Asia B2C E-Commerce & Online Payment Report 2013

• Publication date: February 2013
• Report size: 333 pages

1.) Strongly differing Developments of Internet and B2C E-Commerce Markets in Asia According to the “Asia B2C E-Commerce & Online Payment Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing ...

1.) Strongly differing Developments of Internet and B2C E-Commerce Markets in Asia

According to the “Asia B2C E-Commerce & Online Payment Report 2013” by yStats.com, there are distinct differences regarding the development of Internet usage and online retail in the Asian region. Mobile online retail, for example, has many users in developed markets such as Japan, South Korea, and China, while less developed countries are facing low online sales and general Internet problems.

The Asian region is developed very differently regarding Internet usage and B2C E-Commerce. While countries such as Japan, South Korea and increasingly also China reach ever growing Internet user rates and thereby also increasing B2C E-Commerce sales, there are also less developed countries such as Laos and Nepal, which have Internet user penetrations of less than 10 percent. Large markets such as India and Indonesia also need to catch up on this topic.

Japanese B2C E-Commerce Revenues experience stronger Growth than the Number of Internet Users
In Japan, B2C E-Commerce grows quicker than the number of Internet users. Future revenue increases in Japanese B2C E-Commerce are predicted to be a result of higher average spending versus a growing number of Internet shoppers. According to forecasts, in 2012, M-Commerce in Japan accounted for almost one quarter of all online revenues. This figure also includes mobile payment methods which were frequently used in over-the-counter retail. In terms of the number of unique visitors, in 2012, online market place Rakuten was the most successful player in Japanese B2C E-Commerce, followed by Amazon and Nissen.

Smartphones for the first Time used more often than Notebooks to shop Online in South Korea
After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Furthermore, more online purchases are conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce is also a growing trend in South Korean online retail. Generally, especially much money was spent online in the second quarter of 2012, buying travel arrangements and reservations as well as clothing and fashion-related goods. Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants.

Chinese B2C E-Commerce expected to grow by approximately 30 Percent annually over the next Years
According to forecasts, B2C E-Commerce in China is expected to grow by more than 30 percent annually between 2010 and 2016. B2C E-Commerce with luxury goods is one of the leading trends. Overall, fashion, shoes and bags, as well as computers and household appliances are among the most popular online product categories. A growing number of Chinese residents use social networks to purchase products online, while M-Commerce is also gaining in importance. Nonetheless, the share of online shoppers on Internet users is still low in China. Leading Chinese online retailers in terms of sales include Tmall, 360buy, Tencent and Suning.com. Amazon is only in fifth place in China, with a market share of less than three percent.

Less than 1 Percent of all Retail Sales in India are generated Online
Online sales accounted for less than 1 percent of all retail sales in India in 2012. Besides travel, online shoppers in India mainly planned to purchase from the categories mobile phones (including accessories), computer and game software, entertainment tickets, books/newspapers/magazines as well as travel reservations in 2012. In July 2012, online mass merchant Flipkart had the highest number of unique visitors, followed by Snapdeal, also a mass merchant, and Jabong, an online retailer of clothing and accessories.

Internet Usage and B2C E-Commerce also on the Rise in other Asian Countries
In Hong Kong, M-Commerce sales are expected to increase notably more between 2011 and 2015 than general B2C E-Commerce sales. For fear of fraud, more than a third of Internet users in Indonesia decided not to shop online in 2012. Due to the growing number of online orders in Singapore, pick-up stations are planned to be set up starting in 2013. The number of Internet users in Taiwan is growing, but more than half of them experienced problems with instable connections and bad Internet quality in 2012. In Thailand, the number of Internet users is rising constantly, too. Nearly a quarter of the population already use the Internet there. The most purchased online product categories in Vietnam in 2012 were clothing and household goods, followed by food and beverages.

In the recent “Asia B2C E-Commerce Report 2013”, Hamburg-based secondary market research company yStats.com presents information about online retail in the Asian region. The report contains trends, as well as sales, the share of online retail on total retail sales, product categories, data about Internet users and Internet shoppers and information about leading competitors. Besides the main markets Japan, South Korea, China, and India, 25 further Asian countries are included.

