Wine in Portugal to 2012

Wine in Portugal to 2012

Introduction

This databook is a detailed information resource covering all the key data points on Wine in Portugal. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Fortified wine, Sparkling wine, Champagne and Still wine

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Wine in Portugal increased between 2002-2007, growing at an average annual rate of 1.8%.

The leading company in the market in 2007 was Bacardi Limited. The second-largest player was LVMH Moet Hennessy Louis Vuitton SA with Vranken Pommery Monopole in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Wine markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Sparkling wine 4
Summary category level - Still wine 5
Summary category level - Champagne 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MARKET OVERVIEW 21
Value Analysis, 2002-2007 21
Value Analysis, 2007-2012 22
Value Analysis, US$ 2002-2007 24
Value Analysis, US$ 2007-2012 24
Volume Analysis, 2002-2007 26
Volume Analysis, 2007-2012 27
Company and Brand Share Analysis 30
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Bacardi Limited 38
LVMH Moet Hennessy Louis Vuitton SA. 40
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 42
Value Analysis, 2002-2007 42
Value Analysis, 2007-2012 43
Value Analysis, US$ 2002-2007 45
Value Analysis, US$ 2007-2012 46
Volume Analysis, 2002-2007 48
Volume Analysis, 2007-2012 49
Company and Brand Share Analysis 51
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 6 CATEGORY ANALYSIS - SPARKLING WINE 58
Value Analysis, 2002-2007 58
Value Analysis, 2007-2012 59
Value Analysis, US$ 2002-2007 61
Value Analysis, US$ 2007-2012 61
Volume Analysis, 2002-2007 63
Volume Analysis, 2007-2012 64
Company and Brand Share Analysis 67
Distribution Analysis 69
Expenditure & consumption per capita 71
Chapter 7 CATEGORY ANALYSIS - STILL WINE 74
Value Analysis, 2002-2007 74
Value Analysis, 2007-2012 75
Value Analysis, US$ 2002-2007 77
Value Analysis, US$ 2007-2012 77
Volume Analysis, 2002-2007 79
Volume Analysis, 2007-2012 80
Company and Brand Share Analysis 82
Distribution Analysis 84
Expenditure & consumption per capita 86
Chapter 8 CATEGORY ANALYSIS - CHAMPAGNE 89
Value Analysis, 2002-2007 89
Value Analysis, 2007-2012 90
Value Analysis, US$ 2002-2007 92
Value Analysis, US$ 2007-2012 92
Volume Analysis, 2002-2007 93
Volume Analysis, 2007-2012 94
Company and Brand Share Analysis 96
Distribution Analysis 98
Expenditure & consumption per capita 100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 108
Market Share 113
Chapter 10 NEW PRODUCT DEVELOPMENT 114
Product launches over time 114
Recent product launches 116
Chapter 11 PORTUGAL SOCIOECONOMIC PROFILE 117
Country Overview 117
Key Facts 118
Political Overview 119
Portugal Economic Overview 120
Chapter 12 PORTUGAL MACROECONOMIC PROFILE 121
Macroeconomic Indicators 121
Chapter 13 RESEARCH METHODOLOGY 126
Methodology overview 126
Secondary research 127
Market modeling 128
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 14 APPENDIX 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131

