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EXECUTIVE SUMMARY

The report titled “India Athletic Apparel and Footwear Industry Outlook to 2017- Online Marketing to Provide Further Impetus” provides a comprehensive analysis of the market size of the India athletic apparel and footwear industry, market segmentation of athletic apparel and footwear by gender and athletic footwear by various categories. The report also entails the market share of major international and domestic players in athletic apparel and footwear market in India. The report also provides major trends and developments of athletic apparel and footwear industry in India. An analysis of the future of India athletic apparel and footwear industry is provided on the basis of revenue of the market over next five years.

The athletic apparel and footwear industry in India has witnessed a phenomenal growth over the past seven years and now occupies a place of prominence in the Indian economy in terms of its massive potential for employment generation and export. The industry has witnessed brisk growth in the last few years driven by the rising income levels, amending lifestyles and the entry of foreign players in the industry post liberalization. The ever increasing popularity of cricket along with growing interest in sports such as football, hockey and tennis has contributed to the growth of functional sportswear market in the country.

The growing affluence of sports players and their dressing styles has driven the market for athletic apparel and footwear market from USD ~ million in 2006 to USD ~ million in 2012. The athletic apparel market in the country has grown at a CAGR of 15.9% from 2006-2012. The athletic footwear market in India grew by 27.8% to USD ~ million in 2010 after witnessing a slowdown in the previous year due to the recession. Further in 2011 and 2012, it registered revenue worth USD ~ million and USD ~ million respectively.

Athletic apparel market in India is majorly contributed by menswear which accounted for a share of ~% in 2012 and generated revenue worth of USD ~ million. Womenswear is the second largest segment of athletic apparel market in India with a share of nearly ~% of the overall USD ~ million athletic apparel market in 2012.
The increasing involvement in activities such as walking, jogging and other related physical activities has impelled the contribution of walking and running footwear to ~% of the total athletic footwear market in 2012. Lifestyle footwear is the second leading segment of the market with a share of ~%, followed by soccer footwear accounting for nearly ~% of the market in 2012.

The organized segment of sportswear industry in India is dominated by major international brands including Reebok, Adidas, Nike and Puma which constituted nearly ~% of the market whereas the unorganized market for athletic wear in India accounted for a major share of ~% of the market.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Asia-Pacific athletic apparel and footwear Industry, 2006-2012.
- The market size of the athletic apparel and footwear market in the countries such as China, Japan, Australia and India, 2006-2012.
- Market segmentation of athletic apparel market in India by gender, 2012
- Market Segmentation of athletic footwear market in India by Gender, 2012
- Market Segmentation of athletic footwear market by footwear categories such as, running and walking, lifestyle, basketball among others
- Market Share of leading players in athletic apparel and footwear market in India,2011
- Company profiles of major domestic players in India athletic apparel and footwear market
- Trends and developments in athletic apparel and footwear market in India
- Future outlook and projections of the basis of revenue in India athletic apparel and footwear market, 2013-2017
- Future outlook and projections of the basis of revenue in Asia-Pacific and by countries: China, Japan, Australia and India, 2013-2017

Table Of Contents

India Athletic Apparel and Footwear Industry Outlook to 2017- Online Marketing to Provide Further Impetus
TABLE OF CONTENTS

1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction
1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
1.1.1. By Athletic Apparel, 2006-2012
1.1.2. By Athletic Footwear, 2006-2012
2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012
2.1. By Athletic Apparel and Footwear, 2006-2012
2.2. By Geography, 2006-2012
3. India Athletic Apparel and Footwear Industry Introduction
3.1. India Athletic Apparel and Footwear Market Size by Revenue, 2006-2012
3.1.1. By Athletic Apparel, 2006-2012
3.1.2. By Athletic Footwear, 2006-2012
3.2. India Athletic Apparel and Footwear Market Segmentation
3.2.1. Atheltic Apparel by Gender, 2012
3.2.2. Atheltic Footwear by Gender, 2012
3.2.3. Atheltic Footwear by Product Categories, 2012
3.3. Market Share of Major Players in India Athletic Apparel and Footwear Market, 2011
3.4. India Athletic Apparel and Footwear Market: SWOT Analysis
3.5. India Athletic Apparel and Footwear Industry: Trends and Developments
3.6. India Athletic Apparel and Footwear Market Future Outlook and Future Projections, 2013-2017
3.7. Macro Economic Factors of India Athletic Apparel and Footwear Industry, 2006-2017
3.7.1. Population, 2006-2017
3.7.2. Consumer Expenditure on Clothing and Footwear, 2006-2016
3.7.3. Per- Capita Expenditure on Apparel and Footwear, 2006-2017
3.8. Company Profiles of Major Domestic Players in India Athletic Apparel and Footwear Market
3.8.1. Bata
3.8.2. Woodland
3.8.3. Liberty Shoes Ltd.
4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017
4.1. By Geography, 2013-2017
4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects
5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
5.1. NIKE
5.1.1. Company Overview
5.1.2. Business Strategy
5.1.3. Financial Performance, FY'2008-FY'2012
5.2. Adidas Group
5.2.1. Company Overview
5.2.2. Business Strategy
5.2.3. Financial Performance, 2008-2012
5.3. PUMA
5.3.1. Company Overview
5.3.2. Business Strategy
5.3.3. Financial Performance, 2008-2012
6. Appendix
6.1. Market Definitions
6.2. Abbreviations
6.3. Research Methodolgy
6.4. Disclaimer

LIST OF FIGURES

Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Figure 6: India Athletic Apparel and Footwear Market by Unorganized and Organized Sector on the Basis of Contribution in Percentage (%), 2012
Figure 7: India Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-2012
Figure 8: India Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-2012
Figue 9: India Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012
Figure 10: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012
Figure 11: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012
Figure 12: Market Share of Major Players in India Athletic Apparel and Footwear Market in Percentage (%), 2011
Figure 13: India Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 14: India Population in Million, 2006-2017
Figure 15: India Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017
Figure 16: India Per-Capita Expenditure on Apparel and Footwear in USD, 2006-2017
Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY'2012
Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY'2008-FY'2012
Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY'2008-FY'2012
Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011
Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011
Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P
Figure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P
Figure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P
Figure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012

LIST OF TABLES

Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Table 4: India Athletic Apparel Market Segmentation by Gender on the Basis of Revenue in USD Million, 2012
Table 5: India Athletic Footwear Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012
Table 6: India Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012
Table 7: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017
Table 8: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017
Table 9: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects
Table 10: Total Number of NIKE Stores in the World in Units, 2011
Table 11: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY'2012
Table 12: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 13: Adidas Production of Athletic Apparel in Million Units, 2008-2011
Table 14: Adidas Group Asia -Pacific Research and Development Centers in Asian Countries
Table 15: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 16: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012
Table 17: PUMA Number of Employees by Geography, 2009-2011
Table 18: Correlation Matrix of India Athletic Apparel and Footwear Market
Table 19: Regression Coefficients Output of India Athletic Apparel and Footwear Market

Companies mentioned
Reebok, Adidas, Puma, Nike, Fila

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