Platform as a Service (PaaS) Market – Global Advancements, Business Models, Technology Roadmap, Worldwide Market Forecasts & Analysis (2013 – 2018)

• Publication date: February 2013
• Report size: 225 pages

Most of the companies worldwide are looking at standardizing their operations through cloud computing. In the cloud computing arena PaaS (Platform as a Service) has made its mark in recent years with a subsequent growth. PaaS in cloud computing provides a computing platform and a solution stack, which allows consumers to create software using tools and libraries from the provider. This concept of PaaS is extremely complex to adapt, as establishin...

Most of the companies worldwide are looking at standardizing their operations through cloud computing. In the cloud computing arena PaaS (Platform as a Service) has made its mark in recent years with a subsequent growth. PaaS in cloud computing provides a computing platform and a solution stack, which allows consumers to create software using tools and libraries from the provider. This concept of PaaS is extremely complex to adapt, as establishing a standardized PaaS platform from the scratch is very obscure for organizations. This limitation of cloud portability can now be bypassed through Enterprise PaaS , as it automates customized platform stacks; thereby meeting various application requirements, by working on an on-demand basis.

Considering the expected growth of PaaS users from 3% in the year 2012 to 43% in the year 2015; various companies have ventured into this space. Owing to the foresighted growth potential, PaaS is set to make a mark in the industry and impact the future of the enterprise software market. The PaaS Market research report analyzes the importance of PaaS in the cloud computing industry, its scalability to grow in future, drivers, restraints and challenges in this market. The report also focuses on global trends, evolving platforms and the adoption benefits.

This research report categorizes the global market for PaaS by forecasting the revenues and analyzing the trends in each of the following sub-markets:

Based on solutions PaaS market is segmented into four categories.

Business application platforms
Raw compute Platforms
Social application platforms
Web application platforms

Based on the Implementation models PaaS market is segmented into three categories.

Public cloud
Private cloud
Hybrid cloud

Based on the Usage the PaaS market is divided in to five categories.

Application Development and Maintenance (ADM) PaaS
Business Process Management (BPM) PaaS
Application PaaS
Integration PaaS
Other PaaS

Based on the End Users the PaaS market is segmented into two categories.

Enterprise
Small and Medium size Business

Based on the Geographies the PaaS market is segmented into five categories.

North America
Europe
Asia Pacific
Middle East Asia
Latin America

Based on the Industry application the PaaS market is segmented into ten categories.

Banking & Financial Sector (BFSI)
Consumer Goods & Retail
Education
Gaming
Healthcare
Logistics & Transportation
Public Sector & Government
Telecommunications & IT
Travel & Hospitality
Others

Global IT Hosting Industry

TABLE OF CONTENTS

1 INTRODUCTION 22

1.1 KEY TAKE-AWAYS 22
1.2 REPORT DESCRIPTION 23
1.3 MARKETS COVERED 24
1.4 STAKEHOLDERS 25
1.5 FORECAST ASSUMPTIONS 26
1.6 RESEARCH METHODOLOGY 27

2 EXECUTIVE SUMMARY 28

3 MARKET OVERVIEW 30

3.1 MARKET DEFINITION – PLATFORM AS A SERVICE (PAAS) 30
3.2 EVOLUTION OF PAAS 31
3.3 MARKET SEGMENTATION 32
3.4 OVERALL MARKET SIZE 37
3.5 MARKET DYNAMICS 38
3.5.1 DRIVERS 38
3.5.1.1 Application development time 38
3.5.1.2 Easy deployment 38
3.5.1.3 Agility 39
3.5.1.4 Scalability 39
3.5.1.5 Limited need for IT expertise 39
3.5.2 RESTRAINTS 39
3.5.2.1 Security 39
3.5.2.2 Lock In 40
3.5.2.3 Awareness 40
3.5.2.4 Transformation 40
3.5.3 OPPORTUNITIES 40
3.5.3.1 Winning IaaS market through PaaS 40
3.5.3.2 Adding features 41
3.5.3.3 Shift towards open PaaS 41
3.6 IMPACT ANALYSIS OF DROS 42

4 PAAS: ECOSYSTEM 44

4.1 INFRASTRUCTURE AS A SERVICE PROVIDERS (IAAS) 44
4.2 MIDDLEWARE PROVIDERS 44
4.3 SOFTWARE AS A SERVICE PROVIDERS (SAAS) 45
4.4 THIRD PARTY DEVELOPERS 45
4.5 WIRELESS SERVICE PROVIDERS 45

