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Toys & Games in Germany

  • January 2015
  • -
  • MarketLine
  • -
  • 30 pages

Introduction

Toys & Games in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration, and sewing and hobby), dolls, games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (includes soft toys), outdoor & sports toys (includes outdoor games and sports such as cars and bicycles etc.) and other toys (including toys made of plastics, rubber, textile, die-cast miniature model toys and metal toys. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). It doesn't include games consoles and video games. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2013 annual average exchange rates.

*The German toys & games market is expected to generate total revenues of $3.8bn in 2014, representing a compound annual growth rate (CAGR) of 3.3% between 2010 and 2014.

*The infant/pre-school segment is expected to be the market's most lucrative in 2014, with total revenues of $0.8bn, equivalent to 20% of the market's overall value.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 3% for the five-year period 2014 - 2019, which is expected to drive the market to a value of $4.4bn by the end of 2019.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in Germany

Leading company profiles reveal details of key toys & games market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys & games market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany toys & games market by value in 2014?

What will be the size of the Germany toys & games market in 2019?

What factors are affecting the strength of competition in the Germany toys & games market?

How has the market performed over the last five years?

Table Of Contents

Toys and Games in Germany
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Amazon.com, Inc. 18
JAKO-O GmbH 21
myToys GmbH 22
Toys “R” Us, Inc. 23
Macroeconomic Indicators 26
Country Data 26
Appendix 28
Methodology 28
Industry associations 29
Related MarketLine research 29

LIST OF TABLES
Table 1: Germany toys and games market value: $ million, 2010-14(e) 8
Table 2: Germany toys and games market category segmentation: $ million, 2014(e) 9
Table 3: Germany toys and games market geography segmentation: $ million, 2014(e) 10
Table 4: Germany toys and games market value forecast: $ million, 2014-19 11
Table 5: Amazon.com, Inc.: key facts 18
Table 6: Amazon.com, Inc.: key financials ($) 19
Table 7: Amazon.com, Inc.: key financial ratios 19
Table 8: JAKO-O GmbH: key facts 21
Table 9: myToys GmbH: key facts 22
Table 10: Toys “R” Us, Inc.: key facts 23
Table 11: Toys “R” Us, Inc.: key financials ($) 24
Table 12: Toys “R” Us, Inc.: key financial ratios 24
Table 13: Germany size of population (million), 2010-14 26
Table 14: Germany gdp (constant 2005 prices, $ billion), 2010-14 26
Table 15: Germany gdp (current prices, $ billion), 2010-14 26
Table 16: Germany inflation, 2010-14 27
Table 17: Germany consumer price index (absolute), 2010-14 27
Table 18: Germany exchange rate, 2010-14 27

LIST OF FIGURES
Figure 1: Germany toys and games market value: $ million, 2010-14(e) 8
Figure 2: Germany toys and games market category segmentation: % share, by value, 2014(e) 9
Figure 3: Germany toys and games market geography segmentation: % share, by value, 2014(e) 10
Figure 4: Germany toys and games market value forecast: $ million, 2014-19 11
Figure 5: Forces driving competition in the toys and games market in Germany, 2014 12
Figure 6: Drivers of buyer power in the toys and games market in Germany, 2014 13
Figure 7: Drivers of supplier power in the toys and games market in Germany, 2014 14
Figure 8: Factors influencing the likelihood of new entrants in the toys and games market in Germany, 2014 15
Figure 9: Factors influencing the threat of substitutes in the toys and games market in Germany, 2014 16
Figure 10: Drivers of degree of rivalry in the toys and games market in Germany, 2014 17
Figure 11: Amazon.com, Inc.: revenues and profitability 20
Figure 12: Amazon.com, Inc.: assets and liabilities 20
Figure 13: Toys “R” Us, Inc.: revenues and profitability 24
Figure 14: Toys “R” Us, Inc.: assets and liabilities 25


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