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Yoghurt and Sour Milk Products in Germany

  • September 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Many Germans consume yoghurt on a daily basis during their breakfast routines. It is either consumed pure or as a muesli with cereals, cornflakes and fruits. Because of the maturity of the market and health concerns, it has become difficult for manufacturers to generate growth with new product launches. Current value sales in the overall category, which combines yoghurt and sour milk products, registered a 1% increase in 2016. This was slightly better than the review period average, which...

Euromonitor International’s Yoghurt and Sour Milk Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Yoghurt and Sour Milk Products in Germany
YOGHURT AND SOUR MILK PRODUCTS IN GERMANY
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2011-2016
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2011-2016
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2011-2016
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2011-2016
Table 6 Sales of Fruited Yoghurt by Flavour: Rankings 2011-2016
Table 7 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2012-2016
Table 8 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2013-2016
Table 9 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2011-2016
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Unilever Deutschland GmbH in Packaged Food (germany)
Strategic Direction
Key Facts
Summary 1 Unilever Deutschland GmbH: Key Facts
Summary 2 Unilever Deutschland GmbH: Operational Indicators
Competitive Positioning
Summary 3 Unilever Deutschland GmbH: Competitive Position 2016
Executive Summary
Successful Development in 2016, Especially in Value Terms
Favourable Economic Circumstances Smooth the Way for Further Growth
Very Competitive Environment, With Private Label Under Pressure
Strong Growth in Convenience Stores, Although From A Very Low Base
Further Growth Expected, Unless General Conditions Take A Turn for the Worse
Key Trends and Developments
Favourable Economic Circumstances Allow for the Further Growth of Packaged Food
Blurring of the Distinctions Between Foodservice, Fresh Food and Packaged Food
Social Media Is Increasingly Important for Consumer Loyalty
Discounters Under Pressure React With Many Activities
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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