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EXECUTIVE SUMMARY

The report titled “Australia Athletic Apparel and Footwear Industry Outlook to 2017-Surging Participation in Sports Paving Way for Growth” provides a comprehensive analysis of the market size of the Australia athletic apparel and footwear industry, market segmentation of athletic apparel by gender and athletic footwear by various categories of athletic footwear. The report also provides the competitive landscape of major players in Australia athletic wear market along with major trends and developments of athletic apparel and footwear industry in Australia. An analysis of the future of Australia athletic apparel and footwear industry is provided on the basis of revenue of the market over next five years.

The athletic apparel market in Australia is small, competitive and well serviced by domestic companies. The sports apparel and footwear market in the country is characterized by intense competition which poses major threat to the leading companies. The competition in sportswear industry in the country is not confined to the presence of major international brands alone. Several regional and national competitors also provide inferior quality goods at low prices. The market in Australia, majorly represented by the operations of Rebel Sports, Amart All Sports, Lorna Jane and others is highly competitive. The domestic brands have captured the market share of international giants and strengthened its foothold on large scale in the country.

The Australian market for sports apparel has experienced rapid growth over the last two years due to the increased desire for participation in sports and fitness activities among the masses. The revenue of the athletic apparel industry in Australia has grown at a CAGR of grew by 8.3% from 2006-2012. The revenue inclined from USD ~ million in 2006 to USD ~ million in 2012.

Over the period 2006-2009, the athletic footwear market has showcased considerable growth due to major sporting events held in the country during the period. This has in turn amplified the demand for athletic footwear in the country. The athletic footwear market revenue in Australia has increased from USD ~ million in 2006 to USD ~ million in 2012.
Men’s wear is the largest segment of Australia athletic apparel market. The segment held ~% of the athletic apparel market in the country in 2012 and was valued at USD ~ million. Out of the total athletic apparel market in Australia of USD ~ million, women contributed nearly ~% to the overall athletic apparel market in 2012.

Running shoes held the dominant share of ~% in the overall athletic footwear market in Australia and generated revenue worth USD ~ million in 2012. Athletic leisure footwear was the second largest contributor to the athletic footwear market in Australia accounting for a share of nearly ~% in 2012. Cross training footwear held third position in athletic footwear market in Australia, accounting for nearly ~% of the overall market in 2012, followed by football, court indoor and outdoor sports footwear and basket footwear together contributing nearly ~% to the market in 2012.

In 2011, specialty sports store and general clothing store contributed around ~% and ~% of the total athletic apparel market sales respectively. Moreover, the people in Australia seem to have showcased their preference for online purchases of athletic apparel which has impelled the contribution of the online and internet purchases to ~% in 2011. The Australian athletic apparel market is fragmented with the presence of several players, of which Rebel Sports contributed around ~% of the total revenue of the athletic apparel market in 2011, followed by Amart All Sports contributing nearly ~% to the overall market.

KEY TOPICS COVERED IN THE REPORT:

- The market size of the Asia-Pacific athletic apparel and footwear Industry, 2006-2012.
- The market size of the athletic apparel and footwear market in the countries such as China, Japan, Australia and India, 2006-2012.
- Market segmentation of athletic apparel market in Australia by gender, 2012
- Market Segmentation of athletic footwear market in Australia by Product Categories such as cross training, running, basketball among others, 2012
- Market Share of distribution channels in athletic apparel market in Australia ,2011
- Market Share of distribution channels in athletic footwear market in Australia ,2011
- Competitive Landscape of Major Domestic Players in Australia Athletic Apparel and Footwear Market
- Trends and developments in athletic apparel and footwear market in Australia
- Future outlook and projections of the basis of revenue in Australia athletic apparel and footwear market, 2013-2017
- Future outlook and projections of the basis of revenue in Asia-Pacific and by countries: China, Japan, Australia and India, 2013-2017

Table Of Contents

Australia Athletic Apparel and Footwear Industry Outlook to 2017 - Surging Participation in Sports Paving Way for Growth
TABLE OF CONTENTS