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E-Commerce Industry in South Korea

1. MANAGEMENT SUMMARY

2. ASIA REGIONAL

• Breakdown of B2C E-Commerce Sales, by Country, in %, 2010 & 2016f
• B2C E-Commerce Sales, by Country, in USD billion, 2012 & 2016f
• Online Shoppers, by Country, in % of Internet Users, 2012
• Average B2C E-Commerce Spending per Internet User, Australia, South Korea and India, in USD, 2008-2012f
• Online Payment Trends, 2012
• Purchased Mobile Shopping Product Categories, in % of Mobile Phone Users, December 2011-February 2012
• Mobile Shopping Inclination, by Country, in % of Consumers, December 2011-February 2012

3. JAPAN (Top Country)

3.1. TRENDS
• B2C E-Commerce Trends in Japan, 2011/2012
• B2C E-Commerce Trends in Japan, 2011/2012 and Share of Housewives ever having bought Food and Beverages Online, in %, July 2012
• Leading Mobile Activities in Japan, in % of Mobile Subscribers, Q2 2012
• Breakdown of Smartphone Owners in Japan, by Age Group and Region, in %, October 2011
• Daily Internet Usage Rate via Smartphones in Japan, compared to selected other Countries, in % of Smartphone Users, February 2011 & October 2011
• Social Game Market Sales in Japan, in JPY billion, 2008-2012f
• Online Game Market Value in Japan, by Platform, in JPY billion, 2009-2011
• Online Payment Trends in Japan, 2011/2012 and Amount of Money issued by Plastic Prepaid Cards, in JPY billion, 2010 & 2011
• Value of the Electronic Payment Market in Japan, in JPY trillion and in % annual Growth, 2011-2016f
• Online Payment News about DataCash in Japan, April 2012
• Online Payment News about PayPal in Japan, May 2012

3.2. SALES
• Share of B2C E-Commerce Sales in Japan on the World and on Asia-Pacific, in %, 2010-2016f
• Breakdown of B2C E-Commerce Sales in Asia-Pacific, by Country, including Japan, in % of total B2C E-Commerce Sales in Asia-Pacific, 2010-2016f
• B2C E-Commerce Sales in Japan, compared to China, Australia and India, in USD billion, 2012 & 2016f
• B2C E-Commerce Sales in Japan, in USD billion, 2011-2016f
• B2C E-Commerce Sales in Japan, in JPY trillion, 2010-2016f

3.3. SHARES
• Share of B2C E-Commerce Sales on total Retail Sales in Japan, in %, 2010 & 2011
• Share of M-Commerce on total B2C E-Commerce in Japan, in %, 2012f

3.4. PRODUCTS
• Top Online Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012
• Top Mobile Shopping Product Categories, in % of Online Shoppers, 6 Months to February 2012

3.5. USERS / SHOPPERS
• Internet Users in Japan, in millions, 2007-2011
• Internet Penetration Rate in Japan, in % of the total Population, 2007-2011
• Mobile Internet Users in Japan, in millions and in % of Country Population, 2010-2016f
• Fixed Total Broadband Subscribers in Japan, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011
• Fixed Broadband Subscribers in Japan, by Access Technology, compared to the OECD Average, in %, 2011
• Number of Online Shoppers in Japan, compared to China and the USA, in millions, 2011
• Online Shopper Penetration in Japan, compared to Australia and China, in % of Internet Users, 2012f

3.6. PLAYERS
• Top 30 B2C E-Commerce Websites in Japan, ranked by Unique Visitors (Users) from Japan, May 2012
• Profile of Rakuten.co.jp
• Profile of Amazon.co.jp
• Profile of Nissen.co.jp
• News about GAP in Japan, October 2012
• News about Ralph Lauren in Japan, October 2012
• News about American Apparel in Japan, May 2012