5 PAAS: MARKET SIZE, ANALYSIS & FORECAST, BY SOLUTIONS 46

5.1 BUSINESS APPLICATION PLATFORMS 49
5.1.1 OVERVIEW 49
5.1.2 MARKET SIZE AND FORECAST 49
5.2 RAW COMPUTING PLATFORMS 52
5.2.1 OVERVIEW 52
5.2.2 MARKET SIZE AND FORECAST 52
5.3 SOCIAL APPLICATION PLATFORMS 55
5.3.1 OVERVIEW 55
5.3.2 MARKET SIZE AND FORECAST 55
5.4 WEB APPLICATION PLATFORMS 58
5.4.1 OVERVIEW 58
5.4.2 MARKET SIZE AND FORECAST 58

6 PAAS: MARKET SIZE, ANALYSIS & FORECAST, BY APPLICATION 61

6.1 APPLICATION DEVELOPMENT AND MANAGEMENT PAAS (ADM PAAS) 64
6.1.1 OVERVIEW 64
6.1.2 MARKET SIZE AND FORECAST 64
6.2 BUSINESS PROCESS MANAGEMENT PAAS (BPM PAAS) 68
6.2.1 OVERVIEW 68
6.2.2 MARKET SIZE AND FORECAST 68
6.3 APPLICATION PAAS (APAAS) 72
6.3.1 OVERVIEW 72
6.3.2 MARKET SIZE AND FORECAST 72
6.4 INTEGRATION PAAS (IPAAS) 75
6.4.1 OVERVIEW 75
6.4.2 MARKET SIZE AND FORECAST 75
6.5 OTHER PAAS 78
6.5.1 OVERVIEW 78
6.5.2 MARKET SIZE AND FORECAST 78

7 PAAS: MARKET SIZE, ANALYSIS & FORECAST, BY IMPLEMENTATION MODELS 81

7.1 PUBLIC CLOUD 84
7.1.1 OVERVIEW 84
7.1.2 MARKET SIZE AND FORECAST 84
7.2 PRIVATE CLOUD 88
7.2.1 OVERVIEW 88
7.2.2 MARKET SIZE AND FORECAST 88
7.3 HYBRID CLOUD 91
7.3.1 OVERVIEW 91
7.3.2 MARKET SIZE AND FORECAST 91

8 PAAS: MARKET SIZE, ANALYSIS & FORECAST, BY END USERS 94

8.1 ENTERPRISES 96
8.1.1 OVERVIEW 96
8.1.2 MARKET SIZE AND FORECAST 96
8.2 SMALL & MEDIUM BUSINESSES (SMB) 100
8.2.1 OVERVIEW 100
8.2.2 MARKET SIZE AND FORECAST 100

9 PAAS: MARKET SIZE, ANALYSIS & FORECAST, BY INDUSTRY 103

9.1 BANKING, FINANCIAL SERVICES & INSURANCE (BFSI) 107
9.1.1 OVERVIEW 107
9.1.2 MARKET SIZE AND FORECAST 107
9.2 CONSUMER GOODS & RETAIL 110
9.2.1 OVERVIEW 110
9.2.2 MARKET SIZE AND FORECAST 110
9.3 EDUCATION 113
9.3.1 OVERVIEW 113
9.3.2 MARKET SIZE AND FORECAST 113
9.4 GAMING 116
9.4.1 OVERVIEW 116
9.4.2 MARKET SIZE AND FORECAST 116
9.5 HEALTHCARE 119
9.5.1 OVERVIEW 119
9.5.2 MARKET SIZE AND FORECAST 119
9.6 LOGISTICS & TRANSPORTATION 122
9.6.1 OVERVIEW 122
9.6.2 MARKET SIZE AND FORECAST 122
9.7 PUBLIC SECTOR & GOVERNMENT 125
9.7.1 OVERVIEW 125
9.7.2 MARKET SIZE AND FORECAST 125
9.8 TELECOMMUNICATIONS & IT 128
9.8.1 OVERVIEW 128
9.8.2 MARKET SIZE AND FORECAST 128
9.9 TRAVEL & HOSPITALITY 131
9.9.1 OVERVIEW 131
9.9.2 MARKET SIZE AND FORECAST 131
9.10 OTHERS 134
9.10.1 OVERVIEW 134
9.10.2 MARKET SIZE AND FORECAST 134

