Wine in Poland to 2012

Wine in Poland to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Wine in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Wine in Poland increased between 2002-2007, growing at an average annual rate of 4.4%.

The leading company in the market in 2007 was Janton Group. The second-largest player was Ambra S.A with Bonidex in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 29
Distribution Analysis 34
Expenditure & consumption per capita 36
Chapter 4 LEADING COMPANY PROFILES 39
Constellation Brands, Inc. 39
E. & J. Gallo Winery 41
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 43
Value Analysis, 2002-2007 43
Value Analysis, 2007-2012 44
Value Analysis, US$ 2002-2007 46
Value Analysis, US$ 2007-2012 47
Volume Analysis, 2002-2007 49
Volume Analysis, 2007-2012 50
Company and Brand Share Analysis 53
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 61
Value Analysis, 2002-2007 61
Value Analysis, 2007-2012 62
Value Analysis, US$ 2002-2007 64
Value Analysis, US$ 2007-2012 64
Volume Analysis, 2002-2007 66
Volume Analysis, 2007-2012 67
Company and Brand Share Analysis 70
Distribution Analysis 73
Expenditure & consumption per capita 75
Chapter 7 CATEGORY ANALYSIS - STILL WINE 78
Value Analysis, 2002-2007 78
Value Analysis, 2007-2012 79
Value Analysis, US$ 2002-2007 81
Value Analysis, US$ 2007-2012 81
Volume Analysis, 2002-2007 83
Volume Analysis, 2007-2012 84
Company and Brand Share Analysis 86
Distribution Analysis 91
Expenditure & consumption per capita 93
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 96
Value Analysis, 2002-2007 96
Value Analysis, 2007-2012 97
Value Analysis, US$ 2002-2007 99
Value Analysis, US$ 2007-2012 99
Volume Analysis, 2002-2007 100
Volume Analysis, 2007-2012 101
Company and Brand Share Analysis 103
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 9 COUNTRY COMPARISON 110
Value 110
Volume 115
Market Share 120
Chapter 10 NEW PRODUCT DEVELOPMENT 121
Product launches over time 121
Recent product launches 123
Chapter 11 POLAND SOCIOECONOMIC PROFILE 124
Country Overview 124
Key Facts 125
Political Overview 126
Poland Economic Overview 127
Chapter 12 POLAND MACROECONOMIC PROFILE 128
Macroeconomic Indicators 128
Chapter 13 RESEARCH METHODOLOGY 133
Methodology overview 133
Secondary research 134
Market modeling 135
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 14 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138

LIST OF FIGURES
Figure 1: Poland wine value and value forecast, 2002-2012 (PLN m, nominal prices) 23
Figure 2: Poland wine category growth comparison, by value, 2002-2012 25
Figure 3: Poland wine volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: Poland wine company share, by volume, 2006-2007 (%) 31
Figure 5: Poland wine distribution channels, by volume, 2006-2007(%) 35
Figure 6: Poland fortified wine value and value forecast, 2002-2012 (PLN m, nominal prices) 45
Figure 7: Poland fortified wine category growth comparison, by value, 2002-2012 48
Figure 8: Poland fortified wine volume and volume forecast, 2002-2012 (Liters m) 51
Figure 9: Poland fortified wine category growth comparison, by volume, 2002-2012 52
Figure 10: Poland fortified wine company share, by volume, 2006-2007 (%) 54
Figure 11: Poland fortified wine distribution channels, by volume, 2006-2007(%) 57
Figure 12: Poland sparkling wine value and value forecast, 2002-2012 (PLN m, nominal prices) 63
Figure 13: Poland sparkling wine category growth comparison, by value, 2002-2012 65
Figure 14: Poland sparkling wine volume and volume forecast, 2002-2012 (Liters m) 68
Figure 15: Poland sparkling wine category growth comparison, by volume, 2002-2012 69
Figure 16: Poland sparkling wine company share, by volume, 2006-2007 (%) 71
Figure 17: Poland sparkling wine distribution channels, by volume, 2006-2007(%) 74
Figure 18: Poland still wine value and value forecast, 2002-2012 (PLN m, nominal prices) 80
Figure 19: Poland still wine category growth comparison, by value, 2002-2012 82
Figure 20: Poland still wine volume and volume forecast, 2002-2012 (Liters m) 85
Figure 21: Poland still wine category growth comparison, by volume, 2002-2012 85
Figure 22: Poland still wine company share, by volume, 2006-2007 (%) 88
Figure 23: Poland still wine distribution channels, by volume, 2006-2007(%) 92
Figure 24: Poland champagne value and value forecast, 2002-2012 (PLN m, nominal prices) 98
Figure 25: Poland champagne volume and volume forecast, 2002-2012 (Liters m) 102