4. SOUTH KOREA (Top Country)

4.1. TRENDS
• Internet Usage and B2C E-Commerce Trends in South Korea, 2011/2012
• Internet Activities in South Korea, in % of Internet Users, 2011
• Online Shopping in South Korea, by Device, in % of Online Shoppers, 2011
• B2C E-Commerce Delivery Trends in South Korea, 2012 and used Delivery Services for B2C E-Commerce Orders, in %, Q1 2011, Q2 2011, Q1 2012 & Q2 2012
• Average B2C E-Commerce Spending per Internet User in South Korea, in USD, 2008-2012f
• Online Gambling and Betting Market Trends in South Korea, 2012
• Online Gaming Market in South Korea, in KRW trillion, 2008 & 2012f
• Mobile Gaming Market in South Korea, in KRW billion, 2011f & 2015f
• Payment Methods in B2C E-Commerce in South Korea, in %, Q2 2010, Q1 2011 & Q2 2011
• Online Payment News about Won Corporation in South Korea, July 2012

4.2. SALES
• B2C E-Commerce Sales in South Korea, in KRW trillion, 2008-2011

4.3. SHARES
• Share of B2C E-Commerce Sales in South Korea on Global B2C E-Commerce Sales, in %, 2010-2016f
• Share of B2C E-Commerce Sales on total Retail Sales in South Korea, in %, 2008-2011

4.4. PRODUCTS
• E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, 2010 & 2011
• E-Commerce Sales in South Korea, by Product Category, in KRW billion and in %, Q2 2011, Q1 2012 & Q2 2012
• Purchased Social Commerce Product Categories in South Korea, in % of Social Commerce Users, 2011

4.5. USERS / SHOPPERS
• Internet Users in South Korea, in millions and in % of Country Population, 2000-2010
• Breakdown of Internet Users in South Korea, by Gender, in %, 2011 and Internet User Penetration, by Gender, in %, 2010 & 2011
• Breakdown of Internet Users in South Korea, by Age Group, in %, 2011 and Internet User Penetration, by Age Group, in %, 2010 & 2011
• Broadband Subscribers in South Korea, in millions, 2007-2012f
• Broadband Subscribers per 100 Inhabitants in South Korea compared to Germany, USA and the OECD Average, 2006-2011
• Broadband Subscribers in South Korea, by Access Technology, compared to the OECD Average in %, 2011
• Social Commerce Penetration in South Korea, by Age Group, in % of Internet Users, 2011
• Online Shoppers in South Korea, by Gender and Age, in % of Internet Users, 2011

4.6. PLAYERS
• Top 30 B2C E-Commerce Websites in South Korea, ranked by Unique Visitors (Users) from South Korea, May 2012
• Profile of Gmarket.co.kr
• Profile of 11st.co.kr
• Profile of Lotte.com

5. CHINA (Top Country)

5.1. TRENDS
• E-Commerce Trends in China, 2012
• B2C E-Commerce Trends in China, 2012
• International B2C E-Commerce Trends in China, 2012
• B2C E-Commerce Trends in China, 2011/2012 and Number of Online Shoppers, in millions, 2012f & 2016f
• B2C E-Commerce Trends among Women in China, 2011
• Luxury B2C E-Commerce Trends in China, 2011/2012 and Luxury B2C E-Commerce Sales, in CNY billion, 2010-2012f
• The Bachelor’s Day in Chinese B2C E-Commerce, 2012
• Breakdown of Gross Merchandise Volume of China’s E-Commerce Market, by Type of Sale, in %, Q3 2012
• B2C E-Commerce Delivery Trends in China, 2012
• Development of B2C E-Commerce Delivery in China, 2012
• B2C E-Commerce Delivery by Online Retailers in China, 2012
• Mobile Shopping Inclination in China, compared to India, Thailand, Vietnam, in % of Consumers, December 2011-February 2012
• Social Shopping Trends in China, 2011/2012
• Online Gaming Trends in China, 2012 and Online Gaming Market Value, in RMB billion, 2012f & 2015f
• Browser-based and Client-based Online Gaming Market Trends in China, 2011