10 PAAS: MARKET SIZE, ANALYSIS & FORECAST, BY GEOGRAPHIES 137

10.1 NORTH AMERICA 137
10.1.1 OVERVIEW 137
10.1.2 MARKET SIZE AND FORECAST, BY SOLUTION 139
10.1.3 MARKET SIZE AND FORECAST, BY APPLICATION 140
10.1.4 MARKET SIZE AND FORECAST, BY IMPLEMENTATION 141
10.1.5 MARKET SIZE AND FORECAST, BY END USERS 142
10.1.6 MARKET SIZE AND FORECAST, BY INDUSTRY 144
10.2 EUROPE 146
10.2.1 OVERVIEW 146
10.2.2 MARKET SIZE AND FORECAST, BY SOLUTION 148
10.2.3 MARKET SIZE AND FORECAST, BY APPLICATION 149
10.2.4 MARKET SIZE AND FORECAST, BY IMPLEMENTATION 150
10.2.5 MARKET SIZE AND FORECAST, BY END USERS 151
10.2.6 MARKET SIZE AND FORECAST, BY INDUSTRY 152
10.3 ASIA-PACIFIC 154
10.3.1 OVERVIEW 154
10.3.2 MARKET SIZE AND FORECAST, BY SOLUTION 156
10.3.3 MARKET SIZE AND FORECAST, BY APPLICATION 157
10.3.4 MARKET SIZE AND FORECAST, BY IMPLEMENTATION 158
10.3.5 MARKET SIZE AND FORECAST, BY END USERS 159
10.3.6 MARKET SIZE AND FORECAST, BY INDUSTRY 160
10.4 MIDDLE EAST ASIA 162
10.4.1 OVERVIEW 162
10.4.2 MARKET SIZE AND FORECAST, BY SOLUTION 164
10.4.3 MARKET SIZE AND FORECAST, BY APPLICATION 166
10.4.4 MARKET SIZE AND FORECAST, BY IMPLEMENTATION 167
10.4.5 MARKET SIZE AND FORECAST, BY END USERS 168
10.4.6 MARKET SIZE AND FORECAST, BY INDUSTRY 169
10.5 LATIN AMERICA 171
10.5.1 OVERVIEW 171
10.5.2 MARKET SIZE AND FORECAST, BY SOLUTION 173
10.5.3 MARKET SIZE AND FORECAST, BY APPLICATION 174
10.5.4 MARKET SIZE AND FORECAST, BY IMPLEMENTATION 175
10.5.5 MARKET SIZE AND FORECAST, BY END USERS 176
10.5.6 MARKET SIZE AND FORECAST, BY INDUSTRY 177

11 PAAS: BUSINESS MODELS, APPROACHES & FUTURE ROADMAP 179

11.1 BUSINESS MODELS, APPROACHES 179
11.1.1 PAAS BUILT AROUND AN INFRASTRUCTURE 179
11.1.1.1 Adoption benefits 179
11.1.1.2 Future benefits 179
11.1.2 PAAS TIED AROUND TECHNOLOGY 180
11.1.2.1 Adoption benefits 180
11.1.2.2 Future benefits 180
11.1.3 MIDDLEWARE PAAS 181
11.1.3.1 Adoption benefits 181
11.1.3.2 Future benefits 181
11.1.4 OPEN PAAS 181
11.1.4.1 Adoption benefits 181
11.1.4.2 Future benefits 182
11.2 FUTURE ROADMAPS 182
11.2.1 TRENDS & CONSIDERATIONS 182
11.2.2 PAAS TOMORROW 183

12 COMPANY PROFILES 184

12.1 ACTIVESTATE 184
12.2 AMAZON 186
12.3 AT&T SYNAPTIC 188
12.4 BUNGEE LABS 190
12.5 CITRIX 192
12.6 CLOUDBEES INC. 194
12.7 CORDYS 196
12.8 EMC 198
12.9 ENGINE YARD 199
12.10 GIGASPACES 201
12.11 GOOGLE 202
12.12 IBM 204
12.13 INTUIT 206
12.14 LONGJUMP 207
12.15 MICROSOFT 209
12.16 NETSUITE 210
12.17 ORACLE 212
12.18 RED HAT 214
12.19 SALESFORCE 216
12.20 SAP 217
12.21 TIBCO SOFTWARE 219
12.22 VMWARE 221
12.23 WSO2 223


