US Animal Health Chemicals Market

• Publication date: February 2013
• Report size: 303 pages

US demand to approach $13 billion in 2016 US demand for animal health products is expected to rise 3.9 percent annually to almost $13 billion in 2016. Gains in all product segments will be at least incrementally improved from those during the recession-impacted 2006-2011 period. Preventive care will remain a driving factor in sales of animal health products as owners of commercial and companion animals alike recognize the ...

US demand to approach $13 billion in 2016

US demand for animal health products is expected to rise 3.9 percent annually to almost $13 billion in 2016. Gains in all product segments will be at least incrementally improved from those during the recession-impacted 2006-2011 period.

Preventive care will remain a driving factor in sales of animal health products as owners of commercial and companion animals alike recognize the need to maintain good health conditions for their animals. Commercial animals, including livestock and poultry, are largely intended to enter the human food chain, making prevention and eradication of disease a vital ongoing concern for both animal and human health. Furthermore, as pet owners increasingly treat their companion animals as members of the family, pets’ lifespans will continue to lengthen, driving strong sales of health products.

Nutritional chemicals to see largest product gains

The large nutritional chemical product segment will account for over two-fifths of the growth seen during the forecast period. The vitamins, minerals, amino acids, enzymes, and other products comprising nutritional chemical demand will remain vital as feed additives and dietary supplements. Consumer interest in natural products will continue to favorably impact the nutritional chemical segment as products such as herbs, amino acids, and other ingredients with a “more natural” profile are used to replace antibiotics in animal feed. Banning of meat and bonemeal in livestock feed will aid demand for nutritional chemicals as alternative ingredients. For companion and other animals, quality of life concerns will continue to support demand for nutritional chemicals used in pet food and in supplements. Preventive health care will also continue to solidify its importance in animal husbandry and pet ownership, as products including parasiticides and vaccines see ongoing solid gains in demand. Among other animal health products, diagnostics will see above average increases in demand. Primary purchasers of animal health products include animal food manufacturers, farms, veterinarians, and households, with other entities also involved in purchase. Animal food manufacturers will continue to lead sales of health products, seeing steady gains through 2016. Use in animal feed will remain dominant due to the sheer size of the US livestock and poultry population, while pet food use will continue to see faster growth as pet owners demand superior quality food for their animals.

Companion animal sales to register fastest growth

By animal, livestock and poultry will continue to account for the dominant share of animal health product sales through 2016. However, companion animal applications will remain the fastest growing and will continue to increase their share of demand. Ownership trends favoring higher spending on pet health -- such as on preventive products including parasiticides, and on food and supplements featuring nutritional chemical content -- on dogs, cats, and other pets will encourage ongoing above average sales gains. Smaller uses, in animals such as horses, account for the rest of animal health demand and will effectively remain a niche market.

Study coverage

Details on these and other findings are available in Animal Health Products, an upcoming Freedonia industry study priced at $5100. It presents historical demand data (2001, 2006 and 2011) plus forecasts for 2016 and 2021 by animal health product, market, and animal. The study also assesses market environment factors, evaluates company market share, and profiles 27 US industry competitors such as Bayer, Merck, Merial, Novartis, and Pfizer.

Veterinary Healthcare Industry in the United States

TABLE OF CONTENTS

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4
Macroeconomic Outlook 4
Demographic Outlook 8
Consumer Spending Outlook 11
Agriculture Outlook 14
Domestic Animal Population Outlook 18
Livestock & Poultry Population 20
Companion Animal Population 23
Animal Food Outlook 29
Animal Feed 30
Pet Food 32
Animal Health Services Outlook 34
Pet Insurance Outlook 36
Environmental & Regulatory Considerations 39
Center for Veterinary Medicine 40
United States Department of Agriculture 44
Environmental Protection Agency 47
Antibiotic Resistance 49
Other Animal Health Regulatory Issues 50
International Activity 54
US Foreign Trade 57

