Home Shopping - France

Home Shopping - France

About this report
 
About the market…
 
The French home shopping market is the third-largest mail order market in Europe behind Germany and the UK. Traditionally, direct selling has been overshadowed by the larger, dominant mail order sector, which remains the principal home shopping platform in France, accounting for 60.2% of the overall market in 2003.
 

 
The sector is highly mature with a number of large domestic players. The market leader is PPR-owned Redcats, followed by German Otto’s French subsidiary 3 Suisses, Camif and Quelle France. The French e-commerce market is very concentrated with a handful of Internet retailers accounting for the majority of the market. These include Redcats, Amazon and Otto.
 

 
About Mintel’s research…
 
Mintel’s report fuses together the latest analysis of market trends and retailers’ performance with new research into consumer trends. The results offer you all the insight and inspiration you need for designing informed, targeted and profitable business strategies in this retail sector.
 

 
Use Mintel’s research to:
 

 
Pin point market potential in the French market place
 
Trace the impact of economic and socio-demographic trends on the market
 
Learn about major retailers’ operating strengths and weaknesses, the threats they are facing and the opportunities open to them
 
Assess the profitability of the major home shopping sectors in France
 
Identify market entry points, evaluate competitors’ prospects and pin-point investment opportunities in the sector
 
Track the fortunes of domestic retailers vs. major international players
 
Benchmark key European consumer trends and expenditure in home shopping
 
Measure market forecasts.
 

Contents
 

 
Executive Summary – France
 

 
The home shopping market is large and relatively mature
 
Mail order dominates the home shopping sector
 
Figure 1: France: Home shopping market by sector
 
Foreign companies lead the market but domestic players also abound
 
E-commerce market is one of the most concentrated in Europe
 
Report Scope
 

 
Home shopping – A definition and methods of selling
 
Figure 2: Home shopping market: Sector type and methods of selling
 
Background Data – France
 
Population
 
Figure 3: France: Population trends, 1999-2004
 
Figure 4: France: Population, by age group and sex, 2004
 
Figure 5: France: Households, 2003
 
Figure 6: France: Regions and major cities, 1999
 
Economy
 
Figure 7: France: Gross domestic product, 1995-2003
 
Figure 8: France: Consumer prices, 1997-2003
 
Figure 9: France: Consumer expenditure, 1995-2003
 
Figure 10: France: Detailed breakdown of spending on consumer goods, 1999-2003
 
The French Home Shopping Market
 
Introduction
 
Market value
 
Figure 11: France: Home shopping market by segment, 2003
 
Mail order sector
 
Sector value and trends
 
Figure 12: France: Mail order sales as % all retail sales, 1999-2003
 
Figure 13: France: Mail order sales and all retail sales, 1999-2003
 
Mail order operations
 
Figure 14: France: Methods of ordering goods, 1995, 2000 and 2002-03
 
Figure 15: France: Methods of payment, 1995, 2000 and 2002-03
 
Figure 16: France: Mail order sales mix, 2000 and 2002-03
 
Mail order leading players
 
Redcats
 
3 Suisses
 
Quelle
 
Figure 17: Quelle: Specialist catalogue businesses in France, 2003
 
Camif
 
Editions atlas
 
Jean Paul Guisset
 
Figure 18: France: Fevad Members, 2002 (excluding companies related to banking, marketing and finance services)
 
Direct selling sector
 
Sector value and trends
 
Figure 19: France: Direct selling industry, 1999-2003
 
Figure 20: France: Direct selling sector, % of sales per product category (FEDSA members only), 2003
 
Figure 21: France: Direct selling, FVD members' sales mix, 1997-2003
 
Figure 22: France: Direct selling, FVD members' sales mix, 2003
 
European Consumer Trends
 

 
Comparison of mail order shopping patterns across Europe
 
Figure 23: Europe: Mail order use in GB, Germany, France and Spain, 2004
 
Comparison of mail order shopping patterns since 2001
 
Figure 24: Europe: Mail order use in GB, Germany, France and Spain, 2001 and 2004
 
Figure 25: Europe: Agency Mail order use in GB, Germany, France and Spain, 2001 and 2004
 
Comparison of attitudes towards new technology and shopping across Europe
 
Figure 26: Agreement with statements relating to new technology and shopping in Europe, by GB, Germany, France and Spain, 2004
 
Leading Players
 
Figure 27: France: Members of the FVD, 2003/04
 
Television shopping sector
 
E-commerce sector
 
Figure 28: France: E-commerce leading players
 
Enterprise data
 
Figure 29: France: Home shopping, retail enterprise data, 1994-98, 2000 and 2002
 
Leading home shopping players
 
Figure 30: Home shopping, leading players, 2003
 
Prospects and Forecasts
 

 
Forecasts
 
Figure 31: France: Mail order prospects, 2004-09 (f)
 
Figure 32: France: Mail order as % all retail sales, 1999-2009 (F)
 