LIST OF TABLES

TABLE 1 GLOBAL PAAS MARKET REVENUE AND Y-O-Y GROWTH,
2013 – 2018 ($MILLION) 29
TABLE 2 GLOBAL PAAS MARKET REVENUE, 2013 – 2018 ($MILLION) 37
TABLE 3 GLOBAL PAAS MARKET REVENUE BY SOLUTIONS,
2013 – 2018 ($MILLION) 47
TABLE 4 PAAS MARKET Y-O-Y GROWTH BY SOLUTIONS, 2013 – 2018 (%) 48
TABLE 5 PAAS: BUSINESS APPLICATION PLATFORMS MARKET SIZE & FORECAST, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 49
TABLE 6 GLOBAL PAAS MARKET: Y-O-Y GROWTH OF BUSINESS APPLICATION PLATFORMS, BY GEOGRAPHY, 2013 – 2018 (%) 51
TABLE 7 PAAS: RAW COMPUTE PLATFORMS MARKET SIZE & FORECAST,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 52
TABLE 8 GLOBAL PAAS MARKET: Y-O-Y GROWTH OF RAW COMPUTING PLATFORMS, BY GEOGRAPHY, 2013 – 2018 (%) 54
TABLE 9 PAAS: SOCIAL APPLICATION PLATFORMS MARKET SIZE & FORECAST,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 55
TABLE 10 GLOBAL PAAS MARKET: Y-O-Y GROWTH OF SOCIAL APPLICATION PLATFORMS, BY GEOGRAPHY, 2013 – 2018 (%) 57
TABLE 11 PAAS: WEB APPLICATION PLATFORMS MARKET SIZE & FORECAST,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 58
TABLE 12 GLOBAL PAAS MARKET: Y-O-Y GROWTH OF WEB APPLICATION PLATFORMS, BY GEOGRAPHY, 2013 – 2018 (%) 60
TABLE 13 GLOBAL PAAS MARKET SIZE & FORECAST, BY APPLICATION,
2013 – 2018 ($MILLION) 62
TABLE 14 GLOBAL PAAS MARKET Y-O-Y, BY APPLICATION, 2013 – 2018 (%) 63
TABLE 15 ADM PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 65
TABLE 16 Y-O-Y GROWTH OF ADM PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 66
TABLE 17 BPM PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 69
TABLE 18 Y-O-Y GROWTH OF BPM PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 70
TABLE 19 APAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 73
TABLE 20 Y-O-Y GROWTH OF APAAS, BY GEOGRAPHY, 2013 – 2018 (%) 74
TABLE 21 IPAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 76
TABLE 22 Y-O-Y GROWTH OF IPAAS, BY GEOGRAPHY, 2013 – 2018 (%) 77
TABLE 23 OTHER PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 78
TABLE 24 Y-O-Y GROWTH OF OTHER PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 80
TABLE 25 GLOBAL PAAS MARKET SIZE & FORECAST, BY IMPLEMENTATION,
2013 – 2018 ($MILLION) 82
TABLE 26 GLOBAL PAAS MARKET Y-O-Y, BY IMPLEMENTATION, 2013 – 2018 (%) 83
TABLE 27 PUBLIC PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 85
TABLE 28 Y-O-Y GROWTH OF PUBLIC PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 86
TABLE 29 PRIVATE PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 88
TABLE 30 Y-O-Y GROWTH OF PRIVATE PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 90
TABLE 31 HYBRID PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 91
TABLE 32 Y-O-Y GROWTH OF HYBRID PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 93
TABLE 33 GLOBAL PAAS MARKET SIZE & FORECAST, BY END USERS,
2013 – 2018 ($MILLION) 95
TABLE 34 GLOBAL PAAS MARKET Y-O-Y, BY END USERS, 2013 – 2018 (%) 95
TABLE 35 ENTERPRISE PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 97
TABLE 36 Y-O-Y GROWTH OF ENTERPRISE PAAS, BY GEOGRAPHY,
2013 – 2018 (%) 98
TABLE 37 SMB PAAS MARKET SIZE & FORECAST, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 100
TABLE 38 Y-O-Y GROWTH OF SMB PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 102
TABLE 39 GLOBAL PAAS MARKET SIZE & FORECAST, BY INDUSTRY,
2013 – 2018 ($MILLION) 104
TABLE 40 GLOBAL PAAS MARKET Y-O-Y, BY INDUSTRY, 2013 – 2018 (%) 105
TABLE 41 PAAS MARKET SIZE & FORECAST IN BFSI INDUSTRY, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 107
TABLE 42 Y-O-Y GROWTH OF PAAS IN BFSI INDUSTRY, BY GEOGRAPHY,
2013 – 2018 (%) 108
TABLE 43 PAAS MARKET SIZE & FORECAST IN CONSUMER GOODS AND RETAIL INDUSTRY, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 110
TABLE 44 Y-O-Y GROWTH OF PAAS IN CONSUMER GOODS AND RETAIL,
BY GEOGRAPHY, 2013 – 2018 (%) 112
TABLE 45 PAAS MARKET SIZE & FORECAST IN EDUCATION INDUSTRY,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 113
TABLE 46 Y-O-Y GROWTH OF PAAS IN EDUCATION INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 115
TABLE 47 PAAS MARKET SIZE & FORECAST IN GAMING INDUSTRY,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 116
TABLE 48 Y-O-Y GROWTH OF PAAS IN GAMING INDUSTRY, BY GEOGRAPHY,
2013 – 2018 (%) 118
