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  4. > Tablet PC Market - U.S. Industry Analysis, Size, Share, Growth And Forecast, 2012 - 2018

With the introduction of the first modern tablet - an iPad from Apple, the tablet PCs market in the U.S. begun to surface and gain ground. It created competition among the major desktop and laptop PC manufacturers who set out to obtain advantage of early movers in the U.S. market. Initially, Apple with its iOS dominated the U.S. tablet PCs market; however, Android based tablet PCs are expected to take over Apple’s share in the coming years. This research report will provide complete insights on the U.S. tablet PC market and explain the current trends and factors responsible for driving the market growth. The study will prove to be helpful for emerging players to know about the growth strategies implemented by existing players and help existing players in strategic planning.

The world has seen aggressive competition among tablet PC manufacturers after the launch of iPad from Apple. Within five months of the release of iPad, Samsung launched its Samsung Galaxy Tab to compete with Apple. Since then, the tablet PC manufacturing industry has seen the emergence of numerous players. Most tablet manufacturers such as Asus, HP, and Lenovo among others released their models of tablet PCs in quick successions, but none of them could surpass Apple’s share.

The success of the tablet PCs market in the U.S. in future depends on how the usage of tablets evolves over time. The research report analyzes the tablet PC market in the U.S. based on the intended user of the tablet PC, screen size, operating platform used, and distribution channels, to get a clear understanding of the market. Our findings reveal that tablet PCs are largely adapted for personal use in the U.S.; however, with the passage of time, tablet PCs are expected to be widely used in the corporate environment as it helps in saving additional costs on desktop computers and laptops. Depending on the operating system platform, Apple’s iOS holds the largest share in the U.S. tablet PC market owing to its first mover advantage. Google’s Android operating system ranks second in terms of tablet PC operating platform as most tablet PC manufacturers such as Samsung, Motorola, HP, and Lenovo among others are incorporating Android operating system in their tablet PCs. The study also includes competitive analysis of all the major tablet PC manufacturers and information about their growth strategy.

The research report on the U.S. tablet PC market provides comprehensive assessment of stakeholders and their winning imperatives. The U.S. tablet PC market is segmented as follows:

U.S. Tablet PC Market

Unit sales and selling price by intended use
Personal use
BYOD (Bring your own device)
Business use
Corporate use
Professional use

By platform
Unit sales and selling price by platform
iOS
Blackberry
Windows
Android
Others

By user interface
Command line interface
Graphic user interface
Auditory interface

Unit sales and selling price by screen size
Below 8
8” to 9.5”
9.6” to 11”
11.1” and above

By distribution channel
Store based
Mass retailers
Specialty stores
Distributors
Others

Non-store based
Internet
Teleshopping

Tablet PC Accessories
Chargers
AV cables
Key board and docking stations
Screen protectors
Case and covers
Cradle/Stand
Stylus
Reading lights
Others

The research report on the U.S. tablet PC market will allow U.S. tablet PC manufacturers, lawmakers, mass retailers, and research and development agencies to make informed decisions about tablet PC manufacturing, designing marketing, growth strategies and gaining competitive advantage.

Table Of Contents

Tablet PC Market - U.S. Industry Analysis, Size, Share, Growth And Forecast, 2012 - 2018
Table of Contents

Chapter 1 Preface
1.1 Research scope and description
1.2 Research methodology

Chapter 2 Unit Sales and Selling Price of Tablet PC by Intended Use
2.1 Introduction
2.2 U.S. tablet PCs market volume and forecast by personal use, 2010 - 2018 (million units)
2.3 U.S. tablet PCs market volume and forecast by BYOD (Bring Your Own Device) segment, 2010 - 2018 (million units)
2.4 U.S. tablet PCs market volume and forecast by business use, 2010 - 2018 (million units)
2.5 U.S. tablet PCs market volume and forecast by corporate use, 2010 - 2018 (million units)
2.6 U.S. tablet PCs market volume and forecast by professional use, 2010 - 2018 (million units)