LIST OF FIGURES
Figure 1: Portugal wine value and value forecast, 2002-2012 (€ m, nominal prices) 23
Figure 2: Portugal wine category growth comparison, by value, 2002-2012 25
Figure 3: Portugal wine volume and volume forecast, 2002-2012 (Liters m) 28
Figure 4: Portugal wine category growth comparison, by volume, 2002-2012 29
Figure 5: Portugal wine company share, by volume, 2006-2007 (%) 31
Figure 6: Portugal wine distribution channels, by volume, 2006-2007(%) 34
Figure 7: Portugal fortified wine value and value forecast, 2002-2012 (€ m, nominal prices) 44
Figure 8: Portugal fortified wine category growth comparison, by value, 2002-2012 47
Figure 9: Portugal fortified wine volume and volume forecast, 2002-2012 (Liters m) 50
Figure 10: Portugal fortified wine category growth comparison, by volume, 2002-2012 50
Figure 11: Portugal fortified wine distribution channels, by volume, 2006-2007(%) 54
Figure 12: Portugal sparkling wine value and value forecast, 2002-2012 (€ m, nominal prices) 60
Figure 13: Portugal sparkling wine category growth comparison, by value, 2002-2012 62
Figure 14: Portugal sparkling wine volume and volume forecast, 2002-2012 (Liters m) 65
Figure 15: Portugal sparkling wine category growth comparison, by volume, 2002-2012 66
Figure 16: Portugal sparkling wine distribution channels, by volume, 2006-2007(%) 70
Figure 17: Portugal still wine value and value forecast, 2002-2012 (€ m, nominal prices) 76
Figure 18: Portugal still wine category growth comparison, by value, 2002-2012 78
Figure 19: Portugal still wine volume and volume forecast, 2002-2012 (Liters m) 81
Figure 20: Portugal still wine category growth comparison, by volume, 2002-2012 81
Figure 21: Portugal still wine distribution channels, by volume, 2006-2007(%) 85
Figure 22: Portugal champagne value and value forecast, 2002-2012 (€ m, nominal prices) 91
Figure 23: Portugal champagne volume and volume forecast, 2002-2012 (Liters m) 95
Figure 24: Portugal champagne distribution channels, by volume, 2006-2007(%) 99
Figure 25: Global wine market split (value terms, 2007) – Top 5 countries 104
Figure 26: Global wine market value, 2002–2007 (Top 5 countries) 107
Figure 27: Global wine market split (volume terms, 2007) – Top 5 countries 109
Figure 28: Global wine market volume, 2002–2007 (Top 5 countries) 112
Figure 29: Map of Portugal 118
Figure 30: Annual data review process 127