Figure 26: Poland champagne distribution channels, by volume, 2006-2007(%) 106
Figure 27: Global wine market split (value terms, 2007) – Top 5 countries 111
Figure 28: Global wine market value, 2002–2007 (Top 5 countries) 114
Figure 29: Global wine market split (volume terms, 2007) – Top 5 countries 116
Figure 30: Global wine market volume, 2002–2007 (Top 5 countries) 119
Figure 31: Map of Poland 125
Figure 32: Annual data review process 134

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Poland wine value, 2002-2007 (PLN m, nominal prices) 21
Table 4: Poland wine value forecast, 2007-2012 (PLN m, nominal prices) 22
Table 5: Poland wine value, 2002-2007 (US$ m nominal prices) 24
Table 6: Poland wine value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Poland wine volume, 2002-2007 (Liters m) 26
Table 8: Poland wine volume forecast, 2007-2012 (Liters m) 27
Table 9: Poland wine brand share, by volume, 2006-2007 (%) 29
Table 10: Poland wine volume, by brand 2006-2007 (Liters m) 30
Table 11: Poland wine company share by volume, 2006-2007 (%) 32
Table 12: Poland wine volume, by company, 2006-2007 (Liters m) 33
Table 13: Poland wine distribution channels, by volume, 2006-2007 (%) 34
Table 14: Poland wine volume, by distribution channel, 2006-2007 (Liters m) 34
Table 15: Poland wine expenditure per capita, 2002-2007 (PLN, nominal prices) 36
Table 16: Poland wine forecast expenditure per capita, 2007-2012 (PLN, nominal prices) 36
Table 17: Poland wine expenditure per capita, 2002-2007 (US$ nominal prices) 37
Table 18: Poland wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 37
Table 19: Poland wine consumption per capita, 2002-2007 (Liters) 38
Table 20: Poland wine forecast consumption per capita, 2007-2012 (Liters) 38
Table 21: Constellation Brands, Inc. Key Facts 39
Table 22: E. & J. Gallo Winery Key Facts 41
Table 23: Poland fortified wine value, 2002-2007 (PLN m, nominal prices) 43
Table 24: Poland fortified wine value forecast, 2007-2012 (PLN m, nominal prices) 44
Table 25: Poland fortified wine value, 2002-2007 (US$ m nominal prices) 46
Table 26: Poland fortified wine value forecast, 2007-2012 (US$ m nominal prices) 47
Table 27: Poland fortified wine volume, 2002-2007 (Liters m) 49
Table 28: Poland fortified wine volume forecast, 2007-2012 (Liters m) 50
Table 29: Poland fortified wine brand share, by volume, 2006-2007 (%) 53
Table 30: Poland fortified wine volume, by brand 2006-2007 (Liters m) 53
Table 31: Poland fortified wine company share by volume, 2006-2007 (%) 55
Table 32: Poland fortified wine volume, by company, 2006-2007 (Liters m) 55
Table 33: Poland fortified wine distribution channels, by volume, 2006-2007 (%) 56
Table 34: Poland fortified wine volume, by distribution channel, 2006-2007 (Liters m) 56
Table 35: Poland fortified wine expenditure per capita, 2002-2007 (PLN, nominal prices) 58
Table 36: Poland fortified wine forecast expenditure per capita, 2007-2012 (PLN, nominal prices) 58
Table 37: Poland fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 59
Table 38: Poland fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 59
Table 39: Poland fortified wine consumption per capita, 2002-2007 (Liters) 60
Table 40: Poland fortified wine forecast consumption per capita, 2007-2012 (Liters) 60
Table 41: Poland sparkling wine value, 2002-2007 (PLN m, nominal prices) 61
Table 42: Poland sparkling wine value forecast, 2007-2012 (PLN m, nominal prices) 62
Table 43: Poland sparkling wine value, 2002-2007 (US$ m nominal prices) 64
Table 44: Poland sparkling wine value forecast, 2007-2012 (US$ m nominal prices) 64
Table 45: Poland sparkling wine volume, 2002-2007 (Liters m) 66
Table 46: Poland sparkling wine volume forecast, 2007-2012 (Liters m) 67
Table 47: Poland sparkling wine brand share, by volume, 2006-2007 (%) 70
Table 48: Poland sparkling wine volume, by brand 2006-2007 (Liters m) 70
Table 49: Poland sparkling wine company share by volume, 2006-2007 (%) 72
Table 50: Poland sparkling wine volume, by company, 2006-2007 (Liters m) 72
Table 51: Poland sparkling wine distribution channels, by volume, 2006-2007 (%) 73
Table 52: Poland sparkling wine volume, by distribution channel, 2006-2007 (Liters m) 73
Table 53: Poland sparkling wine expenditure per capita, 2002-2007 (PLN, nominal prices) 75
Table 54: Poland sparkling wine forecast expenditure per capita, 2007-2012 (PLN, nominal prices) 75
Table 55: Poland sparkling wine expenditure per capita, 2002-2007 (US$ nominal prices) 76
Table 56: Poland sparkling wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 76