5.1. TRENDS (cont.)
• Browser-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f
• Client-based Online Gaming Users in China, in millions and in % annual Growth, 2010-2014f
• Online Gaming User Spending in China, in RMB billion and in % annual Growth, 2009-2013f
• Breakdown of Online Gaming Revenues by Game Segments in China, in %, 2009-2013f
• Third Party Online Payment Trade Volume in China, in CNY billion and in % annual Growth, Q1 2011- Q1 2012
• Breakdown of Third Party Online Payment Market in China, by Registered Users, in %, Q1 2012
• Breakdown of Third Party Online Payment Market in China, by Trade Volume, in %, Q1 2012
• Breakdown of Online Payment Users in China, by Gender, in % of Users, 2011
• Breakdown of Online Payment Users in China, by Age Group, in % of Online Payment Users, 2011
• Share of Online Payment Users in China, in % of total Internet Users, 2011 and Breakdown of Reasons against Online Payments, in %, 2011
• Main Online Payment Safety Concerns in China, in %, 2011
• Breakdown of Online Payment Safety Issues in China, in % of affected Users, 2011
• Breakdown of Customer Loyalty in China after Encountering Safety Issues, by Payment Provider, in % of affected Users, 2011
• Mobile Payment Trade Volume in China, in CNY billion and in % annual Growth, 2010-2014f
• Number of Mobile Payment Users in China, in millions and in % annual Growth, 2010-2014f
• Online Payment News about Alipay and Computop in China, July 2012
• Online Payment News about PayPal in China, March 2012
• Online Payment News about China UnionPay in China, February, May & June 2012

5.2. SALES
• B2C E-Commerce Sales in China, compared to Australia, Indian, Japan, in USD billion, 2012f & 2016f
• B2C E-Commerce Sales in China, in CNY billion and in % Growth, 2007-2010 & 2016f
• B2C E-Commerce Sales in China, in USD billion and in % annual Growth, 2010-2016f
• E-Commerce Sales in China, by Marketplace and B2C E-Commerce Sales, in USD billion, 2009-2011 & 2015f
• B2C E-Commerce Sales in China, in USD billion, Q2 2011 & Q2 2012
• Gross Merchandise Volume of the E-Commerce Market in China, incl. B2C and C2C, in CNY trillion and in % Year-on-Year Growth, Q1 2011-Q3 2012
• M-Commerce Sales in China, in CNY billion, Q1 2011-Q2 2012e
• Online Travel Booking Transaction Size in China, in RMB billion and Growth in %, 2009-2015f

5.3. SHARES
• Share of B2C E-Commerce Sales on total Retail Sales in China, in %, 2009-2011 & 2015f
• Share of M-Commerce on total B2C E-Commerce Sales in China, in %, Q1 2011-Q2 2012e

5.4. PRODUCTS
• Breakdown of B2C E-Commerce Sales in China, by Product Categories, in %, Q1 2012

5.5. USERS / SHOPPERS
• Internet Users in China, in millions and in % of total Population, 2011-2016f
• Internet Penetration Rate in China, in % of the total Population, 2007-2011
• Internet Users in China, in % of Population, 2009-2011 & 2015f and Online Shoppers, in % of Internet Users, 2009-2011 & 2015f
• Online Shoppers in China, in millions and in % of Population, 2010-2016f
• Online Shoppers in China, compared to Japan and Australia, in % of Internet Users, 2012f
• Top 10 Provinces in China, by monthly Online Shopping Orders, in millions, January 2011-November 2011

5.6. PLAYERS
• Top 10 B2C E-Commerce Websites in China, by Number of monthly Users, in millions, 2011
• Top 10 fastest growing B2C E-Commerce Websites in China, by Year-on-Year Increase in Orders, in %, 2011 vs 2010
• Breakdown of E-Commerce Players in China, by Value of Online Transactions, in %, Q3 2012
• Profile of Taobao Mall
• Profile of 360buy Jingdong Mall
• Profile of Tencent
• Profile of Suning
• Profile of Amazon
• Breakdown of Platform-based B2C E-Commerce Sites and of Independent B2C E-Commerce Sites in China, by Revenues, in %, Q2 2012
• Breakdown of Mobile Shopping Companies in China, by Market Share, in %, Q2 2012
• Top Six Online Gaming Companies in China, by Revenue, in RMB billion, 2010 & 2011
• Companies by Market Share in the Client-based Online Gaming Market in China, in %, Q4 2011
• News about Toys‘R‘Us, November 2012