Major Company Profiles
 

 
Bertelsmann DirectGroup
 
Background
 
Market share
 
Figure 33: Bertelsmann DirectGroup: Sales as % all mail order sales, 2001-03
 
Financial data
 
Bertelsmann Group
 
Figure 34: Bertelsmann Group: Financial performance, 1999-2003
 
Bertelsmann DirectGroup
 
Figure 35: Bertelsmann DirectGroup: Financial performance, 2000-03
 
DirectGroup operations
 
Figure 36: Bertelsmann DirectGroup: Sales by region and business type, 2003
 
Figure 37: Bertelsmann: DirectGroup clubs and businesses, 2003
 
Europe
 
European book clubs
 
Figure 38: BCA: Leading clubs, 2003
 
US
 
Asia
 
SWOT
 
Camif Group
 
Background
 
Entering the Czech and Slovak Republics
 
2000 strategy – cat@mag (cat – catalogues, @ – Internet, mag – magasins, shops).
 
2003 partnership with 3 Suisses
 
Ethical values
 
Group structure
 
Figure 39: Camif: Group structure and holdings, 2003/04
 
Main divisions
 
Figure 40: Camif: Group operating divisions, 2003
 
Figure 41: Groupe Camif: Sales breakdown by group operating divisions (%) 2003
 
Financial data
 
Figure 42: Camif Group: Financial performance, 1999-2003
 
Pôle Personnes Physiques
 
Figure 43: Pôle Personnes Physiques, sales breakdown by channel of distribution 2003
 
Camif Collectivités
 
Pôle Habitat
 
Pôle Alimentation Fine
 
Channels of distribution
 
Products
 
Figure 44: Group Camif: Estimated group product mix, 2003
 
Outlets
 
E-commerce
 
SWOT
 
Damart (Damartex)
 
Figure 45: Damart France, sales relative to French mail order sales, 1999-2003
 
Figure 46: Damart, sales relative to European mail order sales, 1999-2003
 
Background
 
Figure 47: Damartex: Sales by country, 2003/04
 
Financial data
 
Figure 48: Damart: Financial performance, 2000-04
 
2004/05
 
Outlets
 
Figure 49: Damartex: Retail outlets, 2002 and 2004
 
Catalogues
 
E-commerce
 
SWOT
 
KarstadtQuelle
 
Figure 50: KarstadtQuelle Germany: Mail order sales as % all German mail order sales, 1999-2004
 
Figure 51: KarstadtQuelle: German mail order sales as % all German mail order sales, 1999-2004
 
Figure 52: KarstadtQuelle: Foreign mail order sales as % of non-German European mail order sales, 1999-2004
 
Background
 
Reorganisation and restructuring
 
The scale of the problems
 
Restructuring
 
History
 
Multi-channel strategy
 
Financial data
 
Figure 53: KarstadtQuelle: Group financial performance, 1999-2004
 
E-commerce
 
Figure 54: KarstadtQuelle: Major websites, 2003
 
Sales by country
 
Figure 55: KarstadtQuelle Mail order: Estimated sales by country, 2003
 
Catalogues
 
Universal mail order
 
Speciality mail order
 
Figure 56: KarstadtQuelle: Specialist catalogue businesses, 2003
 
Operations and systems
 
SWOT
 
Otto
 
Figure 57: Otto Europe: Sales as % of all European home shopping sales, 1998-2003
 
Background
 
History and ownership
 
E-commerce
 
Mail order development
 
Figure 58: Otto: Key acquisitions, 1976-2002
 
European retail outlets
 
European joint ventures
 
Non-retail activities
 
Financial data
 
Group performance
 
Figure 59: Otto Group: Financial performance, 1999/2000-2002/03
 
European retail performance
 
Figure 60: Otto Group: European retail sales performance, 1999/2000 and 2002/03
 
Figure 61: Otto Group: European retail sales by subsidiary company, 2003/04
 
European retail sales by country
 
Figure 62: Otto group: Estimated European retail sales by country, 2003
 
European operating companies
 
Figure 63: Otto Group: European home shopping interests by country and brand, 2002/03
 
Germany
 
Figure 64: Otto, share of German mail order sales, 1999-2003
 
Schwab
 
Figure 65: Schwab Group, sales relative to German mail order sales, 1999-2003
 
Figure 66: Heiine Group, sales relative to German mail order sales, 1999-2003
 
Figure 67: Baur versand, sales relative to German mail order sales, 1999-2003
 
Figure 68: Bon Prix, sales relative to German mail order sales, 1999-2003
 
Figure 69: 3 Suisses, sales relative to French mail order sales, 1999-2003
 
Otto (UK) – Grattan and Freemans
 
Figure 70: Otto (UK), share of UK mail order sales, 1998-2003
 
Operations and systems
 
E-commerce
 
Figure 71: Otto Group: European websites, 2003
 
SWOT
 
Redcats (PPR)
 