TABLE 49 PAAS MARKET SIZE & FORECAST IN HEALTHCARE INDUSTRY,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 119
TABLE 50 Y-O-Y GROWTH OF PAAS IN HEALTHCARE INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 121
TABLE 51 PAAS MARKET SIZE & FORECAST IN LOGISTICS & TRANSPORTATION INDUSTRY, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 122
TABLE 52 Y-O-Y GROWTH OF PAAS IN LOGISTICS & TRANSPORTATION INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 124
TABLE 53 PAAS MARKET SIZE & FORECAST IN PUBLIC SECTOR AND GOVERNMENT, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 125
TABLE 54 Y-O-Y GROWTH OF PAAS IN PUBLIC SECTOR AND GOVERNMENT INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 127
TABLE 55 PAAS MARKET SIZE & FORECAST IN TELECOMMUNICATIONS AND IT INDUSTRY, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 128
TABLE 56 Y-O-Y GROWTH OF PAAS IN TELECOMMUNICATIONS AND IT INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 130
TABLE 57 PAAS MARKET SIZE & FORECAST IN TRAVEL AND HOSPITALITY INDUSTRY, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 131
TABLE 58 Y-O-Y GROWTH OF PAAS IN TRAVEL AND HOSPITALITY INDUSTRY,
BY GEOGRAPHY, 2013 – 2018 (%) 133
TABLE 59 PAAS MARKET SIZE & FORECAST IN OTHER INDUSTRY,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 134
TABLE 60 Y-O-Y GROWTH OF PAAS IN OTHER INDUSTRY, BY GEOGRAPHY,
2013 – 2018 (%) 136
TABLE 61 PAAS: NORTH AMERICA MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 137
TABLE 62 PAAS: NORTH AMERICA MARKET SIZE FORECAST, BY SOLUTION,
2013 – 2018 ($MILLION, %) 139
TABLE 63 PAAS: NORTH AMERICA MARKET SIZE FORECAST, BY APPLICATION, 2013 – 2018 ($MILLION, %) 140
TABLE 64 PAAS: NORTH AMERICA MARKET SIZE FORECAST, BY INDUSTRY,
2013 – 2018 ($MILLION, %) 141
TABLE 65 PAAS: NORTH AMERICA MARKET SIZE FORECAST, BY END USERS,
2013 – 2018 ($MILLION, %) 142
TABLE 66 PAAS: NORTH AMERICA MARKET SIZE FORECAST & Y-O-Y,
BY INDUSTRY, 2013 – 2018 ($MILLION, %) 144
TABLE 67 PAAS: EUROPE MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 146
TABLE 68 PAAS: EUROPE MARKET SIZE FORECAST, BY SOLUTION,
2013 – 2018 ($MILLION, %) 148
TABLE 69 PAAS: EUROPE MARKET SIZE FORECAST, BY APPLICATION,
2013 – 2018 ($MILLION, %) 149
TABLE 70 PAAS: EUROPE MARKET SIZE FORECAST & Y-O-Y, BY IMPLEMENTATION 2013 – 2018 ($MILLION, %) 150
TABLE 71 PAAS: EUROPE MARKET SIZE FORECAST, BY END USERS,
2013 – 2018 ($MILLION, %) 151
TABLE 72 PAAS: EUROPE MARKET SIZE FORECAST & Y-O-Y, BY INDUSTRY,
2013 – 2018 ($MILLION, %) 152
TABLE 73 PAAS: ASIA PACIFIC MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 154
TABLE 74 PAAS: ASIA PACIFIC MARKET SIZE FORECAST, BY SOLUTION,
2013 – 2018 ($MILLION, %) 156
TABLE 75 PAAS: ASIA PACIFIC MARKET SIZE FORECAST, BY INDUSTRY,
2013 – 2018 ($MILLION, %) 157
TABLE 76 PAAS: ASIA PACIFIC MARKET SIZE FORECAST, BY IMPLEMENTATION, 2013 – 2018 ($MILLION, %) 158
TABLE 77 PAAS: ASIA PACIFIC MARKET SIZE FORECAST, BY END USERS,
2013 – 2018 ($MILLION, %) 159
TABLE 78 PAAS: ASIA PACIFIC MARKET SIZE FORECAST, BY APPLICATION,
2013 – 2018 ($MILLION, %) 160
TABLE 79 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 162
TABLE 80 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST, BY SOLUTION, 2013 – 2018 ($MILLION, %) 164
TABLE 81 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST, BY INDUSTRY 2013 – 2018 ($MILLION, %) 166
TABLE 82 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST,
BY IMPLEMENTATION, 2013 – 2018 ($MILLION, %) 167
TABLE 83 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST, BY END USERS, 2013 – 2018 ($MILLION, %) 168
TABLE 84 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST, BY APPLICATION, 2013 – 2018 ($MILLION, %) 169
TABLE 85 PAAS: LATIN AMERICA MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 171
TABLE 86 PAAS: LATIN AMERICA MARKET SIZE FORECAST, BY SOLUTION,
2013 – 2018 ($MILLION, %) 173
TABLE 87 PAAS: LATIN AMERICA MARKET SIZE FORECAST, BY APPLICATION, 2013 – 2018 ($MILLION, %) 174
TABLE 88 PAAS: LATIN AMERICA MARKET SIZE FORECAST, BY INDUSTRY,
2013 – 2018 ($MILLION, %) 175
TABLE 89 PAAS: LATIN AMERICA MARKET SIZE FORECAST, BY END USERS,
2013 – 2018 ($MILLION, %) 176
TABLE 90 PAAS: LATIN AMERICA MARKET SIZE FORECAST, BY IMPLEMENTATION MODELS, 2013 – 2018 ($MILLION, %) 177