Chapter 3 Unit Sales and Selling Price by User Interface
3.1 U.S. tablet PCs market by operating platform
3.1.1 iOS based tablet PCs market volume and forecast, 2010 - 2018 (million units)
3.1.2 Blackberry based tablet PCs market volume and forecast, 2010 - 2018 (million units)
3.1.3 Windows based tablet PCs market volume and forecast, 2010 - 2018 (million units)
3.1.4 Android based tablet PCs market volume and forecast, 2010 - 2018 (million units)
3.1.5 Others operating platform based tablet PCs market volume and forecast, 2010 - 2018 (million units)
3.2 U.S. tablet PCs market by user interface
3.2.1 U.S. tablet PCs market by command line interface, 2010 - 2018 (million units)
3.2.2 U.S. tablet PCs market by graphic user interface (GUI)/ touch user interface, 2010 - 2018 (million units)
3.2.3 U.S. tablet PCs market by auditory interface, 2010 - 2018 (million units)

Chapter 4 Unit Sales and Selling Price by Screen Size
4.1 U.S. tablet PCs market by screen size below 8”, 2010 - 2018 (million units)
4.2 U.S. tablet PCs market by screen size from 8” to 9.5”, 2010 - 2018 (million units)
4.3 U.S. tablet PCs market by screen size from 9.6” to 11”, 2010 - 2018 (million units)
4.4 U.S. tablet PCs market by screen size 11.1” and above, 2010 - 2018 (million units)

Chapter 5 Sales of Tablet PC by Distribution Channel
5.1 U.S. tablet PCs market volume and forecast by store based distribution channel, 2010 - 2018 (million units)
5.1.1 U.S. tablet PCs market volume and forecast by mass retailers distribution channel, 2010 - 2018 (million units)
5.1.2 U.S. tablet PCs market volume and forecast by specialty stores, 2010 - 2018 (million units)
5.1.3 U.S. tablet PCs market volume and forecast by distributors, 2010 - 2018 (million units)
5.1.4 U.S. tablet PCs market volume and forecast by other distribution channels, 2010 - 2018 (million units)
5.2 U.S. tablet PCs market volume and forecast by non store based distribution channel, 2010 - 2018 (million units)
5.2.1 U.S. tablet PCs market volume and forecast by internet based selling, 2010 - 2018 (million units)
5.2.2 U.S. tablet PCs market volume and forecast by teleshopping sales, 2010 - 2018 (million units)

Chapter 6 Tablet PC Accessories
6.1 Tablet PC charger market volume and forecast, 2010 - 2018 (million units)
6.2 Tablet PC A/V cables/ HDMI cables market volume and forecast, 2010 - 2018 (million units)
6.3 Tablet PC keyboard and docking stations market volume and forecast, 2010 - 2018 (million units)
6.4 Tablet PC screen protectors market volume and forecast, 2010 - 2018 (million units)
6.5 Tablet PC case and covers market volume and forecast, 2010 - 2018 (million units)
6.6 Tablet PC cradle/stand market volume and forecast, 2010 - 2018 (million units)
6.7 Tablet PC stylus market volume and forecast, 2010 - 2018 (million units)
6.8 Tablet PC reading lights market volume and forecast, 2010 - 2018 (million units)
6.9 Other tablet PC accessories market volume and forecast, 2010 - 2018 (million units)

Chapter 7 Extra Features and Capability Assessment of Various Tablet PC Offerings
7.1 Comparison of tablet PC and laptops
7.1.1 Keyboard
7.1.2 Trackpad
7.1.3 Viewing angle
7.1.4 Cost
7.1.5 Uses
7.2 Key facts
7.3 Capability assessment of various tablet PC offering
7.3.1 iPad mini from Apple is expected to drive the growth of tablet PCs market
7.3.2 Launch of ASUS VivoTab RT