LIST OF TABLES
Table 1: Wine category definitions 9
Table 2: Wine distribution channels 10
Table 3: Portugal wine value, 2002-2007 (€ m, nominal prices) 21
Table 4: Portugal wine value forecast, 2007-2012 (€ m, nominal prices) 22
Table 5: Portugal wine value, 2002-2007 (US$ m nominal prices) 24
Table 6: Portugal wine value forecast, 2007-2012 (US$ m nominal prices) 24
Table 7: Portugal wine volume, 2002-2007 (Liters m) 26
Table 8: Portugal wine volume forecast, 2007-2012 (Liters m) 27
Table 9: Portugal wine brand share, by volume, 2006-2007 (%) 30
Table 10: Portugal wine volume, by brand 2006-2007 (Liters m) 30
Table 11: Portugal wine company share by volume, 2006-2007 (%) 32
Table 12: Portugal wine volume, by company, 2006-2007 (Liters m) 32
Table 13: Portugal wine distribution channels, by volume, 2006-2007 (%) 33
Table 14: Portugal wine volume, by distribution channel, 2006-2007 (Liters m) 33
Table 15: Portugal wine expenditure per capita, 2002-2007 (€, nominal prices) 35
Table 16: Portugal wine forecast expenditure per capita, 2007-2012 (€, nominal prices) 35
Table 17: Portugal wine expenditure per capita, 2002-2007 (US$ nominal prices) 36
Table 18: Portugal wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 36
Table 19: Portugal wine consumption per capita, 2002-2007 (Liters) 37
Table 20: Portugal wine forecast consumption per capita, 2007-2012 (Liters) 37
Table 21: Bacardi Limited Key Facts 38
Table 22: LVMH Moet Hennessy Louis Vuitton SA. Key Facts 40
Table 23: Portugal fortified wine value, 2002-2007 (€ m, nominal prices) 42
Table 24: Portugal fortified wine value forecast, 2007-2012 (€ m, nominal prices) 43
Table 25: Portugal fortified wine value, 2002-2007 (US$ m nominal prices) 45
Table 26: Portugal fortified wine value forecast, 2007-2012 (US$ m nominal prices) 46
Table 27: Portugal fortified wine volume, 2002-2007 (Liters m) 48
Table 28: Portugal fortified wine volume forecast, 2007-2012 (Liters m) 49
Table 29: Portugal fortified wine brand share, by volume, 2006-2007 (%) 51
Table 30: Portugal fortified wine volume, by brand 2006-2007 (Liters m) 51
Table 31: Portugal fortified wine company share by volume, 2006-2007 (%) 52
Table 32: Portugal fortified wine volume, by company, 2006-2007 (Liters m) 52
Table 33: Portugal fortified wine distribution channels, by volume, 2006-2007 (%) 53
Table 34: Portugal fortified wine volume, by distribution channel, 2006-2007 (Liters m) 53
Table 35: Portugal fortified wine expenditure per capita, 2002-2007 (€, nominal prices) 55
Table 36: Portugal fortified wine forecast expenditure per capita, 2007-2012 (€, nominal prices) 55
Table 37: Portugal fortified wine expenditure per capita, 2002-2007 (US$ nominal prices) 56
Table 38: Portugal fortified wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 56
Table 39: Portugal fortified wine consumption per capita, 2002-2007 (Liters) 57
Table 40: Portugal fortified wine forecast consumption per capita, 2007-2012 (Liters) 57
Table 41: Portugal sparkling wine value, 2002-2007 (€ m, nominal prices) 58
Table 42: Portugal sparkling wine value forecast, 2007-2012 (€ m, nominal prices) 59
Table 43: Portugal sparkling wine value, 2002-2007 (US$ m nominal prices) 61
Table 44: Portugal sparkling wine value forecast, 2007-2012 (US$ m nominal prices) 61
Table 45: Portugal sparkling wine volume, 2002-2007 (Liters m) 63
Table 46: Portugal sparkling wine volume forecast, 2007-2012 (Liters m) 64
Table 47: Portugal sparkling wine brand share, by volume, 2006-2007 (%) 67
Table 48: Portugal sparkling wine volume, by brand 2006-2007 (Liters m) 67
Table 49: Portugal sparkling wine company share by volume, 2006-2007 (%) 68
Table 50: Portugal sparkling wine volume, by company, 2006-2007 (Liters m) 68
Table 51: Portugal sparkling wine distribution channels, by volume, 2006-2007 (%) 69
Table 52: Portugal sparkling wine volume, by distribution channel, 2006-2007 (Liters m) 69
Table 53: Portugal sparkling wine expenditure per capita, 2002-2007 (€, nominal prices) 71
Table 54: Portugal sparkling wine forecast expenditure per capita, 2007-2012 (€, nominal prices) 71
Table 55: Portugal sparkling wine expenditure per capita, 2002-2007 (US$ nominal prices) 72
Table 56: Portugal sparkling wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 72
Table 57: Portugal sparkling wine consumption per capita, 2002-2007 (Liters) 73
Table 58: Portugal sparkling wine forecast consumption per capita, 2007-2012 (Liters) 73
