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Home Care in Tunisia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 51 pages

Home care in Tunisia maintained healthy growth in current value sales in 2016, even as economic uncertainty reduced demand for more expensive and added-value products among consumers. This reflected the fact that many home care product types are considered household essentials, hence demand for such products tends not to be significantly affected by unfavourable economic conditions. However, economic uncertainty in 2016 did hinder demand for product types that are easily replaceable or not viewe...

Euromonitor International’s Home Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Care in Tunisia
HOME CARE IN TUNISIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Maintains Healthy Current Value Growth Despite Economic Uncertainty
Convenience Remains the Most Influential Trend in Home Care in 2016
Multinationals Continue To Lead Home Care in Tunisia
Modern Channels Gain Ground in Home Care Distribution
Outlook for Tunisian Home Care Remains Broadly Positive
Market Indicators
Table 1 Households 2011-2016
Market Data
Table 2 Sales of Home Care by Category: Value 2011-2016
Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Home Care: % Value 2012-2016
Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 7 Distribution of Home Care by Format: % Value 2011-2016
Table 8 Distribution of Home Care by Format and Category: % Value 2016
Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Ennadhafa Judy SA in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 2 Ennadhafa Judy SA: Key Facts
Competitive Positioning
Summary 3 Ennadhafa Judy SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2011-2016
Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Air Care: % Value 2012-2016
Table 14 LBN Brand Shares of Air Care: % Value 2013-2016
Table 15 Forecast Sales of Air Care by Category: Value 2016-2021
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Bleach Usage: % of Volume Sales 2011-2016
Table 18 Sales of Bleach: Value 2011-2016
Table 19 Sales of Bleach: % Value Growth 2011-2016
Table 20 NBO Company Shares of Bleach: % Value 2012-2016
Table 21 LBN Brand Shares of Bleach: % Value 2013-2016
Table 22 Forecast Sales of Bleach: Value 2016-2021
Table 23 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 24 Household Possession of Dishwashers 2011-2016
Category Data
Table 25 Sales of Dishwashing by Category: Value 2011-2016
Table 26 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 27 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 28 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 29 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2011-2016
Table 32 Sales of Home Insecticides by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Home Insecticides: % Value 2012-2016
Table 34 LBN Brand Shares of Home Insecticides: % Value 2013-2016
Table 35 Forecast Sales of Home Insecticides by Category: Value 2016-2021
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 37 Household Possession of Washing Machines 2011-2016
Category Data
Table 38 Sales of Laundry Care by Category: Value 2011-2016
Table 39 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 40 Sales of Laundry Aids by Category: Value 2011-2016
Table 41 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 42 Sales of Laundry Detergents by Category: Value 2011-2016
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 44 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 45 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 46 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 47 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 48 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 50 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 52 Sales of Polishes by Category: Value 2011-2016
Table 53 Sales of Polishes by Category: % Value Growth 2011-2016
Table 54 NBO Company Shares of Polishes: % Value 2012-2016
Table 55 LBN Brand Shares of Polishes: % Value 2013-2016
Table 56 Forecast Sales of Polishes by Category: Value 2016-2021
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of Surface Care by Category: Value 2011-2016
Table 59 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 62 NBO Company Shares of Surface Care: % Value 2012-2016
Table 63 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 64 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of Toilet Care by Category: Value 2011-2016
Table 67 Sales of Toilet Care by Category: % Value Growth 2011-2016
Table 68 NBO Company Shares of Toilet Care: % Value 2012-2016
Table 69 LBN Brand Shares of Toilet Care: % Value 2013-2016
Table 70 Forecast Sales of Toilet Care by Category: Value 2016-2021
Table 71 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021












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