Market shares
 
Figure 72: Redcats: Share of French mail order market, 1999-2003
 
Figure 73: Redcats: Share of UK mail order market, 1999-2003
 
Background
 
Group
 
Figure 74: PPR: Group sales by division, 2004
 
Redcats
 
Future growth
 
Financial data
 
Figure 75: Redcats: Financial performance, 1999-2003
 
2004 sales figures
 
2003 detailed sales analysis
 
Sales by division
 
Figure 76: Redcats: Turnover by division, 2001-03
 
Sales by channel
 
Figure 77: Redcats: Turnover by channel, 2001-03
 
Sales by product category
 
Figure 78: Redcats: Sales by product category, 2002 and 2003
 
Sales by geographic region
 
Figure 79: Redcats: Sales by region, 2002 and 2003
 
International presence
 
Figure 80: Redcats: International interests of European catalogues, 2004
 
Outlets
 
Figure 81: Redcats: Outlet data, 2003
 
Catalogues and products
 
Big books
 
Specialist catalogues
 
E-commerce
 
Figure 82: PPR: Internet sales, 2000-04
 
Figure 83: Redcats: Main e-commerce sites, 2004
 
SWOT
 
Alticor (Amway)
 
Background
 
Rich DeVos and Jay Van Andel
 
International expansion
 
Figure 84: Amway: European operations, dates of entry
 
Quixtar
 
Amway's multi-level marketing
 
Selling through independent business owners (IBOs)
 
Financial data
 
Figure 85: Alticor: Financial performance, 2000-04
 
Figure 86: Amway UK: Financial performance, 1998-2002
 
Figure 87: Alticor: Sales by region, 2003
 
Figure 88: Amway Europe: Sales by country, 2003
 
Products
 
E-commerce
 
Figure 89: Amway: European websites, 2004
 
SWOT
 
Avon
 
Background
 
Internationalisation
 
Figure 90: Avon: Year of entry in European countries
 
Channels of distribution
 
Direct selling channel
 
Store-based retailing
 
Financial data 2004
 
Figure 91: Avon: Financial performance, 1999-2003
 
The European division
 
The Asia Pacific Division
 
The Latin America Division
 
The U.S.A Division
 
Figure 92: Avon: Group sales and profits by geographic region, 2003
 
Figure 93: Avon European division: Sales relative to estimated European home shopping sales, 2000-03
 
Figure 94: Avon: European divisional sales by country, 2003
 
Products
 
Figure 95: Avon: Global sales by product breakdown, 2001-03
 
Figure 96: Avon: Global sales by product breakdown, 2003
 
Figure 97: Avon: Key beauty own brands by category
 
E-commerce
 
Figure 98: Avon: European Websites, 2004
 
SWOT
 
Tupperware
 
Market share
 
Figure 99: Tupperware: European sales as % total European direct sales, 2000-03
 
Background
 
Selling strategy
 
Financial data
 
Figure 100: Tupperware Group: Financial performance, 1999-2003
 
Figure 101: Tupperware: Sales performance in Germany vs the rest of Europe, 1999-2003
 
The UK and Ireland
 
Figure 102: Tupperware: UK & Republic of Ireland: Financial performance, 1999-2003
 
Mixed results in 2004
 
Products
 
Figure 103: Tupperware: Websites, 2003
 
E-commerce
 
SWOT
 
Vorwerk
 
Market share
 
Figure 104: Vorwerk: European sales as % total European direct sales, 2000-03
 
Background
 
Financial data
 
Figure 105: Vorwerk: Financial performance, 1999-2003 (a)
 
Figure 106: Vorwerk Group: Sales by main operating division, 2003
 
Figure 107: Vorwerk: Direct sales performance, 1999-2003
 
Products
 
E-commerce
 
Figure 108: Vorwerk websites, 2004
 
SWOT
 
amazon.com
 
Market share
 
Figure 109: Amazon: Sales as % all mail order sales, 2000-03
 
Background
 
History
 
International expansion
 
Customer focus
 
Financial data
 
Figure 110: Amazon.com: Financial performance, 2000-04
 
International division outperforms North America
 
Figure 111: Amazon.com: Sales and gross profit by segment, 2001-04
 
Figure 112: Amazon: Sales by division, 2000-04
 
Products
 
Operations and systems
 
SWOT
 
TV-Shop (MTG)
 
Market share
 
Figure 113: TV-Shop: Sales as % all European home shopping sales, 2000-03
 
Background
 
MTG Group
 
Figure 114: MTG Group Structure: Sales by main operating division, 2003
 
TV-Shop
 
Financial data
 
Figure 115: MTG: Financial performance, 1999-2003
 
Figure 116: MTG: TV-Shop division by major component, 2000-03
 
2004 Interim results
 
E-commerce
 
SWOT
 
Mini Company Profile
 
Conrad
 
Market share
 
Figure 117: Conrad: Estimated mail order sales as % of all German mail order retailers’ sales, 1999-2003
 
Background
 
Financial data
 
Figure 118: Conrad: Estimated sales, 1999-2003