LIST OF FIGURES

FIGURE 1 PAAS DEFINITION 30
FIGURE 2 PAAS MARKET SEGMENTATION BY SOLUTIONS 33
FIGURE 3 PAAS MARKET SEGMENTATION BY IMPLEMENTATION MODELS 33
FIGURE 4 PAAS MARKET SEGMENTATION BY APPLICATION 34
FIGURE 5 PAAS MARKET SEGMENTATION BY END USERS 35
FIGURE 6 PAAS MARKET SEGMENTATION BY GEOGRAPHIES 36
FIGURE 7 PAAS MARKET SEGMENTATION BY INDUSTRY 37
FIGURE 8 PAAS MARKET DRIVERS & RESTRAINTS 43
FIGURE 9 PAAS MARKET Y-O-Y GROWTH BY SOLUTIONS, 2013 – 2018 (%) 48
FIGURE 10 PAAS MARKET BY BUSINESS APPLICATION PLATFORMS, REVENUE VS
Y-O-Y 2013 TO 2018 ($MILLIONS) 50
FIGURE 11 BUSINESS APPLICATION PLATFORMS MARKET Y-O-Y BY GEOGRAPHIES 2013 TO 2018 51
FIGURE 12 PAAS MARKET BY RAW COMPUTING PLATFORMS, REVENUE VS Y-O-Y 2013 TO 2018 ($MILLIONS) 53
FIGURE 13 RAW COMPUTING PLATFORMS MARKET Y-O-Y BY GEOGRAPHIES 2013 TO 2018 54
FIGURE 14 PAAS MARKET BY SOCIAL APPLICATION PLATFORMS, REVENUE VS Y-O-Y 2013 TO 2018 ($MILLIONS) 56
FIGURE 15 SOCIAL APPLICATION PLATFORMS MARKET Y-O-Y BY GEOGRAPHIES 2013 TO 2018 57
FIGURE 16 PAAS MARKET BY WEB APPLICATION PLATFORM, REVENUE VS Y-O-Y 2013 TO 2018 ($MILLIONS) 59
FIGURE 17 WEB APPLICATION PLATFORMS MARKET Y-O-Y BY GEOGRAPHIES 2013 – 2018 (%) 60
FIGURE 18 GLOBAL PAAS MARKET Y-O-Y, BY APPLICATION, 2013 – 2018 (%) 63
FIGURE 19 ADM PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 65
FIGURE 20 Y-O-Y GROWTH OF ADM PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 67
FIGURE 21 BPM PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 69
FIGURE 22 Y-O-Y GROWTH OF BPM PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 71
FIGURE 23 APAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 73
FIGURE 24 Y-O-Y GROWTH OF APAAS, BY GEOGRAPHY, 2013 – 2018 (%) 74
FIGURE 25 IPAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 76
FIGURE 26 Y-O-Y GROWTH OF IPAAS, BY GEOGRAPHY, 2013 – 2018 (%) 77
FIGURE 27 OTHER PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 79
FIGURE 28 Y-O-Y GROWTH OF OTHER PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 80
FIGURE 29 GLOBAL PAAS MARKET Y-O-Y, BY IMPLEMENTATION, 2013 – 2018 (%) 83
FIGURE 30 PUBLIC PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 85
FIGURE 31 Y-O-Y GROWTH OF PUBLIC PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 87
FIGURE 32 PRIVATE PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 89
FIGURE 33 Y-O-Y GROWTH OF PRIVATE PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 90
FIGURE 34 HYBRID PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 92