Table 59: Portugal still wine value, 2002-2007 (€ m, nominal prices) 74
Table 60: Portugal still wine value forecast, 2007-2012 (€ m, nominal prices) 75
Table 61: Portugal still wine value, 2002-2007 (US$ m nominal prices) 77
Table 62: Portugal still wine value forecast, 2007-2012 (US$ m nominal prices) 77
Table 63: Portugal still wine volume, 2002-2007 (Liters m) 79
Table 64: Portugal still wine volume forecast, 2007-2012 (Liters m) 80
Table 65: Portugal still wine brand share, by volume, 2006-2007 (%) 82
Table 66: Portugal still wine volume, by brand 2006-2007 (Liters m) 82
Table 67: Portugal still wine company share by volume, 2006-2007 (%) 83
Table 68: Portugal still wine volume, by company, 2006-2007 (Liters m) 83
Table 69: Portugal still wine distribution channels, by volume, 2006-2007 (%) 84
Table 70: Portugal still wine volume, by distribution channel, 2006-2007 (Liters m) 84
Table 71: Portugal still wine expenditure per capita, 2002-2007 (€, nominal prices) 86
Table 72: Portugal still wine forecast expenditure per capita, 2007-2012 (€, nominal prices) 86
Table 73: Portugal still wine expenditure per capita, 2002-2007 (US$ nominal prices) 87
Table 74: Portugal still wine forecast expenditure per capita, 2007-2012 (US$ nominal prices) 87
Table 75: Portugal still wine consumption per capita, 2002-2007 (Liters) 88
Table 76: Portugal still wine forecast consumption per capita, 2007-2012 (Liters) 88
Table 77: Portugal champagne value, 2002-2007 (€ m, nominal prices) 89
Table 78: Portugal champagne value forecast, 2007-2012 (€ m, nominal prices) 90
Table 79: Portugal champagne value, 2002-2007 (US$ m nominal prices) 92
Table 80: Portugal champagne value forecast, 2007-2012 (US$ m nominal prices) 92
Table 81: Portugal champagne volume, 2002-2007 (Liters m) 93
Table 82: Portugal champagne volume forecast, 2007-2012 (Liters m) 94
Table 83: Portugal champagne brand share, by volume, 2006-2007 (%) 96
Table 84: Portugal champagne volume, by brand 2006-2007 (Liters m) 96
Table 85: Portugal champagne company share by volume, 2006-2007 (%) 97
Table 86: Portugal champagne volume, by company, 2006-2007 (Liters m) 97
Table 87: Portugal champagne distribution channels, by volume, 2006-2007 (%) 98
Table 88: Portugal champagne volume, by distribution channel, 2006-2007 (Liters m) 98
Table 89: Portugal champagne expenditure per capita, 2002-2007 (€, nominal prices) 100
Table 90: Portugal champagne forecast expenditure per capita, 2007-2012 (€, nominal prices) 100
Table 91: Portugal champagne expenditure per capita, 2002-2007 (US$ nominal prices) 101
Table 92: Portugal champagne forecast expenditure per capita, 2007-2012 (US$ nominal prices) 101
Table 93: Portugal champagne consumption per capita, 2002-2007 (Liters) 102
Table 94: Portugal champagne forecast consumption per capita, 2007-2012 (Liters) 102
Table 95: Global wine market value, 2007 103
Table 96: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 106
Table 97: Global wine market volume, 2007 108
Table 98: Global wine market split (volume terms, 2007) – Top 5 countries 111
Table 99: Leading players - Top 5 countries 113
Table 100: Portugal wine new product launches (reports) and SKUs, by company (Top 5 companies), 2007 114
Table 101: Portugal wine new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 115
Table 102: Portugal wine new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 115
Table 103: Portugal wine new product launches (reports), by Package tags or Claims 2007 116
Table 104: Portugal wine new product launches (reports) - Recent 5 launches 116
Table 105: Portugal Key Facts 118
Table 106: Portugal population, by age group, 2002-2007 (millions) 121
Table 107: Portugal population forecast, by age group, 2007-2012 (millions) 122
Table 108: Portugal population, by gender, 2002-2007 (millions) 122
Table 109: Portugal population forecast, by gender, 2007-2012 (millions) 123
Table 110: Portugal nominal GDP, 2002-2007 (€ bn, 2000 prices) 123
Table 111: Portugal nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 123
Table 112: Portugal real GDP, 2002-2007 (€ bn, nominal prices) 124
Table 113: Portugal real GDP forecast, 2007-2012 (€ bn, nominal prices) 124
Table 114: Portugal real GDP, 2002-2007 (US$ bn, 2000 prices) 124
Table 115: Portugal real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 125
Table 116: Portugal consumer price index, 2002-2007 (2003=100) 125
Table 117: Portugal consumer price index, 2007-2012 (2003=100) 125