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EXECUTIVE SUMMARY

The report titled “Japan Athletic Apparel and Footwear Industry Outlook to 2017- Innovative Marketing and Brand Promotion Strategies to Impel Growth” provides a comprehensive analysis of the market size of the Japan athletic apparel and footwear industry, market segmentation of athletic apparel and footwear by various categories such as training wear, basketball wear, football wear and others by contribution and value. The report also entails the market share of major international and domestic players in athletic apparel market in Japan and athletic footwear market. The report also provides major trends and developments of the athletic wear industry in Japan. An analysis of the future of Japan athletic apparel and footwear industry is provided on the basis of revenue of the market over next five years.

In the last seven years, the athletic apparel market potential and related business opportunities have weakened tremendously within the Japanese sports industry. The athletic apparel market in Japan has grown at a negative CAGR of 2.1% from 2006-2012. In 2012, the market was valued at USD ~ million as compared to USD ~ million in 2006. This was due to the slowdown in consumer confidence and dearth of finances among the households as a result of the dampened economy due to earthquakes and tsunami, which has hindered the overall economy over the last few years.

Massive earthquakes, tsunami and nuclear power plant explosions have devastated many areas in the north of Japan, leading to millions of people caught in the tragedy. It was observed that in 2006 the production of athletic apparels was ~ thousand units which plunged to ~ thousand units in 2012.
The athletic apparel market in Japan is majorly held by training wear, golf wear, outdoor wear and lifestyle wear accounting for nearly ~% of the overall market in the country in 2012. The training wear market in the country held the lion’s share of ~% in 2012 generating revenue worth of USD ~ million during the year. Japan athletic apparel market is bifurcated on the basis of gender with the majority of the production held by male. In 2012, males segment has contributed nearly ~% to the production of athletic apparels by woven category. Women contributed nearly ~% to the athletic apparel production in Japan market in 2012 as compared to ~% in 2006.

On the other hand, the market for athletic footwear in Japan has showcased positive growth on account of demand for multipurpose footwear, running, walking, and basketball and football footwear. The industry shipment volume of sports footwear in Japan reached ~ thousand pair of sports footwear in 2012 from ~ thousand pair of shoes in 2011. The contribution of multipurpose footwear in Japan’s athletic footwear market stood at ~% in 2012 followed by walking and running footwear contributing nearly ~% to the overall revenue of athletic footwear in Japan.

The Japan athletic apparel market is concentrated with the presence of several large scale and small scale manufacturers, retailers and wholesalers, of which the top 6 companies contribute around ~% of the total athletic apparel market revenue in 2011. The market in 2011 was led by the domestic player Descente with ~% contribution to the total athletic apparel market revenue. The second leading player in athletic apparel market in Japan is Goldwin which contributed ~% to the market and generating revenue worth USD ~ million in 2011. The largest player in athletic footwear market in Japan is Asics with a market share of ~% and total revenue of USD ~ million from athletic footwear sold during the year, followed by Adidas group contributing nearly ~% to the overall market in the country.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Asia-Pacific athletic apparel and footwear Industry, 2006-2012.
- The market size of the athletic apparel and footwear market in the countries such as China, Japan, Australia and India, 2006-2012.
- Market size of athletic apparel and footwear market in Japan by volume, 2006-2012
- Market segmentation of athletic apparel market in Japan by gender, 2006-2012
- Market segmentation of athletic apparel market in Japan by sports categories, 2006-2012
- Market Segmentation of athletic footwear market by sports categories, 2006-2012
- Market Share of leading players in athletic apparel market in Japan,2011
- Market share of leading players in athletic footwear market in Japan, 2011
- Company profiles of major domestic players in Japan athletic apparel and footwear market
- Trends and developments in athletic apparel and footwear market in Japan
- Future outlook and projections of the basis of revenue in Japan athletic apparel and footwear market, 2013-2017
- Future outlook and projections of the basis of revenue in Asia-Pacific and by countries: China, Japan, Australia and India, 2013-2017

Table Of Contents

Japan Athletic Apparel and Footwear Industry Outlook to 2017- Innovative Marketing and Brand Promotion Strategies to Impel Growth
TABLE OF CONTENTS