Table 57: Poland sparkling wine consumption per capita, 2002-2007 (Liters) 77
Table 58: Poland sparkling wine forecast consumption per capita, 2007-2012 (Liters) 77
Table 59: Poland still wine value, 2002-2007 (PLN m, nominal prices) 78
Table 60: Poland still wine value forecast, 2007-2012 (PLN m, nominal prices) 79
Table 61: Poland still wine value, 2002-2007 (US$ m nominal prices) 81
Table 62: Poland still wine value forecast, 2007-2012 (US$ m nominal prices) 81
Table 63: Poland still wine volume, 2002-2007 (Liters m) 83
Table 64: Poland still wine volume forecast, 2007-2012 (Liters m) 84
Table 65: Poland still wine brand share, by volume, 2006-2007 (%) 86
Table 66: Poland still wine volume, by brand 2006-2007 (Liters m) 87
Table 67: Poland still wine company share by volume, 2006-2007 (%) 89
Table 68: Poland still wine volume, by company, 2006-2007 (Liters m) 90
Table 69: Poland still wine distribution channels, by volume, 2006-2007 (%) 91
Table 70: Poland still wine volume, by distribution channel, 2006-2007 (Liters m) 91
Table 71: Poland still wine expenditure per capita, 2002-2007 (PLN, nominal prices) 93
Table 72: Poland still wine forecast expenditure per capita, 2007-2012 (PLN, nominal prices) 93
Table 73: Poland still wine expenditure per capita, 2002-2007 (US$ nominal prices) 94
Table 74: Poland still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 94
Table 75: Poland still wine consumption per capita, 2002-2007 (Liters) 95
Table 76: Poland still wine forecast consumption per capita, 2007-2012 (Liters) 95
Table 77: Poland champagne value, 2002-2007 (PLN m, nominal prices) 96
Table 78: Poland champagne value forecast, 2007-2012 (PLN m, nominal prices) 97
Table 79: Poland champagne value, 2002-2007 (US$ m nominal prices) 99
Table 80: Poland champagne value forecast, 2007-2012 (US$ m nominal prices) 99
Table 81: Poland champagne volume, 2002-2007 (Liters m) 100
Table 82: Poland champagne volume forecast, 2007-2012 (Liters m) 101
Table 83: Poland champagne brand share, by volume, 2006-2007 (%) 103
Table 84: Poland champagne volume, by brand 2006-2007 (Liters m) 103
Table 85: Poland champagne company share by volume, 2006-2007 (%) 104
Table 86: Poland champagne volume, by company, 2006-2007 (Liters m) 104
Table 87: Poland champagne distribution channels, by volume, 2006-2007 (%) 105
Table 88: Poland champagne volume, by distribution channel, 2006-2007 (Liters m) 105
Table 89: Poland champagne expenditure per capita, 2002-2007 (PLN, nominal prices) 107
Table 90: Poland champagne forecast expenditure per capita, 2007-2012 (PLN, nominal prices) 107
Table 91: Poland champagne expenditure per capita, 2002-2007 (US$ nominal prices) 108
Table 92: Poland champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 108
Table 93: Poland champagne consumption per capita, 2002-2007 (Liters) 109
Table 94: Poland champagne forecast consumption per capita, 2007-2012 (Liters) 109
Table 95: Global wine market value, 2007 110
Table 96: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 113
Table 97: Global wine market volume, 2007 115
Table 98: Global wine market split (volume terms, 2007) – Top 5 countries 118
Table 99: Leading players - Top 5 countries 120
Table 100: Poland wine new product launches (reports) and SKUs, by company (Top 5 companies), 2007 121
Table 101: Poland wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 122
Table 102: Poland wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 122
Table 103: Poland wine new product launches (reports), by Package tags or Claims 2007 123
Table 104: Poland wine new product launches (reports) - Recent 5 launches 123
Table 105: Poland Key Facts 125
Table 106: Poland population, by age group, 2002-2007 (millions) 128
Table 107: Poland population forecast, by age group, 2007-2012 (millions) 129
Table 108: Poland population, by gender, 2002-2007 (millions) 129
Table 109: Poland population forecast, by gender, 2007-2012 (millions) 130
Table 110: Poland nominal GDP, 2002-2007 (PLN bn, 2000 prices) 130
Table 111: Poland nominal GDP forecast, 2007-2012 (PLN bn, 2000 prices) 130
Table 112: Poland real GDP, 2002-2007 (PLN bn, nominal prices) 131
Table 113: Poland real GDP forecast, 2007-2012 (PLN bn, nominal prices) 131
Table 114: Poland real GDP, 2002-2007 (US$ bn, 2000 prices) 131
Table 115: Poland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 132
Table 116: Poland consumer price index, 2002-2007 (2003=100) 132
Table 117: Poland consumer price index, 2007-2012 (2003=100) 132