Books, Music and Video Retailing - Netherlands
About this report
About the market…
This report is essentially three reports in one as it covers three distinct markets, namely, book, music and video retailing. The three product categories are often grouped together under the heading of “cultural goods” and while the three sectors have enjoyed varying degrees of success over the last five years, the products share certain similarities that justify our decision to include them in one report title.
This category as a whole showed growth of 8.5% between 1999 and 2003, within this, books showed steady growth of 13.4%, whereas picture and sound recording media (music and video) performed sluggishly overall, advancing by just 0.5% over the period. The music and video sluggishness is especially bothersome considering the overall Dutch spending growth of 19.6% over the same period. Booksellers in the Netherlands have been able to resist the encroachment of price competition, thanks to legislation which fixes prices on books for retailers for two years from the date of publication. The negative growth in the picture and sound recording media categories was impacted by both the declining VHS market (although this has been to some extent compensated for by the growth in DVDs), and the growing interest in digital music.
About Mintel’s research…
Pooling together the latest market analysis, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable business strategies in the Dutch market. Use Mintel's research to:
Develop your sales strategies to win share of developing markets
Discover what consumers think about purchasing books, music and videos
Switch Dutch book browsers, to book buyers
Pinpoint market potential before your competitors
Find out how to best reach key audiences with the most effective marketing communications
Track the sales performance and trading strengths and weaknesses of the market’s leading retailers
Measure market forecasts and build realistic business models
Intriguing findings include…
Internet shopping outperforms all other sectors in Dutch retailing, registering growth of 32% in 2003
In the Netherlands, the breakdown of spending on audio products falls heavily towards the male gender, in 2003, 66% of spending on music products was by men
Data for videos shows that market penetration was highest in the 30-39 age bracket in 2003, in contrast to the music market, in which the 20-29 age bracket was the most significant in terms of purchases.
Contents
Executive Summary – The Netherlands
Music market declining, books steady
Data on leaders scarce
Despite price protection…
Independents suffer across the board
Video market booms
Dutch economy forecast to improve
Report Scope
Definitions
Booksellers
Music retailers
Video retailers
Home shopping retailers
Technical notes
Financial definitions
Currencies
Figure 1: Exchange Rates: National currencies against the Euro, 2002-04
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2004
Other abbreviations
Background Data – The Netherlands
Population
Figure 3: The Netherlands: Population trends, 1999-2004
Figure 4: The Netherlands: Population, by age group, 2004
Figure 5: The Netherlands: Households, January 2003 (a)
Figure 6: The Netherlands: Major regions and cities, 2003
Economy
Figure 7: The Netherlands: Gross domestic product, 1995-2003
Figure 8: The Netherlands: Consumer prices, 1998-2003
Figure 9: The Netherlands: Consumer expenditure, 1995-2003
Figure 10: The Netherlands: Detailed breakdown of consumer expenditure, 1999-2003
The Dutch Book, Music and Video Market
Market value and trends
Figure 11: Netherlands: Consumer spending on books, music and video, 1999-2003
Figure 12: Netherlands: Share of market by format, 2003
Product breakdown
Books
Music
Figure 13: Netherlands: Music market performance, 1999-2004
Figure 14: Netherlands: Breakdown of music sales by format, 1999-2004
Figure 15: Netherlands: Music sales, by age group, 1999-2003
Video
Figure 16: Netherlands: Video sales by format, 1999-2004
Figure 17: Netherlands: spending on video products, including rental, 1999-2004
Figure 18: Netherlands: Video sales by age group and format, 2003
Retail prices
Figure 19: Netherlands: Consumer price inflation, 1999-2004
Channels of distribution
Books
Figure 20: Netherlands: Channels of distribution for books, 2003
Music
Figure 21: Netherlands: Channels of distribution for music market, 2003
Video
Figure 22: Netherlands: Channels of distribution of dvd format, 2003
Figure 23: Netherlands: Channels of distribution of VHS format, 2003
Book specialists
Music specialists
Department stores
Electrical retailers
Home shopping
Internet
Other
Book, music and video retailers
Sales values and trends
Figure 24: Netherlands: Retail sales, 1999-2003
Enterprise and outlet data
Figure 25: Netherlands: Retail enterprise data, 1999-2003
Figure 26: Netherlands: Retail outlet data, 1999-2003
Figure 27: Netherlands: Retail employment data, 1999-2003
Leading Players
Figure 28: Netherlands: Leading retailers, 2003/04
Market shares
Figure 29: Netherlands: Market shares of leading retailers, 2003/04
Music downloads
Figure 30: Netherlands: Leading digital music providers, 2005
Prospects and Forecasts
Figure 31: Netherlands: Retail sales forecast, 2004-09 (f)
Major Company Profiles
amazon.com
Background
History
International expansion
Customer focus
Financial data
Figure 32: Amazon.com: Financial performance, 2000-04
International division outperforms North America
Figure 33: Amazon.com: Sales and gross profit by segment, 2001-04
Figure 34: Amazon: Sales by division, 2001-04
Products
Operations and systems
Loyalty card
SWOT
Bertelsmann DirectGroup
Background
Financial data
Bertelsmann Group
Figure 35: Bertelsmann Group: Financial performance, 1999-2003
Bertelsmann DirectGroup
Figure 36: Bertelsmann DirectGroup: Financial performance, 2000-03
DirectGroup operations
Figure 37: Bertelsmann DirectGroup: Sales by region and business type, 2003
Figure 38: Bertelsmann: DirectGroup clubs and businesses, 2003
Europe
European book clubs
Figure 39: BCA: Leading clubs, 2003
US
Asia
SWOT
Free Record Shop
Figure 40: Free Record Shop: European operations, 2005
Background
Financial data
Figure 41: Free Record Shop: Financial performance, 1999/2000-2003/04
Figure 42: Free Record Shop: Estimated sales per country, 2003/04
Outlets
Figure 43: Free Record Shop: Outlet data, 1999-2005
E-commerce
Figure 44: Free Record Shop: Internet activities, March 2005
Products
SWOT
HMV Group
Market share
Background
Financial data
Figure 45: HMV Group: Financial performance, 2000-05
Outlets
Figure 46: HMV Group: Outlet data, 2000-04
Figure 47: HMV Group: International stores by country, Year to April 2004
E-commerce
Music downloads
Products
Figure 48: HMV Group: HMV UK & Ireland (a) product breakdown, 2000/01-2003/04
Figure 49: HMV Group: HMV UK & Ireland Estimated sales by product breakdown, 2000/01-2003/04
Figure 50: HMV Group: Asia Pacific & North America product breakdown, 2003-04
SWOT
Mini Company Profile
Rigu Sound (Music Store)
Background
Financial data
Outlets
