominal prices) 84
Table 72: Philippines champagne forecast expenditure per capita, 2007-2012 (PHP, nominal prices) 84
Table 73: Philippines champagne expenditure per capita, 2002-2007 (US$ nominal prices) 85
Table 74: Philippines champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 85
Table 75: Philippines champagne consumption per capita, 2002-2007 (Liters) 86
Table 76: Philippines champagne forecast consumption per capita, 2007-2012 (Liters) 86
Table 77: Global wine market value, 2007 87
Table 78: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 90
Table 79: Global wine market volume, 2007 92
Table 80: Global wine market split (volume terms, 2007) – Top 5 countries 95
Table 81: Leading players - Top 5 countries 97
Table 82: Philippines Key Facts 99
Table 83: Philippines population, by age group, 2002-2007 (millions) 102
Table 84: Philippines population forecast, by age group, 2007-2012 (millions) 103
Table 85: Philippines population, by gender, 2002-2007 (millions) 103
Table 86: Philippines population forecast, by gender, 2007-2012 (millions) 104
Table 87: Philippines nominal GDP, 2002-2007 (PHP bn, 2000 prices) 104
Table 88: Philippines nominal GDP forecast, 2007-2012 (PHP bn, 2000 prices) 104
Table 89: Philippines real GDP, 2002-2007 (PHP bn, nominal prices) 105
Table 90: Philippines real GDP forecast, 2007-2012 (PHP bn, nominal prices) 105
Table 91: Philippines real GDP, 2002-2007 (US$ bn, 2000 prices) 105
Table 92: Philippines real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 106
Table 93: Philippines consumer price index, 2002-2007 (2003=100) 106
Table 94: Philippines consumer price index, 2007-2012 (2003=100) 106