Toys & Games Market Overview in Europe

  • February 2013
  • -
  • MarketLine
  • -
  • 31 pages

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The toys and games industry consists of the total sales generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The industry is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, Europe consists of Western Europe and Eastern Europe.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Geobra Brandstätter GmbH and Co KG 19
Hasbro, Inc. 20
Mattel Inc 24
The Lego Group 28
MARKET FORECASTS 32
Market value projection 32
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 36
ABOUT DATAMONITOR 37
Premium Reports 37
Summary Reports 37
Datamonitor consulting 37


Index of Tables
Data table 1: EUR pe toys and games market sales : USD million, 2005-09(e) 10
Data table 2: EUR pe toys and games industry sector ation I:% share, by value, 2009(e) 11
Data table 3: EUR pe toys and games industry sector ation II: % share, by value, 2009(e) 12
Data table 4: Geobra Brandstätter GmbH and Co KG: key facts 19
Data table 5: Hasbro, Inc.: key facts 20
Data table 6: Hasbro, Inc.: key financials ($) 22
Data table 7: Hasbro, Inc.: key financial ratios 22
Data table 8: Mattel Inc: key facts 24
Data table 9: Mattel Inc: key financials ($) 26
Data table 10: Mattel Inc: key financial ratios 26
Data table 11: The Lego Group : key facts 28
Data table 12: The Lego Group : key financials ($) 29
Data table 13: The Lego Group : key financials (DKK) 29
Data table 14: The Lego Group : key financial ratios 30
Data table 15: EUR pe toys and games market sales projection : USD million, 2009-14 32


Index of Figures
Chart 1: EUR pe toys and games market sales : USD million, 2005-09(e) 10
Chart 2: EUR pe toys and games industry sector ation I:% share, by value, 2009(e) 11
Chart 3: EUR pe toys and games industry sector ation II: % share, by value, 2009(e) 12
Chart 4: Forces driving competition in the toys and games industry in EUR pe, 2009 13
Chart 5: Drivers of buyer power in the toys and games industry in EUR pe, 2009 14
Chart 6: Drivers of supplier power in the toys and games industry in EUR pe, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the toys and games industry in EUR pe, 2009 16
Chart 8: Factors influencing the threat of substitutes in the toys and games industry in EUR pe, 2009 17
Chart 9: Drivers of degree of rivalry in the toys and games industry in EUR pe, 2009 18
Chart 10: Hasbro, Inc.: revenues and profitability 23
Chart 11: Hasbro, Inc.: assets and liabilities 23
Chart 12: Mattel Inc: revenues and profitability 27
Chart 13: Mattel Inc: assets and liabilities 27
Chart 14: The Lego Group : revenues and profitability 30
Chart 15: The Lego Group : assets and liabilities 31
Chart 16: EUR pe toys and games market sales projection : USD million, 2009-14 32

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