1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction
1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012
1.1.1. By Athletic Apparel, 2006-2012
1.1.2. By Athletic Footwear, 2006-2012
2. Asia-Pacific Athletic Wear Market Segmentation, 2006-2012
2.1. By Athletic Apparel and Footwear, 2006-2012
2.2. By Geography, 2006-2012
3. Japan Athletic Apparel and Footwear Industry Introduction
3.1. Japan Athletic Apparel Market Size, 2006-2012
3.1.1. By Value, 2006-2012
3.1.2. By Volume, 2006-2012
3.2. Japan Athletic Footwear Market Size, 2006-2012
3.2.1. By Value, 2006-2012
3.2.2. By Volume, 2006-2012
3.3. Japan Athletic Apparel Market Segmentation, 2006-2012
3.3.1. By Product Categories, 2006-2012
3.3.2. By Woven Category, 2006-2012
3.3.2.1. By Gender, 2006-2012
3.3.3. By Knit Category, 2006-2012
3.4. Japan Athletic Footwear Market Segmentation, 2006-2012
3.4.1. By Value, 2006-2012
3.4.2. By Volume, 2006-2012
3.5. Market Share of Major Players in Japan Athletic Apparel and Footwear Market, 2011
3.5.1. By Athletic Apparel, 2011
3.5.2. By Athletic Footwear, 2011
3.6. Japan Athletic Apparel and Footwear Industry Trends and Developments
New Marketing Strategies
Developing New Products
Increasing Number of Fitness Clubs and Programs
Declining Import of Sports Footwear in Japan
3.7. Japan Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017
3.8. Company Profiles of Major Domestic Players in Japan Athletic Apparel and Footwear Market
3.8.1. Asics
3.8.1.1. Company Overview
3.8.1.2. Business Strategy
3.8.1.3. Financial Performance, 2008-2011
3.8.2. Mizuno
3.8.2.1. Company Overview
3.8.2.2. Business Strategy
3.8.2.3. Financial Performance, 2009-2011
3.8.3. Descente
3.8.3.1. Company Overview
3.8.3.2. Business Strategy
3.8.4. Goldwin Inc.
3.8.4.1. Company Overview
3.8.4.2. Business Strategy
3.9. Macro Economic Factors of Japan Athletic Apparel and Footwear Industry, 2006-2017
3.9.1. Population, 2006-2017
3.9.2. Consumption Expenditure of Households on Clothing and Footwear, 2006-2017
3.9.3. Gross Domestic Product, 2006-2017
4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 2013-2017
4.1. By Geography, 2013-2017
4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects
5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market
5.1. NIKE
5.1.1. Company Overview
5.1.2. Business Strategy
5.1.3. Financial Performance, FY'2008-FY'2012
5.2. Adidas Group
5.2.1. Company Overview
5.2.2. Business Strategy
5.2.3. Financial Performance, 2008-2012
5.3. PUMA
5.3.1. Company Overview
5.3.2. Business Strategy
5.3.3. Financial Performance, 2008-2012
6. Appendix
6.1. Market Definitions
6.2. Abbreviations
6.3. Research Methodolgy
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
6.4. Disclaimer

LIST OF FIGURES

Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012
Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Figure 6: Japan Athletic Apparel Market Size by Revenue in USD Million, 2006-2012
Figure 7: Japan Athletic Apparel Market Size by Production in Thousand Units, 2006-2012
Figure 8: Japan Athletic Footwear Market Size by Revenue in USD Million, 2006-2012
Figure 9: Japan Athletic Footwear Market Size by Shipment Volume of Manufacturers in Thousand Pairs, 2006-2012
Figure 10: Japan Athletic Apparel Production by Men and Women's Woven Category on the Basis of Contribution in Percentage (%), 2006-2012
Figure 11: Japan Athletic Apparel Market Segmentation by Knit Category on the Basis of Production in Thousand Units, 2006-2012
Figure 12: Market Share of Major Players in Japan Athletic Apparel Market on the Basis of Revenue in Percentage (%), 2011
Figure 13: Japan Athletic Footwear Market Share of Major Players on the Basis of Revenue Contribution in Percentage (%), 2011
Figure 14: Import of Sports Footwear in Japan by Countries in Percentage (%), 2010
Figure 15: Japan Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 16: Asics Japan Athletic Apparel and Footwear Revenue in USD Million, 2008-2011
Figure 17: Mizuno Revenue from Athletic Footwear and Apparel in USD Million, 2009-2011
Figure 18: Japan Population in Million, 2006-2017
Figure 19: Japan Consumer Expenditure on Clothing and Footwear in USD Million, 2006-2017
Figure 20: Japan Gross Domestic Product (GDP) in USD Billion, 2006-2017
Figure 21: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 22: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY'2012
Figure 23: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY'2008-FY'2012
Figure 24: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY'2008-FY'2012
Figure 25: Adidas Group Suppliers by Region in Percentage (%), 2011
Figure 26: Adidas Athletic Footwear Production by Region in Percentage (%), 2011
Figure 27: Adidas Athletic Apparel Production by Region in Percentage (%), 2011
Figure 28: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P
Figure 29: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P
Figure 30: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P
Figure 31: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012

LIST OF TABLES

Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012
Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012
Table 4: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012
Table 5: Japan Athletic Apparel Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2012
Table 6: Japan Athletic Apparel Market Segmentation by Men and Women's Woven Category Production in Thousand Units, 2006-2012
Table 7: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2006-2012
Table 8: Japan Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2006-2011
Table 9: Japan Athletic Footwear Market Segmentation by Volume of Product Categories in Thousand Pairs, 2006-2012
Table 10: Revenue of Major Players in Japan Athletic Apparel Market in USD Million, 2011
Table 11: Revenue of Major Players in Japan Athletic Footwear Market in USD Million, 2011
Table 12: Import of Athletic Footwear in Japan by Value in USD Million and Volume in Thousand Pairs, 2006-2010
Table 13: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017
Table 14: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017
Table 15: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects
Table 16: Total Number of NIKE Stores in the World in Units, 2011
Table 17: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY'2012
Table 18: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011
Table 19: Adidas Production of Athletic Apparel in Million Units, 2008-2011
Table 20: Adidas Group Asia -Pacific Research and Development Centers in Asian Countries
Table 21: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011
Table 22: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012
Table 23: PUMA Number of Employees by Geography, 2009-2011
Table 24: Correlation Matrix of Japan Athletic Apparel and Footwear Market
Table 25: Regression Coefficients Output of the Japan Athletic Apparel and Footwear Market

Companies mentioned
Descente, Goldwin, Adidas, Mizuno, Nike, Asics

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