Potato Chips in Ireland

Potato Chips in Ireland

Datamonitor's Potato Chips in Ireland industry profile is an essential resource for top-level data and analysis covering the potato chips industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The potato chips market consists of bagged snack products produced directly cuts of potatoes and does not include reconstituted potato snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Share 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Largo Foods 18
6.2 PepsiCo, Inc 19
CHAPTER 7 Distribution 23
CHAPTER 8 Market Forecasts 24
8.1 Market Value Forecast 24
8.2 Market Volume Forecast 25
CHAPTER 9 Macroeconomic Indicators 26
CHAPTER 10 Appendix 28
10.1 Methodology 28
10.2 Industry Associations 29
10.3 Related Datamonitor Research 29

LIST OF TABLES
Table 1: Ireland Potato Chips Market Value: $ million, 2004- 2008(e) 9
Table 2: Ireland Potato Chips Market Volume: KGs million, 2004- 2008(e) 10
Table 3: Ireland Potato Chips Market Share: % Share, by Value, 2008(e) 11
Table 4: Key Facts: Largo Foods 18
Table 5: Key Facts: PepsiCo, Inc 19
Table 6: Key Financials: PepsiCo, Inc 22
Table 7: Ireland Potato Chips Distribution: % Share, by Value, 2008(e) 23
Table 8: Ireland Potato Chips Market Value Forecast: $ million, 2008-2013 24
Table 9: Ireland Potato Chips Market Volume Forecast: KGs million, 2008-2013 25
Table 10: Ireland Size of Population (million) , 2004- 2008(e) 26
Table 11: Ireland GDP (Constant 2000 Prices, $ billion), 2004- 2008(e) 26
Table 12: Ireland Inflation, 2004- 2008(e) 26
Table 13: Ireland Exchange Rate, 2004- 2008(e) 27