It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The sports equipment industry consists of equipment for ball sports (baseball, softball, basketball, soccer, football, volleyball, cricket, hockey, etc), adventure sports (camping, hunting and firearms, skin diving and scuba, water ski-ing, surfboarding and sailboarding, etc), fitness (exercise bikes, home gym, rowing machine, hand/wrist/ankle weights, treadmill, jump rope, stepper), golf (clubs, bags, balls, gloves, carts, etc), racket sports (tennis, squash, badminton, etc), winter sports (downhill and cross-country ski-ing, snowboarding, etc), and other sports such as archery, billiards, indoor games, bowling, in-line skating, martial arts, wheel sports, pogo sticks, and fishing equipment. Industry values are calculated at retail selling price (RSP). Any currency conversions used in the creation of this market research report have been calculated using constant annual average 2009 exchange rates.

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
adidas AG 20
Amer Sports Corporation 24
NIKE, Inc. 27
MARKET FORECASTS 32
Market value projection 32
MACROECONOMIC INDICATORS 33
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 37
ABOUT DATAMONITOR 38
Premium Reports 38
Summary Reports 38
Datamonitor consulting 38


Index of Tables
Data table 1: Germany sports equipment market sales : USD million, 2005-09(e) 10
Data table 2: Germany sports equipment industry sector ation I:% share, by value, 2009(e) 11
Data table 3: Germany sports equipment industry sector ation II: % share, by value, 2009(e) 12
Data table 4: adidas AG: key facts 20
Data table 5: adidas AG: key financials ($) 21
Data table 6: adidas AG: key financials (€) 22
Data table 7: adidas AG: key financial ratios 22
Data table 8: Amer Sports Corporation: key facts 24
Data table 9: Amer Sports Corporation: key financials ($) 25
Data table 10: Amer Sports Corporation: key financials (€) 25
Data table 11: Amer Sports Corporation: key financial ratios 25
Data table 12: NIKE, Inc.: key facts 27
Data table 13: NIKE, Inc.: key financials ($) 30
Data table 14: NIKE, Inc.: key financial ratios 30
Data table 15: Germany sports equipment market sales projection : USD million, 2009-14 32
Data table 16: Germany size of population (million), 2005-09 33
Data table 17: Germany Gross Domestic Product (constant 2000 prices, USD billion), 2005-09 33
Data table 18: Germany Gross Domestic Product (current prices, USD billion), 2005-09 33
Data table 19: Germany inflation, 2005-09 34
Data table 20: Germany consumer price index (absolute), 2005-09 34
Data table 21: Germany exchange rate, 2005-09 34


Index of Figures
Chart 1: Germany sports equipment market sales : USD million, 2005-09(e) 10
Chart 2: Germany sports equipment industry sector ation I:% share, by value, 2009(e) 11
Chart 3: Germany sports equipment industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the sports equipment industry in Germany, 2009 13
Chart 5: Drivers of buyer power in the sports equipment industry in Germany, 2009 14
Chart 6: Drivers of supplier power in the sports equipment industry in Germany, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the sports equipment industry in Germany, 2009 17
Chart 8: Factors influencing the threat of substitutes in the sports equipment industry in Germany, 2009 18
Chart 9: Drivers of degree of rivalry in the sports equipment industry in Germany, 2009 19
Chart 10: adidas AG: revenues and profitability 23
Chart 11: adidas AG: assets and liabilities 23
Chart 12: Amer Sports Corporation: revenues and profitability 26
Chart 13: Amer Sports Corporation: assets and liabilities 26
Chart 14: NIKE, Inc.: revenues and profitability 31
Chart 15: NIKE, Inc.: assets and liabilities 31
Chart 16: Germany sports equipment market sales projection : USD million, 2009-14 32

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