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Oils and Fats in Guatemala

  • December 2014
  • -
  • Euromonitor International
  • -
  • 45 pages

Summary

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Oils and fats is considered a mature area in Guatemala, with sales mainly being fuelled by population growth and innovation. In 2013, the Capullo brand from Naturaceites was reintroduced – after being absent for 10 years – a development which helped to add dynamism to the area. For example, Ideal and Olmeca, which lead oils and fats, began to become more active in terms of promotion and new product developments. In 2014, Olmeca introduced Olmeca Light with added green tea (Olmeca Light existed...

Euromonitor International's Oils and Fats in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Oils and Fats market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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