Chinese Markets for SMS/MMS Services
China's demand for SMS/MMS services has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (1992, 1997 and 2002) and long-term forecasts throught 2007 and 2012 are presented. Major producers in China are profiled.
TABLE OF CONTENTS
 
 
 
 
I. INTRODUCTION
 
 
Report Scope and Methodology
 
Executive Summary
 
 
II. BUSINESS ENVIRONMENT
 
 
Economic Outlook
 
Key Economic Indicators
 
Industrial Output
 
Population and Labor
 
Foreign Investment
 
Foreign Trade
 
Financial and Tax Regulations
 
Banking System and Regulations
 
Foreign Exchange
 
Taxes, Tariff and Custom Duties
 
 
III. SMS AND MMS INDUSTRY ASSESSMENTS
 
 
SMS and MMS Industry Structure
 
Market Size
 
Market Growth Drivers
 
Major Cell Phone Producer Facility Locations, Output and Capacity
 
Market Share of Key Cell Phone Producers
 
Labor Costs
 
Potential Entrants
 
Major End-Users
 
Major Distributors
 
Major Foreign Investments
 
Technology Development
 
 
 
IV. SMS AND MMS SALES FORECASTS
 
 
Overview
 
Short Message Services Output
 
Entertainment Services
 
Information & News Services
 
SMS Services Providers
 
Web Portal
 
Specialized Short Message Service Providers
 
Tencent Technology Limited
 
Multimedia Message Services Output Forecast
 
Entertainment Services
 
Information & News Services
 
MMS Service Providers
 
China Mobile Monternet
 
Sina
 
Sohu
 
Tom
 
AMID Co. Etong2000
 
Others
 
Communication Carriers
 
China Mobile
 
China Unicom
 
Cellular Phone Production and Demand
 
SMS Cellular Phones
 
MMS Cellular Phones
 
Major Cellular Phone Manufacturers
 
Nokia
 
Sony-Ericsson
 
Motorola
 
Samsung
 
Bird
 
TCL
 
Kejian
 
Others
 
Short Message Services Trends
 
Fixed Phone Short Message Services
 
Multimedia Message Services Trends
 
GSM/GPRS 2.5G Services
 
CDMA2000 1X 2.5G Services
 
SMS Pricing Trends
 
MMS Pricing Trends
 
 
V. SMS AND MMS MARKET OUTLOOKS
 
 
SMS and MMS Markets Outlook Overview
 
Government Wireless Communications Industry Regulations
 
Population and Demographics Trends by Region
 
North
 
Northeast
 
South
 
East
 
Southwest
 
Northwest
 
SMS and MMS Subscribers Outlook by Region
 
North
 
Northeast
 
South
 
East
 
Southwest
 
Northwest
 
Consumer Income Trends
 
Consumer Spending Trends
 
SMS and MMS Revenues by Region
 
North
 
Northeast
 
South
 
East
 
Southwest
 
Northwest
 
 
 
VI. MARKETING STRATEGIES
 
 
Distribution System in China
 
China's Distribution System
 
Cell Phone Distribution Channels
 
Transportation and Freight Infrastructure
 
Communications
 
Market Entry Channels
 
Exporting to China
 
Export Market Overview
 
Chinese Trading Practice
 
Trading Companies
 
Import Restrictions in China
 
Technology Licensing
 
Technology Licensing Overview
 
Intellectual Property Protection
 
Joint Venture
 
Joint Venture Overview
 
Advantages and Disadvantages
 
Wholly Owned Enterprises
 
Foreign Wholly Owned Enterprises Overview
 
Advantages and Disadvantages
 
Other Market Entry Channels
 
Setting up Sales Offices
 
Selling to China Through Attending Trade Fairs
 
Contacting Chinese Companies
 
Advertising
 
Market Entry Strategies
 
Understanding Differences
 
Business Practice Differences
 
Knowledge of Regulations and Restrictions
 
Dealing with Governments
 
 
VI. SMS AND MMS SERVICES AND EQUIPMENT PRODUCER DIRECTORY
 
 
SMS and MMS Service Providers Profiles
 
Chinese Communication Carriers Profiles
 
Cellular Phone Manufactures Profiles
 
Cellular Phone Distributors
 
Research Institutions and Associations
 
 
 
 
 
 
 
 
 
 
 
LIST OF TABLES
 
 
 
I. INTRODUCTION
 
 
Economic Outlook Summary
 
SMS and MMS Output Summary
 
 
II. BUSINESS ENVIRONMENT
 
 
Key Economic Indicators
 
Industrial Output
 
Population and Labor Force Trends
 
Foreign Investment and Loans
 
Foreign Trade
 
Key Commodity Exports from China
 
China's Exports to its Leading Trade Partners
 
Key Commodity Imports into China
 
China's Imports from Its Leading Trade Partners
 
 
III. SMS AND MMS INDUSTRY ASSESSMENTS
 
 
Major Cell Phone Producer Facility Locations, Output and Capacity
 
Market Share of Key Cell Phone Producers
 
Labor Costs
 
Major Foreign Investments
 
 
V. SMS AND MMS SALES FORECASTS
 
 
Overview
 
Short Message Services Output
 
Entertainment Services
 
Information & News Services
 
SMS Services Providers
 
Web Portal
 
Specialized Short Message Service Providers
 
Tencent Technology Limited
 
Multimedia Message Services Output Forecast
 
Entertainment Services
 
Information & News Services
 
MMS Service Providers
 
Communication Carriers
 
China Mobile
 
China Unicom
 
Cellular Phone Production and Demand
 
SMS Cellular Phones
 
MMS Cellular Phones
 
Major Cellular Phone Manufacturers
 
 
V. SMS AND MMS MARKET OUTLOOKS
 
 
SMS and MMS Markets Outlook Overview
 
Government Wireless Communications Industry Regulations
 
Population and Demographics Trends by Region
 
North
 
Northeast
 
South
 
East
 
Southwest
 
Northwest
 
SMS and MMS Subscribers Outlook by Region
 
North
 
Northeast
 
South
 
East
 
Southwest
 
Northwest
 
Consumer Income Trends
 
Consumer Spending Trends
 
SMS and MMS Revenues by Region
 
North
 
Northeast
 
South
 
East
 
Southwest
 
Northwest
 
 
 
 
 
 
 
 
 
LIST OF CHARTS
 
 
 
SMS and MMS Output Summary
 
China's GDP and Industrial Output
 
Industrial Output by Ownership
 
Population Trends
 
Foreign Investments and Loans
 
China's Imports and Exports
 
Key Commodity Exports from China
 
Key Commodity Imports into China
 
SMS and MMS Output
 
Short Message Services Revenues by Region in 2007