Chapter 8 Market Potential and Future of Tablet PCs
8.1 Market dynamics
8.1.1 Drivers
8.1.1.1 Growing consumer demand for technologically advanced electronic gadgets
8.1.1.2 Increase in the usage of tablet PCs for business software
8.1.1.3 Emergence of new players in the market
8.1.1.4 Wide acceptance and growing consumer spending
8.1.1.5 Increasing demand from enterprises
8.1.1.6 Ease of use, longer battery life, multi-tasking ability, mobility
8.1.1.7 Wide range of product availability and demand for high performance tablet PCs
8.1.2 Restraints
8.1.2.1 High cost of tablets
8.1.2.2 Technical challenges: Absence of traditional keyboards and optical drives, weaker video capabilities, lack of USB port
8.1.2.3 Ineffective for carrying out complex engineering concepts
8.1.2.4 Data security challenges
8.1.3 Opportunities
8.1.3.1 Technological opportunities
8.1.3.2 Development of hybrid tablets
8.1.3.1 Data security
8.2 Market Trends
8.2.1 Demand for 7 inch tablet pc is growing rapidly
8.2.2 Rapid technological advancement and LTE
8.2.3 Supply constraints due to over demand
8.2.4 Increasing competition
8.2.5 Launch of Honeycomb platform from Google
8.3 Future of tablet PC in the U.S.

Chapter 9 Unit Sales, Import Duty and Selling Price for Tablet PC by Brand
9.1 Unit sales, import duty and average selling price of tablet PCs, by brand

Chapter 10 Market Shares of Tablet PC Manufacturers

Chapter 11 Product Competitiveness Analysis of Various Manufacturers by Category of Offering
11.1 Apple Inc
11.2 Amazon
11.3 Samsung

Chapter 12 Analysis of Major Tablet PC Vendors
12.1 Apple Inc
12.1.1 Business overview
12.1.2 Business strategies
12.1.3 Products
12.2 Samsung Electronics
12.2.1 Business overview
12.2.2 Business strategies
12.2.3 Products
12.3 Motorola Mobility Holdings Inc.
12.3.1 Business overview
12.3.2 Products
12.3.3 Business strategy
12.4 Sony Corporation
12.4.1 Business overview
12.4.2 Products
12.4.3 Business strategy
12.5 High Tech Computer (HTC) Corporation
12.5.1 Business overview
12.5.2 Business strategies
12.5.3 Products
12.6 Dell Corporation
12.6.1 Business overview
12.6.2 Business strategies
12.6.3 Products
12.7 Hewlett-Packard Company
12.7.1 Business overview
12.7.2 Business strategies
12.7.3 Products
12.8 Google Inc
12.8.1 Business overview
12.8.2 Business strategies
12.8.3 Products
12.9 Lenovo Electronics
12.9.1 Business overview
12.9.2 Business Strategies
12.9.3 Products
12.10 Toshiba Corporation
12.10.1 Business overview
12.10.2 Business Strategies
12.10.3 Products
12.11 RIM Corporation
12.11.1 Business overview
12.11.2 Business Strategies
12.11.3 Products
12.12 ASUSTek Computer Inc
12.12.1 Business overview
12.12.2 Business Strategies
12.12.3 Products
12.13 Microsoft Corporation Inc
12.13.1 Business overview
12.13.2 Business Strategies
12.13.3 Products

