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Tiger Countries B2C E-Commerce Report 2013

  • February 2013
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 95 pages

1.) Online Retail in the Tiger Countries South Korea, Hong Kong, and Singapore expand compared to Taiwan

The “Tiger Countries B2C E-Commerce Report 2013” by yStats.com shows both the similarities among and the differences between the Internet and E-Commerce markets in the four Asian Tiger countries. Here, South Korea and Hong Kong experience high growth rates, especially in mobile online retail, while general B2C E-Commerce in Singapore continues to increase by mid to high range double-digit percentages. Only Taiwan is less developed regarding B2C E-Commerce, but a low double-digit percentage growth in online retail sales is forecasted here, too.

Smartphones for the first Time used more often than Notebooks to shop Online in South Korea
After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Furthermore, more online purchases were conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce was also a growing trend in South Korean online retail. Generally, especially much money was spent online in the second quarter of 2012, buying travel arrangements and reservations as well as clothing and fashion-related goods. Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants.

M-Commerce and Group Shopping important Trends in B2C E-Commerce in Hong Kong
In 2012, more than half of all Internet users in Hong Kong conducted online purchases, with women shopping online more often than men. M-Commerce sales in Hong Kong are expected to increase notably more between 2011 and 2015 than general B2C E-Commerce sales. Average mobile expenditure per online shopper in Hong Kong reached nearly 600 EUR in mid-2012, constituting an increase of more than 40 percent compared to the previous year. Besides M-Commerce, group shopping is a major trend in online retail in Hong Kong. Within only two years, approximately 70 daily deal websites were launched there. Attracted by the upward trend of B2C E-Commerce, US fashion retailer American Apparel launched an online shop in Hong Kong in 2012.

Travel and Entertainment Tickets preferred Product Categories of Internet Shoppers in Singapore
According to forecasts, B2C E-Commerce sales in Singapore will increase by almost 50 percent between 2011 and 2015. In relation to this as well as based on the growing number of online orders, pick up stations are planned to be set up in Singapore starting in 2013. Travel reservations and entertainment tickets, followed by computer and game software as well as apparel, accessories, shoes and jewelry were the product categories to be purchased online most often by Internet shoppers in Singapore in February 2012. Mobile online retail plays an increasingly large role in Singapore, as well. The share of mobile online orders on total online orders increased to almost a quarter in the last few years.

Growing Number of Internet Users in Taiwan despite existing Problems with the Internet
The number of Internet users in Taiwan rises continuously, but more than half of them experienced problems with unstable connections and poor Internet quality in 2012. Slow download and upload speeds represented further difficulties during Internet usage in Taiwan. The number of mobile Internet users is on the rise as well, but it is used by less than 10 percent of users to conduct mobile online purchases. However, total online retail sales in Taiwan are projected to increase by a small double-digit percentage figure annually between 2012 and 2015. Among the leading players in Taiwanese B2C E-Commerce are Yahoo! Shopping, Books.com.tw and PCHome Shopping.

The new report “Tiger Countries B2C E-Commerce Report 2013” by Hamburg-based secondary market research

Table Of Contents

Tiger Countries B2C E-Commerce Report 2013
1. MANAGEMENT SUMMARY

2. SOUTH KOREA

2.1. TRENDS
• Breakdown of B2C E-Commerce Sales in Asia-Pacific, by Country, including South Korea, in %, 2010 and 2016f
• Internet Usage and B2C E-Commerce Trends in South Korea, 2011/2012
• Internet Activities in South Korea, in % of Internet Users, 2011
• Online Shopping in South Korea, by Device, in % of Online Shoppers, 2011
• B2C E-Commerce Delivery Trends in South Korea, 2012 and used Delivery Services for B2C E-Commerce Orders, in %, Q1 2011, Q2 2011, Q1 2012 and Q2 2012
• Average B2C E-Commerce Spending per Internet User, compared to Australia and India, in USD, 2008-2012f
• Average B2C E-Commerce Spending per Internet User in South Korea, in USD, 2008-2012f
• Online Gambling and Betting Market Trends in South Korea, 2012
• Online Gaming Market in South Korea, in KRW trillion, 2008 and 2012f
• Mobile Gaming Market in South Korea, in KRW billion, 2011f and 2015f
• Payment Methods in B2C E-Commerce in South Korea, in %, Q2 2010, Q1 2011 and Q2 2011
• Online Payment News about Won Corporation in South Korea, July 2012

2.2. SALES
• B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2011

2.3. SHARES
• Share of B2C E-Commerce Sales in South Korea on Global B2C E-Commerce Sales, in %, 2010-2016f
• Share of B2C E-Commerce Sales on total Retail Sales in South Korea, in %, 2008-2011

2.4. PRODUCTS
• E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, 2010 and 2011
• E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, Q2 2011, Q1 2012 and Q2 2012
• Purchased Social Commerce Product Categories in South Korea, in % of Social Commerce Users, 2011

2.5. USERS / SHOPPERS
• Internet Users in South Korea, in millions and in % of Country Population, 2000-2010
• Breakdown of Internet Users in South Korea, by Gender, in %, 2011 and Internet User Penetration, by Gender, in %, 2010 and 2011
• Breakdown of Internet Users in South Korea, by Age Group, in %, 2011 and Internet User Penetration, by Age Group, in %, 2010 and 2011
• Broadband Subscribers in South Korea, in millions, 2007-2012f
• Broadband Subscribers per 100 Inhabitants in South Korea compared to Germany, USA and the OECD Average, 2006-2011
• Broadband Subscribers in South Korea, by Access Technology, compared to the OECD Average in %, 2011
• Social Commerce Penetration in South Korea, by Age Group, in % of Internet Users, 2011
• Online Shoppers in South Korea, by Gender and Age, in % of Internet Users, 2011

2.6. PLAYERS
• Top 30 B2C E-Commerce Websites in South Korea, ranked by Unique Visitors (Users) from South Korea, May 2012
• Profile of Gmarket.co.kr
• Profile of 11st.co.kr
• Profile of Lotte.com

3. HONG KONG

3.1. TRENDS
• B2C E-Commerce Trends, 2011 and 2012 and Leading Online Product Categories by Money spent Online vs. Offline, in %, Q1 2012
• Average monthly Number of Online Purchases by Consumers, compared to other selected Countries, 2011
• Average Number of Purchases conducted by Online Shoppers, Q1 2010 and Q1 2011
• Group Shopping Trends, 2012
• M-Commerce Trends, 2012
• M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, July 2011-July 2012
• M-Commerce Spending per Person, in HKD thousand, July 2010-July 2011 and July 2011-July 2012

3.2. SALES
• B2C E-Commerce Sales, in USD billion, 2011 and 2015f
• M-Commerce Sales, in HKD billion, July 2010-July 2011, July 2011-July 2012 and 2015f

3.3. SHARES
• Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, July 2010-July 2011 and July 2011-July 2012

3.4. PRODUCTS
• Top Three Mobile Purchase Categories, in %, Q4 2011

3.5. USERS / SHOPPERS
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Online Shoppers, by Gender and Age Group, in % of Internet Users, 2011

3.6

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