6. INDIA (Top Country)

6.1. TRENDS
• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Trends, including B2C E-Commerce Sales in USD billion, 2016f
• B2C E-Commerce Trends, 2012 and Online Shoppers, in millions, 2012f & 2015f
• B2C E-Commerce Delivery Trends, 2012
• B2C E-Commerce and Mobile Trends, 2012 and Mobile Subscribers, in million, 2011-2012f
• M-Commerce Trends 2012, and Online Purchases made via Smartphone, in %, May 2012
• Growth of Online Booking of Air Tickets, in million and %, October 2011 & October 2012
• Online Payment Trends in India, 2011/2012

6.2. SALES
• B2C E-Commerce Sales, in USD million, 2005, 2007, 2009, 2011, 2013f & 2015f

6.3. PRODUCTS
• Products to be bought Online in the coming 3-6 Months, in % of Online Shoppers, February 2012
• Growth of Online Product Categories, in %, October 2012 vs. October 2011

6.4. USERS / SHOPPERS
• Internet Users and Active Internet Users, in millions, June 2012 & December 2012f
• Internet Users, in millions, July 2011, November 2011, March 2012 & July 2012, and Share of Internet Users on the total Population, in %, July 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Mobile Internet Users, in millions, 2012 & 2015f

6.5. PLAYERS
• Top Online Retail Sites, by Reach, in % and by unique monthly Visitors, in millions, July 2012
• Top Online Retail Sites, by unique Users, in millions, January 2011, June 2011 & December 2011
• Top Online Travel Sites, by Reach, in % of total Internet users, July 2012

7. HONG KONG

• B2C E-Commerce Trends, 2011 & 2012 and Leading Online Product Categories by Money spent Online vs. Offline, in %, Q1 2012
• Average monthly Number of Online Purchases by Consumers, compared to other selected Countries, 2011
• Average Number of Purchases conducted by Online Shoppers, Q1 2010 & Q1 2011
• Group Shopping Trends, 2012
• M-Commerce Trends and M-Commerce Sales by Product Category, in HKD billion, July 2011-July 2012
• M-Commerce Spending per Person, in HKD thousand, July 2010-July 2011 & July 2011-July 2012
• B2C E-Commerce Sales, in USD billion, 2011 & 2015f
• M-Commerce Sales, in HKD billion, July 2010-July 2011, July 2011-July 2012 & 2015f
• Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, July 2010-July 2011 & July 2011-July 2012
• Top Three Mobile Purchase Categories, in %, Q4 2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Online Shoppers, by Gender and Age Group, in % of Internet Users, 2011
• News about American Apparel, 2012

8. INDONESIA

• B2C E-Commerce Trends, 2011/2012
• B2C E-Commerce Trends and Share of B2C E-Commerce Sales on total Retail Sales, in %, 2011
• B2C E-Commerce Trends in 2011/2012 and Internet Users, in millions, 2011 & 2015f
• Internet Activities, in % of Internet Users, 2011
• Breakdown of Device used to access the Internet and Internet Access Locations, in %, 2011
• Breakdown of Reasons for the Use of E-Commerce Sites, in %, 2011
• Reasons against Online Shopping, in % of Internet Users, Q2 2012
• Breakdown of Online Spending, by Amount of IDR, in %, 2011
• Online Payment Methods, in %, 2011
• B2C E-Commerce Market Size, in USD billion, 2011 & 2015f
• Purchased B2C E-Commerce Product Categories, in %, 2011
• Internet Penetration Rate, in % of the total Population, 2009-2011
• Leading B2C E-Commerce Players, in % of Online Shoppers, 2011