1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction
1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
1.1.1. By Athletic Apparel, 2006-2012
1.1.2. By Athletic Footwear, 2006-2012
2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012
2.1. By Athletic Apparel and Footwear, 2006-2012
2.2. By Geography, 2006-2012
3. Australia Athletic Apparel and Footwear Industry Introduction
3.1. Australia Athletic Apparel and Footwear Market Size, 2006-2012
3.1.1. By Athletic Apparel, 2006-2012
3.1.2. By Athletic Footwear, 2006-2012
3.2. Australia Athletic Apparel Market Segmentation
3.2.1. By Gender, 2012
3.2.2. By Product Categories, 2012
3.3. Australia Athletic Apparel and Footwear Industry: Trends and Developments
Increasing Sports Participation
Australia's Ageing Population
Growing Sports Sponsorship
3.4. Market Share of Major Distribution Channels in Australia Athletic Apparel and Footwear Industry, 2011
3.4.1. By Athletic Apparel, 2011
3.4.2. By Athletic Footwear, 2011
3.5. Competitive Landscape of Australia Athletic Apparel and Footwear Industry
3.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 2006-2017
3.6.1. Population, 2006-2017
3.6.2. Consumer Expenditure on Clothing and Footwear, 2006-2017
3.6.3. Import of Athletic Footwear in Australia, FY'2006-FY'2017
3.6.4. Export of Athletic Footwear from Australia, FY'2006-FY'2017
3.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017
4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017
4.1. By Geography, 2013-2017
4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects
5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
5.1. NIKE
5.1.1. Company Overview
5.1.2. Business Strategy
Increased Focus on Product Research and Development
Targeting the Middle-Class Segment of China
5.1.3. Financial Performance, FY'2008-FY'2012
5.2. Adidas Group
5.2.1. Company Overview
5.2.2. Business Strategy
Emphasizing on innovative footwear designs for the niche market segment
Bringing New Technologies
5.2.3. Financial Performance, 2008-2012
5.3. PUMA
5.3.1. Company Overview
5.3.2. Business Strategy
Differentiating Brand Elements
Growth through Acquisitions
Increasing Focus on Restructuring and Regional Diversification
5.3.3. Financial Performance, 2008-2012
6. Appendix
6.1. Market Definitions
6.2. Abbreviations
6.3. Research Methodolgy
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
6.4. Disclaimer

LIST OF FIGURES

Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Figure 6: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-2012
Figure 7: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-2012
Figure 8: Australia Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012
Figure 9: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012
Figure 10: Market Share of Distribution Channels in Australia Athletic Apparel Market on the Basis of Contribution in Percentage (%), 2011
Figure 11: Market Share of Distribution Channels in Australia Athletic Footwear Market on the Basis of Contribution in Percentage (%), 2011
Figure 12: Australia Population in Million, 2006-2017
Figure 13: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017
Figure 14: Import of Athletic Footwear in Australia in USD Million, FY'2006-FY'2017
Figure 15: Export of Athletic Footwear from Australia in USD Million, FY'2006-FY'2017
Figure 16: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY'2012
Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY'2008-FY'2012
Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY'2008-FY'2012
Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011
Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011
Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P
Figure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P
Figure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P
Figure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012
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LIST OF TABLES

Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Table 4: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in USD Million, 2012
Table 5: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012
Table 6: Australia Sports Participation by Categories in Thousands, 2006-2010
Table 7: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011
Table 8: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011
Table 9: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011
Table 10: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017
Table 11: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017
Table 12: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects
Table 13: Total Number of NIKE Stores in the World in Units, 2011
Table 14: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY'2012
Table 15: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 16: Adidas Production of Athletic Apparel in Million Units, 2008-2011
Table 17: Adidas Group Asia -Pacific Research and Development Centers in Asian Countries
Table 18: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 19: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012
Table 20: PUMA Number of Employees by Geography, 2009-2011
Table 21: Correlation Matrix of Australia Athletic Apparel and Footwear Market
Table 22: Regression Coefficients Output of the Australia Athletic Apparel and Footwear Market

Companies mentioned
Nike, Adidas, Puma

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