FIGURE 35 Y-O-Y GROWTH OF HYBRID PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 93
FIGURE 36 GLOBAL PAAS MARKET Y-O-Y, BY END USERS, 2013 – 2018 (%) 96
FIGURE 37 ENTERPRISE PAAS MARKET SIZE & FORECAST VS Y-O-Y,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 97
FIGURE 38 Y-O-Y GROWTH OF ENTERPRISE PAAS, BY GEOGRAPHY,
2013 – 2018 (%) 99
FIGURE 39 SMB PAAS MARKET SIZE & FORECAST VS Y-O-Y, BY GEOGRAPHY,
2013 – 2018 ($MILLION) 101
FIGURE 40 Y-O-Y GROWTH OF SMB PAAS, BY GEOGRAPHY, 2013 – 2018 (%) 102
FIGURE 41 GLOBAL PAAS MARKET Y-O-Y, BY END USERS, 2013 – 2018 (%) 106
FIGURE 42 PAAS MARKET SIZE & FORECAST IN BFSI INDUSTRY VS Y-O-Y,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 108
FIGURE 43 Y-O-Y GROWTH OF PAAS IN BFSI INDUSTRY, BY GEOGRAPHY,
2013 – 2018 (%) 109
FIGURE 44 PAAS MARKET SIZE & FORECAST IN CONSUMER GOODS AND RETAIL INDUSTRY VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 111
FIGURE 45 Y-O-Y GROWTH OF PAAS IN CONSUMER GOODS AND RETAIL,
BY GEOGRAPHY, 2013 – 2018 (%) 112
FIGURE 46 PAAS MARKET SIZE & FORECAST IN EDUCATION INDUSTRY VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 114
FIGURE 47 Y-O-Y GROWTH OF PAAS IN EDUCATION INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 115
FIGURE 48 PAAS MARKET SIZE & FORECAST IN GAMING INDUSTRY VS Y-O-Y,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 117
FIGURE 49 Y-O-Y GROWTH OF PAAS IN GAMING INDUSTRY, BY GEOGRAPHY,
2013 – 2018 (%) 118
FIGURE 50 PAAS MARKET SIZE & FORECAST IN HEALTHCARE INDUSTRY VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 120
FIGURE 51 Y-O-Y GROWTH OF PAAS IN HEALTHCARE INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 121
FIGURE 52 PAAS MARKET SIZE & FORECAST IN LOGISTICS AND TRANSPORTATION INDUSTRY VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 123
FIGURE 53 Y-O-Y GROWTH OF PAAS IN LOGISTICS AND TRANSPORTATION INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 124
FIGURE 54 PAAS MARKET SIZE & FORECAST IN PUBLIC SECTOR AND GOVERNMENT VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 126
FIGURE 55 Y-O-Y GROWTH OF PAAS IN PUBLIC SECTOR AND GOVERNMENT INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 127
FIGURE 56 PAAS MARKET SIZE & FORECAST IN TELECOMMUNICATIONS AND IT INDUSTRY VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 129
FIGURE 57 Y-O-Y GROWTH OF PAAS IN TELECOMMUNICATIONS AND IT INDUSTRY, BY GEOGRAPHY, 2013 – 2018 (%) 130
FIGURE 58 PAAS MARKET SIZE & FORECAST IN TRAVEL AND HOSPITALITY INDUSTRY VS Y-O-Y, BY GEOGRAPHY, 2013 – 2018 ($MILLION) 132
FIGURE 59 Y-O-Y GROWTH OF PAAS IN TRAVEL AND HOSPITALITY,