9. MALAYSIA

• B2C E-Commerce Trends, 2012
• B2C E-Commerce Payment and Delivery Trends, 2012
• B2C E-Commerce Trends in the Holiday Season, October-December 2012, and Breakdown of Holiday Shopping, by Type, in % of Online Shoppers, October November 2012
• B2C E-Commerce Trends in the Holiday Season, October-December 2012 and Top Product Categories to be bought Online from US Websites during the 2012 Holiday Season Sales, in % of Online Shoppers, October-November 2012
• Top Online Activites, in % of Internet Users, 2011
• Online Payment Trends, 2011/2012
• Online Payment News about PayPal and Malaysia Airlines, July 2012
• M-Commerce Sales, in MYR billion, 2010 & 2011, 2015f
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Breakdown of Internet Users, by Age Group and by Gender, in %, 2011
• B2C E-Commerce News about Rakuten, 2012

10. SINGAPORE

• B2C E-Commerce Trends and Number of Online Shoppers, in millions, 2010 & 2011
• B2C E-Commerce Delivery Trends, 2012
• Reasons for Internet Usage, in % of Internet Users, 2011
• Internet Activities for Grocery Shopping, in % of Internet Users, February 2012
• B2C M-Commerce Trends and Number of Mobile Shoppers, in thousands, 2010 & 2011
• M-Commerce Trends, 2012 and Share of Smartphone Sales on total M-Commerce Sales, in %, 2011
• Average per Capita Spending of Mobile Shoppers, in SGD, 2010 & 2011, and Number of Mobile Shoppers, in thousands, 2010 & 2011
• B2C E-Commerce Market Size, in USD billion, 2011-2015f
• B2C M-Commerce Market Size, in USD billion, 2011-2015f
• Share of M-Commerce Sales on total B2C E-Commerce Sales, in %, 2010 & 2011
• Purchased B2C E-Commerce Product Categories, in %, February 2012
• Internet Penetration Rate, in % of Households, 2007-2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Internet Usage, by Age Group, in % of Individuals, 2011
• Online Shopper Penetration, in % of Internet Users, 2005-2011
• Online Shoppers, by Age Group, in % of Internet Users, 2011
• News about Groupon, Modparade, and MDSCollections, 2012

11. TAIWAN

• B2C E-Commerce Trends, 2012
• Internet Trends, 2012 and Internet Access Difficulties, in % of Internet Users, Q2-Q3 2012
• Types of Internet Connection and Device Used to Access Internet, in % of Internet Users, January - March 2011
• Popular Internet Activities, in % of Internet Users, January - March 2011
• Popular mobile Internet Activities, in % of mobile Interne Users, December 2011 - January 2012
• E-Commerce Sales, in TWD trillion, 2010-2011 & 2015f
• E-Commerce Sales, in TWD trillion, 2008-2015f
• Share of E-Commerce on Total Retail Sales, in %, 2011 & 2013f
• Popular Online Product Categories, in % of Internet Users, December 2011 - January 2012
• Number of Internet Users, in millions, 2011 & 2012f
• Breakdown of Internet Users, by Gender and by Age Group, in %, January 2011 - March 2011
• Top Internet Sites, by unique Visitors, in thousands, March 2012
• Top Internet Retail Sites, by unique Visitors, in thousands, March 2012
• News about eBay, Amazon, Groupon, Yahoo!, Rakuten and Alipay, March 2012 - April 2012
• News about CyberMart, 2012

12. THAILAND

• B2C E-Commerce Trends, 2012
• E-Commerce Trends, 2012 and E-Commerce Sales, in THB trillion, 2011 & 2012f
• Mobile Internet Trends, 2012 and Share of Consumers accessing the Internet via Mobile Devices, in %, 2012f
• Top Content Categories, by Reach of Unique Visitors, in %, February 2012
• Internet Penetration Rate, in % of the Country Population, 2007-2011
• Top Properties by Total Unique Visitors, in millions, February 2012
• News about Lazada, Alibaba, Rakuten, Living Social, Rakuten, and Sanook, 2012