III. PRODUCTS 59

General 59
Nutritional Chemicals 62
Amino Acids 65
Methionine 67
Lysine 69
Threonine 70
Tryptophan & Other Amino Acids 70
Vitamins 72
Minerals 74
Phosphates 75
Trace Minerals 76
Other Minerals 77
Enzymes 78
Other Nutritional Chemicals 80
Parasiticides 83
Companion Animals 85
Livestock, Poultry, & Other Animals 90
Vaccines 92
Livestock & Poultry 94
Companion & Other Animals 96
Systemic Agents 99
Musculoskeletal System Agents 101
Endocrine/Reproductive System Agents 105
Central Nervous System Agents 107
Gastrointestinal System Agents 110
Other Systemic Agents 113
Growth Promotants 116
Growth Promoting Hormones 118
Recombinant Growth Hormones 119
Other Hormones 119
Growth Promoting Antibiotics 120
Other Growth Promotants 122
Therapeutic Antibiotics 124
Diagnostics 128
Disinfectants & Antifungal Agents 131
Other Animal Health Products 134

IV. END USERS 139

General 139
Animal Food Manufacturers 141
Animal Feed 142
Pet Food 145
Farms 147
Veterinarians 150
Households 153
Other End Users 156

V. ANIMALS 160

General 160
Livestock & Poultry 162
Cattle & Calves 164
Poultry 167
Hogs & Pigs 170
Sheep & Lambs 173
Other Livestock 175
Companion Animals 177
Dogs 179
Cats 183
Other Companion Animals 186
Other Animals 187

VI. INDUSTRY STRUCTURE 190

General 190
Market Share 192
Acquisitions & Divestitures 196
Competitive Strategies 200
Research & Development 202
Cooperative Agreements 204
Manufacturing 206
Marketing 209
Distribution 211
Company Profiles 214
Abbott Laboratories 215
ADER Enterprises Incorporated 217
Arm & Hammer Animal Nutrition, see Church & Dwight
Bayer AG 218
Beefeaters Holding Company Incorporated 221
Boehringer Ingelheim GmbH 224
Central Garden & Pet Company 227
Ceva Sante Animale 232
Church & Dwight Company Incorporated 235
Colgate-Palmolive Company 236
Diamond Animal Health, see Heska
DSM Nutritional Products, see Royal DSM
Ecolab Incorporated 239
Elanco Animal Health, see Lilly (Eli)
Evonik Industries AG 241
Farnam Companies, see Central Garden & Pet
Hartz Mountain, see Sumitomo
Heska Corporation 243
Hill’s Pet Nutrition, see Colgate-Palmolive
IDEXX Laboratories Incorporated 246
Intervet/Schering-Plough Animal Health, see Merck
Kent Marine, see Central Garden & Pet
Lilly (Eli) and Company 249
Mars Incorporated 251
Merck & Company Incorporated 254
Merial, see Sanofi
Natura Pet Products, see Procter & Gamble
Nestlé SA 261
Novartis AG 263
Nutri-Vet, see Beefeaters
PBI/Gordon Corporation 266
Pegasus Laboratories, see PBI/Gordon
Perrigo Company 269
PetAg Incorporated 272
Pfizer Incorporated 274
PRN Pharmaceutical, see PBI/Gordon
Procter & Gamble Company 278
Royal Canin USA, see Mars
Royal DSM NV 280
Sanofi 282
Sergeant’s Pet Care Products, see Perrigo
Spectrum Brands Holdings Incorporated 286
Sumitomo Corporation 290
Summit Vet Pharm, see Ceva Santa Animale
Synbiotics, see Pfizer
Trophy Animal Health Care, see PBI/Gordon
United Pet Group, see Spectrum Brands
VCA Antech Incorporated 293
Velcera, see Perrigo
Vetech Laboratories, see Ceva Sante Animale
Virbac SA 294
Wellmark International, see Central Garden & Pet
Zilla Products, see Central Garden & Pet Supply
Additional Companies in the Study 298



LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table 3

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators 7
2 Population & Households 11
3 Personal Consumption Expenditures 14
4 Agricultural Indicators 18
5 Domestic Animal Population 19
6 Livestock & Poultry Population 22
7 Companion Animal Population 28
8 Animal Food Supply & Demand 30
9 Animal Feed Supply & Demand 32
10 Pet Food Supply & Demand 34
11 Animal Health Services 36
12 Pet Insurance Revenues 39
13 US Animal Health Product Foreign Trade 58

SECTION III -- PRODUCTS

1 Animal Health Product Demand 61
2 Nutritional Chemical Demand by Type & Animal 64
3 Animal Health Amino Acid Demand 67
4 Animal Health Vitamin Demand 73
5 Animal Health Mineral Demand 75
6 Animal Health Enzyme Demand 80
7 Other Animal Health Nutritional Chemical Demand 83
8 Parasiticide Demand 85
9 Companion Animal Parasiticide Demand 90
10 Livestock, Poultry, & Other Animal Parasiticide Demand 92
11 Animal Vaccine Demand 94
12 Livestock & Poultry Vaccine Demand 96
13 Companion & Other Animal Vaccine Demand 98
14 Animal Health Systemic Agent Demand by Type & Animal 100
15 Musculoskeletal Systemic Agent Demand 104
16 Endocrine/Reproductive Systemic Agent Demand 107
17 Central Nervous System Agent Demand 110
18 Gastrointestinal System Agent Demand 113
19 Other Systemic Agent Demand 116
20 Animal Health Growth Promotant Demand by Type & Animal 117
21 Growth Promoting Hormone Demand 118
22 Growth Promoting Antibiotic Demand 122
23 Other Growth Promotant Demand 124
24 Therapeutic Antibiotic Demand 128
25 Animal Health Diagnostics Demand by Type & Animal 131
26 Animal Health Disinfectant & Antifungal Agent Demand 134
27 Other Animal Health Product Demand 138

SECTION IV -- END USERS

1 Animal Health Product Demand by End User 140
2 Animal Food Manufacturer Demand for Animal Health Products by Use & Product 142
3 Animal Feed Manufacturer Demand for Animal Health Products 145
4 Pet Food Manufacturer Demand for Animal Health Products 147
5 Farm Demand for Animal Health Products 150
6 Veterinarian Demand for Animal Health Products 153
7 Household Demand for Animal Health Products 156
8 Other End User Demand for Animal Health Products 159

SECTION V -- ANIMALS

1 Animal Health Product Demand by Animal 161
2 Livestock & Poultry Demand for Animal Health Products by Animal & Product 163
3 Cattle & Calves Demand for Animal Health Products 167
4 Poultry Demand for Animal Health Products 170
5 Hogs & Pigs Demand for Animal Health Products 173
6 Sheep & Lambs Demand for Animal Health Products 175
7 Other Livestock Demand for Animal Health Products 176
8 Companion Animals Demand for Animal Health Products by Animal & Product 178
9 Dogs Demand for Animal Health Products 182
10 Cats Demand for Animal Health Products 185
11 Other Companion Animals Demand for Animal Health Products 187
12 Other Animal Demand for Animal Health Products by Animal & Product 189

SECTION VI -- INDUSTRY STRUCTURE

1 US Animal Health Product Sales by Company, 2011 191
2 Selected Acquisitions & Divestitures 199
3 Selected Cooperative Agreements 206



LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 Livestock & Poultry Population by Type, 2011 23
2 Companion Animal Population by Type, 2011 29
3 World Animal Health Product Demand by Region, 2011 56

SECTION III -- PRODUCTS

1 Animal Health Product Demand by Type, 2011 62
2 Nutritional Chemical Demand by Type, 2011 65
3 Systemic Agent Demand by Type, 2011 101

SECTION IV -- END USERS

1 Animal Health Product Demand by End User, 2011 140

SECTION V -- ANIMALS

1 Animal Health Product Demand by Animal, 2011 161
2 Livestock & Poultry Demand for Animal Health Products by Animal, 2011 164
3 Companion Animal Demand for Animal Health Products by Animal, 2011 179

SECTION VI -- INDUSTRY STRUCTURE

1 US Animal Health Product Market Share, 2011 192