1. Market Research
  2. > Internet Business
  3. > E-Commerce Market Trends
  4. > Russia Clothing B2C E-Commerce Report 2013

Russia Clothing B2C E-Commerce Report 2013

  • February 2013
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 49 pages

1.) Clothing B2C E-Commerce in Russia is expanding

yStats.com, a Hamburg-based secondary research company, has completed and released the “Russia Clothing B2C E-Commerce Report 2013”, a study covering online shopping regarding clothing in Russia. The study shows a marked increase in internet purchases, with clothing sales showing the greatest growth. Nearly half of online shoppers in Russia purchased clothing, shoes and accessories over the Internet in 2012, double the 2011 figure.

Online sales of clothing outpace other items
The B2C E-Commerce market of clothing has surged the past few years according to the yStats.com study. Though sales of clothing and shoes has recently been the third largest product category in B2C E-Commerce in Russia in terms of revenue, following consumer electronics and household appliances, the pace of growth of the apparel category exceeds that of the current leaders. Almost one third of all clothing purchases are conducted online.

Market dominated by few companies
The yStats.com study found that the online apparel and accessories market in Russia is dominated by a handful of companies. Ten online clothing companies account for almost 50% of all clothing B2C E-Commerce sales. The most popular companies for online shoppers are Quelle.ru, Otto.ru and Kupivip.ru, but other companies such as Wildberries.ru, and Laredoute.ru are also benefitting from the growth of sales in the sector. Quelle.ru sells European brands such as NEXT, Esprit, Lascana, s.Oliver, and others. Wildberries.ru has overcome one of the barriers to online clothing shopping by opening a hundred try-on stations in regions of Russia, and processes about 350,000 orders each month.

Investments and mergers in the sector
Recent rapid growth and perceived potential for further expansion of the online apparel sector has attracted large investments from Russian venture capital companies as well as from abroad. Kupivip.ru, a private shopping club, has attracted over 100 million Euros in total investment, and Lamoda.ru, a project of venture capital company Rocket Internet, received substantial funding from such investors as JP Morgan and PPR Holding. Both clothing shops utilized the funding to expand their market presence, opening new online shops and broadening their apparel offerings. Kupivip.ru may be one of the first Russian online shops to conduct an IPO at some time in the future. Several international players in the online clothing market have also established their presence in Russia. Laredoute.ru, a member of the PPR Group, is one of the popular shops. Otto.ru, is one of the fastest growing subsidiaries of the Otto Group. Also, the Otto Group recently acquired Quelle.ru. In another merger and acquisition within the Russian B2C E-Commerce market, Sapato.ru was taken over by Russian E-Commerce giant Ozon.

2.) About our Reports
- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
- If required, yStats.com provides in-depth analysis for all res

Table Of Contents

Russia Clothing B2C E-Commerce Report 2013
1. MANAGEMENT SUMMARY

2. MARKET SIZE AND TRENDS
• B2C E-Commerce Sales of “Clothing and Shoes” in Russia, in RUB billion, 2010 and 2011
• B2C E-Commerce Sales in Russia, by 12 Selected Product Categories, incl. “Clothing and Shoes”, in RUB billion, 2011
• Breakdown of B2C E-Commerce Sales in Russia, by Product Categories, incl. “Clothing and Shoes”, in %, 2011
• Breakdown of B2C E-Commerce Sales in Moscow and St. Petersburg, by Product Category, incl. “Clothing and Shoes”, in %, April 2011
• Breakdown of B2C E-Commerce Sales in the “ Regions” in Russia, by Product Category, incl. “Clothing and Shoes”, in %, 2011
• Growth in 5 Selected Online Product Categories in Russia, incl. “Clothing and Footwear”, in %, 2010 vs. 2011
• Share of Online Shoppers Purchasing from the Product Category “Clothing, Shoes, and Accessories” in Russia, Compared to Other Selected Product Categories, in % of Online Shoppers, 2009 and 2011
• Share of Online Shoppers Purchasing from the Product Category “Clothing, Shoes, and Accessories” in Russia, Compared to Other Selected Product Categories, in %, 2012e
• Share of Online Shoppers, Purchasing from the Product Category “Clothing and Shoes” in Russia, in %, 2010 and 2011
• Share of B2C E-Commerce on the Total Clothing Market in Russia, in %, November 2011
• Breakdown of Apparel Expenditure in Russia, by Sales Channel, incl. “Monobrand Online Stores”, “Multibrand Online Stores”, “Specialized Online Stores”, in %, November 2011
• Average Shopping Cart in B2C E-Commerce in Russia, by Product Category, incl. “Clothing and Shoes”, in RUB, 2011

3. PLAYERS
• Market Shares of 9 Leading “Apparel/Accessories” Online Stores in Russia on the Total Clothing and Shoes Online Market, in %, 2011
• Top 10 “Clothing, Shoes, and Accessories” Online Stores in Russia, ranked by % of Online Shoppers who Bought from This Product Category, 2012f
• Ranking of 12 Online Shops from the Product Category “Clothing, Shoes, and Accessories”, Ranked by Average Monthly B2C E-Commerce Sales, 2011; incl. Average Monthly Unique Visitors, 2011
• Ranking of 9 Online Shops from the Category “Fashion”, Ranked by Unique Visitors from Russia, in thousands, July 2011; Including Shareholder and Business Model Type
• Ranking of 9 Leading “Apparel/Accessories” Online Stores in Russia, by B2C E-Commerce Sales, in RUB billion, 2011, and Growth 2011 vs. 2010
• Profile of Quelle.ru
• Overview of Quelle.ru Homepage
• Profile of Wildberries.ru
• Overview of Wildberries.ru Homepage
• Profile of Kupivip.ru
• Overview of Kupivip.ru Homepage
• Profile of Otto.ru
• Overview of Otto.ru Homepage
• Profile of Laredoute.ru
• Overview of Laredoute.ru Homepage
• Profile of Boutique.ru
• Overview of Boutique.ru Homepage
• Profile of Sapato.ru
• Overview of Sapato.ru Homepage
• Profile of Club-sale.ru
• Overview of Club-sale.ru Homepage



COMPANIES MENTIONED
Lamoda.ru
Club-sale.ru
Sapato.ru
Boutique.ru
Laredoute.ru
Otto.ru
KupiVIP.ru
Wildberries.ru
Quelle.ru

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

Global Online Retailing, 2015-2020; Market Dynamics, Online Trends and Competitive Landscape

  • $ 7995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary The “Global Online Retailing, 2015-2020” report, published by Verdict Retail, provides analysis of the current and forecast market data of retail sales in different category groups in the online ...

Analysis of Southeast Asian eCommerce Market

Analysis of Southeast Asian eCommerce Market

  • $ 4950
  • Industry report
  • August 2016
  • by Frost & Sullivan

A $25-billion Market Opportunity in 2020 This research service provides an overview of the eCommerce market in Southeast Asia and also reviews recent trends. It showcases Southeast Asia as one of the fastest ...

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

Competition pattern and Investment Risk of Cross-border E-commerce Industry in China 2016-2021

  • $ 4620
  • Industry report
  • September 2016
  • by AskCI Consulting Co.

The concept of cross-border e-commerce can interpreted in a broad or narrow sense: Broadly, the cross-border e-commerce refers to the cross-border import and export trade activities in which the transactions ...

Global E-commerce Market 2016-2020

September 2016 $ 2500

ref:plp2013

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.