13. VIETNAM

• B2C E-Commerce Trends, 2012
• E-Commerce Trends and E-Commerce Transactions, in billion, 2011 & 2015f
• Online Activities of Internet Users, in %, 2011
• Buying Frequency in Total and by Age Group, in % of Internet Users, July-August 2012
• Visited Shopping Websites, by Type of Website, in Total and by Age Group, in % of Internet Users, July-August 2012
• Breakdown of Likelihood to buy Online in the Future, in % of non-Online Shopping Internet Users, July-August 2012
• Attitudes of Non-Online Shopping Internet Users towards Online Shopping, in %, July-August 2012
• Reasons against Online Shopping, in % of Internet Users, July-August 2012
• Breakdown of Online Payment Method used most often, in % of Online Shoppers, July-August 2012
• Online Payment News about BPC Banking Technologies and OceanBank, October 2011
• Online Payment News about OnePay, June 2011 & February 2012
• E-Commerce Market Value, in USD billion, 2011, 2012f & 2015f
• Purchased Online Product Categories, in % of Online Shoppers, July-August 2012
• Number of Internet Users (in millions) and Percentage of the Population, 2003-2011
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Devices used for Accessing Online, in %, 2010 & 2011
• Age Distribution of Internet Users, in %, 2010 & 2011
• Average daily Time spent Online, in % of Internet Users, July-August 2012
• Breakdown of Online Shop Visit Frequency and Number of conducted Online Purchases, in % of Internet Users, July-August 2012
• Frequency of Online Shopping, in % of Internet Users, 2011

14. OTHER ASIAN COUNTRIES

14.1. AFGHANISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.2. BANGLADESH
• Internet Penetration Rate, in % of the total Population, 2007-2011
• Online Payment Trends, 2012
• Mobile Payment Trends, 2012

14.3. BHUTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.4. BURMA
• Internet Trends, 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.5. CAMBODIA
• B2C E-Commerce Trends, 2012
• Top Online Activites, in % of Internet Users, 2012
• Number of Internet Users, in millions, 2010 & 2011
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.6. EAST TIMOR
• Internet Trends, 2011/2012 and Internet Subscribers, in thousands, 2011e & 2012f
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.7. KAZAKHSTAN
• Top Reasons to go Online, in % of Internet Users, 2011
• B2C E-Commerce Sales, in USD billion, 2011-2015f
• Share of B2C E-Commerce on total Retail Sales, 2011-2015f
• Internet Users, in millions, 2007-2011
• Internet Penetration Rate, in % of the total Population, 2008-2011
• Top Online Shops, by Revenue, in USD million, 2011

14.8. KYRGYZSTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.9. LAOS
• Internet Trends, 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.10. MALDIVES
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.11. MONGOLIA
• Internet and B2C E-Commerce Trends, 2012, and Internet Users, in thousands, 2006, 2009 & 2012e
• Internet Penetration Rate, in % of the total Population, 2008-2011

14.12. NEPAL
• Internet Penetration Rate, in % of the Population, February-August 2012 & November 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.13. PAKISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.14. PHILIPPINES
• Internet and B2C E-Commerce Trends, 2012
• Internet Activities, in % of Internet Users, August 2012
• M-Commerce Trends, 2012, and Breakdown of Internet Access, by Mobile and Regular, in % of Consumers, June 2012
• Product Categories most likely to be purchased Online in the following 3 to 6 Months, in % of Internet Users, August 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.15. SRI LANKA
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.16. TAJIKISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.17. TURKMENISTAN
• Internet Penetration Rate, in % of the total Population, 2007-2011

14.18. UZBEKISTAN
• Internet Users, in millions, Q1 2011 & Q1 2012 and Type of Internet Connection, in million Internet Users, April 2012
• Internet Penetration Rate, in % of the total Population, 2007-2011




Companies Mentioned

• Rakuten
• Amazon
• Nissen
• GAP
• Ralph Lauren
• American Apparel