List of Figures

FIG. 1 U.S. tablet PC market by personal use segment, 2010 - 2018 (million units)
FIG. 2 U.S. tablet PC market by BYOD segment, 2010 - 2018 (million units)
FIG. 3 U.S. tablet PC market by business use segment, 2010 - 2018 (million units)
FIG. 4 U.S. tablet PC market by corporate use segment, 2010 - 2018 (million units)
FIG. 5 U.S. tablet PC market by professional use segment, 2010 - 2018 (million units)
FIG. 6 iOS based tablet PC market in the U.S., 2010 - 2018 (million units)
FIG. 7 Blackberry based tablet PC market in the U.S., 2010 - 2018 (million units)
FIG. 8 Windows based tablet PC market in the U.S., 2010 - 2018 (million units)
FIG. 9 Android based tablet PC market in the U.S., 2010 - 2018 (million units)
FIG. 10 Other OS based tablet PC market in the U.S., 2010 - 2018 (million units)
FIG. 11 U.S. tablet PC market by command line interface, 2010 - 2018 (million units)
FIG. 12 U.S. tablet PC market by graphic user interface, 2010 - 2018 (million units)
FIG. 13 U.S. tablet PC market by auditory interface, 2010 - 2018 (million units)
FIG. 14 U.S. tablet PC market by screen size below 8 inch, 2010 - 2018 (million units)
FIG. 15 U.S. tablet PC market by screen size between 8 inch and 9.5 inch, 2010 - 2018 (million units)
FIG. 16 U.S. tablet PC market by screen size between 9.6 inch and 11 inch, 2010 - 2018 (million units)
FIG. 17 U.S. tablet PC market by screen size above 11.1 inch, 2010 - 2018 (million units)
FIG. 18 U.S. tablet PC market by store based selling, 2010 - 2018 (million units)
FIG. 19 U.S. tablet PC market by mass retailer based selling, 2010 - 2018 (million units)
FIG. 20 U.S. tablet PC market by specialty store based selling, 2010 - 2018 (million units)
FIG. 21 U.S. tablet PC market by distributor based selling, 2010 - 2018 (million units)
FIG. 22 U.S. tablet PC market by store based selling, 2010 - 2018 (million units)
FIG. 23 U.S. tablet PC market by non-store based selling, 2010 - 2018 (million units)
FIG. 24 U.S. tablet PC market by internet based selling, 2010 - 2018 (million units)
FIG. 25 U.S. tablet PC market by teleshopping based selling, 2010 - 2018 (million units)
FIG. 26 U.S. tablet PC chargers market, 2010 - 2018 (million units)
FIG. 27 U.S. tablet PC A/V cables/HDMI cables market, 2010 - 2018 (million units)
FIG. 28 U.S. tablet PC keyboard and docking stations market, 2010 - 2018 (million units)
FIG. 29 U.S. tablet PC screen protectors market, 2010 - 2018 (million units)
FIG. 30 U.S. tablet PC case and covers market, 2010 - 2018 (million units)
FIG. 31 U.S. tablet PC cradle/stand market, 2010 - 2018 (million units)
FIG. 32 U.S. tablet PC stylus market, 2010 - 2018 (million units)
FIG. 33 U.S. tablet PC reading lights market, 2010 - 2018 (million units)
FIG. 34 U.S. tablet PC accessories market, 2010 - 2018 (million units)
FIG. 35 Market shares of major tablet PC manufacturers, 2012 (%)
FIG. 36 Market attractiveness for U.S. tablet PC market by brands, 2012s
FIG. 37 Apple Inc net sales by products - 2012
FIG. 38 Samsung Electronics Inc net sales by geography - 2012
FIG. 39 Dell revenue distribution by operating segments - 2011 and 2012
FIG. 40 Hewlett-Packard revenue by geography - 2010 and 2011
FIG. 41 Personal system group revenue, by products - 2011 (USD Million)
FIG. 42 Google revenue shares by geography, 2011 and 2010
FIG. 43 Lenovo Electronics net sales share by product segment, 2012
FIG. 44 Toshiba net sales share by business domain segment, 2011-2012
FIG. 45 RIM net sales share by business domain segment, 2011-2012
FIG. 46 Microsoft net sales share by geography, 2011-2012

List of Tables

TABLE 1 US tablet market by intended use, 2010 - 2018 (million units)
TABLE 2 Selling price of tablet PCs by intended use
TABLE 3 U.S. tablet PC market by platform, 2010 - 2018 (million units)
TABLE 4 Selling price of tablet PCs by operating platform
TABLE 5 U.S. tablet PC market by user interface, 2010 - 2018 (million units)
TABLE 6 U.S. tablet PC market by screen size, 2010 - 2018 (million units)
TABLE 7 Selling price of tablet PCs by screen size
TABLE 8 U.S. tablet PC market by distribution channel, 2010 - 2018 (million units)
TABLE 9 Market shares and unit sales of major tablet PC manufacturers, 2012

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