BY GEOGRAPHY, 2013 – 2018 (%) 133
FIGURE 60 PAAS MARKET SIZE & FORECAST IN OTHER INDUSTRY VS Y-O-Y,
BY GEOGRAPHY, 2013 – 2018 ($MILLION) 135
FIGURE 61 Y-O-Y GROWTH OF PAAS IN OTHER INDUSTRY, BY GEOGRAPHY,
2013 – 2018 (%) 136
FIGURE 62 PAAS: NORTH AMERICA MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 138
FIGURE 63 PAAS: NORTH AMERICA MARKET Y-O-Y, BY SOLUTION, 2013 – 2018 140
FIGURE 64 PAAS: NORTH AMERICA MARKET Y-O-Y, BY APPLICATION, 2013 – 2018 141
FIGURE 65 PAAS: NORTH AMERICA MARKET Y-O-Y, BY IMPLEMENTATION,
2013 – 2018 142
FIGURE 66 PAAS: NORTH AMERICA MARKET Y-O-Y, BY END USERS, 2013 – 2018 143
FIGURE 67 PAAS: NORTH AMERICA MARKET Y-O-Y, BY INDUSTRY, 2013 – 2018 145
FIGURE 68 PAAS: EUROPE MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 147
FIGURE 69 PAAS: EUROPE MARKET Y-O-Y, BY SOLUTION, 2013 – 2018 148
FIGURE 70 PAAS: EUROPE MARKET Y-O-Y, BY APPLICATION, 2013 – 2018 149
FIGURE 71 PAAS: EUROPE MARKET Y-O-Y, BY IMPLEMENTATION 2013 – 2018 150
FIGURE 72 PAAS: EUROPE MARKET Y-O-Y, BY END USERS, 2013 – 2018 151
FIGURE 73 PAAS: EUROPE MARKET Y-O-Y, BY INDUSTRY, 2013 – 2018 153
FIGURE 74 PAAS: ASIA PACIFIC MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 155
FIGURE 75 PAAS: ASIA PACIFIC MARKET Y-O-Y, BY SOLUTION, 2013 – 2018 157
FIGURE 76 PAAS: ASIA PACIFIC MARKET Y-O-Y, BY APPLICATION, 2013 – 2018 158
FIGURE 77 PAAS: ASIA PACIFIC MARKET Y-O-Y, BY IMPLEMENTATION,
2013 – 2018 159
FIGURE 78 PAAS: ASIA PACIFIC MARKET Y-O-Y, BY END USERS, 2013 – 2018 160
FIGURE 79 PAAS: ASIA PACIFIC MARKET Y-O-Y, BY INDUSTRY, 2013 – 2018 161
FIGURE 80 PAAS: MIDDLE EAST ASIA MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 163
FIGURE 81 PAAS: MIDDLE EAST ASIA MARKET Y-O-Y, BY SOLUTION, 2013 – 2018 165
FIGURE 82 PAAS: MIDDLE EAST ASIA MARKET Y-O-Y, BY APPLICATION,
2013 – 2018 167
FIGURE 83 PAAS: MIDDLE EAST ASIA MARKET Y-O-Y, BY IMPLEMENTATION,
2013 – 2018 168
FIGURE 84 PAAS: MIDDLE EAST ASIA MARKET Y-O-Y, BY END USERS, 2013 – 2018 169
FIGURE 85 PAAS: MIDDLE EAST ASIA MARKET Y-O-Y, BY INDUSTRY, 2013 – 2018 170
FIGURE 86 PAAS: LATIN AMERICA MARKET SIZE FORECAST & Y-O-Y,
2013 – 2018 ($MILLION, %) 172
FIGURE 87 PAAS: LATIN AMERICA MARKET Y-O-Y, BY SOLUTION, 2013 – 2018 173
FIGURE 88 PAAS: LATIN AMERICA MARKET Y-O-Y, BY APPLICATION, 2013 – 2018 174
FIGURE 89 PAAS: LATIN AMERICA MARKET Y-O-Y, BY IMPLEMENTATION MODELS,
2013 – 2018 176
FIGURE 90 PAAS: LATIN AMERICA MARKET Y-O-Y, BY END USERS, 2013 – 2018 177
FIGURE 91 PAAS: LATIN AMERICA MARKET Y-O-Y, BY INDUSTRY, 2013 – 2018 178