Software in Italy

Software in Italy

Datamonitor's Software in Italy industry profile is an essential resource for top-level data and analysis covering the software industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The computer software market consists of systems and application software. Systems software comprises operating systems, network and database management, development tools and programming languages, and other systems software.

Application software comprises general business productivity and home use applications, cross-industry and vertical market applications, and utilities and other application software. Market value figures are assessed at manufacturer selling price (MSP), based on revenues from software sales and licenses.

Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Microsoft Corporation 18
6.2 International Business Machines Corporation 21
6.3 Oracle Corporation 26
6.4 SAP AG 29
CHAPTER 7 Market Forecasts 32
7.1 Market Value Forecast 32
CHAPTER 8 Macroeconomic Indicators 33
CHAPTER 9 Appendix 35
9.1 Methodology 35
9.2 Industry Associations 36
9.3 Related Datamonitor Research 36

LIST OF TABLES
Table 1: Italy Software Market Value: $ billion, 2004-2008 9
Table 2: Italy Software Market Segmentation I: % Share, by Value, 2008 10
Table 3: Italy Software Market Segmentation II: % Share, by Value, 2008 11
Table 4: Key Facts: Microsoft Corporation 18
Table 5: Key Financials: Microsoft Corporation 20
Table 6: Key Facts: International Business Machines Corporation 21
Table 7: Key Financials: International Business Machines Corporation 25
Table 8: Key Facts: Oracle Corporation 26
Table 9: Key Financials: Oracle Corporation 28
Table 10: Key Facts: SAP AG 29
Table 11: Key Financials: SAP AG 31
Table 12: Italy Software Market Value Forecast: $ billion, 2008-2013 32
Table 13: Italy Size of Population (million) , 2004-2008 33
Table 14: Italy GDP (Constant 2000 Prices, $ billion), 2004-2008 33
Table 15: Italy Inflation, 2004-2008 33
Table 16: Italy Exchange Rate, 2004-2008 34