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LTE Insight - LTE Pricing Strategies

  • February 2013
  • -
  • IDATE
  • -
  • 25 pages

Description

This Market Insight analyses the different pricing strategies of the leading telcos on the LTE market. It presents the IDATE team's expectations and forecasts of the future orientations of the mobile broadband market in the coming year.

Table Of Contents

LTE Insight - LTE Pricing Strategies
Content

1. Executive Summary . 5

2. Pricing analysis 7

2.1. NTT DOCOMO . 7
2.2. South Korean operators 10
2.3. Verizon Wireless and ATandT Mobility . 13
2.4. Swisscom 16
2.5. Everything Everywhere . 18
2.6. SFR 20
2.7. TeliaSonera 22

3. Main trends and expectations 23

3.1. A multi-device strategy 23
3.2. High-speed data services . 24
3.3. A greater an manageable Quality of Service 24
3.4. LTE-Advanced 25



Tables

Table 1: NTT DOCOMO Xi rates . 8
Table 2: NTT DOCOMO Xi rates - smartphones and tablets 8
Table 3: NTT DOXCOMO smartphone data plans . 9
Table 4: LG U+ LTE smartphone plans . 12
Table 5: SK Telecom LTE smartphone plans . 13
Table 6: KT LTE plans . 13
Table 7: Verizon Wireless: Monthly data options . 14
Table 8: ATandT Mobility: Monthly data options . 14
Table 9: EE rates (24-month commitment) 20
Table 10: SFR smartphone plans 21
Table 11: Telia smartphone plans 22



Figures

Figure 1: NTT DOCOMO Xi rates (commercial launch 12/2010) . 8
Figure 2: Xi Pake-hodai Double . 9
Figure 3: New LTE services 11
Figure 4: ARPU evolution in Korea 11
Figure 5: Smartphone penetration among LG U+ subscribers 12
Figure 6: Viewdini application 15
Figure 7: Swisscom mobile plans 17
Figure 8: Swisscom mobile Broadband plans 17
Figure 9: Swisscom mobile ARPU . 18
Figure 10: Everything Everywhere ARPU mix smartphones 19
Figure 11: % of postpaid base with smartphones 19
Figure 12: Postpaid net adds 20
Figure 13: Postpaid churn 20
Figure 14: Data traffic forecast (fixer + mobile) 24
Figure 15 : Evolution of Swisscom capex 25

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