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Luxury Writing Instruments and Stationery in Romania

  • December 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Luxury writing instruments and stationery are still mainly purchased as gifts in business settings and more seldom as personal gifts amongst upper-middle-income and luxury consumers. Additionally, luxury writing instruments and stationery differs substantially from other types of luxury goods as it does not promise the benefit of displaying status to the owner, a core motivation of purchasing luxury goods. On the other hand, due to relatively low absolute unit prices, upper-middle-income consume...

Euromonitor International’s Luxury Writing Instruments and Stationery in Romania report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2020 illustrate how the market is set to change

Product coverage: Luxury Stationery, Luxury Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Luxury Writing Instruments and Stationery in Romania
LUXURY WRITING INSTRUMENTS AND STATIONERY IN ROMANIA
Euromonitor International
December 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Writing Instruments and Stationery by Category: Value 2011-2016
Table 2 Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2011-2015
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2012-2015
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2011-2016
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery by Category: Value 2016-2021
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery by Category: % Value Growth 2016-2021
LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods (romania)
Strategic Direction
Key Facts
Summary 1 LVMH Moët Hennessy Louis Vuitton SA: Key Facts
Summary 2 LVMH Moët Hennessy Louis Vuitton SA: Operational Indicators
Internet Strategy
Competitive Positioning
Summary 3 LVMH Moët Hennessy Louis Vuitton SA: Luxury Goods Brands by Category 2016
Summary 4 LVMH Moët Hennessy Louis Vuitton SA: Competitive Position 2015
Executive Summary
Growth Rates Are Normalising After Post-crisis Growth Boom
"miss and Run"
Romanian Luxury Goods Can Barely Sustain A Minimum of Luxury Retailers
Romanians Are Offline
Normal Times Ahead
Key Trends and Developments
Romania Is Growing Strongly - From the Second Lowest Base in the EU
Cheap and Western Is Preferred Over Expensive and Western
Fluctuating Brand Representations Sided by A Small Stable Base of Monobrand Stores
Local Luxury Retailers Are Showrooms Rather Than Purchasing Points
Distribution
Summary 5 Select Luxury Shopping Centres: 2016
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2011-2016
Table 9 Sales of Luxury Goods by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Luxury Goods: % Value 2011-2015
Table 11 LBN Brand Shares of Luxury Goods: % Value 2012-2015
Table 12 Distribution of Luxury Goods by Format: % Value 2011-2016
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2016
Table 14 Forecast Sales of Luxury Goods by Category: Value 2016-2021
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources












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