Table of Contents
Eye wear continued to see value growth being driven by upward unit price adjustments during 2014, whilst volume growth was flat in most categories. Prescription contact lenses and spectacles demand was highly influenced by increased eye-related problems, whilst other categories such as sunglasses and spectacle frames were driven by fashion trends and product promotions by retailers and manufacturers.
Euromonitor International’s Eyewear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Contact Lenses, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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