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Yoghurt and Sour Milk Products in Hungary

  • October 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Yoghurt and sour milk products performed well in Hungary in 2016 thanks to several factors. Retail value and volume growth were driven by lifestyle trends, as consumers focused more on health issues and general wellbeing. Average shoppers were offered a wide range of products depending on their budgets. The largest manufacturers developed their existing products or changed the packaging in order to call attention to their brands. Category sales were also supported by marketing tools in 2016.

Euromonitor International’s Yoghurt and Sour Milk Products in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Yoghurt and Sour Milk Products in Hungary
YOGHURT AND SOUR MILK PRODUCTS IN HUNGARY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2011-2016
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2011-2016
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2011-2016
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2011-2016
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2011-2016
Table 6 Sales of Fruited Yoghurt by Flavour: Rankings 2011-2016
Table 7 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2012-2016
Table 8 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2013-2016
Table 9 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2011-2016
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2016-2021
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2016-2021
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2016-2021
Cba Kereskedelmi Kft in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 1 CBA Kereskedelmi Kft: Key Facts
Summary 2 CBA Kereskedelmi Kft: Operational Indicators
Internet Strategy
Private Label
Summary 3 CBA Kereskedelmi Kft: Private Label Portfolio
Competitive Positioning
Summary 4 CBA Kereskedelmi Kft: Competitive Position 2016
Sole-mizo Zrt in Packaged Food (hungary)
Strategic Direction
Key Facts
Summary 5 Sole-Mizo Zrt: Key Facts
Summary 6 Sole-Mizo Zrt: Operational Indicators
Competitive Positioning
Summary 7 Sole-Mizo Zrt: Competitive Position 2016
Executive Summary
Packaged Food Grows Both in Value and Volume in the Shadow of Price Sensitivity
Retailers Operate Stores Seven Days A Week Following the Lift of Sunday Trading Ban
Competition Remains Strong With A Large Number of Producers and Retailers
Internet Retailing and Discounters Continue To Expand
Packaged Food To Record Stable Performance Due To Demand for Convenience
Key Trends and Developments
Online Retailing in Packaged Food Continues To Grow Due To Lifestyle Trends
Retailers and Producers Are Forced To Increasingly Invest in Television Advertising
Cancellation of Sunday Closure of Stores Helps Boost Sales
Other Sectors Support Demand for Healthy Food Products
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2011-2016
Table 19 Sales of Packaged Food by Category: Value 2011-2016
Table 20 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 21 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 22 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 23 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 24 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 25 Penetration of Private Label by Category: % Value 2011-2016
Table 26 Distribution of Packaged Food by Format: % Value 2011-2016
Table 27 Distribution of Packaged Food by Format and Category: % Value 2016
Table 28 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources












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ref:plp2016

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