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Yoghurt and Sour Milk Products in Hungary

  • October 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

Summary

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Yoghurt and sour milk products performed well in Hungary in 2016 thanks to several factors. Retail value and volume growth were driven by lifestyle trends, as consumers focused more on health issues and general wellbeing. Average shoppers were offered a wide range of products depending on their budgets. The largest manufacturers developed their existing products or changed the packaging in order to call attention to their brands. Category sales were also supported by marketing tools in 2016.

Euromonitor International’s Yoghurt and Sour Milk Products in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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